Bisleri Ppt Final..

8/12/2019 Bisleri Ppt Final..

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Bisleri

Presented by:ISHAAN YADAVPIYUSH JAINGEETA BHARADNISHI BHATTSHAHRUKH MOHEMANGI KEWL

MANAV SHARMASUBHANKAR SA

Presented to:Dr. NEEVA BHAN



CONTENTS

1. History

2. Introduction3. Survey observation

4. Targeting

5. Mission

6. Source

7. Sizes of bisleri8. Methodology

9. Achievement



HISTORY

FOUNDED 1965 FELICE B

HEADQUARTERS MUMBAI,IND

KEY PEOPLE RAMESH.J.CHAUHAN(

PRODUCTS BOTTELED WA

PARENT PARLE BISLERI

WEBSITE www.bisleri.c



INTRODUCTION

Bisleri was originally an Italian company created by Felice

who first brought the idea of selling bottled water in Indi

Bisleri then was introduced in Mumbai in glass bottles in varieties – bubbly & still in 1965.

Parle bought over bisleri (India) ltd. In 1969 and started b water in glass bottles under the brand name ‘bisleri’.

The brand name bisleri is so popular in India that it is useas generic name for bottled water.



C

Later Parle switched over to (Polyvinyl Chloride) pvc non-returnable bottles & finally advanced to PET containers.

In 1995 Ramesh J. Chauhan started expanding bislerioperations.



C

Bisleri Is a brand of bottled water in India. Bisleri has 36% m

share in packaged drinking water in India.

Product range comprises of two variants : bisleri with added & bisleri mountain water.

It is available in 7 pack sizes: 250ml cups/bottles, 500ml, 1 lite

2 liter, 5 liter, and 20 liter.

Its operations run throughout the subcontinent of India and ithe leading bottled water supplying companies in India.



Why peop

Bisleri th

reason

Bisleri is most

preferredbecause of itsavailability

Bisleri isconsidered

hygienic

Bisleri scoresabove the

other brandsin terms of

brandawareness

Majority of thepeople ask forbisleri when

they purchasepackaged

drinking water



OBSERVATION

According to surveyThe observationshows that mostof the populationin Mumbai & its

region agree thatpeople are gettinghealth conscious

now-a-days.

Preference morefor

mineral/packaged water over normal water because of

hygiene.

Accorsurvey

retailer

adveproductadvepro



AQUA GREEN REVOLUT



VARIANTS/TYPES

B I S L E R I H A V E T W O

V A

R I A N T . BISLERI W

ADDED MIN

BISLERI MOU WATE



VARIOUS SIZES OF BISLERI BOTTLES

5 litre 2 litre

1.5 litre

1 litre

500 ml 250 ml



PRICING STRATEGY (for customers

Sizes of Bottles Price per Bottle (Rs.) Target Consumers250 ml Rs.6 Teenagers,

School Students,

500 ml Rs.10 College Students,Consumers

1 ltr Rs.18 General Consume

1.5 ltr Rs.22 Consumer demanmore water at just

2 ltr Rs.26 Small Office, houShopkeeper

5 ltr Rs.50 Household, Shopkoffice, Showroom

20 ltr Rs.200 School, Colleges,

Events



MARKET SHARE

BISLERI60%

KINLEY10%

AQUAFINA

14%

LOCAL BRAND16%

% SHARE OF MARKET



CERTIFICATION

FROM BIS.

RECEIVED AHONOUR O

MOST TRUSTBRAND TWIC

EXPERIENCE AND CAPTURED60% MARKET OF

PACKAGEDDRINKING WATER.



THANK YOU

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