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IN COLLABORATION WITH

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San Diego Magazine is pleased to partner with San Diego Humane Society to publish San Diego Pets Magazine, the city’s premiere, quarterly consumer magazine focused on all things pets. Every issue features compelling content on pet wellness, nutrition, activities, local events, training and trends. Our lifestyle content is balanced with stories that grab readers’ attention, showcasing the spirit and mission of our local Animal Welfare Coalition. Heartwarming photography, timely editorial, and a strategic distribution plan puts local businesses in front of our active, affluent, and deeply engaged audience.

Distribution

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FOR MORE INFORMATION 619.744.0501 | taylorf@sandiegomagazine.com

Our readers are active, affluent, and deeply engaged with the community.

REACH 75,000+ LOCAL PET LOVERS

CENTRALMission Bay, Miramar, Old Town, Mission Valley, Point Loma, Downtown, National City

Outside San Diego County

EASTLa Mesa, Lakeside, Alpine, Spring Valley, El Cajon, Jamul

mailed to loyal San Diego Magazine

subscribers

Bonus Distribution at events and local

storefronts

reach elite San Diego Humane

Society donors

40,000copies

25,500copies

10,000copies

NORTH INLANDEscondido, Rancho Bernardo, Ramona, Poway, Valley Center, Julian

SOUTH

NORTH CENTRAL

Coronado, Imperial Beach, Bonita, Chula Vista, Otay Mesa

La Jolla, Pacific Beach, Mission Valley, San Carlos, Scripps Ranch

NORTH COASTALOceanside, Vista, Carlsbad, Rancho Santa Fe, Encinitas, Solana Beach, Del Mar

NORTH COASTALOTHER

SOUTH

NORTH INLAND

EASTNORTH CENTRAL

CENTRAL

42%

7%

14%5%

14%

11%

OTHER

®

DISTRIBUTION BY LOCATION

7%

SAN D I EGO AREAS

16 San Diego Pets Magazine Spring 2015

Spring 2015 San Diego Pets Magazine 17

18 Tips to Create a Pet-Friendly Pad

MA

RIS

A S

EG

UIN

ANIMAL HOUSE

For more behavior tips from San Diego

Humane Society, visit sdhumane.org.

DON’T FORGET

YOUR YARD!

COME AND GO

Doggy doors can be helpful for

homes with fenced-in yards. To

teach your pet to use one, work

with another person on the other

side of the door, hold the flap

open, and use a “come” cue;

reward with a treat.

KEYLESS CRITTERS

Prevent unwanted critters from

entering through the doggy door

by trying a high-tech door that’s

activated by a sensor linked to

your pet’s collar.

SHADY SHELTER

Provide a cool, comfortable

place on hot days; make sure

fresh water is always available. PAWS OFF, PUP

Keep counter-surfing

canines at bay by

placing food items out

of reach.

SAVE THE PILLOWS If destructive

chewing is

destroying pillows

or furniture, contain

your pet when

not supervised.

CHEW TOYS Give a chewing

puppy appropriate

chew toys, and

praise him when

he’s chewing

proper items.

KEEP PETS OUT

Put up a baby or pet gate;

those that attach to door

frames or are pressure-

mounted to the wall

are more difficult for

dogs to move.

COUNTER ATTACK

Deter acrobatic

felines with tape,

strategically

placed sticky

side up in out-of-

bounds areas.

KEEP IT FRESH

To maintain

freshness, store

catnip in an

airtight container

in the freezer.

PETS DON’T LIKE

DIRTY DISHES, EITHER

Refresh your pet’s food and

water bowls every day. Dry

food can remain in bowls all

day, but wet food should be

removed within a few hours.

CURB BEGGING

HABITS No matter how sad

Fido’s eyes look, he’s not

starving. Don’t feed him

scraps from the table.

DINNERTIME DISTRACTION

Encourage your dog to remain outside the

dining room at mealtime by placing his bed in

another room and establishing a “go to bed”

command. Reinforce the habit with a treat on

his bed, given as your family sits down to eat.

STAIN REMOVAL

For stains that have

already set, try a

wet vacuum, pet

odor neutralizer

(simple homemade

options like

baking soda or a

50/50 solution

of vinegar and

water), and stain

remover; avoid

steam cleaners

and strong-smelling

chemical products.

ACCIDENTS HAPPEN

Remove wet pet stains—and

accompanying odor—with paper

towels and newspaper, and place

these papers in the appropriate relief

zone to remind your pet where he’s

supposed to go.

KEEP CLOSED

Put the toilet lid down to

prevent your animals from

taking a sip from—or a dip

in—the bowl.

SMALL PETS

GET LONELY, TOO

Keep your bird’s

or rabbit’s cage

in a location

with frequent

family activity

to encourage

socialization and

playtime.

POTTY BREAK

Litter box cabinets placed in

a less-utilized bathroom can

keep the box out of human

sight and provide a quiet

space for cats to go.

