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bChannelsIntel Premier Locator

FOCUS. PEOPLE. COMPETENCY.

Intel Worldwide Premier Locator

bChannels has designed, implemented and continues to manage the Premier Locator Tool for Intel Worldwide

bChannels has designed, implemented and continues to manage the Premier Locator Tool for Intel Worldwide

Premier Locator Search Page

Launched• The new Locator was launched

January 2009

Key Benefits• Automatically identifies site user’s city

location• Uses Google Maps and Business

Profile data to map site user requirements to Premier attributes

• Uses scoring algorithms to ensure Search result ranking reflects Premier’s business focus

• Allows Premier’s to administer tool to improve their ranking performance

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Development Methodology

Sustainable Data Sources

Sustainable Data Sources

Partner AccessPartner Access

Search RankingSearch Ranking

Customer Referrals (Leads)

Customer Referrals (Leads)

Identified within Intel’s current databases core Profile data that could be used on a worldwide basis

Enhanced the database to collect Premier data that could be used for external facing Developed percentage scoring ‘groups’ to ensure data collected aligned to the focus of the Premier

•Integrated Google map technology for mapping to Premier Location

•Created a pre-populated form on Partner Portal to allow Premiers to amend their Locator data to target the site users they want to attract

•Created a Map admin tool for HQ site to be validated but also multiple sites to be added to improve Search results

•Created an offer tool for Premiers to promote offers, priced and non-priced, featuring latest Intel latest technology which would improve search results

•Developed a complex Search ranking algorithm that calculates distance and advanced search attributes to ensure a prioritised match to a Premier

•Developed a clear process to communicate to the site user the level of ranking accuracy

4 distinct components that drive the Locator

•Developed a method for transferring customer referral to Premiers and tracking volumes

•Developed a process for suppression of ‘unusual’ site behavior to ensure Customer Referral statistics reflect ‘true’ customer visits

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Key elements of the tools success

Search Ranking is the key factor – Referrals generally only come from top 3 listed Site Simplicity – Site has only 5 pages, 70% of all visitors actively search on the site Ranking linked to Technology – Able to reward resellers who are promoting latest technology

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Key data factors

Profile data on Premier members are ‘grouped’ with a % business focus to ensure Premier differentiation

The Percentage number feeds into an overall ranking algorithm based on the site user’s selections

● c.13k visitors per Quarter

● c. 7k Customer referral per Quarter

● Top 5 Countries for traffic: US, UK, India, Turkey, Poland. China at 10, but rising.

● 50% of all traffic coming from within Intel.com. Bounce rates from a ‘Learn’ environment significantly lower than those coming directly from a search engine

● Next Steps: ● Locator to be expanded to include other Membership groups● IT skills database to be enhanced to map site user language to

industry language. ● E.g. What Intel defines as Managed Services is not what a

site user may define as Managed Services

Success Summary

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