BNHNGTHNGMINHQUAINTHOIVINTERNET

Ebookminphti:www.Sachvui.Com

Toebook:THiTriu

Ebookthchindnhchonhngbnchaciukinmuasch.

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Phngthcbnhngthnhcngchoccdoanhnghiptrongthiicngnghs

Sphttrinvitcchngmtcangnhcngnghthngtinvccmngvinthng,visphrngcaInternetvtngtrngkhngngngcaccthubaointhoi,lmthayiphngthcbnhngcaccdoanh nghip hin nay. Internet v in thoi tr thnh knh bn hng ltngiviccdoanhnghiplnnh.

TheodbocaeBay,nnm2020,doanhsbnhngtrctuynsvtquadoanh sbnhng theophngphp truyn thngnhngmthngnhhngintvsch.Hinnay,c13bngchichomuasmthngitiudngAnhlichiramtbngmuasmtrctuyn,nhngnnm2020,consnystngthm1bngna.

TponAmazon.combtubnschquamngnm1995,khngcca hng truyn thng no c, hon ton bn hng trc tuyn, nhng nnay,gitrthtrngcanlkhong35t-la,gphn20lnsovigitr th trngcaBarnes&Nobles(chkhong1,5 t-la),dBarnes&Noblesltponbnschctuiign100nm,vign800cahngschkhpncM.

TiVitNam,bnhngtrctuynvquainthoicngangtrnpht trinvmrng ra rtnhiungnhhng:kimkhinmy,inthoiding,sch,vnphngphm,trangsc,nchoa...Vikhongmtphntdns(khong24,3triungi)sdngInternet(theothngkcamngRoyalPingdomnm2010),vconsnyvnangtnglnnhanh,thknhbnhngtrc tuynspht trinrtmnhtrongtnglaign.CngtheokhostcacngtynghincuthtrngVit,khong70%cccngtykinhdoanh,dchvcaVitNamsdngh thngbnhngquainthoivInternet.

Tuynhin,bnhngquainthoivInternetkhngphilsnchicabtkai,vmangtnhcnhtranhgaygt.Vth,thnhcngtronglnhvcny, nhnvinbnhng cnhiu rnhngyu t cahnh thcbn

hngnghthutny.Lmthnochcnquamtvilthint,mtvicucinthoi,nhnvinbnhngcthbnchngvmanglidoanhthuchocngtycngnhhoahngchomnh?Lmthnothuytphcckhchhngkhibnkhnghiurtmtrng,thicah?Lmthnocthvtquanhngrocntipcncnhngitngcquyn quyt nh tht s cho vicmua hng ti cc doanh nghip khchhng?Lmthnotrnhkhinhngkkhngcquynlcthts?

CunschBnhngthngminhquainthoivInternetccoi lmttiliuhonchnhdnhchonhnvinbnhng.Michnguchangnhngthngtinhuchvcchthctoratin,nhngtngmi,nhngthngtinvkhuynhhngvnguynnhnsuxatisaobnlilmnhng g bn ang lm cng nh ti sao khch hng li lmnhng g hanglm.Cunschbaogmnhnglikhuynchocvicsdnginthoilnemail,bivbinngngnylvkhkhngththiucaccchinbinhbnhngtichngynay.

Thngqua9chngsch,vi9chdnhonchnh,ngngn,sctch,cunschmangnchocgimtcinhntoncnhvnghbnhngquainthoivInternetcngnhnhngbquythngugipnhnvinbnhngtcnhngthnhcngnhmongi.Chcchncunschslngibnnghnhkhngththiutrnconngphttrinsnghipcaccnhnvinbnhngtrongthiicngnghs.

Xintrntrnggiithiucngcgi!

HNi,thng3nm2011

NGLHUSN

ChtchHQTvCEO

VEGACORPORATION

Liniu

Khibt u snghipbnhng tiXerox, ch tiumi tun ca ti lphi gp g khong 30-50 khch hng hon tonmi.Ngy no ti cngphinhybrakhixev tinnaphncamnh tmkimkhchhngmi. SngMinnesota, ti bit rt r vic gp gvi nhngngichatngquenbit lnhthno.Ngaycgi lnhdim20cngkhngngncncti.Bnphigcakhchhngthmibncsnphm.Nubnkhnggptrctipkhchhngthbnschngthbncg.

Haimilmnmsau,vicbnhngthayirtnhiu.Thigianlthmnhlnho,qunlqunht.Hkhngmungpmtnhnvinbnhngnonhngngilunlmnhmkhngngngvmtgiiphptitnhocmtphngthccnhtvnhno.

V th, h dng ln mt hng ro v hnh bt kh xm phm xungquanh.Hkhngmungpnhngngimnhkhngquenbit.Thmvo,rt tkhihtr liinthoimthngchuyncccucgivohpththoivchngmykhigili.Mtngibnhngbnhthngrtkhtipxccvinhngnginysaucchitrnhbyccthngipcamnh.

Kinhnghimthctgiptibitciuny.Khibongbngchmcom(.com)xhi,doanhnghipcaticngtheovtiphixydngli t u. Khi bit cn lm g thm nhp vo cc cng ty trongmitrngkinhdoanhhinnay,tivitcunSellingtoBigCompanies(tmdch:Bn hng cho cc doanh nghip ln) dnh cho nhng ngi thngbn hng cho doanh nghip cng nh nhng ngi lp nghip bng cchtheouichivicccngtyln.

Vritinhnthyvicbnhngquamngvinthoicnmtsknng ring bitm khng phi nhn vin bn hng no cng t nhin cc.Diylmtvikhkhnhthnggp:

Khngthuhtcccnhnvtchchttrongdoanhnghipvthngipthiuhpdn.

Bktcnggianhngnhnvinkhngcquynphchun,doithccbcmtinti.

Khngtocstintngvxydngmiquanhvinhngkhchhngmi.

Bnhngkhnghiuquvkhngbitcchsdngcngnghhiuqumkhngbcngnghiukhin.

Qunlmtcsdliugmnhiutrinvng,nhiuchicngmtlcvttccchotngclinquantinxahntrongqutrnhbnhng.

Khngnuidngquanhvgilinlcthngxuynvicckhchhngtimnnghlunnhtimnhmikhicnhucu.

Khng ccmt lngkhchhng thngxuynduy tr cucchi

Nhbn thy,y lnhngkhkhn lnivingibnhng trninthoivtrnmng.Nhngthpkvaquachngkinhnglotcccngtyxydngingbnhngtichhtrvthmchlthaythingbnhngtrctip.Nhngngibnhngtichgpphiccvnnyhngngyvdochnglicngnghimtrnghn.

thnhcng,ingbnhngtichcncccknngkhcthhinmnhnitrihncngnhphhpvingnhnghcamnh.VtikhngbitaicthdyhtthnlJosianeFeigon,ChtchTelesmartCommunications.Chngtrnhhunluynbnhngringcabdnhchoingbnhngtich(cigiinthoilnnhninthoicakhchhng) dy cho nhn vin bit cch ngh v ni cng mt lc trn inthoi.Cucuicngny lmbnbtci,nubn tnglmvocnh

khngbitnigkhiangnichuynvimtkhchhngtrinvngnhtitnggpthbnshiutisaovicnyliquantrngnth!

Ti khm ph ra blog TeleSmart ca Josiane khong ba nm trc vngaylptcbthuhtbinhngkinhnghimthctincabkhilmvicviingbnhngtich.Blmttrongnhngngivitblogvbnhngutinvvittheophongcchtdonhngkhngddi.Ccchinlcvkthutcabhontonphhpvinhnggticholcnthitgipbnhngthnhcng,nhngcchnhsaphhpviingbnhngtich.

Thngthng,tirttgpaicththchthcsuynghcamnhnhngJosianelmciu.Tithchcchnhnmimcabtrongvictchcctheouikhchhngmctiu,lunnhncnhiusquantmcakhchhngvgivngtinhthn.Tinhgicaocclikhuynthngthncabvcchkimsotshnlonhngngycngnhscnhtranhgiaccu tin.Ticngnhgicaocc likhuynrt thit thccngnhcchngdntngbcktnivikhchhngtrinvng,toragitrvbnchng.Viphongcchkhngaibtchcc,Josianekholodndtbnquaccbctrthnhmtnhnvinbnhngtichhiubitvthnhcng.Bnsccmgicnhcmtngibnttlunbnmnh.

Vic bn hng ti ch pht trin rt xa so vi ti khi thamgiamtkhahcvTelephonics20nmtrckhimvicbnhngquainthoicnrtmimvInternetcncharai.TrongcunRethinkingtheSalesForce (tmdch:Suyngm liv lc lngbnhng)canhxutbnMcGraw-Hill,1999,NeilRackhamvJohnDevincentisvitvsraicacckthutbnhngminhhngp,sonccxut.Nhngtikhng ngh h c th tng tng vic bn hng ti ch tr nn quantrng,hiuquvem linhiu linhunnh thno trong thpkvaqua.

Nucngtycabncmtlclngbnhngtichchyuchphcvkhchhng,thnlcbnphiphttrinthmknngcah.Nuingbnhngbnngoicabnangsuynghxemlmthnocththnhcngmkhngphidichuynnhiucngnhkhngtntinvovic

giitrvikhchhng,thcunschnyldnhchoh.

Chcbnbnhngthnhcng!

JILLKONRATH

TcgiSellingtoBigCompanies

(Bnhngchoccdoanhnghipln)

Mu:NHNGTICHCBNPHT

Bn va bc ra khimt cuc hp chun b chomt chin dch bnhngmi,trongubntrnngpthngtinvsnphm,cngc,hthngvccthngtinkthutcacngty.Bnphihptcvingnghipbnhngticngtykhchhngvthngnhtrngmingiscngnhautch tiunmnay.Bnrtmngkhi thyktqucaingbnhng tichcmingibitn,nhngiunycngcnghalspligiaochobnchtiumicaohnnmngoi.Vbnvatrvbnlmvicvimytnhxchtay,vimnhnhcphngiicao,tmbngtrngvinthoi.Bncbmhi,chunbtmlsnsngbttaythchinnhimv,thnhngkhngaitrliinthoihayemailcabn,danhschkhchhngsptipcnthtti.Vkhimaymnktnicviubnkia th bn ch nhn c cu Cmn anh nhng chng ti chnhocnqusauanhhygilichoti.Ngayckhibnnghmnhchckhongbnphtrnhri,bnvnquytnhmcunschnyra.

Chcmngbn!Bnhonthnhbcutintrthnhmtngibnhng ti ch thngminh, snsngchuynmnh thnhmtchinbinhgiitrongmitrngBnhng2.0,mtngisnsngchinuvimtmnglunbnrnvkhngmuntipxcvibn.Cunschnysgip bn vt qua cc ro cn v pht trin cc thng ip bn hng camnh: bn s hc c cch to ra nhngbi gii thiu thuyt phc buckhchhngtimnngphilnting,cchthotkhikhuvcNo-Povtipcnnhngkhchhngquyn lc,bn shcccch trnhbyvi scmnh bn hng tht s, hc c cch x l cc phn hi v bin chngthnhccchichomnh,hcccchxydngmtbndonbnhngchnhxcvlnhmnh.

Cuicng!Mtcunschcvitringchobn

Dbnlmvictrongingbnhngtich,bnhngquainthoi,phttrinchibnhng,tochibnhng,thmnhchibnhnghaytipcnliccchibnhng,bncngtnhn50tingmitungichonhngdoanhnhnbnrnvkhngmun liu lnh,nhngngichchobnkhongbnphtthigiancahthcunschnycngldnh

chobny.

Nubnlmttrongnhngnhqunlcrttthigiangpgibnhngtichcamnhmitunvlunthcmckhngbitiugcntrhhonthnhchtiuthcunschnycngdnhchobn.

Nucng ty cabn cmt lc lngbnhng ti chnggpvodoanhsbnhnghaynhgiccchibnhngchobnvbnangthcmckhngbitlmcchnoccnhnvinnycthhccccknngmtcchnhanhchng,thcunschnyldnhchobn.

H thnghonchnhv thit thcgm17bcnybaogmmiknngcn thitmccchinbinhbnhngcabnphi cc thbnhngthnhcngquainthoivmngtrongthiiBnhng2.0.Nhngnhnvinbnhngngitichanglttrnungnsngthayicchbnhng.Cunschnysmanglichobnccknngthitthcnmbtcnhngthayivphngthcbnhngngaylptc.

BnhngtrongthiBnhng2.0

Cchyminm,ngi ta lunngh rngngibnhngphingptrctipngimua.Nhngngynay,ccchinbinhbnhngtrctipangcgngbtkpccngisaobnhngB2Bmi.ingbnhngtich,nhngngimtthilaconghcacctchcbnhng,githayicchthcbnhng.Ccdoanhnghipgiydavoingnytoran50%doanhthu.ingbnhngtichtmkimvqunlnhngkhchhngcpcaotrongdoanhnghip:gimc,phgimc,nhngnhnvtchchtcpCtrongcctponlnnhtthgii.Hlnhngngi thngminh,gii giang, tip cnvinhiunnvnhakhcnhauvctrlngcckcaobnccgiiphpphctptrgihngtriu-laquainthoivtrnmng.

iukinkinhtthtrngcnhtranhtoraccquytrnhbnhngphctpvkhdoncktquhn.Viunycnghalmithucnnhiuhn.Cccngtycnnhiucngc,cngngh,hthnghngipquytrnhbnhngdinranhanhchnghnvhiuquhn.Ch

nhngnhnvinbnhngnocthtchhpthnhcngcccngc,cngnghvhthngcnthitvoquytrnhbnhngcamnhthhmicquyncoimnhlchinbinhbnhngtich.

Hy ngh xem:mi nhn vin bn hng ti ch thc hin khong 200cucgirangoivemailmitunvtnggilunphiimtvinguycbtchi.Lnhnvinbnhngmtmnhngibninthoitrongmtkhuvctoncclmviccngncch,bncthscmthymnhbclpvithgiibnngoivkhngcnglclmvic.Khi,cunschnyslngibnthtscabn,mtngibnlunngicngbnlmvicvibn,gipbnthchinccthayinginvdnhvitligiithiu,vitccmuemailcohoctoracccuhimivicnysbinnhngcucinthoibtchi,nhngliphnbcthnhccchimi,cchpngthnhcng.

Vsaotivitcunschny

Tihiurtrvicbnhngtich-ttronglmvicntmtr,suynghcakhchhng.Vtihiurccchinbinhbnhngtichnmcbitcrnghangmtmivphithamgiacckhahunluyndnhchonhngnhnvinbnhngtrctipvkhngtmcnhngcunschdnh chomnh.H bcmnh khi ngi ta hiu sai v h, cho rng h lnhng k ch bit mm ci v bm s ri ni lp lim trn in thoi.Cunschnyschothyccmtkhcnhautrongcngviccati:mtgiovinhunluynhiucnhngknngmingbnhngtichcnc,mtngihngdnbitcchtipcnthnmthiucccnhnvinbnhnganglmsaiiugvlmthnosachachng,mtnhtvntngthchinrtnhiutthanhtravvicbnhngtich,mtnh lnhockhnng tinonckhuynhhng trongngnh,mt ngi lun ng h i ng bn hng ti ch v lun tin rng y lnhmbnhnggiinht,mtngitnglmcngvicbnhngtichvmttaydngnnmttchcchbngvicphntchcchnichuyn.

Tronghn15nmqua, tishucngtyTeleSmartCommunications,mttchchunluyntoncuttrstiSanFranciscochuynoto,hngdnvtvnchoingbnhngtich.ChngtrnhTeleSmart10cachng tigm10knngvn lunccoi lphng thchng

uticctchcbnhngtichangphttrinnhanhchngkhptoncu.Tronghn25nmqua,tixydngcmtnhmringbitgmcccng ty cngnghgiinht vpht trinnhanhnht trongdanh schFortune1000.Ticpchngchchohn10nghnnhmvccnhqunlvphngthcTeleSmart.

Ti cng b ra hn5 nghn gi lngnghe cc cuc gi hun luyncngnhquanstccnhnvinbnhngtichthchincngviccamnh.Tilngnghechaiphacacuctraoi.Tibitrphacabncchbnlmvic,cchbntnichuyn,iugkhuynkhchcbn,iuglmbnshivbncthvtnhhyhoithnhcngcamnhnhthno.Vticngbitrphakhchhngcabnnhngngichngitich,cemail,xemtnngigitrnmnhnhinthoivkhngchunhcinthoinuthybnbnhnggi.TicngbitrrngBnhng2.0thayittc,kcccquylutbnhngtruynthng.

Cunschnykhngphilbitpvnh:tibitrrngbnchngcthigianrnh!Nnycvitracvhiungaytrongkhibnlmvictngchttngchtmtngmccknngvgiiphpthitthcmbncththngaylptc.Tibitrngbnthiukinnhnvmunithtnhanhmuncthngvochng9,Chtlinhngtikhuynbnnnc tuncui.Vsao?Vmiknngucxydngdatrnmtknngkhctrckhincthtoracnhngthayiln.Mi chng gm hng t nhngmch nc hu ch, nhng tngmi,nhngthngtinvkhuynhhngvnguynnhnsuxatisaobnlilmnhnggbnanglmcngnhtisaokhchhnglilmnhngghanglm.Cunschgmcclikhuynchocvicsdnginthoilnemail,bivbinngngnylthmccchinbinhbnhngtichngynaycn.

