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CHNG II:

NGHIN CU TH TRNG &PHN TCH HNH VI NGI TIU DNG

Nghin cu th trngPhn khc th trngPhn tch hnh vi ngi tiu dng

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KHAI NIM TH TRNG

Thi trng n ganNi m ngi mua v ngi bn gnhau !" tra# !$i %&n h'm v dch v(

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Th% Eh>n 2n .3 )E -h4n) TT

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2 34 h"ng t5p thi chu 654

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T5n tr'nh t5p thi m%c t4

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PKTT TH JW XY

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PKTT TH JZC JI[M NHN KH\U H]C

Bh7n kh=c th trng the% y$ t) nh7n kh$ h

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PKTT TH TM XY

Ngi mua !3c chia thnh cc nh.m khcnhau cn c v# t2ng 7F Q5 hi+ 7

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PHN KHQC TH TRNG THU^CJANH R_NG TH CH X`I

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1N PHN KHC

Bh7n kh=c the% > ti#$ th8cN mVt nhom kh(ch hng&ng nhGtjp dung ch% d%anh nghi0p kinh d%anh tr$ng -SnhN

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va phi*i r% tr%ng kinh d%anh rGt l'n

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A PHN KHC

5h trng muc ti#$ phi co ,t nhGt t A nhom kh(chhng trQ l#n$i m th trng l'n%anh s) -(n ca%N ,t r*i r%Jhi ph, &$ t kinh d%anh v chi ph, marketing kh(

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PHN KHQC TH bc THCHKHAC NHWU

Phn khc th;# %T thch !*ng dGng= th" hi]nmt th trng tr#ng !. t/t c& ngi tiu dngc. %T thch !Gi 7#Gi nh nhau,

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Vf 7L

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C9- 4 Ehn 8he- h#

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q 23 4h5t tr&'n %6 +7n c8/ hc th trng tr9ngt:ng +/&

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M;c %6 hn c8/ hc th trng

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9 m: h'nh ; ch

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PHN TCH HNH VI NGI TIU DNG

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