Nicole Salting & Faye Aquino McDonaldsI. Company Overview1.1 Mission - To serve the community by providing great-tasting food and the most relevant customer delight experience 1.2 Vision - McDonald's vision is to be the world's best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness, and value, so that we make every customer in every restaurant smile.1.3 Objectives - to serve good food in a friendly and fun environment to be a socially responsible company to provide good returns to its shareholders to provide its customers with food of a high standard, quick service and value for money1.4 History DateEvent

1940The first McDonald's restaurant

Dick and Mac McDonald were brothers who opened their first restaurant. It was named McDonald's Bar-B-Q, and it was a drive-in with car hop service.

1948A few changes to the restaurant

After several years in business, the McDonald brothers decided it was time for a change. They shut down the restaurant for renovations, reopened as simply McDonald's without the Bar-B-Q, and served hamburgers and cheeseburgers instead.

1949French fries and milkshakes

After a year of serving their new menu, the brothers added a couple of items. Instead of potato chips they served French fries, and they also added milkshakes.

1954A new vision

The brothers continued happily for a few years, but their vision evolved into a wish for their restaurant to grow. They met a salesman named Ray Kroc, who would help them grow the business.

1955The first new location opens

After only a few months Ray Kroc opened the first new location for the McDonald brothers. It featured the now-famous golden arches.

1958One hundred million burgers

McDonald's popularity skyrocketed. In just a few years running they had sold their one hundred millionth burger, and before long they would have over 700 stores.

1962Indoor seating

When McDonald's restaurants first opened, they were drive-ins that featured car hops. In 1962, the first store with indoor seating was opened.

1965Public stock trading

At the mark of their 10 year anniversary, McDonald's opened their stock to the public. They offered shares for $22.50.

1966McDonald's on TV

Ronald McDonald the clown made his television debut in McDonald's very first TV commercial. He was an instant hit, and even walked in the Macy's Thanksgiving Day Parade.

1967The first international store

After the popularity in America, McDonald's opened its first international stores. Stores were opened in Canada and Puerto Rico.

1974The Ronald McDonald House charity opens

Fred Hill, a Philadelphia Eagle's football player, found himself living at the hospital while his son underwent cancer treatment. McDonald's stepped in and opened the first Ronald McDonald House to help families in similar situations.

1975A breakfast menu is introduced

After years of serving hamburgers, McDonald's felt it was time to expand. They began serving the Egg McMuffin.

1979The Happy Meal

The first Happy Meals debuted with a bang. They featured circus themed boxes and toys.

2002McHappy Day

McDonald's introduced World Children's Day on November 20, 2002. The day would be celebrated as a yearly fundraiser to benefit Ronald McDonald House Charities, and has raised over $170 million to date!

2005Fifty years of serviceOn April 15, McDonald's celebrated their fiftieth anniversary of serving customers. Their popularity is still evident today.

1.5 Map/Locate

II. Organization and Management

2.1 Organizational Chart

III. Products and Services3.1 Detailed Description of Products and Services - McDonald's predominantly sellshamburgers, various types ofchickensandwichesand products,French fries,soft drinks,breakfastitems, anddesserts. In most markets, McDonald's offerssaladsand vegetarianitems,wrapsand other localized fare. On a seasonal basis, McDonald's offers the McRib sandwich. Some speculate the seasonality of the McRib adds to its appeal.Various countries, especially in Asia, are currently serving soup. This local deviation from the standard menu is a characteristic for which the chain is particularly known, and one which is employed either to abide by regional food taboos (such as the religious prohibition of beef consumption inIndia) or to make available foods with which the regional market is more familiar (such as the sale of McRice inIndonesia, or Ebi (prawn) Burger inSingapore). InGermanyand other Western European countries, McDonald's sells beer. InNew Zealand, McDonald's sellsmeat pies, after the local affiliate partially relaunched theGeorgie Piefast food chain it bought out in 1996.3.2 Pricing - Main McDonalds Menu Prices (Meat, Chicken, Fish)Price

Big Mac$3.99

Big Mac Meal$5.69

2 Cheeseburgers$2.58

2 Cheeseburgers Meal$4.69

Quarter Pounder with Cheese$3.79

Quarter Pounder with Cheese Meal$5.49

Double Quarter Pounder with Cheese$4.79

Double Quarter Pounder with Cheese Meal$6.49

Bacon Habanero Ranch Quarter Pounder$4.09

Bacon Habanero Ranch Quarter Pounder Meal$5.79

Deluxe Quarter Punder$4.09

Deluxe Quarter Pounder Meal$5.79

Bacon & Cheese Quarter Pounder$4.09

Bacon & Cheese Quarter Pounder Meal$5.79

Filet-O-Fish$3.69

Filet-O-Fish Meal$5.39

Double Filet-O-Fish$4.69

Double Filet-O-Fish Meal$6.39

Double Cheeseburger$1.59

Double Cheeseburger Meal$3.99

Chicken Ranch BLT (Grilled or Crispy)$4.19

Chicken Ranch BLT (Grilled or Crispy) Meal$5.89

Club Chicken (Grilled or Crispy)$4.49

Club Chicken (Grilled or Crispy) Meal$6.19

Classic Chicken (Grilled or Crispy)$4.19

Classic Chicken (Grilled or Crispy) Meal$5.89

Southern Style Chicken$3.89

Southern Style Chicken Meal$5.59

Bacon Clubhouse Burger$4.49

Bacon Clubhouse Burger Meal$6.19

Premium Chicken Bacon Clubhouse (Grilled or Crispy)$4.49

Premium Chicken Bacon Clubhouse (Grilled or Crispy) Meal$6.19

McDonalds Chicken Chicken Menu PricesPrice

Chicken McNuggets$4.49

Chicken McNuggets Meal$6.19

Chicken McNuggets$5.00

Chicken McNuggets$8.99

McDonalds Salads (Chicken) Menu PricesPrice

Southwest$4.79

Bacon Ranch$4.59

McDonalds Extra value Menu PricesPrice

Chicken Snack Wrap (Grilled) (Chipolte BBQ)$1.69

Chicken Snack Wrap (Grilled) (Honey Mustard)$1.69

Chicken Snack Wrap (Grilled) (Ranch)$1.69

Chicken Snack Wrap (Crispy) (Chipolte BBQ)$1.69

Chicken Snack Wrap (Crispy) (Honey Mustard)$1.69

Chicken Snack Wrap (Crispy) (Ranch)$1.69

Iced Coffee$1.79

McFlurry$1.79

Cookie Tote$3.99

Steak and Egg Burrito$1.79

French Fries$1.19

French Fries$1.59

French Fries$1.79

3.3 Photos -

IV. Production and Process Plan

PRODUCT PLANNINGIn McDonalds Restaurants, product planning is a key operation. It has to keep on adding new products to its menu so as to meet the needs of the customers as their needs and preferences are constantly changing. For instance, the increasing preference of consumers towards healthy food made the restaurant add healthier food items to its menu. Similarly, it has to add new products for different seasons, for examples, hot coffee in winter and milkshakes in summer.PROCESS PLANNING:In McDonalds restaurant, the operations manager develops and establishes the process of cooking food items so that food is prepared using that method which helps them to maintain the speed and the quality of the food. Moreover, it also designs processes so that the health, safety and hygiene issues are taken into consideration. Also, the managers keep on introducing latest equipments with the advancement of technology so as to bring pace, perfection and quality in the product.