Vybnhyngdanhschchatli,tmngnggitinnhn,thotkhiemailvtmmtphnghptrnggnnhtmbncthngi trongmytingvccunschny.

Chomngbngianhplclngbnhngtich.Bnnniri!

Slcvcunsch

BnhngthngminhquainthoivInternetltiliuotohonchnhvhthngTeleSmart10dnhchoBnhngquynnng:nhngknng cn thit bn thnh cng. Mi chng u cha ng rt nhiuthngtinvmiknnglmtcchtoratin.Cunschschobnmtcinhntngqut,abnvobntrongquytrnhbnhngvnhngknngnycthitkchotonbquytrnhbnhng,chkhngphichochmtphn caquy trnh.Sch cng sabnvo trong thgiiBnhng2.0anhdngmtthgiithayihontoncchthcbnhng.

Hy dnhmt pht lt qua thc n trngming. Hy xem tngchngmichngucthitkgipbnkimtinvtrthnhngibnhngtthn.

Chng1:Qunlthigian:phigiclmvic

Cngtycabnhiucgitrmvicbnhngtichmanglivhmunbnlcnonmbtcmith.Hnhinhtcccngcwebvo taybnvyucubnphi lmvichiuqu.Nhng thts thbnangbngpdihngngdliu,uiscvphihccchsdngcccngcmi,tmkimcccngckhcvangbcchthngrirclmtlit.Bnmunlylithigiandnhchoccchikinhdoanhmi.lldochngtanivvicqunlthigianngaychngutin.Trongchngny,bnshccch:

To ra bn quy trnh bn hngbng cch lp k hochhot nghngngyphhpvibnkhochkhuvccabn.

Nghimkhcvichnhmnhdnhringvitingmingychocccucgichlcdchuyngcxyraichngna.

Toramctiurrngtrckhigimicucinthoi.

Trlikhng,khngbquyryvhccchlmvicthngminhhnvnhanhhn.

Titkimthigianvgimnhluntptrungtheobybc.

Chng2:GiithiuBnhngbngbichohngngngn

Gnybncthycccucgicabnbctngang,thikhngbitc phi do in thoi ca bn ht pin hay khng?Hay l ti bn.Khng,nguynnhnkhngnmbn.

lvbnangbnhng trongmt th trngngc,no;bnanggiinchonhngnhnvtchchtcadoanhnghip,nhngngilcnocngbnrn,khngmunliulnhvkhngcthigiannbn. H khng nhng b i vi pha bn hng, v thng chn cchkhngnghebngiithiubnhng.Nhngvicgiinthoivgiemailcho nhng ngi khng quen bit khng hn ht thi.N vn tn ti,cnggingnhccthngipcabnvy.Nhnglmthnobncthnibtlngiahpthypcngnhtrnhthnginthoickimsotkcngcah.Trongchngny,bnshc:

CchhiuckhuynhhngBnhng2.0angnhhngnccquytccxvthngipnhthno.

Cchkthpemailvhpththoithnhmtbigiithiuylinhhot.

Ccthnhphnquantrngtrongemail.

Lmthnonmbtccckhuynhhngmitrongemail.

Cchnhnbitcccuthmdcthbtumtcucgivmigickhchhngnichuyn.

Quytctipcnquanhiucchtipxcvcchsdngchng.

Chng3:ThmdvtrnhxaNo-Po

Gnybncbtutmtccnthngvbnnhnraqutrrng bn ang ni chuyn vi mt ngi khng c kh nng ph chun.Trcy,bnchcmmrnghsmuahngchcvcahnghecvhonhtrngy,hhiuvthchgiiphpcabn,hlunhahnrnghst hngnhngvi iukinhphi ccmt bnphn tch cnhtranhhnvthmchhcnyucubnthayicbnxutcamnh.Nhng khi n thi im phi a ra quyt nh, r rng bn ang nichuynvimtNo-Pomtngikhngcquynlc(nopower),khngctimnng(nopotential)vkhngcnthng(nopurchaseorder).Bihcngnvquynlcngiumnh,dichuynvtrnnvhnhnhthnosgipbnnhncsgipvhtr.Trongchngny,bnsbitc:

LdotisaochngtayumnNo-Povtisaochngtacminichuynvih?

MiduhiunhnraNo-Povlmthnotrnhch?

Xydngmtbncutrctchcgipbntmraquynlcnmu

Bitckhinongigicac thgynhhng tthayxunquytrnhbnhngcabn

Hiuccutrcchnhtrnhhngnquytrnhphchuncabtktchcno

Chng4:tcuhiGydngnimtin,milnmtcuhi

Bncbaogiktthccucgivthcmctisaomnhliqunhimtscucbn.Khicnhcamra,bnchcvigiy,bnphihicugnhanhchngktnicvcthmthigian?Ccknngtcuhi tt c th gip bn kim sot c cuc gi v gip bn hng thnhcng.y l nhng k nng v cng quan trng!Khch hng tim nngtrongthiinykhngcnkinnhnvigiibnhnghmtmiphinghecngmtcuhivbcmnhvccmobnhnglithi.Chngta

stmhiusuhnvnghthuttcuhi,schchobncchdngcuhicc thng tinmkhngtnnhiusc,dnt tmhiusuhnvnhngnhucumvnchacphthin,vhngkhchhngnmtkhochchcchn.Quachngny,bnshcc:

Th t, chin thut, phong cch, cch to cu hi cng nh cc tiuchuncaknngny.

Cchphnbitgianichuynvbnhng.

Tchccuhidatrncctiuchunngncnhsn.

Knngtcuhiphntch.

Tptrungaranhngcuhicthmanglicutrlibnmun.

Chng5:Hylngnghengphngon

Nu tht s lngnghenhnggmtkhchhng timnngni, bn sthyrnghangmtmivphinghegiibnhnglintcnivnhngghcn,angbcbivinglunbplcchtiuhiusaivhvlcnocngchmchmvovicdnxpmtcucgpvkhpngchkhngquatmgnhc.Vhcngcnmtnhcungcpnhbnhbtkh!ChkhibntchcclngnghethbnmikhmphchangbntmvvicgcngnhbitchcphilNo-Pohaykhng.Nhngiunykhngphi l lngnghenhnggbnmun tinhay lngngheinltbnni.iunycnghaltptrunglngnghevnlc dngk nngt cu hi camnh o su hnna.Chngnytrnhbymtphngthclngnghetchccvnngng,khuynkhchingbnhngsuynghda trn trcgic, lngnghecchin thutnmbtccchimivghichp,ghichp,ghichp!Trongchngny,bnschc:

Cch s dng tnh ton vn ca thng tin, cch kt hp k thut ghichp trnmng cng nh trong i sng bnh thng vo chin lc tm

hiunhucucakhchhng.

Cchphttrinknngtcuhixoyvovnkhchhngangauuhocvncnhhnglnmtcchhiuqu.

Cchtptrunglngnghethngquaknngtcuhivdingiilimtcchchnhxc.

Cchtrnnttinhnkhigpphicctnhhungkhkhnkhibnhngquainthoi.

Chng6:Ktni-Bnhngchonhngngicquynlc

Bnsnsngnichuynvikhchhngthuchngngnhngnhlnhocpcaohaycha?HaybntnqunhiuthigiannichuynvimtNo-Ponnikhinichuynvingicquynphchun,nligynhhngxunthnhcngcabn?Nhngnhnvttaitomtlnlunbnrnnycthskhngkhoannhngvibnnubnkhngtmnhtheocchngn.Ccidinbnhngmhkhngthchsbuingayrakhica.Nhnglmthnobntmthynhngnginy,hmunnghenhnggvbnphi lmghnghec?Trongchngny,bnshcc:

Cchtonhhng.

Cch nhn bit nhng ngi c quyn ph chun qua in thoi vemail.

Cchlmmnhthoimihnkhitipxcviccnhnvtchcht.

Cchtipcnnhngngigynhhngcpcao,trlcpcao.

Cchtmraquynhnthtsnmutrongccutchc.

Cchtcxcnhnhngngybnttinvvuivhn.

Chng7:Trnhby&Buitrnhdinbtu

Nhngnhnvtchchtbnrnkhngcthigiancnhngtptinnhkmmbngichohcngnhchngcthigianthamgiacccuchplutrnweb.Nhngslngngihpquamngangngycngtngnhanh.Do,victrnhbyquawebtrthnhmttrongnhngphnquantrngnhtcaquytrnhbnhng,mcdrtnhiunginhanhchngbinnthnhchtvPowerPoint.Chngnytrnhbyccphngtintrnh by khc nhau v hng dn bn nhng iu cn thit khi hp quaweb/videocngnhcccngctrnmngkhc.Nsgipbnhiuthusuynghcaccnhnvtquan trng trongcng tyv t trnhbysnphmcamnhmtcchhonhodbnchcnmpht trninthoihay30phtquaweb.Trongchngny,bnshcc:

Cchthitkvtruyntimtcchhiuququamng,web,video.

CchchncctrangPowerPointgipbnbnhngddng.

Cchnhanhchnggiodc,khuynkhchvgynhhngnngikhcvccsnphm/dchvcabn.

Ccharacccuhinggipvictrnhbyddnghn.

Cchdingiiccthmnhcnhtranhcasnphm/dchvcabn.

Chng8:Xlccldophni

Bnccmthyangbvidpdicmtcnsngnhngliphni.Chngugingnhaunhngchciuchngcginbndicchnhthckhcnhau:email,tinnhn,inthoivchat.Dnhndibtkhnhthcnocnguchngdchuchtno.Nhngkhibnsnsngimtvichngbngnhngcutrlihpl,bncthni:Hycnii!.Chngnytmhiunhngmilongithtstoranhngli

phnivlmthnobncthvtquachnhmnh.Bnshcccchnhnbitnm loiphnkhngchnh tkhchhngvhccchptr,ttinhnvvtquachngmtcchchiuqu.Cuicng,bnscmtBQuayvmtbgmcccuhi,cunichngchicngnhmimckhchhngquaylimua/sdngdngkhicn.Trongchngny,bnshccch:

Hiucc rocnmbn to racngnhvickhngc lmbn thtvngnhthno.

Ccldophbinkhinkhchhngphnkhng.

Phnbitsphnkhngbnglivsphnkhngtrongimlng.

Nhnbitccduhiuchothyvicbnhngcabnanggpnguyhim.

Tisaothnhthongkhchhngtimnngcabnlikhngnigvibnc.

Giimccemailphnkhngvlmthnochngchilichng.

TrangbchobnBQuayv-100giiphpchngtrmbncthsdngngay.

Chng9:Chthpng

Ktlkhibnhxechmvomtng.chnhllcbnsdngttc ccknngcamnh, tin rngbn tht sxngngckhpngvkhngchpnhnkhnnghpngrivotayith.cngllcxydngvqunlphubnhngmkhngcnphitnhncchlmgim tiu chunxungt ch tiuvo cui thng.Trong chngny,bnshccch:

Phntchphubnhng:xydngmtphulunchynnhvc

chtlngmithng.

tcccuhiphhpnhtivimigiaionbnhngvcbitlkhibncmthyduhiucthginhchpng.

Cch to ra ng lc thngqua cc skin thcgic trong sut chutrnhbnhng.

mborngbnccsttin.

Cccuchuynthnhcngctnhchtkhuynkhchvocuimiqucaingbnhng.

Chng10:Cngtc:Hptccch

Ti bit, gn y bn khng hi lng vi ng nghip ti vn phng.Trcy,khchhngmunthynhcungcpntnninhngngynay,hlimuncckinthcquamngvinthoi.ylldonhmbnhngtichlmtphncamtingbnhng,ttclhtrkhchhng.Bncnnhrngbnkhngphiphthucvosthnghicaitclunmtmivkhngbitcchtchc.Bncthnngngvtcholi,kthpviitctoraccnhmchinlchtrlnnhaubnngoicngtyvthitlpquanhxhirnghn.Trongchngny,bnshcccch:

Lmrgitrcaphngthcbnhngtheonhm.

Xydngnhmlmvico.

Quytnhcctiuchunsnsngcaitc.

nhgistincymbncthmanglitrongvichptc.

Vithpngvcamkthptcmnhmhn.

Hytrthnhmtchinbinhtibnlmvic!

Vycunschnylmgtronggclmviccabn?Ngipbnbnhng.

Tithtsmunbnchtcunschnyvhcchtccknngmbncn.Hylunginbnmnhvgiramikhibncnvdngngipbnlmnhnggbnanglmttcntthnna.

Bnsnsngchano?

Hybtu!

1.QUNLTHIGIANPHIGICLMVIC

Thigiancabnrtqubu,vthngphphmnsngcucicangikhc.

STEVEJOBS

Trongchngny,bnshiuctngtn:

-nhhngcavickhngkimsotcthigian.

-SqutimBnhng2.0manglichoingbnhng.

-Khinothbtlit.

-Sngtrongtrngthibng.

Bnshcccccngcvkthutgipbn:

-Lylilmvic,lylithigianvkimsotn.

-Hiucchngvbngkhcnhaunhthno.

-Cchni khngvngnchnmi squy ry, hc cch lmvicthngminhhnvnhanhhn.

-Hcctmquantrngcaviclnkhochhngngyphhpvikhochkhuvccamnh.

-Tmnhdnhramtvitingmingythchincccucgiquantrng.

-Ccmcchrrngtrcmicucgi.

Susanchasnsngthamgiabuitvntheolchcachngticuchpquamngbqugi.Chotiviphtnanh,cththmvvytaychokhititinnbnlmviccacvcataychvomtcighmitingi.

anghpquamngthcnhnctinnhnchattsp.ngyucutt c cc n t hng phi c nhp vo Salesforce.com (SFA) ngaytrongngy,nukhngchngskhngctnhvodoanhthucac.ngcnmuncbndtonbnhngcacna.Tronglc,inthoicmtaycacrungln,cctinnhntitccamnhAnh:Hpngthngnycachngtal80nghn-lachkhngphi120nghn.Crnr.Vylcphicpnhtlibndtonvithngtinmivnpchospvocuingychcnvitingnghnatheomigicac.

Btchtcpbn.ngcnhthnach!.MytnhcaSusanlingnghotngrrnglvicnyxyrathngxuyn.Cngtycacvaspnhpvimtcngtykhcmythngtrcvhthngvnchacnngcpvtchhp.Dliuvnchacchiasvtruyxutmtcchhiuqu.iunycnghaldocmqunhiucasvchngtrnhnnmytnhcacngnghotng.Susannhntivimtchthyvngcuicng.Chchotiviphtkimtrahpththoinh.

Cnhnc tm tin nhnmi trong hp th thoi tt c u cnhdukhnvyucucphitrlingaycngvihngtemailtkhchhng,itcbnngoi,ccphngbannib,vmtvinhqunlvng.Susannhnnghvrinhnmtlotnghtthnhhngngangtrnbnc.Bygi lbui traCalifornia,2gichiuAustin,3gichiuAtlanta,9gitiAnhvMLa-tinh.

Bui sng ca ti li bt u, c lc u. Ti cbcvobn lmviclmithlisisngscln.Cngscacthuvobnlmvic

cacvhirngliuhcthgpcbnvchinlctipcndanhschkhchhngtimnngtrckhicrasnbayhaykhngvcnggpanhtasaukhihpxongviti.Ngaysaukhianhtaithcnhncmttinnhntngiqunlvngyucucphithamdmtcuchpbuichiuvphgimccpcaotoncusthngbovccxuttichnhmilinquannlngthngcac.Saukhihpxong,cvnhcphithamgiahpviphngtipthbnvchtlngccchibnhngcngnhtlthnhcng.Tunnyhangchunbchomtchindchtipthdinrngvohn300.000khchhngvhcnthngtinticacxemhcn tp trungvoi tngkhchhngno.Susannhntiyut.

Tinghchngtacththchinbuitvnvotunsau,tigi.

Nivbnhngtichlnivthigian

Vng,nivbnhnglnivtin.Nhngclquantrnghnlvthigian:lmthnobnlnkhochthigianvlmthnobncthsdng thigianmt cch ttnht.Cmtmi linquanmt thitgiavicqunlthigianvchtiutc.Nhnggbnchn,nhnggbnchtrng,khochmbndnhlm,cchbntchcemail,thtbntcuhicngnhlmvicmbntoravgivngnstoranntnggipbnthnhcngkhibnhngquainthoivquamng.

tthigianbnhng

Cchotngnghincutrckhibnhngtrungbnhchimkhong45phtchomihpng.Bnthngphicgngtipcnkhchhngt5n7lnquainthoihocemailthhmithtstrlibn.Bnphigicccucgigiithiuvhithmthkhchhngmithtsquantmvbnmicthakhchhngvodanhschkhchhngtimnng.Tronglc,inthoicabnlireolintc,tinnhnvemailtrnngphpth,spyucubndtonvochiunayvbnphintratibnlmvic.Thnhthong,trongthgiiBnhng2.0,bnrtdlmlngphthigiankhilmnhiuvicmtlcmtcchkhngchiuqu,qunmtthigian,mttptrungvmtdncchpngtrongquytrnhny.Vnubmt,bnstrhonmithvaranhnglachnsailm.

tkimsotccchbnsdngthigian

Chngcgphigiugim:ingbnhngtichangmtmitrongvicqunlthigianvngycngmtkhnngkimsotn.Mtttcanlcuicngmingiunhnranhngghnggpvgiyhtrthnhmtphnkhngththiucaquytrnhbnhng.Nhngmtxulngycngcnhiuyucu,ngh,xutthngxuyncavotrchnhimhngngycah.iunycnghalhctquynkimsotvthigianhn.

