BA Mgt. Fifth Semester Examination (Year 2015) Marketing ... · 1 BA Mgt. Fifth Semester...

1

BA Mgt. Fifth Semester Examination (Year 2015) Marketing Research

Subject Code: BAMGT-501

Paper Code: SRS-545

Time : 2 Hrs. 40 Mts. M.Marks : 60

Section B

(Short Answer Type Questions)

( )

Attempt all questions. Each question carries 4 marks.

lHkh iz’uksa ds mRrj nsaA lHkh iz’uksa ds fy;s 4 vad fu/kkZfjr gSaA

Q.No. 2. Define Marketing Research.

foi.ku vuqla/kku dks ifjHkkf"kr dhft,A

OR

What are the major limitations of marketing research?

foi.ku vuqla/kku dh izeq[k lhek,¡ crkb,A

Q.No. 3. What is Hypothesis? Write its types.

ifjdYiuk fdls dgrs gSa\ mlds izdkj crkb,A

OR

What is meant by statistical investigation?

Lkkaf[;dh; vuqla/kku ls D;k vk’k; gS\

Q.No. 4. What is advertising research?

foKkiu vuqla/kku D;k gS\

OR

Enlist some major areas of application of marketing research.

foi.ku vuqla/kku ds vuqiz;ksx okys izeq[k {ks=ksa dks lwphc) dhft,A

Q.No. 5. Mention some of the important principles of writing a research report.

vuqla/kku izfrosnu ys[ku ds eq[; fl)karksa dk mYys[k dhft,A

OR

What is the significance of Appendix and Bibliography in a report?

izfrosnu esa ifjf’k"V ,oa xzaFklwph dk D;k egRo gS\

Q.No. 6. What points should be kept in mind for organizing marketing research function in

an organization or institution?

,d laxBu vFkok laLFkku esa foi.ku vuqla/kku dk;Z dks O;ofLFkr :i iznku djrs

le; fdu fcUnqvksa dks /;ku esa j[kuk pkfg,\

OR

Suggest your views for ensuring a successful marketing research function in an

organization.

,d laxBu esa foi.ku vuqla/kku dk;Z dh lQyrk ds fy, vius lq>ko nhft,A

Roll No.

2

Section C

(Long Answer Type Questions)

( )


lHkh iz’uksa ds mRrj nsaA lHkh iz’uksa ds fy;s 8 vad fu/kkZfjr gSaA

Q.No. 7. “The field of marketing research is very large as it covers a wide variety of

problems”. Elucidate.

^^foi.ku vuqla/kku dk {ks= cgqr foLrr gS D;ksafd blesa] leL;kvksa dh O;kid fofo/krk

lfEefyr gksrh gS**A Li"V dhft,A

OR

In what way marketing research benefits marketing management?

foi.ku vuqla/kku foi.ku izcU/ku dks fdl izdkj ykHkkfUor djrk gS\

Q.No. 8. What is Research Design? What are the different types of research design?

vuqla/kku vfHkdYi D;k gS\ vuqla/kku vfHkdYi ds fofHkUu izdkj crkb,A

OR

What is meant by collection of data? Explain types of data and their sources.

vk¡dM+ksa ds laxzg.k ls D;k vk’k; gS\ vk¡dM+ksa ds izdkj rFkk muds lzkssrksa dks le>kb,A

Q.No. 9. Write a detailed note on sales control research.

foØ; fu;a=.k vuqla/kku ij ,d foLr`r fVIi.kh fyf[k,A

OR

What do you mean by Brand Positioning? Explain different techniques of brand

positioning.

czk.M LFkkiu ls D;k vk’k; gS\ czk.M LFkkiu dh fofHkUu fof/k;ksa dks le>kb,A

Q.No. 10. What is report writing? Explain the contents of a research report.

izfrosnu ys[ku D;k gS\ vuqla/kku izfrosnu dh fo"k; lkexzh dks le>kb,A

OR

Write a note on different types of reports. What points should be kept in mind

while personal presentation of the report?

fofHkUu izdkj ds izfrosnu ij ,d fVIi.kh fyf[k,A izfrosnu ds O;fDrxr izLrqfrdj.k

ds le; fdu fcUnqvksa dks /;ku esa j[kuk pkfg,\

Q.No. 11. Discuss the significance and functions of marketing research agencies.

foi.ku vuqla/kku ,tsafl;ksa ds dk;ksZa ,oa egRo ij foe’kZ izLrqr dhft,A

OR

Throw some light on ethical issues in advertising and promotion.

