1. CARA PARISH @CARAPARISH / @CULTLDN 2. We are an award-winning digital communications agency who deliver brave and strategic campaigns that achieve measurable results 3. MARC JACOBS 30K+ visitors, 490+ of coverage 173% increase in sales KATY PERRY Worlds first social pop-up shop BBC GOODFOOD Broadcast social strategy 40M+ reach in 24 hours CULT LDN LADY GAGA Higher coverage & sales than 1Direction & Burberry 4. VLOGGERS - THE STARS OF DIGITAL MARKETING Looking to Vloggers as Digital Marketing Peers 5. LESSON #1 Authenticity & engagement CHARLIE MCDONNELL 2.4M 152K 691K WHAT CAN WE LEARN FROM CHARLIE? - Keeping true to his brand and his transparency around product/brand placement 6. LESSON #2 Befriending the enemyor date ALFIE DEYES 4.2M 2.7M 2.5M WHAT CAN WE LEARN FROM ALFIE? - Dont compete, collaborate 7. LESSON #3 Story telling TYLER OAKLEY 7M 4.3M 4.2M WHAT CAN WE LEARN FROM TYLER? - Engage and intrigue 8. THANKS FOR LISTENING! @CARA PARISH