Bygikhngcnl lcibnhngtichngi tibnlmvicvthc hin lin tc 60 cuc gi cho khch hng cha quen bit cng nhkhchhngtimnngmingy.Nhnvinbnhngtichlmtphncamtingtrnmngcktnili.Nhnvinlumilinlcdndt,phihp,gip,hngdnvthchincngvicbnhng.MingylmviccanhnvinnybtuttiChnhtpngnhucucacckhuvcalkhcnhautrntoncucngnhnhucucaccitccahtrnmng.ingbnhngvndngccchtiulnphukhochhngngy,hngtunvhngthnggmnhngkhchhngtimnngnhngngihphitipxct9n12lnvcthconrnghcthkhpngc.Hnthna,hphinhpliuvocchthng,qunlccquytrnhbnhngphctpvsdngnhiucngcbnhnghnnhngghbitphilm.

ChomngbnnvisquticaBnhng2.0

Nu bn lm cng vic ny lu, hn bn cn nh vic dng myRolodexchathngtinkhchhngbnhng,donkhchhngtimnng thng qua t BusinessWeek, nhp tay cc n t hng, ghi li slngcucgimingytrngiyvdngExcelconslnghpng.Giy,cccngcnyivodvng.SphttrincaWeb2.0 ltngchoBnhng2.0pht trin.S trnngpcccngc,cngnghvquytrnhdatrnnntngwebttccthitkgipquytrnhbnhngdinrangngnhn,tnghiuqubnhngvgipchtc hp ng nhanh chng hn ang trn ngp th trng. Tt c cccngcvhthngnylracthgipcrtnhiu.Nhngtrnthct,

ingbnhngtichangbchmngptrongthngtin,mtmivphihc cc cng cmi, tm kim cc cng c khc v b t lit bi cc hthngrirc.

Mtnhnvin bn hng ti ch trung bnh qun l d liu v ch tiubngtnhthaitcngckhcnhaukhibnhng.Hphiduytr,ghichpvnhpthngtinkhchhngvotnhtnaththng.Vnuhcnnhmtkhungnhp!vncnnhiuthkhcangchctruycpvsdng.Ttccccngcphctpnycthitkghilittcmithtviclinlcvqunltikhontheonhkn,ngycngnhiu,vicqunlccchibnhngvhptcvikhchhngtimnng.Huhtchnguclulitimtnitrungtmchathngtinlinlc,chtiuvdoanhsbnhng.

Trckhigiin,nhnvinbnhngphitmkimthngtinvcngtytimnngcngnhtmtnvthngtinlinlcthngtcccngcnghincuvlpkhoch.Trongquytrnhbnhng,hcthsdngcccngchpquawebtchccccucgpgquamng.Saukhigi,hthnginthoisghinhnlimlngvthigiannichuynnhnbitcnnglcvarakhuynhhngcngnhbnphntchmctngquangipxcnhlimhnh.

R rng, cc cng c c thit k nhm gip i ng bn hng hotnghiuquhnlilmgimtnhhiuqu.

tthigiantorastlit

Phnngtnhinkhingitabqutilthtvng,ngitatinrngthigianvtrakhivngkimsotvtuytvngququngtmmtim ta qua ngy.Mt s tin rng h c th theo kp nu chu kh lmnhanhhnvlmnhiuviccngmtlc;mtsmcsai lmkhikhngphnbitcvicgkhncpvvicgquantrng.Khicgngchngcsqutiny,hbtlit.Hchcthngimtchvnhntngng-ladoanhthumtdni.

Vicbginonvbquyrynhhngnhiunhiuqucacng

vic.MtnghincudoihcCaliforniathchinvonm2008chothyrngc11phtthnhnvinbnhnglibxaonhngvmilnnhthkhinhtnkhong25pht,saumiquaylicucgicamnhc.Sxaonhngntnhiuhnhthc:ttingngmmytnhphtrakhinhnemail,hpththoi,tinnhnchonnhngscvicccngcvh thng.Bn kho stCSO Insights trong vic ti u ha nng lc thchin nm2008 cng xc nhn rng thi gian gii bn hng dnh cho cchotngkhngphilbnhngngycnggiatng.Khibntnhcnhngginontbnngoi,bnsthynhngkhkhnnylintcnhhngncngviccaingbnhngv lmchohkhng thquay lithchincucgihaylmnhiuviccnglcmtcchhiuqu.

Tlithotnggiin

Giinlcnocngchiuquthp.ingbnhngtichngycngtgiinvhthyrnghanglngphthigianlitinnhnmkhngktnicvinginobnkiaudy.Mtsliuthngkchunchothythngthngminhnvinbnhngtichchgikhong8-25 cuc gi ra ngoi mi ngy v tng thi gian ni chuyn ch vokhong33pht.

Tlitemail

Emailangthaythchovicgiinnhngycnglvnvhuhtccnhnvinbnhngtichkhngccmtchinlcbnhngv tip th hiu qu khi bmnt Gi.Hdnhqu nhiu thi gian vitemailchomtkhchhngnovlunphinghranidungemailmisaumicucgi,hochvitemailrtdidngvgmnhiutptinnhkmkhngbaogicm.

Tlitvictruynticcthngipgitr

Viccgngdingii rrngmtxutvgi trc thgy t lit.Bivgiibnhng tn80%thigiangi tinnhn trnhp thoi,hkhngbitphilmgkhidimtphpmuno,hktnicvimtngithtstrninthoi!onmucucgi,mcchcucgi,

ongiithiuqubu,bigiithiumthngcahnghecvrirmvhkhngkimcthigiantiptccucgi

Tlittrongvickimsotchi

ingbnhngtichlunphnnnrnghkhngcccchibnhngthnhnghvntiptcaranhngquytnhsailmkhixlnhngchiangc.Hoclhginhngchikhngphhpqulu,hoc lhbungnhngchi ttqu sm.H thiukinnhnphttrinchiquaccbckhcnhaucaquytrnhbnhngdnlquytrnhsubchaytmbc.Khiquytrnhnybmti,nsnhhngnvictoraccchi,nchtlng,nquytrnhkhpngvdoitctidoanhnghipscbngiaolinhngchibnhngkmvkhngrrng.

Tlitvthmnh

Ccnhnvinbnhnglunacngmtcuhichocckhchhngtimnng.Hkhngccmtquy trnh thmnhhiuquvdokhngcccchquytnhxemmtchinolmnhhayyucbitlkhihnhnctrlitmtngikhngcquynphchun.Do,hphthigiancgnggiimxemailngicquynphchunvaikhngcquyn.

Tlitvcngc

Nhiucngcbnhngcngcthtchnggytlit-vmtscngcch l ldotiuthigianvtrnvphasau.Mtbnkhostgnychothytrungbnhmtngibnhngtnkhong45phttmhiucng ty khch hng v chun b cho cuc gi. Nhng khi h nghe cging ni pha bn kia u dy trung bnh sau 21 ln gi h ch ckhong14giytrninthoiv2giytrnemail.Hkhngcnhngknngtruyntimtthngipcgitrcaokimthmthigian.

Tlittrongvicthitlputin

Khicqunhiuvnihingitaphitptrungcngmtlc,rtkhphnbitccinolkhncpvcinolquantrng.Dngbnhchachyradplalcchxlccvncpbchthngthynhngnlikhngchiuqu.Lcnocngcnhiuvnkhcnaxynvibn.Bnphidnhthigianchnracinocncutin,hccchlmvicnhanhhnvhiuquhn;iunysgipbnvludi.

Tlitvscmnh

Cnggingnhvicginhmngi,giinthoichocngmtngiht ln n n ln kia vmong chkt qu khc i cngnhkhngbitc ai l ngi c quynph chun l nhng sai lm tn thi gian nhtnhnglirtthnggp.tnhtmtnaccchicdonbmtivngibnhngkhngchtipcnsaingimcnbtlitviqusuvoquytrnhbnhngvtnqunhiuthigianutvohpng.

Tlitdanhschkhchhngsptipcn

Vicxydngmtdanh sch tt cckhchhng sp tipcn l tt cnhnggcnphilmnhngngycngnhiunhnvinbnhngthiukinnhnvchmuncmtconngttcthmdoanhs.Huhtccnlcxydngdanhschnyucthchinvocuithng,mingiuvtchn lnccchpngvophtcui.Nuingbnhngchihitricythptrongtmvi,hschngthxydngcdanhschkhchhngtimnngktip.Mttrongnhngnguynnhnldokhi quy trnh bn hng ngy cng pht trin, bn cng kh d on ciugsxyra.

Tlittrongviclpkhoch

Nhiu tchcbnhngkhngnhgicaovic lpkhoch.Tbanlnhoningnhnvinbnhng,vicnyccoilvickhngto radoanhs -cnghakhngphi lcchsdng thigianhiuqu.ngbunlvicnykhngphilstht.

Nunhnvinbnhngcmtbnkhoch th banqun tr cp caocngsloibni,hocplcphitcchtiulmtmquantrngcaviclpkhochmnht.Nuvkhiingbnhnglpkhoch,hchngbitphibtulpkhochtuhochphiathngtingvobnkhoch.Rrnghkhngccknnglpkhochngnvhchabaogicchothigianlmvicny!Rtnhiunhnvinbnhngthiukhnnglpramtbnkhochlmvichngngy,mtbnkhochcngnhngtun,mtbnkhochkhuvchngqu.

Bycchtitkimthigianvduytrkhnngtptrung

1.Hy tng thigiannichuyn:gingnivn l tr thc lcnhtcabn.

2.Hynichuynsuhn,rnghnchngnnqunhiutinnhnthoichocngmtngi.

3.Hyhccchphnbitailkhchhngtimnngvaracccuhikhtrlingayucucgi.

4.Hynghxinkhchhngtthigianhnginguyntcdisupht,nghalbnchnnnghdisuphtmthi.

5.Hynmgiccchiytimnngluhnvhybungccchikhngchiuqumbntheouiqulu.

6.Hytptrungvonhnggbncthkimsotvgtbnhngvnbnkhnglmgc.

7.Hylinhhothnvthigiantipcnkhchhngccquylutvthiimttnhtgiintrongngycthlmbnphphmthigianqubu.

Hychngtrongmtthgiibng

Trongmtthgiiyplcvlcnocnglolng,ngitartdtrnnbngphnngmtcchnngnyvimivnmkhngdnhthigianphnbitulvnkhncpvulvnquantrng.Khichngtalunvothbng,chngbaolusauchngtastrnnnngny.Nulcnochngtacnglmvicmtcchnngny,chngtasmtthigian.Maymnthay,chngtacphngthucchabnhny:chnglmmivicchmlivachngvotmkimsot.

Hailoilmvic:Chngvbng

Lngihngdn,tibrartnhiuthigianquanstxemingbnhnglmvicnhthno,quanstxembnhngcahlg.Tinhnthyrngdmitrnghaycculmviccahlgthcngchchailoilmvic:chngvbng.Vthigianbndnhchomiloilmvicsnhhnglnnhiuqubnhngcabn.

Visliuthngkchothytrungbnhminhnvinbnhngchthtsbnhng90phtmingyvhsdnghuhtthigiancamnhvocc cngvic rt b ng: nhng cngvickhng to ra cdoanh thu.Mtbinghincunm2008doYankeeGroupthchinchothygiibnhngchsdng26%thigiantrongngychocngvicbnhng.Vthkhitiotonhnvinbnhng,chngtidnhnhiuthigianbnvskhcbitgiacccngvicchngvbng.

Skhcbitnyrtdnh:

-Cchotngtrckhivicbnhngbtulchng.Khibnlmcccngvicny,bnchngvthigianvbnlmhngtivictngdoanhthu.

-Cchotngsaukhibnhnglbng.Khibnlmvicny,caikhcangkimsotthigiancabnvcngvicnykhnghontonlinquannvicbnhng.

Vd,nubnangspt limth thngtrckhikhchhngsnsngmua,hotngnylchng.Nhngnubnlmvicnysaukhi

hmua,chgipvkhchhngbitnbnthbnangphphmthigianqubucamnhy.

Bnchnghaybng?

Bcutinkimsotcthigianlphibitchintibnanglmgvmitrnglmviccabnnhhngnbnnhthno.Hyimtviiuny,chngtasngvlmvictrongmtthgiibng.Cthbnnghthigianbnsdnglchngnhngthctbnang dng cmt ngy lm vic qu gi vo cc cng vic khng to radoanhthu.Hyxemxemcchotngbndicquenthuckhngnh:

Cchotngchngbaogm:

Giinthoichonhngkhchhnghontonmi.

Tgiithiu.

Trlicccuhivgic.

Tmkimnhngnhnvtchcht.

Xydngsccutchc.

Cchotngbngbaogm:

Trliemail.

Xlccvnhcsc.

Nghincucccuhi.

Dndphpth.

LpbngExcelmi.

Nichuynvicngstivnphng.

Nhpthngtinvocsdliu.

Micchtrnnchng

Mtkhibnhiuc lm thnophnbitmt cchhiuqucngvicnolchngvcngvicnolbng,bnsddngthayihn.ylmtvigibncthsdng:

1.Hyspxpthigianilimtcchhpl.Spxpcngvicutinvlpkhochchongyhm.

2.Hyhccchnhgichtlngccchibnhng.ngtnthigianvonhngchikhngcnhiutrinvng.

3.Hyluncpnhtchngtrnhqunlthngtinlinlccabn.Khibnduytrviccpnhtdliu,bnsddngtmkimthngtinvachngvocucgi.

4.Hccchnghcccucgputintrongngy.ylcucgpcnhiukhnngngginht.

5.Hyspxpmiththeoquylutgnxa:nhnggbnhaydngthtrongtmtaycnnhnggtsdnghnthxa.

6.ngtnthigiantnguvch.

7.Khibncmtcuhinhanhhaymtcutr lingn,hygivogintravlinhntrnhpththoi.Hytrnhbyrrngkhchhngcthtrlichititvhonchnh.

8.Hy tp hp cc cuc gi li v gimt lot vo bui sng, sau dnhthigianlmnhngcngvicmnhngcucgitora,vdnhvitemailhoctmcutrli.Hylplivicnyvobuitra.

9.Hytramtthigianchlcgivchnghntrongkhongthigiancnhiucucginy.

10.Hyphihpviccnhnvinlmvicctchc,bitspxpthigianvcnglc.Cmgicslantruyn.Hsthcybnlmvichiuquhn.

Hylylilmviccamnh

Khinghemtbigiithiusnphmtthaynghemtbngiithiusnphm tuyt vi quaweb, chng ta o lng thnh cngbng cng tcchunbtrccngnhsauskin.chnhllmvic:nhnggxyra trcvsau.Vickimsot thigiancmcchvchchsgipbncclmvic.Cchttnhtbtuvicnylhytptrungvquanstklng.Vicnhnthcrsgipbndndncclmvic.

Hyspxpliccutin:hccchniKhng

Trongqutrnhoto,tilunhimingicbitaithtsgiinikhnghaykhng.Huhtmingiutrlirnghbit.

Khitihitiprngiugkhinnhngnginygiitchicngvic,cutrlithngthyldonhngnginybitcchspxpccutinvspxpliccutintchinhntrchnhimcangikhc.Haravdvmtnhnvinqunlxutsc,mtngitchiccbnbocomi,cccuchpmi,ccbuihcmivccchngtrnhmi.Nhiungicngthngkhibnvvicnyvhnghrngnikhngcnghaltchilmcngviccahhaytchimtyucu.Hkhngcmthythoimivhctquynkimsotthigiancamnhnnikhngthnikhngvisp,vicngshocngnghip.

Theokinhnghimcati,nhngngikhngckhnngnikhngcng khng c lng chnh xc c thi gian hon thnhmt cngvicno.Hkhngmunlmngikhcphinlng,hmunthucvmtnhmno,vmuncmthymingiangcnh.Do,hbmckttrongnhnggithitmhtngngikhcnghvh.

Nuiuktrnnghecvquenthucvibnthbncnnmbtmtknngmi.Nikhngkhngcnghalbntchicngvic,nchcnghabncnphichnla.tramctiu,hccchutinvcchthnglnglccbchccchnikhng.Khngphivicgcngphilm,khngphivicgcngphilmngay.Hyhccchtrlikhngvi nhng th nh hng n lm vic ca bn.Hy hc cch tr likhngvinhngvicngitayucubnphilmngayvspxpliutinthchinchngvolckhctrongngy.

Hyhccchsdngcchnhngdiyxlccyuculmbnphitnthigianmtrnthctbnkhngcthigian:

Hc cch kim sot squy ry:iu ny c bit quan trng trongkhongthigiangichlccabn.ngchpnhnhpnukhngchntrc,hyhpththoinhncccucgi,hythigiangiaotipvolckhc.

Hynikhngviyucu,chkhngphivingiarayucu.Hy a ramt gi khc, v d nh, By gi ti khng lmX c,nhngticthlmYvobuichiu.Hytrnhsdngccttiuccnhkhngthc,khngckhnng,sai,quti,bunci.Hycmnngiarayucuvnghnbn.

Hyghinhccutin.Ldottnhttchilvnnhhngnccutincabn.Hyluntnhngutinnylntrnhtvgiithchchngvingikhc.Hytchibvtkitsc,cbitlkhimingiucnnkhnngcabn.