foKkiu ,oa izksRlkgu esa uSfrd eqn~~nksa ij izdk’k Mkfy,A

-----------------------------------

1

BA Mgt. Fifth Semester Examination (Year 2015)

Marketing Research Subject Code: BAMGT-501

Paper Code: SRS-545 Time : 20 Minutes

M.Marks : 10

Section A

(Objective Type Questions)

Attempt all questions. Each question carries 1/2 marks. Use the symbol (√) in the box for

marking the correct answer.

lHkh iz’u vfuok;Z gSaA izR;sd iz’u gsrq 1@2 vad fu/kkZfjr gSA lgh mRrj gsrq fn;s x;s ckDl esa (√) fpUg dk iz;ksx djsaA

Q.No. 1. Choose the correct answer-

lgh mÙkj pqfu,&

1. The first step in the marketing research process is to __________

foi.ku vuqlaa/kku izfØ;k dk igyk dne ------------------------ gksrk gSa A

a) Report Writing

Ikzfrosnu ys[ku

b) Preparing research proposal

vuqla/kku izLrko rS;kj djuk

c) Define the problem & research objectives

leL;k rFkk vuqla/kku mís’;ksa dk fu/kkZj.k

d) None of these

mijksDr esa ls dksbZ ugha

2- __________ is the data collected for specific purpose for the first time.

fdlhs fo’ks"k mís’; ds fy,] izFke ckj laxzfgr vk¡dM+kas dks -------------------------- dgrs gaSA

a) Primary data b) Secondary data

izkFkfed lead f}rh;d lead

c) Tertiary data d) None of these

r`rh;d lead mijksDr esa ls dksbZ ugha

3. Marketing Research is useful for –

foi.ku vuqla/kku ---------------------------- ds fy, mi;ksxh gksrk gSA

a) Producers b) Government

mRiknd ljdkj

c) Marketing Research Agencies d) All of these

foi.ku vuqla/kku ,tsalh mijksDr lHkh

4. Which of the following is a source of secondary data?

fuEu esa ls dkSu lk f}rh;d vk¡dM+ksa dk ,d lzksr gS\

a) Survey b) Observation

losZ{k.k voyksdu

c) Interview d) Annual reports

lk{kkRdkj okf"kZd izfrosnu

Invigilator’s Signature

Roll No.

Enrollment No.

2

5. Which of the following is true about marketing research activity?

foi.ku vuqla/kku xfrfof/k ds lanHkZ esa fuEu esa ls dkSu&lk lR; gS\

a) Expensive

eg¡xk

b) Lengthy & time consuming

yEck vkSj le; ysus okyk

c) Both (a) and (b)

¼v½ vkSj ¼c½ nksuksa

d) None of these

mijksDr esa ls dksbZ ugha

6. Which of the following is a type of marketing research design?

fuEu esa ls dkSu&lk foi.ku vuqla/kku vfHkdYi ¼fMtkbu½ dk ,d izdkj gS\

a) Exploratory b) Descriptive

vUos"k.kkRed o.kZukRed

c) Experimental d) All of these

iz;ksxkRed mijksDr lHkh

7. _________ is the gathering of primary data by asking people questions about their

knowledge, attitudes, preferences and buying behaviour.

O;fDr;ksa ls muds Kku] O;ogkj] izkFkfedrkvksa rFkk Ø; O;ogkj ls lacaf/kr iz’uksa ds

ek/;e ls ,df=r izkFkfed vk¡dM++ks a dks ---------------------------- dgrs gSaA

a) Survey b) Experiment

losZ{k.k iz;ksx@ijh{k.k

c) Both (a) and (b) d) None of these

(a) rFkk (b) nksuksa mijksDr esa ls dksbZ ugha

8. A ________ is a segment of population selected for study that represents the

population as a whole.

tula[;k ¼leqnk;½ dk oks Hkkx tks iwjh tula[;k dk izfrfuf/kRo djrk gS]

vuqla/kku@v/;;u ds fy, pquk tkrk gS ------------------------- dgykrk gSA

a) Market target b) Sample

yf{kr cktkj izfrn’kZ

c) Group d) None of these

lewg mijksDr esa ls dksbZ ugha

9. In _________each member of population has a known chance of being included

in the sample.

