CLIENTS

AWARDS

AGENCY OF THE YEAR, 2011, CANNES LIONS

GRAND PRIX, 2011, CANNES LIONS

GRAND PRIX, 2010, CANNES LIONS

AGENCY OF THE YEAR, 2010, CANNES LIONS

SILVER EFFIE, 2010, EFFIE AWARDS

SILVER EFFIE, 2009, EFFIE AWARDS

ADAM WISE JENNA LEVIN LOU HAYWARD

PRIYANKA PUPPALA

Wanted to be an actor

MARK STAKER

Wanted to be a rapper

Wanted to be an astronaut

Wanted to be a pop star

Wanted to be a fireman

ADAM WISE JENNA LEVIN LOU HAYWARD

ACCOUNT DIRECTOR

PRIYANKA PUPPALAACCOUNT PLANNER DIGITAL STRATEGIST

ACCOUNT EXECUTIVE

MARK STAKER

ACCOUNT MANAGER(THE BOSS) (YOUR GO

TO)(YOUR 2ND GO

TO)

(YOUR RESEARCHER) (YOUR GEEK)

1. ABOUT YOU2. OUR RESEARCH3. OUR APPROACH

STRUCTURE

1. ABOUT YOU

YOU WANT A NATIONAL CAMPAIGN FOR THE

WOMEN’S SUBSCRIPTION ENTERPRISE

SUE SMITH42 YEARS,DIVORCED,MOTHER OF TWO.

EXECUTIVE GENERAL MANAGER,CORPORATE AFFAIRS, NAB.

BULLSEYE

PRIMARY AUDIENCE

2. OUR RESEARCH

WANTS TO HELP WOMEN WHO ARE LESS FORTUNATE SUCCEED.

TARGET INSIGHT

IT’S MORE THAN JUST A MEANS TO AN INCOME, IT’S A JOB.

PRODUCT INSIGHT

PERCEIVED AS HELPING HOMELESS MEN NOT WOMEN.

BRAND INSIGHT

CORPORATE WOMEN KNOW THAT A GLASS FLOOR EXISTS BUT THEY DON’T KNOW THAT THEY CAN PLAY A PART IN HELPING WOMEN SMASH THROUGH IT.

REAL ISSUE

THOSE WHO STRUGGLE TO ENTER THE BOTTOM LEVEL OF EMPLOYMENT.

GLASS FLOOR

TO COMMUNICATE TO CORPORATE WOMEN THAT THEIR BIG ISSUE SUBSCRIPTION HELPS WOMEN BREAK THROUGH THE GLASS FLOOR.

REAL CHALLENGE

* 50,000 SUBSCRIPTIONS SOLD = 500 WOMEN EMPLOYED.

OBJECTIVE

BREAK THROUGH THE GLASS FLOOR FOR 500* HOMELESS WOMEN BY THE END OF 2012.

3. OUR APPROACH

SMP

TOGETHER WOMEN CAN SHATTER THE GLASS

FLOOR.

Voice...VOICE

QUESTIONS?