Hygiaovicchongikhcmtcchhiuqu.Hynhnghacngvicmt cch r rng,nhngha trchnhim, traoi cnk,a ra li

nhnxt,ngnhngtayvovkhenthngxngngccnlcvktqucangicgiaovic.

Hytcuhi.Thayv tr lichockhng,hytranhngcuhiccht lnggipbnhiu rhnvyucuva ramc tiu.Hynhngyccnhucucabnraphasau.

ccccthiquenkimsotthigianhiuqukhngphild,cbitlkhibnlunthbngvkhmngoilnkhimtnc.Ccthiquenkimsotthigianttcncthigianmiphttrincvy chnh l vn , thiu thi gian.Qua nhiu nmo to i ng bnhngtich,tinhnthyrnghchcnthmttngmilnhnthycskhcbittrongkhnngkimsotthigianvtheoltinthngcah.

Hylnkhochli

Bmtcavickimsotthigianmtcchngnnmnhnggbn chn.Nubnang ri vo tnh cnhpht in lnnhSusanuchng th lduhiu r rngcho thybnchadng lixemxtxemtonbthigiancabnmtiuhocspxpthigianlmvicmtcchchnghn.Tuynhin,khilmvictheokhochctramtcchkhoahc,bnscmthythoimikhibitrngmnhangnimmnhmunvlmnhnggmnhcnlm.Khibndnhthigianlnkhochvmctiu,nschophpbnthctinhatmnhn,hiucnhnggangcntrbnvquytnhxemlmthnonc.

Khimtnhnvinbnhngcgiaoph trchmtkhuvc,vichdnhthigiannghincukhuvclhontonhpl.Nhngcmiqubnlicgiaophtrchmtkhuvckhc,khchhngthayi,snphmthayi,thtrngthayithkhiviclpkhochkhuvccthkhngcnlutinvibnna.Nhngnhnghotngnginnhvch ramc tiu v chin lc tip cn khch hng, lc ra danh sch 25khchhngtimnngnhtsgipbntptrunghn.Vvicnysmanglihiuqucaohn.Hynhngbmquchtvobnkhoch.Linhhotlchakhacabtknhnvinbnhngtichno.Bmchtlyk

hochch lmbn thtvng,bcbivkhchuhn.Ngc li,mtkhochthayicsgipbnvngvnghntrongcnhngtnhhungkhkhn.

Hybtuvihaicchlpkhochcbn:lpkhochkhuvcvlpkhochhotng.Cchthnhtmangtnhchinlccncchthhaimangtnhmulc.

Lpkhochkhuvcmtcchchinlc.Cnghiurkhuvccamnhbncngc th thmnhp su th trng tchccvchin lchn.Khochkhuvcsgipbn,spvcngscabnccngsuynghvthichngtacnglmvicny.Rtnhiunhnvinbnhngtichlpkhochkhuvctheoquvthngxuynxemlibnkhochvcpnhtn.Vicnysngbhaccnhnvinqunlvnhnvinbnhng.Khochkhuvcslbntcmctiucabn.Nthngbaogmccimsau:

Mctiudoanhs:hinti,hngnm,hngqu,hngthngvhngngy.

Danhsch25khchhngtimnngnht:yldanhschcckhchhngchinlcbnxcnhvmunthitlpquanh.

Phnloikhchhng: tchcvxemlicckhchhnghin tiquytnhxemkhchhng(hockhchhngtimnng)angthucnhmnodiy.

Nhiucngsc/tlinhun.

Nhiucngsc/Nhiulinhun.

tcngsc/tlinhun.

tcngsc/Nhiulinhun.

Tmlcvtngquankhuvc:chuyngangxyratrongkhuvccabn.

Khuynh hng v nhng khch hng lun yu thch ci mi: nhngkhchhngnobnnhmnsnhanhchngchpnhngiiphpcabn.

Thphnvcnhtranh:thtrngangcnhtranhnhthno.

BnphntchSWOTchung:bnphntchimmnh(strength),imyu(weakness),chi(opportunity),thchthc(threat)vbncthbmmtu.

Lpkhochhngngymtcchmulc.Bnbitrtrvicbtubnhngtichlnhthno:bnnhnchtiu,phigimingy25n75cucgi,hngp,chuyntipchibnhngchongikhchoclkhpng.Bncththchinthnhcngttcnhngthnynudnhthigianlnkhochhotng.

Ttcnhngnhnvinbnhngthnhcngunhgicaothigianca h.H bit phi thc hinmt s hot ng bn hng no olngxemmtngycahngbaonhiuvhhiurcnphilmgtciu.Khochhotngsgipbnquytnhcnhngyucuhngngy,hngtun,hngthngnocthgipbntcmctiucamnh.

Diylmtscuhiginhmgipbnxydngbnkhochhotng:

Quytrnhbnhngcabnkodibaolu?

Tlcccuctraoivikhchhngcabntnhtuchonlcn tr thnhmt chi bnhng l baonhiu?T lcgii thiu snphmnlcthuyttrnhlbaolu?Tlcthuyttrnhnlcagilbaolu?Tlcaginlckhpnglbaolu?

Mi ngy bn gi bao nhiu cuc ra ngoi? T l thnh cng vokhong8%,vthnubngi55cucmingy,trungbnhbnchtipcncvokhong4hoc5khchhngtimnng.Vkhibntipcnc,vtrcahlnhthno?

Bnkhochhotngcabncthgingnhsau:

35cucgirangoimingy.

5cucnichuynchiuqumingy.

5giithiu/thuyttrnhquawebmitun

5cucginitcmimitun.

3cuchpquainthoimitun.

3lnbogi/abnthomitun.

Hylyliquynkimsotinthoi:Thitlpnhnggigichlckhngthahip

Bnthngthymnhbtumtngyvinhngsuynghrttchccvvicgiinthoi.Nhngsaukhicemail,trlitinnhn,hpnhm,bnmtgncngy.iusaistnoangdinray?ingbnhngtichcnphidngcm,ynnglng,tptrung,ctchcvcchinlc.iunycnghalbnphichunbvmttml,tinhthnvthchtthitlpthigiangiinthoikhngthahip.Dnhthigiantoraccchimilhtscquantrng.Bnphihccchginhcthigiannyvtuntheon.

Mingiucnhngkhongthigiangichlc,lcbncmthyddngthchincccucgiminht.Nubnmuntoraccchimi, tng s lng cuc gi v tng doanh s, tng s lng khch hngtim nng, vic dnh cho n mt khong thi gian trong ngy nn l

khongthigiangichlccabnchnhlcutrli.Diylcchthchin:

Hyquytnhxemthiimnotrongngyllcbncnhiunnglnggirangoinht.Cthlubuisngivimtsngivubuichiuivimtskhc.

Hydnhtrnhaitingchocccucgichlc.Nudihaiting,bnskhngbaogilmc,nutrnhaitingbnsrtmtmi.

Khngnhnnhngnghalbnphilm.Bnkhngthtrhonihp,thamdticsinhnhtcangnghip,hociungcph.Bnphichnglmvictrongkhongthigianny,bnkhngthnhnnhngvtrnnbng.

Hychunb-vmttml,tinhthnvthcht-gnlinviinthoitrongvitingngh.

Hychunb cngc,nhngcu tnhnvohp th thoi,muemailvcngcCRM(CustomerRelationshipManagementQunlquanhkhchhng).

Hynichomingibitvicny.HytreobngT9n11gisng l thigiangiin thoich lcca tihoc7n9gi l thigian$$$ca tihoc 6:30-8:30 sng lgivngca ti.Bn scmingixungquanh tn trngvh tr,nukhnghsquyry thigiannycabn.

Hycgngbmvonhngginytnhtbalnmitunvbnsnhnthyktquchtrongvngmtthng.

Hy ly li quyn kim sot email: To ramt th vin gm ccmuemail

Nubndnghn6phtvitmtemailthclbnchalmvic

hiuqu.Tisaobnliphisuynghvitmtemailmimikhiphigiemail.Hy lpramt thvingmccmuemailhaymbnc thdngidngli.Chng2schobnkhong20muemailgibncthsdngtrongsutquytrnhbnhngcamnh.

Hyginhliquynkimsotvichphnh:Hyquytnhmctiucucgivlyccamkt

Hych!Trckhigi,hythi:Mctiucucgilg(bnmunthygsaucucgi?).

Mc tiu cuc gi. Khi t l tip cn c qua in thoi ngy cnggim,thmicucinthoicabnphiccngnhiuthngtincngtt.Tp trung tinh thn trckhigi lkhiu tt,vcch ttnht thchinvicnylcmctiurrnggi.Nukhngcmctiurrng,bnschtnthigianvchnglmcvicgc.Dnhthigianquytnhmtmctiurrngtrckhigisgiptitkimthigianchobnv ludi.Nkhngchgipbncc thigianvmcchmcngipbnquytnhxembnthtsngcchobaonhiuthigian.

Hyxemccmctiumnhvyubndivbitchcbnbitcskhcbit!

Mctiuyu:

Tinhhiachgithnchoh.

Tinhgigiithiumnhvikhuvcny.

Tinhhixemngycnhncbogicaticha.

Tinhyucuhlunlunnhnti.

Tinhgigilinlctheophplchs.

Mctiumnh:

Tinhxlchoxongphnbogi.

Tinhtmhiuthmvccuchnhtrtrongtchc.

Tinhgiquytnhxemionoticthhnhthnhphcvchiny.

Tinhccmtcamktthtstrngiyt.

Tinhccchivtoramtskinhpdn.

Ti nh xc nh quy trnh ra quyt nh, khung thi gian, yu cu,kinhphvhirvcngvickinhdoanh.

Tinhhixemchuyngiytnuri.

Hychtrckhingtinthoi.Titinrngingbnhnganglmvicquccnhc.H tnqunhiu thigian tp trungvoccmctrongchngtrnhvnhnggphilmtiptcbnhng.Mtcchgim khi lng cng vic l phi ly c cam kt t pha khch hngtrckhibnngtinthoi.Ngynay,mingiuphnhittkhihnhncmbotrchnhimchomtvnno.Nubnnhnccamktmuahngtrckhicpmy,bnscthchinnhngcucgitiptheo.Nubnccmctiurrng,hylythchincucgi.Nsgipbnccthigiantrongnhngcucgitiptheo.

ingbnhngthngktthccucgibngnhngcuyutnhngdninh:

Tisvit

Tisgichoanh

Tisgichoanh

Hthngkhngcmthythoimikhiktthccucgidtkhothn,vthhktthccucgimkhngdnxpchobctiptheo.

Trckhiktthcmicucgi,bnhynirbctiptheolg.Ncnphibaogmvicbnslmvvichslm.Diylhaivd:

Nukhchhngmunbngilisauhaitun:Dnhin,Bob.Tisgilichoanhsauhaitun.Trongthigian,anhmimtsngitrongnhmcaanhnthamgiacucginh?

Nukhchhngmunbngi thngtinchohtrckhinggpg:Dnhin,Bob, tirtvui lnggi thngtinnchoanh.Cthanhmuntigithngting?Vsaukhitigi,anhvuilngchunbmtscuhichngtabntrongcucgiktipnh?

Hylyliquynkimsotcngc

nlcphiamttrongnhnghotngquantrngnhtvolchlmvic:hccchsdngcccngc.Nubnmunthtrnglunbitnbnnhmtngibnhng ti chgii,bncndnh thigianhccchsdngcccngc.ngthanvnvnhngphnmmbnkhngc, hy sdng chiuqunhngg bnang c.Hynh rng: chngkhngnhshindincabn,vkhibnrikhicngty,bnchcbitndatrncchpngbnkhoccccngcbnsdng.

Mtbnkho st cCSO tinhnhvonm2007vvicSdngcngnghbnhngtichhiuquhnchothymiquanhgiavictchtiuvvicsdngcccngctrnmng.Nhiucngctchhpvoquytrnhbnhngsgipingbnhngtichlmhiuquhn.

Hychnghnhyhccchtchhpcccngcnyvotonbquy trnhbnhng.Hy thit lpu tinvu t thigianvocngc

CRMtronghuhtcctrnghpcthslSalesforce.comvcngcemail,cthlOutlook.Hynmrcchsdngchnghiuquvloibcc thiquenkhng tt.ng lmngc liv to ra ccbngExcelphctp,hylmvicdatrnnhnggbnangc.Hysdngchnglugithngtinlinlc,lnlch,don,lpcngvchogi.

Website,blogvmngnibcacngtycnglcngcchnhcabn,lnhndngcabntrnmng.Hyhccchtndngchngvoquytrnhbnhngcamnh,khibngi thng tink thut,miaidhithotrctuyn,nichuynvbnthngcobochminht,hoccccbinghincucamtkhchhngquantrng.Bnchnhltingnicatrangwebginkhchhng.

Hyginhliquynkimsotdanhschkhchhngtimnng

Xydngmtdanhschgmnhiukhchhngtimnngkhngphilhotngmithnglmmtln.Vicnycncthchinsutthng,sutquvsutnm.Thiimttnhtthchinlkhibnangbnhnghocangkhpngvllcbntrnyttin,nnglngvccthngip.

Hyginhliquynthmnhccchi:achngquaphubnhngnhanhhn.

Xydngmtdanhschgmnhiukhchhngtimnngvphubnhng gmnhiu c hi.Xy dng cc tiu chun cht lng l bc utin.(Chngtasbnkhnvvicnytrongchng3).

Huhtccnhnvinbnhnguchmchpkhixlccchibnhngvhchaxydngcmtbn tiuchunrrnggipquytnhxemchinocngili,chinocnphibqua.Thayvo,hphthigiantinvoccginhvlngnghenhnglingmtnhngkhngngthct.Chngtasbnvvicnytrongnhngchngsau.

Kthutgiinthoikimsotthigian

Kimsotthigiankhngphichlkimsotcngvic.Nbaogmcvickimsotgingni,tcni,tcuhi,lngnghe,ktthc,vnhnracchnhvicthanccchitrongtnglai.Tisaolinhvy?Vkhibnsdngccknngnichuyninthoihiuqu,bnsccnhiu thigianni trnin thoihnvgim thigian thchinquytrnhbnhng.

Diyldanhschnhnggbnnnvkhngnnlmgipcngvichiuquhnvlmgimquytrnhbnhng:

1.Sdnggingniyquynlcgych.Mtgingniyuthaynididngcuhi skhngkhinnginghe chhocktnicvinginghe.

ngni:Anhcthigiannichuynkhng?Cphinnutihianhmtvicukhng?

Hyni:Bygichnhlthiimthchhpchngtanichuyn.

2.Hy ni nhanh to cm gic khn cp.ng nh th y ccvngkhcnhauctcnikhcnhau.Chcchnbnphichnhsamtchtv tcnhnghynhrng,bncngninhanh thmiviccngdinranhanhchnghn.

ngni:Xinchotinghkhngbitanhcthigiannichuynvitiquainthoibygihaykhng?

Hyni:Rtvuivtinichuyncvianhhmnay.

3.Hyningngnvkimtraxemnginghechiuhaykhng.Chakhacavicnylmhivicccuhingchngginhrngngi ta ang hiu bn ni g. Nu bn ni ngn gn v r rng, c hingitahiubnangnigcngnhchingitanghimtclngnghebnscaohn.

ngni:Timunchcchnrngsgiithchcctnhnngmicabncpnht7.5ny.

Hyni:Hinbnnhgigiiphpnythno?

4.Hytracccuhichtlngtrckhitrnhbygiiphp.Hyt ramc tiu.ngbtubn trckhihiucnhucuvcgiiphpphhpviccyucu.

ngni:TihiurnganhangtinhnhmtdnvCRMcnhhnglnnccmctiuSFAcaanhvychnhlcchhthngTchhpTraoicachngtigipanhitheohngLCSvIMnhanhhn.

Hyni:Bnbitgvsnphmcachngti?

5.Hyyucut thigianhn.Thimtac thyucukhchhngdnhchobnctingnghquari.Hyyucutthigianhnvtmcchkimthmthigian.

ngni:Chngtacthgpnhautrongvngmttingvotuntibnvccnhucucaanhcngnhhiuthmvmitrnglmviccaanhckhng?

Hyni:15phttunsaunh?

6.Hy chng t rngmnh ang ch lng nghe bng cch tch hpthngtin.Khinghincukthngtinntholun,bnscnhiukhnngtciumnhmunhn.Hiuckhchhng timnngkhitinhnhquytrnhsgipvickhpngddngvnhanhhn.

ngni:Tigivlntrcanhnitigilisauhaithng.

Hyni:Tronglnnichuyntrc,anhnianhsxemxttrinkhaigiiphpny.Tigichoanhmtstiliukthutvmunxemanhccuhighaykhng.

7.Hy gii thch sc tch gii php ca bn. Vic bn qu nhiu giiphpcthkhinkhchhngsbqutivcmthykhhiu.

ngni:LoadRunnercachngtigmkthutchuyntrchimi chuyn quy trnh tom lnh xung ch cn vi ci nhp chut.Web(ClickvScript)caLoadRunnerchophpbnghimlnhlilptrnhbycaohn.Ntngghilinhngthngtinmlnhgitrnhttoraccmlnhngngn,dhiu,dogim80%thigianvitvhtrmlnhxung.

Hyni:Bncbitnhiuvkthutchuyntrchihaykhng?