------------------------------- esa tula[;k ds izR;sd lnL; dks izfrn’kZ esa lekosf’kr gksus dk Kkr

volj gksrk gSA

a) Probability sample b) Non- probability sample

izkf;drk izfrn’kZ xSj izkf;drk izfrn’kZ

c) Convenience sample d) None of these

lqyHk izfrn’kZ mijksDr esa ls dksbZ ugha

3

10. In case of _______questions, respondents are allowed to answer in their own

words.

----------------------------- izdkj ds iz’kuksa esa] izfroknh vius ’kCnksa esa mÙkj nsus ds fy, Lora=

gksrk gaSA

a) Close ended b) Objective type

ifjferksÙkj cgqfodYih;

c) Open ended d) None of these

eqDrksÙkj mijksDr esa ls dksbZ ugha

11. A ________ error occurs when null hypothesis (H0) is rejected when it is true.

;fn fujkdj.kh; ifjdYiuk lR; gksus ij Hkh vLohdkj dj nh tk, rks -----------------------------

=qfV ekuh tkrh gSA

a) Type I error b) Type II error

Vkbi I =qfV Vkbi II =qfV

c) No error d) None of these

dksbZ =qfV ugha mijksDr esa ls dksbZ ugha

12. Which of the following is a part of demographic segmentation for consumer

markets?

fuEu esa ls dkSu&lk miHkksDrk cktkjksa ds tulk¡f[;dh; foHkktu dk ,d Hkkx gS\

a) Age b) Lifestyle

vk;q thou ’kSyh

c) Personality d) None of these

O;fDrRo mijksDr esa ls dksbZ ugha

13. Which of the following refers to a major segmentation variable for consumer

markets.

fuEu esa ls dkSu lk miHkksDrk cktkjksa ds foHkktu dk izeq[k pj gS\

a) Geographic b) Demographic

HkkSxksfyd tulkaf[;d

c) Psychographic d) All of these

eukso`Ùk ijd mijksDr lHkh

14. A value proposition is the full ______ of a ______ the full mix of benefits upon

which it is positioned.

fdlh ---------------------- dk iw.kZ ------------------------ vFkkZr~ lHkh ykHkksa dk iw.kZ feJ.k ftl ij oks

LFkkfir gks] ewY; izLrko gksrk gSA

a) Positioning, brand b) Positioning, retailer

LFkkiu] czk.M [kqnjk O;kikjh] LFkkiu

c) Package, retailer d) None of these

[kqnjk O;kikjh] iSdst ¼iqfyank½ mijksDr esa ls dksbZ ugha

15. Marketing strategy is built on–

foi.ku j.kuhfr dk fuekZ.k ----------------------- ij fd;k tkrk gSA

a) Segmentation b) Targeting

foHkktu y{; fu/kkZj.k

c) Positioning d) All of these

LFkkiu mijksDr lHkh

4

16. The branding that focuses on deep metaphor related to stories, memories and

association is–

,slh czkafMax tks dFkkvksa] Lefr;ksa rFkk laxfr;ksa ls vyad`r vFkok dsfUnzr gksrh gS -------------

---------------- dgykrh gSA

a) Detailed branding b) Potential branding

foLrr czkafMax ‘ ’kD;rk czkafMax

c) Narrative branding d) None of these

dFkkRed czkafMax mijksDr esa ls dksbZ ugha

17. Reports present conclusions based on–

izfrosnu ----------------------------- ij vk/kkfjr fu"d"kksZa dks izLrqr djrk gSA

a) Belief b) Investigation

Hkjkslk vUos"k.k

c) Impression d) Intuition

izHkko vUrKkZu

18. Which section of the report is intended to describe the purpose with a full

statement of the research question?

izfrosnu dk dkSu&lk Hkkx] vuqla/kku leL;k ds iw.kZ dFku ds lkFk&lkFk mís’;ksa ds

o.kZu ds fy, fu/kkZfjr gaS\

a) Results b) Methodology

ifj.kke dk;Z i)fr

c) Objectives d) Appendix

mís’; ifjf’k"V

19. Manuscripts that follow APA style must be –

os ik.Mqfyfi;k¡ tks ,-ih-,- ’kSyh esa fy[kh tkrh gSa muesa ------------------------ gksrk gSA

a) Single spaced b) Double spaced

fcuk varj dk Vad.k ,d ykbu ds varj okyk Vad.k

c) Triple spaced d) None of these

nks ykbuksa dk varj okyk Vad.k mijksDr esa ls dksbZ ughaa

20. When a field interviewer misrepresents the true purpose of research then it is

called as –

;fn dksbZ {ks=h; lk{kkRdkjdÙkkZ vuqla/kku ds ewy mís’; ls vyx feF;k dFku dgrk gS

rks bls ----------------------------- dgrs gaSA

a) Deception b) Misrepresentation

Ny feF;k izLrqfr

c) Exploitation d) None of these

’kks"k.k mijksDr esa ls dksbZ ugha

------------------------------------

1

B.A. Mgt. Fifth Semester Examination (Year 2015)

