ByNisha Agarwal (DM-11-008)Lavanya (DM-11-054)

LG 5

• Entered in India 1996

• McDonald’s India is a 50 – 50 JV partnership between McDonald’s CORPORATION (U.S.A) and two Indian businessman Amit Jatia and Vikram Bakshi

• Trained extensively with their Indian management team in Indonesia and US before launch

• The entire menu was changed

McDonald’s History - INDIA

• 90% of McDonald’s business is owned and run by independent franchisees in India

• Actively Involver in many social activities like CHILD EDUCATION, PULSE POLIO etc.

McDonald’s History - INDIA

VISION

‘TO BE THE BEST AND LEADING FAST FOOD PROVIDER AROUND THE GLOBE’

MISSION McDonald’s Mission Is To Be The World's Best

Quick Service Restaurant Experience. Being The Best Means Providing Outstanding Quality, Service, Cleanliness, And Value, So That We Make Every Customer In Every Restaurant Smile."

OBJECTIVES

• To serve good food in a friendly and fun environment

• To be a socially responsible company

• To provide good returns to its shareholders

• To provide its customers with food of a high standard, quick service and value for money

Mc -Strategies International Growth

Forward Integration

-Distribution through Franchisees Backward Integration

-Local Sourcing, Cold Chain, Suppliers

Market penetration & Development

- McDelivery New Product Development

- Aloo Tikki, Salad

COMPETITIVE ADVANTAGE• McDonald’s Success Lies In Its Utilization Of Technology,

Routinization Of Work.

• McDonald’s maintains its competitive advantage by constantly creating new items to add onto its menu.

• Supply chain: they buy supplies in bulk and, thus, get lower prices.

• Real estate: they lease land and property they own to franchisees

• McDonald’s purposefully aims their brands at kids

Information System used In McDonalds

Information systemAn information system (IS) collects, processes, stores, analyzes, and disseminates information for a specific purpose. An information system includes inputs (data, instructions) and outputs (reports, calculations). It processes the inputs and produces outputs that are sent to users or to other systems via electronic networks and a feedback mechanism that controls the operation.

Types of Information Systems: There are basically Five types of information systems.• Transaction Processing System•Office Information System• Decision Support System•Management Information System•Expert System

Office Information System: Uses hardware, software and Networks to enhance workflow & facilitate communications among the employees. Transaction Processing System: The information system that captures and processes the data generated during an organization's day-day transactionsManagement Information System: An Information system that generates accurate, timely and organized information so managers & other users can make decisions, solve problemsDecision Support System: An information System designed to help users reach a decision when the decision making situation arisesExpert Systems: The information system that captures & stores the knowledge of human experts & then imitates human reasoning & decision making process for those who have less expertise.

Types of information systems that are used in McDonalds are:

ᵜ Transaction Processing Systemᵜ management Information systemᵜ Decision Support Systemᵜ Made for You systemᵜ Hyperactive bob systemᵜ Point of sale Systemᵜ Touch Interface Operating System

Transaction Processing System (TPS)

transaction - happens when two people make an exchange

collecting data about it is called transaction processing

so transaction processing is collecting, storing, modifying, and retrieving the transactions of an organization.

Transaction system helps to conduct business such as payroll, employee record keeping or paying an employee.

It's important to store the data of the transaction save and protected

How Transaction Processing System is implementing in McDonalds?

McDonalds everyday sells a huge amount of hamburgers.

McDonalds should order raw material from its supplier.

Each time McDonalds place an order with its supplier , a transaction happens , and the transaction processing system records the relevant information such as supplier ‘name , address , the quality of the items purchased and finally the invoice amount.

Decision support system (DSS) 

Decision support system is used to model data and make quality decision Decision Support Systems are usually computer applications with a human component. They can shift through large amounts of data and pick between the many choices and supports the non – routine decision. 

 McDonald’s management mainly uses DSS to analyze the market and come up with a solution(s) to problems. They also use DSS in order to gain competitive advantage over other fast food franchises by analyzing large amount of data and seeing what is the best course of action needed in order to ensure they are on top. 

Management Information Systems (MIS)

 Management information system is a system that provides information needed to manage organizations effectively.

MIS involve three primary resources: technology, information, and people

MIS generates 3 types of information. Detailed Information Summary Information Exception Information

How Management Information System is implemented in

McDonalds?

MIS system is used to produce periodic reports such as a daily list of employees and the hours they work, or a monthly report of expenses.

McDonalds uses MIS to provide profitability and information to help managers and staff to plan its future direction.

MYS- “Made for You” System

MYS has implemented in order to raise productivity and ensure customer satisfaction.

serves as a communication portal between the counter and kitchen staff.

When an order is placed, the cashier inputs it into the system and automatically it goes to the computer screen in kitchen

The elements of the sandwich are displayed for the kitchen staff to start working on.

POS- Points of Sale SystemDue to the extreme demand on McDonalds, management decided to implement a POS in order to ensure maximum customer satisfaction by allowing customers to order quickly with minimum error.

POS is incorporated with MYS to further ensure efficiency.

With POS each command inputted in the computer is instantaneously conveyed to each workstation.

Payment due is displayed immediately

kitchen staff will also be to know what the order is and the duration the customer has been waiting.

Hyperactive Bob system:

This system is “based on the artificial intelligence”. Systems employed by robots, to manage the

kitchens at so-called quick-service restaurants”. In this system they use a cameras that monitor the

entrance of the McDonald’s restaurants ,parking lots to see the number of people are coming to the restaurant.

when the workers are busy to know how fast they need to be to make the meal and what amount of meats, chickens, fries and other things they use

needed and to make an expectation of meals that must be ready at a period of time if there is lots of

people to have their satisfaction

TIOS-Touch Interface Ordering System

This new system certain to revolutionize the fast food industry.

It is a self-service ordering system that allows customers to order what they want without interaction with a cashier.

It’s a touch interface computer that uses electronic payment.

McDonald’s management decided to apply this TIOS in order to minimize labor costs.