Anjuman-i-islams allana institute of management studies

Bisleri

Presented by:ISHAAN YADAVPIYUSH JAINGEETA BHARADWAJNISHI BHATTSHAHRUKH MOHSINISUBHANKAR SARKARHEMANGI KEWLANIMANAV SHARMAPresented to:Dr. NEEVA BHANDARICONTENTSHistoryIntroductionSurvey observationTargetingMissionSourceSizes of bisleriMethodologyAchievement

HISTORYFOUNDED1965 FELICE BISLERI HEADQUARTERSMUMBAI,INDIAKEY PEOPLERAMESH.J.CHAUHAN(CHAIRMAN)PRODUCTSBOTTELED WATERPARENTPARLE BISLERI LTDWEBSITEwww.bisleri.com

INTRODUCTION

CONT.

Bisleri is cognizant of the fact that recycling is one of the key components of the Aqua Green Revolution. The PET recycling industry is an idea that was seeded by Bisleri. Bottles crushed and re-processed are used as raw material in various industries, except the food industry, and has good economic value. Proof of the sustainability of this idea is the fact that Reliance is one the biggest buyers of recycled PET.

5CONT.

Why people drink Bisleri there are reasons

OBSERVATIONAccording to survey

TargetingOrganizationsWholesalersRetailersCustomers/Individuals

Price of the bottle is such that can be affordable to the all segmentsCompany is planning to target more towards lower segment and middle segment people

MISSIONToprovidethehighestqualityproduct,keepinginmindallaspectsincluding freshness, purity and safety, and making it easily available to the consumer at a very affordable price.

VARIANTS/TYPES

SOURCE

VARIOUS SIZES OF BISLERI BOTTLES

20 litre jars 5 litre2 litre 1.5 litre1 litre500 ml 250 mlPRICING STRATEGY (for customers)Sizes of Bottles Price per Bottle (Rs.) Target Consumers 250 mlRs.6Teenagers, School Students,

500 mlRs.10College Students, Road sides Consumers 1 ltrRs.18General Consumers, traveler 1.5 ltrRs.22Consumer demanding the little more water at just little more price 2 ltrRs.26Small Office, household, Shopkeeper 5 ltrRs.50Household, Shopkeeper, Institute, office, Showrooms 20 ltrRs.200School, Colleges, Malls, Weddings, Events MARKET SHARE

ACHIEVEMENTCERTIFICATION FROM BIS.RECEIVED A HONOUR OF MOST TRUSTED BRAND TWICE.EXPERIENCE AND CAPTURED 60% MARKET OF PACKAGED DRINKING WATER.

CHECK IF UVE GOT

BISLERI,

WHEN YOU ASKED FOR IT.

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