Basic Computer Information Technology Subject Code: FC-103


M.Marks : 05

Section A


Attempt all questions. Each question carries 1/2 marks. Use the symbol () in the box for


lHkh iz’u vfuok;Z gSaA izR;sd iz’u gsrq 1@2 vad fu/kkZfjr gSA lgh mÙkj gsrq fn;s x;s ckDl esa () fpUg dk iz;ksx djsaA

Q. No. 1. Choose the correct answer-

lgh mÙkj pqfu,&

1. The third generation computers are based on ____________

r`rh; ih<+h ds dEI;wVj --------------------------- ij vk/kkfjr gSA

a) Vacuum tubes b) Integrated circuits (ICs)

osD;we V;wCl bfVxzsVsM lfdZV¼vkbZ lhl½

c) Transistors d) Registers

Vªk¡ftLVj jftLVlZ

2. A workstation is a type of computer used for ____________

odZLVs’ku dEI;wVj dk mi;ksx ------------------------------ ds fy;s fd;k tkrk gSA

b) Engineering Applications b) Desktop publishing

bathfu;fjax ,fIyds'ku MsLdVki ifCyf'kax

c) Software development d) All of these

lkW¶Vos;j MSoyiesaV mijksä lHkh

3. EPROM stands for-

bihjkse dk iw.kZ uke gS&

a) Electrically programmable read only memory

bysDVªhdyh izksxzkescy jhM vkWuyh eseksjh

b) Erasable programmable read only memory

bjslscy izksxzkescy jhM vkWuyh eseksjh

c) Erasable programmable random only memory

bjslscy izksxzkescy jS.Me vkWuyh eseksjh

d) None of these

mijksä esa ls dksbZ ugha

4. The heart and brain of the computer is-

fuEufyf[kr esa ls dkSu&lk fodYi dEI;wVj dk gkVZ vkSj czsu dgykrk gS\

a) CPU b) Memory

lhih;w eseksjh

c) Input unit d) Output unit

buiwV ;wfuV vkmViwV ;wfuV


Roll No.

Enrollment No.

2

5. ___________ are the output devices used to provide hard copy of the information.

-------------------------- oks vkmViqV fMokbl gS tks lwpuk dh gkMZ dkWih iznku djrs gSA

a) Keyboard b) Mouse

dhcksMZ ekml

c) Monitor d) Printers

ekWuhVj fizaVj

6. The __________ is used to convert a photograph into a computer file.

QksVksxzkQ dks dEI;wVj Qkby esa duoVZ cnyus ds fy;s -------------------------- dk mi;ksx fd;k

tkrk gSA

a) Scanner b) Monitor

Ldsuj ekWuhVj

c) Printer d) Joystick

fizaVj tk;fLVd

7. 3.5” floppy disks are also called __________ floppy disks.

3-5^^ ¶ykih fMLd dks ---------------------- ¶ykih fMLd Hkh dgk tkrk gSA

a) Micro b) Medium

ekbØks ehfM;e

c) Mini d) Main

feuh esu

8. The ___________ of a computer generally loses its contents when you switch off

the computer.

dEI;wVj dks fLop vkWQ djus ij ------------------------- dh MkVk lekIr gks tkrk gSA

a) Secondary memory b) Primary memory

lsdsaMªh eseksjh izk;ejh eseksjh


(a) vkSj (b) nksuksa mijksä esa ls dksbZ ugha

9. The __________ command is used to clear the screen.

----------------------- funsZ’k dk mi;ksx LØhu ij vokafNr VsDLV dks gVkus ds fy;s fd;k tkrk

gSA

a) CLS b) CD

lh ,y ,l lh Mh

c) MD d) DEL

,e Mh Mh bZ ,y

10. _________ command is used to remove the directories or subdirectories.

--------------------- funsZ’k ds n~~okjk fMLd esa mifLFkr Mk;jsfDVª;ksa ;k lcMk;jsfDVª;ksa dks gVk;k

tk ldrk gSA

a) MD b) CD

,e Mh lh Mh

c) DEL d) RD

Mh bZ ,y vkj Mh

---------------------------

1


Basic Computer Information Technology Subject Code: FC-103

Paper Code: SRS-505

Time : 2 Hrs. 40 Mts.