8.Hygichonhngngickhnngphchun,nhngngicnhhng vquynhn. Rt nhiu nhn vin bn hng ch ph thi gian nichuynvingithngtrliKhnghockhngcquyntrliC.Tipxccvingickhnngphchunsgiprtngnthigianbnhngcabnirtnhiu

ngni:Anhgpspcamnhbnvbnchogicachngticha?

Hyni:ChoBob.Tinhgicaothigiananhdnhchocucgi.Ti lmvick lngvi Jimvhiu rnhngkhkhnmanhgpphikhitrinkhaimtcngnghmi.Chngtithitkmtgiiphptondinpngnhucungnhnvdihncacngtyanh.Jimctrnh by v xem xt bn cho gi ca chng ti vi anh tun trc haykhng?

9.Hya ra cc bchnhng v c c cam kt t pha khchhngtrckhingtinthoi.Dngcucginychunbchocucgikhclvichtscquantrng.ylimkhcbitgiaquytrnhgi3thngvquytrnhcucgi12thng.

ngni:Khinoticthgilichoanh?

Hyni:Tisgichoanhbndngthvgichoanhsau14ngykhinhthn.Lcchngtacthbnvbtkcuhinomanhc.VythHaingy18/1cckhng?

10.HytrliKhnghoctvnchoitcvcckhchhngnibvhchimqunhiuthigiancabn.Hyhccchtkimsotmnhvtrnhbquyry.Nukhng,qubomthigianscntrccnlcbnhngcabn.

ngni: OK.Ti s cho bn y thng tin v cuc hpm bnkhngthamdc.

Hyni:TighilittcthngtintrnSalesforceriy.Anhxemrigilichotibnbcnh?

Gcbnlmvic:Kimtrathctvicqunlthigian

Nubnvnkhng thqun lc thigian, th hyxemmt trongnhngcuchuyncaccchinbinhbnhngdiy, c thngingnhtnhtrngcabn.Vhycccgiiphpctvnnh.

Bobquchtrngvmtkthut:Bobrtgiitronggiaotipvgydngclngtinngaylptctrongmicucgi.Nhngcchlmviccaanhyliquthinvmtkthut,anhkhngccmgicthcbchvphitptrung.Bobthngktthccucgivirtnhiuthngtinnhnglikhngcnhiuthngtinynhanhvicbnhng:

Likhuynthct:DBobgiithitlpquanh,nhngnuiqusuvomtkthut,anhycthskhinnginghekhchuhocphthigiantraoivinhngngikhngcquynmuagiiphp.Bobcnbmstdanhschcccuhiquantrngvsdngchngginhquynkimsotviukhincucgi theohngmnhmun.Anhphia ra thilngchomicucgi4hoc12phtvtuntheothilng.

Sylviequk lngvmt tchc.Sylvie rt tmv rtgiiphn

tch.Clunnghincuklngvtngkhchhngtrckhigiin.Ccngtchccngvicrtttvlunchunbttcccbichohnghpdnkhibtuquays.Rtsngtovythamvng,clundnhthigiantoraccbngdonmi,cctliucnhtranhmivccbngso snh gi mi cho tng khch hng tim nng. Mi ngi u caonhnggSylviemangnnhngttccchotngnykoSylvierakhicngvicchnhlgiinthoi

Likhuynthct:Sylviecnhiurngttccccngvictmnyanglmcchmli.Trnthct,ccthdngvicnghincunynhmt cch trnhgi in.Mcd rt kh bmt s phnny trongcng vic, nhng nu c hng c nng lng camnh sang vic giinthoivtoraccchimi,csthnhcnghn.

Johncuth: John lmtmunhnvinbnhngphbin.Anh rtdngcmv thng thn.Anh rtvui tnh,giao tip tt, cngc ttvhnghilmvic.NhngnubnyucuJohndonsliu,lcnoanhycngchmtr.Nubnyucuanhyxydngmtbnphntchkhuvcthnrttytinvkhngngtincy.NubncnhngghichptrncngcCRMcaanhthchngcthngtingc.Tmli,Johnkhngghichpght.

Likhuynthct:Btcbphnbnhngnocng thchccnnglng,squytonvcanmcaJohn.NhngnhnggJohnlmlichichocng tyvanhkhngxydnghocqun l t liunovthngtinmtyutcnthitchovicbnhngtich.Nukhngchthngdliu,bnstngpithigianxydngn.Tptrunglchakhalmvicny.NuJohnkhngdnglivlpkhochinthnhcngcngnhthitlputinvchinlctrckhitipcnkhchhng,cthanhsbbcchy.

Ccchinthutqunlthigian

Vicqun l thigianhiuqurtquan trngemlihiuqucaochocngvicbnhng tich.Nbtubngcckhoch theongy,tun,thngvmrngchotonquytrnhbnhng,nhhngkhngchncchbnsdngthigianmcnntnsgivvicbnctch

tiuhaykhng.Vythmtttcanlg?Chmtvithayinhtrongvicqunlthigiancthgynhhngtchcclnlaovthnhcngslnglckhuynkhchbnthayihnna.Bncngluyntp,bncngthynddnghn.Saumt thigian,bns tmthynhpphhpvstmcnhnggchiuquvimnh.

1.Hynhrngluncmtmiquanhtrctipgiavickimsotthigianvqunlchtiu.Hyhccchsdngthigiantheocchttnhtivibn.

2.NhngqutimBnhng2.0manglikhinccnhnvinbnhngti chmtmiv lunphnnn rnghkhngcquynkimsot thigianvlunbplcvdliu,yucu,vthihn.

3.Tlitvthigianchnhlsginonqutrnhlmvicvgymttptrung.Ncnhiudngbaogmt litvinthoi,email, tinnhn,qunlchi,cngc,utin,danhschtimnngvkhoch.

4.Chngtasccstdokhicnbngcthigianbngcchnhn bit r rng ch ng vi b ng v hc cch tr li khng vinhngvicbng.Nimvuisbtukhichngtahccccharacckhochchin lcvmulcutincngvickinhdoanhlnhngu.

5.Hyynhanhlmvicbngcchrathigiangichlctrongtun.Nsmborngbnkimctinvtoraccchimi.Vickimsotchtchcccucgivemailsgipbntoclmvicvccthiquentt.

6.Hytoccmctiugiythamvnghnbncthtcnhiu thhnvhynh rngbnphicccamktcanginghetrc khi kt thc cuc gi. Hy dnh thi gian lm cho khch hngtnglaicmthyctrchnhimbngcchngnhngvicbnslmvnhngvichslmtrckhibnthchincucgiktip.

7.Cu thn chmi ca bn l Hc cng c, hc cng c, hc cng

c..ng qun chnmt vi cng cmi v hc s dng chng nhunnhuyn,thayvhcqunhiunhnglichngnmrccino.

8.Hylyxydngmtdanhschnhiukhchhngtimnng.Hyxydngmituntrongthngchngchnkhibbtlmtichcchnrngbnskhngtharaquytnhngnnhttrongtnhcnh.

9.Gingnicabnchomingithybnkimsotthigiannhthno.Hyhccchnisctchvinhpnhanhtorascpbchvihimingiphitrlinhanhchng.

10.Hy ghi nh:Nu bn khng ln k hoch c th bn ln khochchosthtbiri.Hykimsotlithigiancamnhbngcchlpkhochtt.

2.GIITHIU:BNHNGBNGBICHOHNGNGNGN

Tronglnhvcny,khibnnhnramnhanggpkhkhnthqutrbntcumnh.Trkhibnlngikhthayth,cnnukhngbnsbmtvicy.

BILLGATES

Trongchngny,bnshiuctngtn:

-Tisaokhchhngquytnhtchingaykhibngiithiu.

-Hpththoivvicgichokhchhngmicncsdnghaykhng.

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-Viccnthittipcnckhchhngnhiulnkhitmkimchi.

-Khmphccphnquantrngtrongemail.

-Hccchnmbtcckhuynhhngemail.

-Xcnhcnhnglithmdmumnhmcthbtumtcucgivsaumikhchhngnichuyn.

Xin cho, ti lErinSkinner lmvic tiTechnomatic.Chng ti lnh cung cp cc gii php qun l tch hp.Ti li tin nhn cho anhtronghp th thoivemail anh tunva ri,do timungibn

thm.Tinhhngpanhquainthoigiithiuvianhccloisnphmcachngtivgiithiuchoanhthychngticthgipccanhtitkimthigianvtinbcnhthno.Vuilnggikhinoanhcthigian.Xincmn.

Xin cho, cphiTomSmithykhng ?Anh cmt pht khng?Anhcphi lngiphchunccgiiphpantonhaykhng?Anhcnichuynbygickhng?Nghecvanhangbn.Tigibnvvnbnkthutmanhvatixung.

ChoBetsy,tigichochvilnmkhngc.Chcmungpcngtccatingispchuynsanglmvictrongkhuvccach-votunti-haykhng?Rtmongnhnchimcach.

ChoSusan, ti l Joane, gi li mi ch v ccnhnvin ca chthamdbuihithotrctuynspti.Banlnhocachngtistrnhby60phtvtnglaicacccngnghtntuihinnay.Chngkthamgianh?

Jamie.ylJohngitABCTechnologies.Cthanhkhngbittinhng

Xincho?Caikhng?Caianglngnghekhng?Bigiithiucabncngngitaquantmkhng?

Bigiithiulthiimquytnh

Bngitrungbnhkhong40n50cucgivemailmingyvihyvng s tipxcc6-8%s.Bn ch c4giy to n tng ttbngemail.Khibnktnicvinginghe,bnchc7n15giytgiithiu.Nukhchhngthchnhnggbnni,bnscthmthigianchohng.Nukhng,bnsbtngvomtnhtbnhngmkhngaicubnrac.

Thngthng,minhnvinbnhngnmgiphnucaquytrnh

bnhng,hlitngtipcnkhchhngvgiithiusnphm.Bigiithiulthiimquantrngcaminhnvinbnhng.Tisaolinhvy?Vbnnngcakhchhngtt,xuhaybnhthngcthquytnhbncbnchnghaykhng.iunycnghalntngmbntoratrninthoivtrnmngrtquantrngvithnhcngcabn.Nhngtrongmtthtrngrirmnhhinnay,khingitathngnghvicgiinchongikhngquenbitvlitinnhnlspam,thbncngcnphibitcccchiuthcnibthnvcthmthigian.

m ng t chi Bn hng 2.0: Bn hng trongmt th trng thntrng

Chomngbnnvimttrnbnhngchonhngngichmuntrnbnnhngnhqunlcquynphchunnhnglcnocngbnrnvbquyrybinhngtinnhntmihngv.v..Hlngnghebichohngngngncabn,xemtinnhncabnquaccmnhnhPDA5cmvyucubnnggitinthoichohvchngsnhanhchngbxai.Hpthqutivnhngkchuynquyryquainthoilmkhchhng timnngmt kinnhnkhi nhnc li gii thiu.H tinrngviclitinnhnthoihaygichohngchongikhngquenbitlcchlithivhnghnhngngilmcngvicchohngkiunycng li thi.Hnna, thiikinh tngycngkhdon lmchonhngnginy thn trnghnv tmmicchkhngphingheccbichohngny.

Yutngcacathiingynaylmchoingbnhngtkhinghecmtgingni tht s.Thng thnghchnghe thycunykhiginmtcngty:

CmnbnginCng tyABC.Xinvui lng lngnghe cc lachn.Nubnbitctnhocsktnicangibnmungp,vuilngbmphm1ringringringVuilnglitinnhnvscngigilichobn.

Saubnbmphm0hoc#cgngktnivimtngithtnhng bn ch nghe thy la chn ca bn khng c tht, vui lng chn

phmkhc.

Ttcnhngthnylmccnhnvinbnhngtichplcccvnhimvchnhcahlphingaylptcthhinmnhnibtbngcchtrnh by thng ip camnh. Trong hon cnh hin nay, gi gii thiukhngchmtmimcnrtngbun.Trnthct,titinrngnhiubigiithiurtcuthchvngibnsphilmvicny.

Cccucgingunhin:Ccnhaykhng?

Mt s ngi khng cn gi in thoi cho hng cho ngi l na nhnghotngnhnghannvicbnhngtich-vmtldo:htinrngvicnychtnthigian.HuhtnhnvinbnhngtichhinnaylnhngthnhvintrcathhY,gilthh8x,nhngngisinhsaunm1980.C80triunginhvyvtiutn200t-laminmvvcng thnh thoFacebook.Hnmrk thut, thiukinnhnivinhngghcholphthigianvnhgicaonhngcngvichcholcngha.HlnlnviWeb2.0,nhntinvsdngemailrtthnhtho v tin vo gi tr ca vic duy trmi quan h quamng.H khngmungichomtngikhngquenbitvsdnginthoivhnghrngvicnychquyrykhchhngvphthigian.Hthchtcvtinvovicphnhinhanhchng.Do,hnghvicgichongikhngquenbithtthi.

Nhng thc t, cc cuc gi ngu nhin vn ang tn ti.Ch c cchthchintheolitruynthngllithimthi.

CccucgingunhinvncntntiNubnlmng

Rtnhiu schvbo ch vit vvic cc cucgi ngunhinhtthi.NhngcunEmailMarketingBenchmarkGuidedoMarketingSherpaphthnhnm2008,30-50%ngimuanirnghhnhngsaukhinhnmtcucgingunhin(vdnhthamdhithotrctuynhocatnnhcungcpvodanhschhxemxtkhimuahng).

Khi bn bn hng trongmi trngBn hng 2.0, vic phn tch xem

khchhngmunnhnthngipcabnnhthnovcchttnhtbntruynticthngiplvichtscquantrng.BrianCarrolll,tcgicaLeadGenerationfortheComplexSales(tmdch:Dndtkhchhngkhibnccsnphmphctp)vittrnblogvvictorachiB2Bnh sau: ngi ta chngminhc rngkhchhngmunnhnvinbnhnglmvicvihphihiuccngvickinhdoanhcah.Nhngnginyphi lnhngchuyngia tvnmhc th tin tngc. Khi nhng ngi ch cht doanh nghip, nhng ngi phi chutrchnhimvngunkinhphlnchixemhnghmtbichohngttlnhthno,hbitrhmunvkhngmunnghegtrongtinnhnthoivemail.ylmtsvdvnhngghni:

Hphichunbttvhiuccngtycati.

Khinhnvinbnhngni chuynchuynnghip, sc tch, t tinvtrnhbythngipcgitr,tislngnghe.

Tixaqunhiutinnhnmingy,vchtinnhnnohay,ngngn,thtsdnhchotithtimixemxt.

Tikhngmunnhncmtcucgichohngtrnin thoiding.Chvicthiltitchi.

Rocndnhchoingbnhngngycngcaohn.Vicnguxunquaysgichokhchhngmkhng tmhiugvkhchhng,cng tycah,nhngkhkhncahchkhinbnthtbinhanhchng.Nhngnuchohngviythngtinkhiingbnhngchukhsdngcc cng c Bn hng 2.0 nh Hoovers, Jigsaw, Google, Facebook vLinkedInchunbkcngchocccucgingunhinthchngluntntivctimnng.

Mt nghin cu do Jigsaw, nh cung cp dch v d liu v thng tindoanhnghip, thchinnm2008khngnhiuny.Vickho st7.000doanhnhnchothyvicsdngcccngcnghincutnghiuquln10-50%.MitrngBnhng2.0manglichochngtartnhiucngcnghincuvcngtykhchhng,nmbtthngtinvmi

quantmcakhchhngvobichohngcachngta.CccngcBnhng2.0tipcnvictraoithngiptphabnhnglnphatipth.iunycnghalnhnvinbnhngphibcckiugichohngcvtchhphthngtipthvngchivochinlcchungcah.Theodiccthngipgirangoicabnquacccngctipthbngemailschobnthyaimemailcabnvhlmgvichng.

Cccngcmicngmracckhnngmicngnh thayi thigianbnnhnccutrli.Giinthoisnhanhhngith,gpmtsnhanhhngiinthoi.Giyemailcnnhanhhngpmt,vnhntinlcchnhanhnhtnhncphcp.Trongvinmti,inthoidingsngycngquantrnghnvsctchhpvoquytrnhbnhngvnchamts thnhphnnngctcavic tip thvbnhngnhtc,vicsdngtng,vccthngipngngn.Ngynay,batngicinthoidingvhnmtnghnttinnhncgiiminm.Tinnhn tr thnhmt hin tngquc t v s smc chpnhnnhiuhntronggiikinhdoanh.

Chngcldonokhngtmhiutrc

Ngynaychngmykhikhchhnglihi:Anhctnvscatituvy?Vi ttccccngctmkimmbnbit,khchhngmongbigii thiucabncvitdnhchohvgmnhng thng tin linquannhchkhngphimtbigiithiuchungchung.

Bncthtrthnhmtthmttrnmngtrckhigiinthoigiithiunmtcngtyno.Bncnnghincuklngtrc.HybtubngvictmkimcchotngtrcycakhchhngbngcngcbnhngtngtrnSalesforce.com,bitxemkhchhngnytngthamdhithotrctuynhaycha.Sau,hytmkimtrnwebsitecakhchhngbitxemgnyhtungrathtrngsnphmghayhcanghp tchocspnhpvicng tykhchaykhng.Bncngc thcblogcaCEO(nuc)hiucthmvcngty.Bncnh,bnc thsdngcccngcnghincu trckhiginhGoogle, Jigsaw,Hooverbitthmnhiutntuitrongcngtyvtmhiuxemaisthamgiaquytrnhphchuncngty(chngtasbnthmvvicnytrongchng 3 -Thm d). ng qun s dng cc cng cmng x hi nh

LinkedIn,Facebook,YouTube,Twitterkhi tmkimv chng sgipbnngaylptchiurvkhchhngcamnh.

