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Blessed SarnelliCommunity

A Social Media Marketing Plan for a better Communit

By: Alexandria TrimbleAlec ZulloSteven CurtisVarun Padmanabhan

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Background

November, 1997

Kensington, Philadelphia.

Provides meals and basic necessities for residents of the Kensington area

Daily Events

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S.W.O.T. Analysis

Strengths:

-Local Community Support.

-Clear Mission Statement/Goals.

-Upstanding Cause.

-Dedicated Volunteers.

Weaknesses:

-Acquisition of Funds.

-Organization and Outreach.

Opportunities:

-Social Media Expansion.

-Multitude of Religiously affiliated schools in

Philadelphia.

Threats:

-Other Competition in the Philadelphia r

-Lack of access to target volunteers.

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Main Objectives

Increase Funding via DonaRaise Awareness & Increase Traffic

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Target Audience

Religiously Affiliated Colleges/Universities:

La Salle University

Villanova University

Temple University Holy Family University

Cabrini College

Chestnut Hill College

St. Josephs University

Religiously Affiliated High Schools:

St. Josephs Preparatory School

La Salle College High School

Archbishop Ryan High School

Roman Catholic High School Malvern Preparatory School

Villa Maria Academy

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Social Media Zones & Vehicles

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Action Plan

Increase Fan Base via Friendvertising

Target current and past volunteers by engaging thru Tweets, FB posts and email campaigns

Actively follow, engage and re-tweet other nonprofits with similar causes or complementary causes

Build relationship with local University Greek Organization/Chapter for consistent flow volunteers

Integrate social media networks

Add FB and Twitter icon/handles to website and email signatures

Add Twitter field on Volunteer page where the user can add their twitter handle when registering

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On-page Quality

Create cleaner and more concisecontent

Add Twitter and Facebook icons oneach page

Visually enhance the tab landingpages so visitors will spend moretime on the site

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Off-page Quality & Link Building

Register on nonprofit rating sites similar toYelp

Post volunteer opportunities on popularvolunteer sites (see index)

Build relationship with local nonprofit similar

or complementary to BSC

Apply for Google Ad Grants & Google AdWords to further extend BSC outreach viapaid media

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establish an activation plan

Establish a Web of interconnected Sociamediaso Promote FB page on your twitter account and viceo Always have a link/connection to social page in ne

thank you letters and emails

Follow up Volunteer work with highlights and Descripwork on social medias

Have links to website and Social Media pages on Webas yelp and other volunteer sites

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Manage and Measure

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Thank you!

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Appendix

Register on Volunteer Sites:

Greatnonprofits.org/city/Philadelphia/pa Globalphiladelphia.org/organizations Idealist.org Givegab.com Volunteer.phila.org