M.Marks : 15

Section B


( )

Attempt all questions. Each question carries 1 mark.

lHkh iz’uksa ds mÙkj nsaA lHkh iz’uksa ds fy;s 1 vad fu/kkZfjr gSA

Q.No. 2. What are the characteristics of computer?

dEI;wVj dh fo’ks"krk,a D;k gS\

OR

Explain workstation computer.

odZLVs’ku dEI;wVj le>kb;sA

Q.No. 3. Distinguish between RAM and ROM.

jse vkSj jkse esa varj fyf[k;sA

OR

Explain the functions of Input, Output devices.

buiqV] vkmViqV fMokbl ds QaD’ku le>kb;sA

Q.No. 4. Explain inkjet printers.

badtsV fizaVj dks le>kb;sA

OR

What is a light pen?

ykbV isu D;k gS\

Q.No. 5. Write short note on zip drive.

fti Mªkbo ij laf{kIr fVIi.kh fyf[k;sA

OR

Write short note on CD.

lhMh ij laf{kIr fVIi.kh fyf[k;sA

Q.No. 6. Write the syntax of following DOS commands.

a) DEL b) COPY CON

fuEufyf[kr MkWl dek.M dk fluVsDl fyf[k;sA

a) Msy b) dkWihdkWu

OR

Write the syntax of following DOS commands.

a) DIR b) Rename

fuEufyf[kr MkWl dek.M dh fluVsDl fyf[k;sA

a) Mh vkbZ vkj b) jhuse

Roll No.

.

2

Section C


( )


lHkh iz’uksa ds mÙkj nsaA lHkh iz’uksa ds fy;s 2 vad fu/kkZfjr gSA

Q.No. 7. Discuss the various generations of computer.

dEI;wVj dh fofHkUu ihf<+;k¡ fyf[k;sA

OR

What do you understand by laptops? Discuss its various types briefly.

ysiVkWi ls vki D;k le>rs gS\ blds fofHkUu izdkjksa dks laf{kIr esa le>kb;sA

Q.No. 8. Explain the overall structure of the computer with the help of block diagram.

CykWd Mk;xzke dh lgk;rk ls dEI;wVj dh laiw.kZ lajpuk le>kb;sA

OR

What are PROM and EPROM?

izkse vkSj bihjkse D;k gSa\

Q.No. 9. What is a computer mouse? Discuss the different types of mouse.

dEI;wVj ekml D;k gS\ fofHkUu izdkj ds ekml dh foospuk dhft;sA

OR

Write short note on the following.

a) Digital Camera b) LCD Screen Monitor

fuEufyf[kr ij laf{kIr fVIi.kh fyf[k;sA

a) fMftVy dSejk b) ,ylhMh LØhu ekWuhVj

Q.No. 10. Distinguish between primary and secondary memory.

izk;ejh vkSj lsdsUMªh eseksjh esa varj fyf[k;sA

OR

What is a magnetic tape? Write its advantages and limitations.

esXusfVd Vsi D;k gS\ bldh fo’ks"krk,¡ rFkk lhek,¡ fyf[k;sA

Q.No. 11. Explain the booting process in DOS.

MkWl esa cwfVax dh izfØ;k le>kb;sA

OR

Define operating system with its types.

vkijsfVax flLVe dks ifjHkkf"kr djrs gq, blds izdkj le>kb,A

---------------------

1


Managerial Economics Subject Code: BAMGT-502


M.Marks : 10

Section A





1. Which of the problems can be solved by managerial economics?

a) Investment decision b) Pricing problems

c) Resource allocation d) All of these

2. The centre of economic activity is:

a) Choice of using limited resources

b) Absence of choice of resources

c) Wants are unlimited but resources are scarce

d) Wants are limited but resources are abundant

3. Total Revenue is calculated as-

a) Total Revenue = Price x Quantity

b) Total Revenue = Cost x Quantity

c) Total Revenue = Price + Cost

d) Total Revenue = Price + Quantity

4. _______method calculates the period of time required to return the original

investment.

a) Payback Period Method

b) Net Present Value Method

c) Internal Rate of Return Method

d) Average Return on Investment Method


Roll No.

Enrollment No.