Bncthtoramtdanhthipintchoringmnhbngvislide,thutingnivnhkmvoemailgi.Phnthumgiithiuhaiphtcthnhsau.

ChoPhil.ylJessicatCngtyABCvtirtmongmuncnichuynvianh.TihiurnggnycngtyanhhptcDaveCorpmtcngtychngticnghptcchtch.KhicblogcaCEOcngtyanh, ti nhn thy u tin ca ng y trong nm nay l vn ra cc thtrngmi.Chngtilnhcungcpdchvhnguvqunltruycpvrtphhpvitmccacngtyanh.Timunnichuynvianhviphtquain thoivcngmunmiccngnghipcaanhnhJackCox,BrianHafervLisaBentleycngthamgia.Tirtvuilngchiascckhuynh hngmi nht cng nh cc nghin cu chng t kh nng cachng ti trong th trng toncu.Chng ta cngc thchia s cccuchuyn thivng son ti cng l cu sinhvincaBerkeley.Thng tinlinlccatiuctrongemailmtisgisaucucgi.Tirtmongctraoitrctipvianh.

nhgiliccbigiithiuBnhng2.0

MitrngBnhng2.0brungchuynntngcvbucchngtaphi nhgi li cc chin lca ra thngip, cc cng c, cchip.Nhnvinbnhngtichlmvicvingunlcbgiihn.Chngaiquantmnngoihnhcabnkhihkhngththybnquainthoihocquatinnhn.Chnhgingni,nhpiu,cchsdngtngvcchtchccabnmilcchbnbcchnvoca,gipbnnhnccucgilivkhuynkhchkhchhngtimnngmemailcabnra.

Ththhyquaylivichcachngny:gii thiubn thnvgiiphpcabn.Dbncgptrctipkhchhnghaychlitinnhnthoi,haygiemail,thcngngbaoginhgithptmquantrngcanhnggbnnivcchbnthhinchng.

inthoivtraoitrctip

Tilmtnhnvinbnhngthiukinnhntitinrngnghecmtgingnithtsquainthoichnhlcchttnhtbnhng.Khibn phi nghe h thng tng i, c thit k xua ui bn, thngthngnhnnt0hay#sgipbnktnicvingitht.

Mtkhibnktnicvimtngino,ngimlng.Hylunchunbsnmtcumuthtntng.Khibnktnicvimtgingthtudybnkia,bnsvuimngvmnhlmnhth.

Mtcugiithiucthlmkhchhngtchingaytucucgi.Hsnihkhngcthigian,phiihpngay,hocnirngcngivabcvophnglmviccah.Hyhchitnhngnghchcnhnyhy chnnhngg lmngi ta t chi bnngay tu, s lnhngduhiugipbnhonthinhntronglnsau.

Mtcuhimnhnvinbnhngnocnghitil:Ticnnhikhchhngrnghcmtphtchotikhng?.Cutrlicatiliuphthucvogingnicabn.Nugingnicabnmnhm,khchhngsbthuhtvsnsngngtraoiviphtvibn.Nugingnicabnyutthhslptctchibn.

Bnkhngphinghebng thumbitccchmunodiy s gip ngi u dy bn kia chu ni chuyn vi bn. Hy cnhngcchmumnhmvyutdiyvhiuchngkhcnhaunhthno:

Yu:

Tibit tigichoanhkhngng lcnhng tinghc thanhsquantmn

Ngheginganhcvbnrn,tisgilichoanhlckhcvy.

Mnh:

Tisningngnthi.

Tirtvuivgpcanhtrninthoi.

Yu:

ylmtcucgixgiao.Anhcmtphtnichuynkhnghayykhngphilc?

Mnh:

Rtvuiv tigpcanhhmnay!Timuntgii thiutithucibnhngtich.

Yu:

Tigihixemanhanglmccxuthocdng.

Mnh:

Timungiithiubnthn,munbitanhchiunhiuvcngtycachngtihaykhngvtmhiuvbphncaanhxemliuchngtaclmviccvinhaukhng.

Yu:

Hmnaychngtigichottckhchhngdnginthoidingvthy tn ca anh trongdanh sch.Anhcbit nhiuv ccmthngcachngtihaykhng?

Mnh:

Tibitccanhangmunxydngmtingbnhngovmunxemanhchiurccgiiphpkhngdycachngtihaykhng.

Hpththoi:SnghayCht

Nm 2008, Michael Arrington, ngi sng lp ra TechCrunch, mtweblogchathngtinslcvnhgiccsnphmvcngtyIntenet,khostngic,vhixemhcndnghpththoinakhnghayyliuhkhngmunnhngphichpnhn.Saukhinhncmtlngkhnglccemailchnglihpththoitcccgiamhiukthutcamnh,ngvitmtbictalHysuynghktrckhilitinnhnthoivlplunrngTinnhnthoihtthi,bnhynichomingicngbitngsdngnna.

Tingrnghpththoicxemlmtsginonthl,mtphngthcsnui,mtslngphthigian,vmtcngckhnggipbntipcnckhchhng.Nhngtin thoidisbxangaylp tc,nhngtinthoikhngrrngsbcoiltinrcvnhngtinthoitngbcoilthl.

Vythtinnhnthoicnsnghaycht?

Sngvcht.Titinrnghpththoikhngthhotngmtmnhna. V cng nh khch hng ght tin nhn thoi, ngi bn hng cngchngmun li tin thoi.Khi ti nghe nhn vin bn hng ti ch nirngTichngmunlitinnhnna.Timunngvih.Nhngtikhngth.Tisao?Vtinghrngnginghevntrongvnphngkhibngin.Vvkhngcnchdnhchocctinnhnchungchungvnhng tin nhn y cc t ng vit tt, ch nhng tin nhn 30 giy cchun b k cng vmang c thng tin Ti c c li ch g?mikhngbxangaylptc.Trnthct,tivamikchpngvimt trong nhng khch hng ln nht camnh bng cch limt tinnhnthoinginvritiptcbngemail.

Quyluttipcnnhiuln

Nghincuchothyngibnhngthngbcucsaubncucgi.Qutvnghincucngchothykhchhngchnichuynvibnsautnht9ln.Trongthct,vitltipcncthp,thngthngbncntrungbnh27 lnmihngpckhchhng.V th, bn cn tip cnnhiuln.

ivicchpnglnvphctp,bnphitipcnkhchhngtrungbnht8n12ln.trnhbtchithngthng,milnphicmtcchringbnkhngthdngcngmt thngiptheocngmtcchhtlnnynlnkhc.NhJohnJantsch,tcgicaDuctTapeMarketingBlog,giithch:Ngimuamuntipnhnthngtintheoccknhkhcnhau.Mt smun lngnghe,mt smun tng tc,mt smunc,mtsmuntrntrnh,mtsphnnglimchngcmtldonoc.ngtiptcnhnxtrngnhnvinbnhngcnphitocmtthngipct liv truyn tin theoccdngkhcnhau,ccphng thcvknhkhcnhau.CchtoraccchibnhngvtipthcnphicphttrintheonhiucchngitathycbntrnInternet,trnboch,trntruynhnh.ngktlun,Khiphttrincchthcnhiunntngnyvovictipth,bnsthyrngccchibnhngccschtlnghnvntnhiungunhn.

Quy lut tip cn nhiu ln cng c cch thc nhiu nn tng nhmkhuyn khch bn tn dng cc cch thc gii thiu khc nhau nh inthoi, email, v.vMi ln tip cn lmang limt gi tr ring, cmtthngipring.Nhngbnphimbothngipnybaogmcutrlicho5chW:who,what,when,whereandwhy(ai,cig,khino,uvtisao)cngnhch:how(lmthno)

Bnanggihocvitchoai(whom)?

Mcchcabnlcig(what)?

Khinothbngi(when)?

Bnnghhsnhntinnyu(where)?

Tisaobngiemail(why)?

Bnmunkhchhngtrlinhthno(how)?

HylunnhbtngicakhchhngWIIFM(Whatsinitforme?Ticgt?).Hynhlunphicthngtinvlichtrongthngip.

Di y l v d v mt cch thc nhiu nn tng s dng cc loiphngthctruynthngkhcnhautorabigiithiu

Ththoigiithiu(inthoi).

Emailgiithiu(email).

Emaildanhthipint(email,mthanh).

Emailvideogiithiu(hnhnh,mthanh,email).

Thmithamgiawebminartmarketing(email).

Thngboramtsnphmmitmarketing(email).

Nghin cuinhnhvi linktvideonbndng thcakhchhng(email).

Tiuchuncnhtranhvibndngthminph(email).

Yucuchogivigicvhoahngmi(email).

Th thoi?Vng, chnh l im u tin trong danh sch.Nu bnnghththoicngnhcccucgingunhinthhysuynghli.

Cpi:Ththoivemail

Hygpmt cpimi yquyn lc.Khng, khngphiAngelinaJolievBradPitt,cngkhngphiDavidvVictoriaBeckham.Ngayckhiththoiangdndnbinmt,iunykhngcnghaltannngngngayviclitinnhn.Nchcngharngththoicabnkhngthngmtmnhc.Ncnngminhemail.Haithnykhngtchrinhauc.Chngcqunhiuimchungvdochngkhkhngkhithychngldnhchonhau.

Diylmtvdvcchcpinycnglmvic

Ththoi

Xincho[tn]!

yl[tnvcngtycabn].Chngtilcngtyhnguv[giiphp]vihn[xyzcngtyangdavogiiphpcabn]

Tinh spxpmtcuc traoingnvianhbit thmnhucuphttrinvmt[iuchnhtheotngkhchhng]caanh.

Xincmn.Rtmongcnichuynvianh.Anhcthgichotitheos[sinthoi].

Emailtipni

Xincho[tn]!

Titiptcththoicamnhvtirtmuncnichuynvianhv[iuchnhgiiphpcabntheotngkhchhng].Tihiurnganhangtndng[vitmtiugbnbitvcngtycakhchhng]vdomunspxpmtcuctraoiquainthoikhong6phtvotuntihiuthmvnhucucaanhcngnhchiasvianhnhngthnhcngtronggiiphpcachngti.

[Tncngtycabn]lcngtyhngutronglnhvc[iuchnhtheotng khch hng].Hn 10.000 hot ng kinh doanh camt s cng typhttrinnhanhnhtthucdanhschFortune500angdavo[snphmhocdchv]cachngtiphcv[iuchnhnhucu]cah.Hnhnthychngticthemlinhngktqumcccngtykhckhngthsnhctrongcclnhvcsau:

Nngcaovmt[iuchnhtheotngkhchhng]

Mnhhnvmt[iuchnhtheotngkhchhng]

Gimvmt[iuchnhtheotngkhchhng]

Tislinlcvianhtrongvingytixcnhthigiantacthgpnhaubnbcvnhucu[iuchnhtheotngkhchhng]caanh.

Xincmn.Tirtmongcnichuynvianh.

Tnbn

achcngtybn

Sinthoivnphng,ding,fax

achweb

Saukhibnlitinnhnthhynh:

Giemailngaytrongvngvipht:Emailvththoiphicgiichcchnhauvipht,thmchvigiy.Bnkhngthtinnhnvobuisngvchiumigiemail.Tlphnhisgimngknucpinykhngicngvinhau.

Lun lu li nhng email gi ra ngoi.Khi bn cn phi gii thiu,ngchorngchgiinthoivththoil.Nubnmunbitcccthngsvhiuqucacccucgirangoi,bnphiquantmnccemailgirangoi.

Qunlemail

cthichngtadavobphntipthqunlccyucuvemailcamnh.Hcnthnthoraccemailvictnnhngtngtipthsorng,toraccemailphnhitngkhinhncmiquantmhoc c ai gh thmwebsite cng nh thng xuyn ph hng lngkhchhnghinti.Nhngthnynhhngnhthnonbn?Ctndliudbncnphikcvrtnhiukhchhngbcmnh.

Giy,ttcmingiugiemailchkhngphichcbphntip th. Theo Carlson Marketing Group, mi nm c 2,4 nghn t emailcgitM.Chtrongvinm,emailncvi61%ngiM.Nhngcmtthkhcthayi:gibncquynqunlemailginchokhchhng

Theoctnhcachngti,tnhnnm2010,WorldWideWebssnxutra27tgigabyteemailv26,5tgigabyteschlnhngemailkhngcvitklng.Vemaillgiiphpbnhngvtipthrtinnht,nnqunlemailchnhlchakhacabn.Qunlcemailnghalbnphihiuncnk.Timunchiaemailthnhhailoichnh:(1)loic tiuquan trngkhinngi tachv(2) loicnidungktnicvingic.

Tiuhplsgipbnnhncphnhi

Trongthiingynay,phnquantrngnhtcaemailltiu:khchhngkhngcnphicgngoitiubitcxemcphilthhmunchaykhnghayqungthngemailvothngrc.Theomtnghin cu vo nm 2007 do Juniper Research tin hnh, 35% ngi sdngemaildavotiuquytnhxemcmemailrakhng.Vybihcylg?Hymbotiuemailcabnphhp.

Nntngg?Vicbncnphihiuccchemailcabncnhnvclhtscquantrng.Trnhduytno?Smartphoneno?HTMLhaytext?C2,5triungidngBlackberryMvngycngcnhiuthitbvnntngkhcnhaunhiPhone,PalmTreo,MicrosoftOutlook,Gmail,Yahoo!,MSN,AOLvHotmail.

Tiu btmt.Mt tiu ph hp s khin ngi nhn phi memail v do lm tng t l phn hi. Theo nghin cu caMarketingSherpaEmailMarketingBenchmarknm2008,chai thmnhngnhnvtchchtgpphihinnaylcqunhiuemailvnhngemailrcphhynimtincah.Khihpthy,victoramttiulmchonginhncemailcabn,chkhngphibcoilthrclicngtrnnquantrnghn.

Vitcnhngtiuhaylcmtnghthut.Soncmttiunibt,lmngitamemailvtrlilmtknng.MtcchtuytvigipucvimtcabnlmquenvivicnylccctiutrnbohaytiuonlineticctrangnhtrangchcaYahoo!,MSNhayAOL.Thbn thyg?C l bn s thymt s tquan trng, ctngch.Cnggingnhcchcctiungngnnythuhtcbnccbibo,dngvi t (nhngdngng) trong tiuemail s lmtngtlemailcmravmborngkhchhngscemailcabn.

Hygitiungngnvithngvovn.iunycnghalnkhngcqu35ktvkhngcdihn6t.Diylmtsvdvcctiukhnghiuqu(qudi)vtiuhiuqu(ngngn).

Yu:BnbocominhtvTnhtonphntncaJanJacobsthucB phn X l bn hng ton cu (Latest White Paper on DistributedComputingWrittenbyJanJacobs,GlobalSalesOperations).

Mnh: Xu hng ton cu v Tnh ton phn tn (Global Trends onDistributedComputing).

Bmtvitcmttiuphhpnginchlkthptncngtycabnvcngtycakhchhngbngmtngtmnh.Bngcch,khikhchhngspxp liemail,mtcchv thc,hs toracmilinkthptc.Vd:

NimsoftvtcnhnggMcAfeestrngi

LantecchimlnhthtrngHP

GardnerchpthunAltiristrongMagicQuadrant

Muemailvcctiugi

Tisaobnphisuynghlitumikhivitemail?Mtkhibnhcccchthoranhngemailphhp,ngthiimviuchnhcchotngkhchhng,bncthddngthayimcchcachngkhivitchokhchhngmibngcchthayimtschitit.Tiucngtheomu.Hythayiccmubndiphcvchoyucucabn.

Giithiuchungvbsnphm:

Slcv[Tncngtycabn]dnhcho[Tncngtykhchhng]

Giithiuutinvthngtinlinlc:

[Tncngtycabn]cngtinbcvi[Tncngtykhchhng]

Giithiulnhai:

[Tn cng ty ca bn] gy nh hng ngay lp tc vi [Tn cng tykhchhng]

Cgnglncuitrckhibnngchili:

Vnchaqutr[Tncngtykhchhng]v[Tncngtycabn]

Yucugpg:

4phtnh?

Phnhivmiquan tmcakhchhng, lin lcvikhchhngsauwebminarhocsaukhikhchhngtibnbocoxung:

[Tncngtycabn]

Thmnh:

Bnsnsngcho[Tncngtycabn]haycha?

Cnhtranh:

Baldohngutisaocccngtychn[Tncngtycabn]haybnldocbncgiiphpbomtkhc.

Mithamdmtskinhaydemo:

[Tn cng ty ca bn] a con ngi, quy trnh v h thng li vinhau.

Hyngkhmnayvhcnmcchlmtnglngtruycp.

Gicvdchv:

[Tncngtycabn]clnggicho[CngtyABC]

[Tncngtycabn]Cutrcphcho[CngtyABC]

[Tncngtycabn]Manglilinhun:Cutrcph2008cho[CngtyABC]

Bnnghvchogi:

ngthiimdnhcho[Cngtykhchhng]

Tintcvthngbodnhchokhchhnghinti[Tncngtycabn]Tintc2008vlut[Tncngtykhchhng]

Nurchcdanh:

PhchtchvBnhnglintcchpthuncho[Tncngtycabn]

Nurtheohngdc.