DOGS ARE

PACK ANIMALS

They like to sleep near

their humans. Whether

it’s in your bed, in their

bed, or in a crate nearby,

they’re happiest when in

the same room as you.

WINTER Proper Training Techniques Breaking Bad Behavior Health Concerns of Bad Habits A-Z Resource Guide

SPRING The Pet Food Pyramid An Owner’s Guide to Nutrition Make it Yourself Recipes

SUMMER The Ultimate Summer Guide Compassion Awards: Highlighting

the Best, Local Pet-Friendly Businesses Seasonal Health and Safety Tips

FALL Mexico/Baja Animal Rescues Inside Look at Working Animals Therapy, Service, and Support Animals

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SAN DIEGO

MAGAZINE

6 San Diego Pets Magazine Winter 2015

L E T T E R S

SHARE YOUR STORY: If you have an adoption story you’d like to share, email us at

casey@sandiegopetsmagazine.com with a photo of your pet for possible inclusion in a future issue.

OSCARAbandoned by his family,

Oscar, an 8-year-old beagle,

warmed the hearts of San

Diego Humane Society

Facebook fans, especially that

of his adopter Aaron, who can’t

believe his previous owner

gave him up.

“He’s perfect! He has the independent beagle personality that follows his own intuition and nose, but he is still so well-trained with all his tricks... ”

CHARLIE AND EOWYNOperation ChinchillaThe children absolutely love the chins. They

have been instrumental in teaching the boys

the importance of patience and empathy. Both

of them have done a great job embracing

each chin’s little improvements, and they’ve

all bonded closely. Above all, it has taught them how to give

unconditional love and to have the patience to wait for an animal to

trust a person on his own terms. —Christy

MOUSE AND WIFI“Celebrity Duos Cause Social

Media Stir” Fall 2014

The “twins,” as I have taken to calling them,

have been pure delights at my house. They

have acclimated to their new home, kitty

condo, and a floor full of toys with little trouble

or stress. Their older canine brother Jack is

getting quite used to having them around.

My favorite thing is to lay in bed at 6 a.m.

while Wifi rests upon my chest purring like a

madman, and Mouse slinks up from behind

my head and “massages” my shoulder as she

nestles in for morning cuddles. —Cheance

THEN AND NOW!

—Aaron

LOVE ONE OF YOUR

OWN

HOW TO ADOPT

There are a lot of options to give a

home to homeless animals in our

community. The journey to adopt begins

with a single step: viewing available

pets either online or in person at your

local shelter. Adopt a shelter pet today!

GYPSY (ID# 147836)

25-year-old female Palamino

mix. San Diego Humane Society

off-site Campus. 619.299.7012,

sdhumane.org

PUMPKIN9-year-old, 13-pound, female,

Turkish Van mix-Calico.

Rancho Coastal Humane Society.

760.753.6413, sdpets.org

DILLON Young sterilized

male Florida White.

San Diego House Rabbit Society.

858.565.2869, sandiegorabbits.org

Real Owners,

REAL PETS

A peek inside some adoption

success stories.

HERCULES (ID# 108886)

2-year-old neutered male

American pit bull terrier and

weimaraner mix.

San Diego Humane Society’s San

Diego Campus. 619.299.7012,

sdhumane.org

PAMPEREDGet the goods to spoil your furry friend.

1 SNOUT SOOTHER TRAVEL STICK $4.95, naturaldogcompany.com

2 PETSAFE BUSY BUDDY® PUPPY WAGGLE™ $4.99-$9.99, petsafe.net

3 ROXXTER CHEW TOY $13.95, dublindog.com

4 PETBO PLAYHOUSE $39-$45, petbo.co

5 COLLAPSIBLE TRAVEL CUP WITH BOTTLE HOLDER AND CARABINER $9.99, store.dexas.com

6 ACTIVA® FRESH BAKED MINT & PARSLEY GOURMET DOG BISCUITS $4.99-$23.99, activapetfood.com

7 PETSAFE CAT FISHBOWL $8.99, Available at Muttique*

8 WILDEBEEST MEADOW PET RUG $79-$159, wildebeest.co

*Located at San Diego Humane Society’s San Diego and Oceanside campuses.

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14 San Diego Pets Magazine Spring 2015

HEART- WARMING

ANIMAL STORIES

BEAUTIFUL PET

PRODUCTS

PET TIPS AND

TRICKS

Editorial LineupEVERY ISSUE INCLUDES

Heartwarming Adoption Stories 3-Month Long Event Calendar Bark: Trends, News, DIY Toys, Must-Have Apps Pampered Pet Products Giveaways Community Initiatives Dear Tabby Training Tips

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Quarter-Page 3.5 x 4.875

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DELIVERY

DISCLAIMER: San Diego Humane Society reserves the right to refuse any ads due to our exclusive partners or philosophies that do not align with our policies.

Page Requirements

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