CORPORATE SOCIAL RESPONSIBILITY

Some Facts…

• US $ 22.6 billion company by revenues.

• Footprint in 119 countries around the world.

• Serves 47 million customers each day.

• Has 31,000 restaurants worldwide employing 1.5 million people.

• Ranked No. 6 by Bloomberg-Business week in their 100 Best Global Brands report 2009.

CSR Model Of McDonalds

For McDonald’s, CSR priorities fall into six major areas, which are central to how they do business.

CSR Model Of McDonalds

“Delivering responsible food – what it means and how wedo it – is not just a goal, but a way of doing good business”.

McDonald’s Values

• We place the customer experience at the core of all we do

• We are committed to our people• We believe in the McDonald’s System• We operate our business ethically• We give back to our communities• We grow our business profitably• We strive continually to improve

McDonald’s supply chain

“We work hard to ensure that every step of the supply chain contributes positively to the sustainability, safety and quality of our final products”.

3 E’s• Ethical responsibility• Environmental responsibility• Economic responsibility

People in the McDonald’s supply chain• adhere to Code of Conduct for Suppliers• team of third-party expertsWorking to ensure humane treatment of

animals• Over 3,000 animal welfare audits Keeping the environment in mind• Introduction of the Environmental Scorecard• Rainforest Protection Policy• Collaborated with Greenpeace International

McDonald’s supply chain

Holistic approach to well-being

Their approach is based on:• High Quality Choices• Consumer friendly• Communicate Responsibly

McDonald’s has a team of culinary professionals who help create new menu items to meet the evolving tastes and needs of our diverse customer base around the world.Currently, all nine of our largest markets have a fruit and/or vegetable option for Happy Meals such as fruit bags, cherry tomatoes, corn cups and Apple Dippers.

Environmental Footprint

In 1990, formally established their Global Environmental Commitment.

Globally, their environmental priorities at the restaurant level are focused in three areas:

• Energy efficiency• Sustainable packaging and waste management• Green restaurant design

Serving the communities

For McDonald’s, giving back comes in many shapes and sizes.

• Local Sponsorships• Ronald McDonald House Charities• Olympic Sponsorship

For example:• World Children’s Day• Olympic Champion Crew and McDonald’s Champion Kids

programs• McDonald’s serves as the Official Restaurant of the

Olympic Games• 2008 earthquake.

Goals 2008-10Sustainable Supply Chain 1. Educate and communicate with our supply system about sustainability2. Develop a comprehensive global forestry policy that will apply to all products we purchase3. Measure environmental impacts in our supply chain Nutrition & Well-being 1. Accelerate and expand food and beverage choices for kids2. Continue to enhance children’s well-being through programs and initiatives that provide

“fun with a purpose”Environmental Responsibility1. Continue the present initiatives2. Further rollout our global forestry standards for consumer packaging, expanding into

other Areas of the World, specifically the U.S. and Asia Pacific, Middle East, and Africa (APMEA)

Employment Experience 1. Increase number of Hamburger University certified restaurant managers2. Continue to enhance our employment value proposition to drive employee engagementCommunity 1. Facilitate and encourage volunteer activities through an online management tool2. Increase financial, volunteer support and awareness to RMHC through communication

outreach

THANK YOU