[Tn cng ty ca bn] m ng trong lnh vc ti chnh cho [Tncngtykhchhng]

Emailhiuquithngvovnvmangnchokhchhngnhngghcn:

Mtkhithuhtcschcakhchhngbngtiu,bncnkhngnhliiubngmtemailhpdn.iunycnghalnglmkhchhngtnthigiantmhiuxembnangmunnigvtisaohcnphiquantm.Cchbnmu,cchbnlachntng,mtliyu cu phi hnh ng c th c sp xp tt gip khch hng nhanhchngnmbtslmtngkhnnghtrlibn.

Cchmu ring bit. Ti lun nhc hc tr camnh rng tt cemailcahphicmtcumuthtcbit.Nphiivothngvnmtcchnhanhchngvttin

ngni:Ticgnggichoanhtgiithiunhngkhnggp,

vthtigiemailchoanh.Timongcthspxpmtcuchptmhiukhong60phtbnvmtsthngtin.

Hyni:Lmtphntrongichmsckhchhngcaanh,timunmianhxemquaphnghngvliicaUnifiedCommunication.VinhngganhangutvoExchange,anhscmtsnphmcadngny.

Bnc th thycskhcbitnhn tphakhchhng,mtngiangnghxemtisaohcnphi lmvicvibn?Cchthnhtkhngnhrngbnkhngmunuttinguynlmnnmtvicnovkhngaraccigcthmchlmhmtthigian.Cchthhaixcnhcbnvvicnirngbnlmtphntrongingcah,bncmtgiiphpchoh.Tuytvi.

Hychndngnhng tngmnhm.Cchbndng t cho thykinh nghim, hc thc, tui tc v tnh chuyn nghip ca bn. Khi bnhng,cccutngngnvcchtraoirrngschinthngcctngtott,cccudidngvcctngphctp.

Hynghvcctngmbndngkhigiithiumnhvikhchhngtimnng

Bncninhiunnilmkhchhngritrhaykhng?

Bncanggiugimgpha saunhng tngao toba lnhaykhng?

Hyxemhaicchgiithiuvcngmtth.Chcmtimkhcbit:mtcchdngngntphctpcnmtcchdngngntngin.Cchnolmkhchhngdhiuhn?

Ngntphctp:Bngcchcungcpnntnggiaodchantonduynhttrongngnh,giiphpcachngtigipcngtycckhnngtoraccquylutchun,kthpcluttnhvlutngcngnhkhnng

thayitrctipkhicngtycn.

Ngn tngin:Cng ty ca chng ti pht trin lin tc trong 10nmquavcckhchhngnhDisney,EDS,Ford,Applevcccngtykhcangdavogiiphpdoanhnghipcachngti.Chngtimanglichokhchhngnhngktqungngcnhin,baogm.

Bnthchcchnohn?Huhtcckhchhnguchorngcchthnhtrtgito.Thayvgyntngvikhchhng,vicsdngccngntdidngchlmhtrnnxacchvkhinhnghrngbnanggiuhiug.Cchgiithiuthng,mtkhc,dngccngntmnhmvithngvovn,lmchokhchhngkhngcnnghingbnlaina.

Hychunbmttgiygmnhngtngmnhm

Khibn thomtcumuhaymtemail,mt tranggiygm toncc t v cm t ch ng, r rng s rt c ch.Hy trnh xa nhng tkhngni lniughaynhngtngyut.Thayvohychunbcc tvcm tmnhmnh:bnchynht, thnhcng, vt tri, citin, cht lng, l tng, t c, c chngminh, kt qu, thnhtch, gii php, c bit, duy nht, iu chnh,mnhm, hn,mnh hn,tngtrng,khngthiuc,chuyngia,nhucucbit,phctp,mi,minht,phtminh,d,khngtnsc,ngin,tinli,thn,tc,ttnthigian,hiuqu,nhanhchng,chiphthp,titkim,chnhxc,iukhin,tondin,linhhot,tngthch,ngtincy,anton,trungthnh,vngchc,htr,hilng,thayth.

Vbn cng nn nh cc t c tui th ca n v khi c dng qunhiu,nghachthccansbmom.Hyxemvdtmtcngtyk thut caobndivnhng tnghdng trongcc ti liu tip thtrongsut40nmqua:

Trongnhngnm60:hi-fi,bndn,phimmu,cngnghkhnggian

Trong nhng nm 70: bn knh truyn hnh, tua-bin, my bay siuthanh,mytnhtrungng

Trongnhngnm80:mytnhcnhn,ktnimng,mthanhni,kthutcao,DOS

Trong nhng nm90: thay im hnh, xa l thng tin, thngmiint,Y2K

Trongnhngnm2000:cpnhttinnnghi,blog,thhtiptheo

Cchtrnhby.Dthngipcabnhaynmcnonhngnunbchndimtonvnkhngctrnhbytt,khchhngschngbaogicn.Bncnphivitcmtcigbtmtvthuht.

ngdng:

Cconvndivnhiuch.Ngitachdnhchobnvigiytmhiuxembnmunnig.

Hnh nh cmu sng chi.Mc d bn ngh chng btmt nhngchngchlmngitabmttptrungmthi.

Hychaicchdiyvxemxemcchnodhiuhn.

Soviccithcnhtranh,GiiphpQunlNidungDoanhnghipcachng tikhcbaim.Thnht, chng ti cmtgiiphphonchnh trn ttccc lnhvccho:qun lvnbn,qun lnidung,qun l ni dung hnh nh m thanh, qun l trangweb v cung cp nidung.Ccithchcnhtranhtrnmthocvimngktrnvisukhcnhau.Ccbns thyrkhi lmmtbnphntchchi titccchcnngcachngti.

Hoc

Nhng im khc bit chnh ca Gii php Qun l Ni dung Doanh

nghip:

Qunltiliutthnccith.

Qunlnidungtiptcdnuvquym.

Qun l thng tin m thanh hnh nh kt ni c b sn phm li vinhau.

Cchtrnhbythhaibtmthn.Danhschtheotngimchrchokhch hng thy ci g quan trng vmi gi khch hng c thm phadi.

Khngctptindinhkm.Tptindilqukhvmtldohtschpl:khngaimunmmttptinntmtngixalvcuicngbvi-rtphhoitonbhthng.

Thay vo , hy amt vi ng dn vo trong email.Mi khchhngnhpchutvoccngdnlcchnhanhnhtvddngnhtahnchnhxcnimbnmun,tmhiuthmvgiiphpcabn.

Gingiutrongemail.Hynhlinhnggchngtavabnvgingiukhibnnichuyntrninthoi.Gingiutrongemailcngquantrngnhvy.Trongemail,gingiucabnc thhincchbnvitemailcngnhcchbnlachntng.

Mtemailtontvithoahaygmqunhiuchinmgingnhlahtvomtkhchhngvyngay lp tc lmngikhcmtcm tnh.Nhiu du chm cm (!!!) hay cc biu tng tnh cm (:D) cng c thngickhchuvchorngbnkhngctcphongchuynnghip.

Bnhynhrngbnlunphigithichuynnghip.Nhchngtabn,iunykhngcnghalbnphidngnhngtngaotobalnhayvitthtnhiu.iunycnghalbtklcno,bncngphi

dngngnngrrngvngtntrng.

Hycnthnlichnhtvlingphp.Chuynnghipcnghalbnphimbobnkimtralingphp,lichnhtvlinhmytrckhinntGi.Thiusttrongvicnyslunluntomtntngxuvkhnng,tnhchuynnghipvtnhcnthncabn.

Hysuynghktrckhigiemailbndi.

Cmnanhdnhthigiantraoiquainthoisngnay.Tinhkmcc thngtinchungvcngtycachngtiychoanhsdng.Xinvuilnglinlcvichngtitheos408-555-1212nuanhcbtkcuhino.

Hygiemailny.

Cmnanhdnhthigiantraoiquainthoisngnay.Tinhkmcc thngtinchungvcngtycachngtiychoanhsdng.Xinvuilnglinlcvichngtitheos408-555-1212nuanhcbtkcuhino.

Haivdtrnminhhanhnglichnhtvngphplmmtkhchhngc thbcmnhvdnh t thigian tp trungvomcch caemail.

Lunkt thcbngmthnhng.Nu bnmun nhn c phnhi,hyktthcemailbngmthnhng.Nsnichokhchhnghcnphilmgbitthmthngtinvkhnglmhphithcmcxemtisaobnlilinlcvih.

Yu:

Nubncbtkcuhinohaymunbnbcsuhn,ngngigichoti.

Mnh:

Vuilngchotibittunsauanhspxpcthigiannotraoingngn.

Tirtmongcnichuynvianh.

Hytphnchkngngn.Ccdngchkngycngmum,rirm,didngvcuicngbblcspamloib.Bphntipthcanhiucngtyyucunhnvinsdnglogocacngty,sloganvthnhthongthngtinvmtskinnospxyratrongchkcamnh.

Ngoira,nhnvinbnhngcnphivittn,chcdanh,khuvc,ach,sding,svnphng,achSkype,vsfax.Ktqulphnchktrnnqurirmvchimnhiudunglng,docnhiukhnngrivoblcspamvchngchaqunhiuthngtin,hnhnh,mthanh.

DanhschnhngiubncnlutrckhinntGi

cbaonhiulnbnnntGimkhngcliemail,vringaylptchihn?HydnhviphtkimtraliemaildatrndanhschbnditrckhinntGilnsau:

Tiucthuhtschhaykhng?

Gingvntrongemailcsclicun,thv,ngtincyvttinhaykhng?

Gingvntrongemailcnhtqunvigingiutronginthoihaykhng?

Cchthhinsuynghcabnctchchaykhng?

Emailcqudikhng?

Emailcfilenhkmkhngmongihaykhng?

Cumucginhcschcangickhng?Nidungemailckhiugitrtmhaykhng?

Nidungcmangmtmcchnokhng?

Tngsdngcblmdngvnghecvgidihaykhng?

Nginhncgtemail?Lichcanlg?

Emailcktthcbngmthnhngtphakhchhnghaykhng?

ngemailcamnhrivoblcspam.Khngcgnnhnldnhthigianvitmtemailhayhorinrivoblcspamchvtiucan.Bncthhontontrnhcsphnnhthbngcchhiuccchccblcspamlmvic.Gny,mtbintpvinmtibitt cm t Writing Specialist (Chuyn vin vit lch) trong tiu emailcamnhvthitisaonlunrivoblcspamcattcmingi.lvkhibnnhnk tSpecialist,bns thynccha tCialis,mtloithuctngkhnngtnhdcmccblcspamtngtmkim.

Vb lcspamngycngtrnnphctphn,nnbncnphi luncpnhtkinthcvn.Tuynhin,myiudiylkhacbnvSpam:

Khngchacckhiu!@$#%.

Khngchacctsailichnhthaytcsbntrong(vdw0rd5).

Mtstngcntrnh.

Min ph, khng rng buc, cho hng, trongmt thi gian nht nh,mnhi,gimgi,gic,mbo,kli,vatungra,cbit,qutng,tip th, hi lng, gi thp nht, tn kho, ngy cui cng, kh nng, thtrng, khuynmi, nhp chut, qung co, bn hng,mua hng, b snphm,tichnh.

Hythnghimccthigiangiemailkhcnhau.Khinobnnngiemail?Liuchngcgkhcnhauhaykhng?

C y.Theo EmailMarketing Benchmark 2008Guide caMarketingSherpa,mingithngcemailvolchlnmng.lgintra.Hu ht nhng ngi dng Internet ng nhp email lm nhng thkhnglinquanncngvicvoginghtraticquan.

Tuynhin,viccgngiuchnh thigiangiemailphhpvicchngi sdng Internet lnmngc thhikhhiu.Gi emailvoCh nht khng c ngha l ch c 14%ngi nhn s c n, n ch cnghalnhiungiscnvongythHaihn.

Hythnghim.Hythcccchkhcnhauvolngktqu.Hythnghimcctiukhcnhau,cccchchohngkhcnhau,cchkugihnhng,ccngykhcnhautrongtunvtns.Hynhlunlngtrcvicnginhntchinhnemail(unsubcribe),hysdngcccuchohiphngkhikhchhngtchithnggpnhHytrliliemailnyvi chUnsubcribe trn tiunubnkhngcnmunnhnemailt

Vitnhngemail c thbnchng.Trckhibnbtu (hynurmcchvcgicabn).

1.Cumuthtcbit:hyginhlyschngaytcinhnutin.

2.Hydngnhngtngmnhm:hyninhnggbnmunni.

3.Trnhbyvspxp:hytrnhbyrrngchngtasbnthmvvicny.

4.nggifilenhkmvi:ngoitrkhikhchhngmuncxemfilelun.

5.Hytorangiucamnh:bnphibitckhchhngvmbornghcngbitbn.

6.Hychlivnphmvlinhmy:bnlunphichnlichnht.

7.Ktthcbngmthnhng:mbonginhnsphnhi.

8.Hychkngngn:nhiunhtl6dng.

9.TrckhinntGi:hyxemliemaildavodanhschny.

10.Hiuccigthngccoilspamhocjunk:tutkinthcvnhngquytclunlunthayinyvcpnhtchng.

11.Hy th nghim vi cc thi im gi email khc nhau: mi ngytrongtunukhcnhauvhynhrngthiimgilyutquytnh.

12.Vitcctiuhpdn:chngstorasquantmvkhinkhchhngch.

Gcbnlmvic:Kimtrathctxemhckimcthigianhaykhng

Ttckhchhngcatiungght.Hchngbaogigilichoti.Hcharanhngldongybin.Tithtsghtcngvicny!

Mtsnhnvinbnhnglunbkhchhngquaylngli.Hkhng

thvtquacvnggiithiuvkhnghiucmnhlmgsai.Vy thchckhchhngsaim thi!Nhngdnhin lkhngphinhvy.Diylnhngvnmhuhtccnhnvinbnhngtichgphngngy:

Elainechgiemail:Elainetinrngkhchhngcaccmthybquyrykhibgiin thoi,docdnhrt t thigiannichuynquainthoivthayvolgiemail.

Likhuynthct:Elainecthcmthyvicgiemaildchuhnnhngckhngnnuhngvtbgiinthoinhvy.Dthigianthayimithnmcno,thinthoivnlknhgiaotipcbncanhnvinbnhngtich,nhngnkhngcncthngmtmnhna.Nphiikmtrongdnngcavicccngchtrkhc.Elainephitngcngcchotnglinquanninthoitngtrchoccnlcquaemailcamnh.

Serenangycngnhtnho:Serenachnviclitinnhnchokhchhng,dobichohngcacnghecngtqung.Khic tnhcgpcmtnginobnkiaudy,cninhr-bt,mtmivqutrnhtrng.

Likhuynthct:Khchhngnhnchngtrmcucgitphabnhng.V thhrtmtmikhiphinghenhnglichohngv tinnhnthoimymcvchungchung.Serenacnutthigianchovicthoranhngongiithiuthtcbitccthtocskhcbitngaytlntipxcutin.Cphilmchontrnncthvphhptiavinginhn.

Ted lu c: Khch hng lun lun gi li cho Ted v cu li rt tthngtinvlunyucukhchhnggilingaylptcvtinrngylldokhinhgilichoanh.Phngiithiucaanhnhsau:ChoBob,Tedy.Ticnnivianhvith,gilichotinh.

Likhuynthct:Tedbtuhtscsailm.Viclagtkhchhng chc chn s ph hy bt kmi quan h tim nng no.ngm

tng nhng g khng thc t. Hy lm vicmt cch chuyn nghip vngliulnhnhth.

Tracyrtr:KhiTracylmtrlchoCEO,cphilcrtnhiucucgitphanhngngibnhngvdokhngmytntrngnhngcucgichohngkhngquenbitkiu.Giykhilmvictrongibnhngtich,ccmthykhngthoimichtnokhinhcmygiinthoi.Cnickhngmunlmphinaic-cccmgicmnhlngitipthquainthoi.

Likhuynthct:Khichngtanhnthymtchicthbnhng,chngtaphinhrngnhimvcakhchhngllngnghevcnnhcvgiiphpcachngta.Chngtakhnggichohkhihangntinh,hayvocuitunkhihichigolfv,chngtagichohvogilmvichpl.

Giithiuccchinlc

1.Bnphibitrngntnguctorachtrongmygiy,di15giyiviinthoiv3giyiviemail.Vthhytndngtnggiymt.

2.Hyiuchnh thngipphhpvi tngkhchhng.Hychnkhchhngvtmnhvovtrcah.Htrnnbngquanvicc thng ip nht nho nhng vn tm n nhng thng ip cchunbklngchoh.

3.Hychunbtrc.Hysdngttccccngctuytvimbncchunbccbigiithiuthngminhhnvphhpvikhchhnghn,vicnysgiptitkimchobnnhiuthigianhn.

4.Hylunbtkpxuhngvthngipbnhng.Bnhng2.0toramtbctinhavtbcvthngip.Chngtaangmranhiucchgi thngipkhcnhauv dnhdanh thip, blogvideo, tinnhnint,tinnhnthoiint.

5.Hyhiurnghpththoivncntnti.Hpththoivnlmtphngtintraoiquantrng.Hylicclinhnngngn(di30giy)vctchc,saugingaymtemailchokhchhng.

6.Hytraoitrctipvikhchhng.yvnlcchttnhttgiithiu.Hychunbmtcutgiithiuththpdncthhtrbnbnhng.

7.Phibitrngskthpgiaemailvththoingnghavivictlphnhicakhchhngstng.Skthptuytvinytoramtthngiphailnnhmgipbnthuhtcschvdolmtngtlphnhi.

8.Hytoramtthvinemailmu.ylsuttuytvinhtvthigian.Hydnhthigianthoraccemailththpdnmbncththayimcchvtndngtrongtonbquytrnhbnhngcamnh.

9. Hy s dng tiu ph hp nhn c phn hi. Hy chuynnghip,sngtovngngn.Hyktnicngtycabnvicngtykhchhngbngmtngtgycsch.

10.Hynccquylutlunthayicaemail.Tptinnhkmlithi,vgilthicacclinktweb.ychlmtviquylutemailmbncnphibitvkhibncnhngdngny,ngycngcnhiuquylutcara.Hyluncpnhtmemailcabnkhngrivostrc.

3.THMDVTRNHXANO-PO

Chngtaanglmnhngvicmbanungitanivichngtarngschngcvicgu.Trnthct,cchduynhttinxal

phitmclitrongcchotngbnhthng

LARRYELLISON

Trongchngny,bnshiuctngtn:

-TisaobntrungthnhviNo-Pomcdhkhnggipgcchobn.

-Tisaohlikhngmunbngpnhngngicquynlcthts.

-Tisaoccphnmmcthitkgipbntmkimnhngngicthlinlcctrongcngtythngkhnggipcgc.

Bnshcccccngcvmumo:

-Lpnnmtsccutchchudng.

-Hiuccutrcchnhtrbntrong,nhngthlmnhhngnquytrnhphduytcabtktchcno.

-Phnbitckhinongigicacthgiphocgynhhngxunquytrnhbnhng.

-Quytnhcaislngicthmquynmuahaykhngmua.

Tixembndonbnhngcamtnhnvinmy thngnaynchng thay i g - v hi: Khch hng c tht smunmua hng haykhng?

Dnhinri.Jeff tr li.ngta tt lm.ngtagip ti rtnhiuy.

Thtisaohpngnymivnchakc?

Ngaylptc,JefftrlirngspcaBobcnnhiuthngtinhn,mtcuchplnphibdili,kinhphbchuynsangdnkhcvophtcht

Ti ct ngang nhng li bin h rng Jeff khng th kim sot cnhngvicnh thny. Anh c thgi chokhchhngv ti ngi ylngngheckhng?

Jeffngvtingheccuchuyndiy:

ChoBob.JefftScrollTechnologiesy

,xincho.Mithsaori?

nc.Timungihixemanhnhncthngtincnhtranhmtigichoanhhmquacha.

Tinhncrinhngtivnchacthigianxemntuynhin,tinhgicaonlccaanhgihithmvn.Ny,tivanhihpthanhgi.Myngynaanhgilichotinh,saukhiticthngtinanhgivnichuynvisptivn.

D nhin ri. Ti s gi li cho anh. Th anh cm thy mi th thno?.Jeffcikhyviti.Mithutrichy.Chngcldogmtalikhngphnkhic

Dsaokhchhngvnangnichuyncm.Nhtinituntrc,Bobni,ccanhcgiiphpmchngtiangcn.Vickinhphcphduytchlvnthigian,vspcaticngrtmunvnyxong.Myngynatiscthmthngtin.Lcytanichuyntipnh

Vy10gisngthNmnynh.

Tuyt.Anhgichotithmivoemailnh

OK,Bob.ThNmnichuyntipnh.

Jeffnhnticivni:Chthycha?Tinim.MithviBobun.

Cth,tini.NhnganhcthtstinrngBobcthkhpngkhng?iug lmanhnghmnhangnichuynvingngi trongcngty?

Jeffcaumy,vtnhintrnnkhngttinnaDsaoanhycnghngptim,ngkhng?

Thmdconngdnnmthpngthts

TheoBocovTiuhanng lcbnhngcaCSOInsightsnm2008,hhikinhn1.500tchcbnhng,ccnhnvinbnhngkchpngvikhong48,7%-gnmtnaccthngvtrongdanhschhdon.H tutmtkhong30,1%cchpngvckhong21,2%phncnlikhngcquytnh.Chuyngangxyray.Khi bn b tutmtmt hp ng v pha khch hng khng a raquytnh,thngthnglvnhnvinbnhngtipcnnhmngi.Giiphpchovnphbinnythngbxemnhmcdylmtknngsngcn:thmd.

Thmd lmt trongnhngknng ti rt thchdyv lmt trongnhngknngkhmphcnhiuthnht.TheoBocovTiuha

nnglcbnhngcaCSOInsightsnm2008,rttkhiccnhnvinbnhngthnhnrnghcnphicngcknngny,vnlinquannhngngigccnghnghrngnichuynvingigccngvriquamthlviclmngngn:hocbncquynvocnghoclbnbtchikhng chovo.Nhng thng thng, nhnvinbnhng li tngnhmmttaygccngcpcaolngicquynlcthts.

TiginhngngithchnichuynvibnvhahnvibniulNo-Po:nhngngikhngcquynhnkhpng.Hchlmbn tn thi gian v ngn cn khng cho bn gp c nhng ngi cquynhnthts.

BnrtddngmmlngtrcnhnglihahnkhngthctcaNo-Povsaukhigictrmcucgi,cuicng,bntmthymtngithtsmunnichuynvibn.iukhkhnnhtlbnphichpnhnsthtrngbnanglngphthigianvoNo-Po.Viknngthmd,bnc thhcccchnhanhchngnhn raNo-Povngi cquynhntht s khc nhau chnov gi gndanh sch khch hng ca bn vonhngngicvic.Bnchcntmhiuklnghnmtchtthi.

Nhngknngthmdcbn

Thm d l k nng i hi bn phi c lng can m, c tnh quyton, c tnh t m v tc . Ti thng v n nh nhng g thm tColumbotrntivithngsdng.ngtathuthptintcbngccharartnhiucuhivlunchlngnghemtcchrtcimvthnthin.Mtkhicnhnggmnhmun,ngktnichnglivinhauvtmracutrli.ychnhlknngthmd.

Nubnthuthpthngtintheongcch,ngita(thnglNo-Po)cthchobnrtnhiutintcmhkhnghnhnthyiu.Ngcli,nubn thu thp thngtinkhngngcch,hsnhnrangayvkhngnina.

Thmdlknngrtcbitvnkhnghnlbnhng;bnchtmhiuvthuthpccthngtinqugimbncntrongqutrnhthm

nhvtrnhbysnphm.Vth,vcbn,bnangtodngnntngchomiquanhmbnangthmd.

Nhngknngcnthitthmd

y lmt s k nng thm d n gin gip bn tip cn nhngthngtinmbnnghmnhkhngthcc:

Phichcchnrngngibngivncnlmvicchocngty.Chcchnbnskhngmunlitinnhnthoichomtngiricngtynhngvldono,hpththoicahvnhotng.

HyyucucgipTikhngbitanhcthgipcchotikhng.Hynhrngbnkhngphiangbnhngunh.

Mctiucabnlnichuyntrctipcvimtngino.Vthnubnnhnclichothpththoi,hynhnphm0hoc#thotra.

Phithaotcthtnhanhvnhunnhuyn.

Hyaracccuhicthmanglicccutrlinhiuthngtin.

Hyathngtinnhnlithngtin.

Hytrattin,chuynnghipvlchthip.Hytntrngngibnangnichuynvkhintaygccngnycmthymnhquantrng.

Hycimvngngn,gingcabnphithtmp.Hynhmhnthmthitqualini.

Hygiithiuyvmnh.

Hyxydngmiquanhvtnhbn.

Hykinnh,ganlvnhittnh.

nglimtduvtnoc-khnglitinnhnthoi!

HiucquynlchotngnhthnotrongmitrngBnhng2.0

Khung cnh n o v lun thay i ca Bn hng 2.0 c th giu knquynlcthtsvlmNo-Potrnggingnhnhngvsaosng.tmthyquynlcthts,bnphihiurbnchtcantrongcccngtyngynay.Maymnthay,bnchphinhbath:

Quynlcvhnh.

Quynlcthayi.

Quynlcgiumnh.

Quynlcvhnh

QuynlcnmticclnhocpcaonhtnhCEO,CFOvcclnhokhc?Haynnmmtngicchcdanhkhimtnhnnhcvnqunlhotngbnngoi,ngi thtscnhhngnvnkinhph.Thngthngthbnkhngdgbitc.

Lmphtccchcdanhhonhtrnglct licavn.Vnhatponrtchtrngvchcdanhvdohunhttcmingiunghecvnhhnmnhiuquynhnh.Vicmuabnvspnhptothmcclpqunl,vtrmi,chcdanhmi,ccquynhnvtrchnhimmi.Thmvo,micngtylibnhimccchcdanhtheokiucahvcthbnsbri.Vd,gimctipthmtcngtycthchlmttayqunldnphinnhiuvkhngcquynhngtrongkhimtngiccngchcdanhticngtykhccquynphduythngtriu-la.

Vychakhagiiquytvicnynmu?ngchdavochcdanh.Trctinhytmhiuxemquynlcthtsnmu.

Quynlcthayi

Cccucmuabnspnhp,tuyndngvsathinhnvin,trmdoanhnghipthngtrngthayinhanhnningaytrongmthpng,quynlccngcththayi.KhicngtyspnhpvsdngcngnghWeb2.0,ccsnphmvdchvngycngcmrngdomtgiiphpbanudnh cho IT c thcm rng cho cbphnTip th,Kinhdoanh,Tichnhviuhnh.

Quynlcgiumnh

MitrngthayinhanhchngcaBnhng2.0gipquynlccthgiumttinhiuvtrtrongccu.Nguynnhnthngcxpvoloicqunhiu:

Cqunhiutnchn:Ngitathnglmtngrngccphnmmthngdngsgipbnddngtmctncanhngngibnnichuyn trong cng ty.V d, khi bn tmkim tApple trn cng c tmkimJigsawtrckhigichokhchhng,bnstmthyrtnhiutnlinlcchnhxcl883ngi.Lmthnombnbitcaitrongshngtrmnginylngibncntipcn.BntmracqunhiutnvdokhnngbngpphimtNo-Povbtimtbinhnglihahnvinvngcaanhtalrtcao.

Cqunhiungithamgiaquytnh.TheotmlccaNghincuvccphngthcbnhngttnhtnm2008caMillerHeiman,ccnhnvinbnhngngynayphi thuytphcc tbnnsungichomichibnhngmhtheoui.Vquytrnhmuahngngycngphctpvisuvoccchititkthut,nnphngmuahngthnghikinbphnITvccphngbankhctrckhiaraquytnh.Vicnykotheonhiungivoquytrnhvdotothmnhiulpquntr.Nhiu ngi tham gia quyt nh hn nhng s ngi c kh nng duytkinhphlithn.

Cqunhiungimuagiukinhnghim.NgynaycckhchhngdngInternetngycngcnhiuthngtin.Hcthvotrangwebcacccngtyxemvsdngcccngctmkimsosnhccgiiphp.Ktqulbnthngphithamgianhngcuctraoikthutdingyvinhngngikhngcthmquynphduyt.Trnthct,mtkhchhngbitqunhiuvkthutcthlduhiucnhboylmtNo-Po v nhng ngi c thm quyn vi tm nhn bao qut thngmi lnhngngickhnngduytkinhph.

Bquyryqunhiu.Trcy,khichacInternet,ngitachbvithvvnquyrythi.Nhchngtathytrongchng1,viccqunhiuthngtinlmttrongnhngthgynhhnglnnhtivigiibnhng.Nhngbnkhngphi lngiduynht chun.Nhngthquy rymnhnhcabncngs lmnhng lnhocpcaoc tthigianmtngiiphpcabnvaraquytnhphhp.

HytrnhxavngNo-Po

Ttcnhngthquynhiuvlnxnnyanglmchonhngngicthmquynphduytxembnnhmtkiuquyryvsnphmcabncngchlmtsnphmthngthngkhngtntui.Giiphpcahlxydngmtiqungccnghkhngphigpbn.Khkhncabn l lm th no tip cn c h m khng b cc No-Po phc kch.Nhngtrnthct,thchincvicnycngkhddng.

Lnhnvinbnhngtich,lcnochngtacngphiginhgitvthuhtsquantmcngnhphi lmchokhchhngtm.Saukhiquaysctrmcucinthoimitunmkhngmythnhcng,chngtamunktnicviai.Cmgicccaic thhiucmnh vmun ni chuyn vimnh tht d chu. V No-Po rt thch nichuynvigiibnhng,hkhngmunbnnichuynviaikhcc,cbitlvispcah.

No-Pochimccmtnhcabnvhrthptc.Hhitmthngtinvtiliu.Htrthnhngminhcabn.Bnthitlpcmtmi

quanh songphng,vbn tin rngmi thudin tin rt tri chy.Bntinrnghsgipbnmangthngtinnchongikhc,vbnbtuccmgicmnhlngicacngtyvcthcthmthngtin.Khngbaolusau,bntinrngbnspkchpngvhminhiungincccuchpvgiithiusnphmcabn.Bncnthmchtinontrongbndtonbnhngcamnh,rnghpngnysthnhcngvmbovispcabnlbnsthnhcng.

Hycoichng.BnvabspbycaNo-Poy.

NhndngNo-Po

RtdnhnbitcccNo-Pocpthpgiibnhngbitrtrphilmthnoquamtccnhnvintiptn,nhnvintchc,nhnvinhnhchnhvccthkphngban.NhngkhngddngnhnbitcnhngNo-Poququythn.

Khnggingnhnhngngigccathngthng,ccNo-Ponyrtamtngvlmtphncahinghocccphngban.Hthngccc chc danh quan trng, nh qun l, gim c, k s, nhn vin hnhchnh,nhnvinphntchhoclnhocpcao.Nhngmcdlnghcaohnnhnvintiptnvtrlcpcao,nhngxtvquynhnmuahng,hcngththi.

Vdnhin,hrtthchnichuyn,cbitlvibn,vhnmrtrvsnphmcabn.Nichuynvibngiphcthmthngtin,cungcpthmndcthchinmtvicgvlmchohcmthymnhquantrng.

Ttcchngtauthchcgiithiuvingikhc.NuNo-Pogiithiubnvingikhc,bnslmtngrngbnangtingnhnnngicquynlcthts.Nhngthtkhngmay,hchlmtphncacngngNo-Pokhngcquynhnhgvkinhphc.Hrtthchtunghngcckin,thchchiasccthngtinmim,thchathmyucuvcmthythoiminichuynvibnnnihthlrnghcngrtthtvngkhngbitiugangxyra.

No-Po khng c nhiu quyn hnh. V h chng c my quyn hnhtrongcngty,nnhmunthhincngnhiuquynlcvikbnngoicngtt.Nuthnhnrnghcndchvtbn,bncthkhngnhvispcahrnghkhngkhnng.Ktqulbnlmhcmthylongi.Hskhngmunbnnichuynvispcahvbnsghiimchkhngphih.

MiduhiunhndinmtNo-Po

Mtkhibnhcccchnhndincmiduhiu r rngbndi,clbnsngcnhinkhibitrngmnhthychngrtnhiulnrinhnglibqua,vngimbntraoithtthv;

1.HtrliKhngngaylptc,trckhihbthigiantmhiuvgiiphpcabnvrrng,hkhngcquynng

2.Hrtthchnichuynvibn,vlmravhcnhiuquynhnh.

3.Hyucubncungcpnhiu t liunghincu, demo, bnphntchtnhcnhtranh,vvicnylmbnrttnrtnhiuthigianchunb.

4.Hhirtnhiu,vhuhtulnhngcuhihay,hcngyucubnphitmhiuthmngaytronglnhvccabn.

5.Hrtthchsnphmvdchvcabn,vhnirnghbitrtrnsthchhpuvlmthnotrinkhain.

6.H khng khng ni rng bn ch nn trao i vimtmnh h vkhngmunbnnichuynvispcah.

7.Hlmbntinrnghlngibnlinlcchnh.

8.Hnirngmithuangtintrinttp.

9.Hlnlchhngpvribdilivophtcuivcmtvicnmngoiquynkimsotcahcutinhn.

10.Hdnglivyucubngilivoquti.

ThmdNo-Po:sdngquytcstchc2x2

Thtngcnhinkhitathyrtnhiunhnvinbnhngcbmchtvomtngitrongcngty.Thngthng,ngililmtNo-Po.Bncnphitmhiucngtysuhnvrnghn,xydngmtstchc2x2lcchttnhtthchinvicny.

ylcchbncnlm:khibnthuthptntui,hyvraccucngty,risaugichohaingiphatrn,phadivhngngangtipcnvicngty.Vicnysgipbncc8ngilinlc.

Hythchinnmbcdiy:

1.Sdngccphnmmnghincutrckhigithuthptntuilinlc.Vd,bntmkimthngtincamtcngtyvnhnthyc38ngi trongbphnIT.Bnbtuxydngsccu tchcbngcchvccvtrnyvos.Tcaoxungthp,bncththyGimckthut(CTO),PhchtchphtrchIT,GimcphtrchIT,NhqunlphtrchIT,QuntrvinIT,iuphivinIT.Khibnxydngstheohngngang,bncththuthpctncanhngngilmbphntipth.

2.Hyvttccctntrongsccutchc.Hyvnhpsccutchcvinmtstntuivonhcchbngiicuinvotrngvy.Hyxydngccchcdanh tcaoxung thpvbtuspxpchngttrnxung.Vd