2

5. A machine produces only one product what will be its opportunity cost?

a) Infinite b) Low

c) High d) None of these

6. Budget line is also known as:

a) Product line b) Cost line

c) Revenue line d) Price line

7. Price elasticity of demand =

a) ep = % change in quantity demanded / % change in price

b) ep = % change in cost / % change in price

c) ep = % change in price / % change in quantity demanded

d) ep = % change in price / % change in cost

8. Average Revenue (AR) =

a) AR = 𝑀𝑅

𝑄 b) AR =

𝑉𝑅

𝑄

c) AR = 𝑇𝑅

𝑄 d) AR =

𝑇𝐶

𝑄

9. Methods of demand forecasting-

a) Consumer Survey Method b) Opinion Poll Method

c) Trend Projection Method d) All of these

10. Total Cost (TC) =

a) TC = FC + VC b) TC = MC + VC

c) TC = P + FC d) TC = P + VC

11. Large number of firms, homogenous product and no control over price are

features of -

a) Monopoly b) Imperfect competition

c) Perfect competition d) None of these

12. Firm’s equilibrium level of output will be where its money profits are-

a) Maximum b) Minimum


13. ______________ is said to exist when one firm is the sole producer or seller of a

product which has no close substitutes.

a) Perfect competition b) Imperfect competition

c) Duopoly d) Monopoly

3

14. (GNP) Gross National Product =

a) = NNP + Depreciation b) = NNP – Depreciation

c) = NNP + Subsidies d) = NNP + Indirect – Taxes

15. Which is the first order condition for the profit of a firm to be maximum?

a) AC = MR b) MC = MR

c) MR = AR d) AC = AR

16. The sum of net value of goods and services produced at market price is found

through:

a) Income Approach b) Expenditure Approach

c) Product Approach d) None of these

17. When too much money chases too few goods, the resulting reflection is called

_____________.

a) Deflation b) Demand pull inflation

c) Cost push inflation d) Stagflation

18. Net National Product at factor cost is-

a) Equal to National Income

b) Less than National Income

c) More than National Income

d) None of these

19. In very short period market:

a) The supply is fixed

b) Demand is fixed

c) Demand and Supply are fixed

d) None of these

20. A monopolist is the price-

a) Maker b) Taker

c) Adjuster d) None of these

----------------------------

1


Managerial Economics Subject Code: BAMGT-502

Paper Code: SRS-546

Time : 2 Hrs.40 Mts.

M.Marks : 60

Section B (Short Answer Type Questions)


Q.No. 2. What is the role of managerial economics in preparing Managers?

OR

Explain the law of diminishing marginal utility.

Q.No. 3. Distinguish between fixed and variable costs.

OR

Explain the main features of perfect competition.

Q.No. 4. What is the importance of forecasting for manager?

OR

Explain the key areas on which Revealed Preference Theory is criticized.

Q.No. 5. Explain the nature of production function.

OR

Explain the law of variable proportion.

Q.No. 6. Explain the meaning of inflation and discuss its causes.

OR

Explain the concept of National Income.

Roll No.

2

Section C (Long Answer Type Questions)


Q.No. 7. What is the importance of demand analysis? What are the different types of

demand?

OR

Explain the term income elasticity of demand and describe briefly the factors that

determine income elasticity of demand.

Q.No. 8. Distinguish between average cost and marginal costs. Support your point with

examples and diagrams.

OR

How is price determination related to equilibrium between demand and supply?

Explain.

Q.No. 9. The annual turnover of a company is as follows:

Year Sales (in thousands of rupees)

2001 45

2002 58

2003 72

2004 52

2005 73

2006 74

Estimate the annual sales for 2007.

OR

Explain the concept of Revealed Preference Theory.

Q.No. 10. How will you explain economics of scale? What are the sources of internal and

external economics?

OR

Explain the circumstances under which law of increasing returns operate.

Q.No. 11. Suggest various control measures for inflation.

OR

What are the different methods of measuring National Income?

-----------------------------

1


Management Accounting Subject Code: BAMGT-503


M.Marks : 10

Section A





1. Management Accounting deals with-

a) Recording of Accounting data

b) Preparation of final accounts

c) Presentation of accounting data

d) None of these

2. Which of the following is/are the tools and techniques of management

accounting?

a) Cost Accounting Technique

b) Marginal costing

c) Management Information System

d) All of these

3. Which of the following is not the function of management accountant?

a) Reporting b) Decision making

c) Appraisal d) Interpreting

4. Fixed cost per unit changes with the change in-

a) Production volume b) Profit volume

c) Variable cost per unit d) None of these

5. If selling price per unit is Rs. 500, marginal cost per unit is Rs. 350 and fixed cost

per unit is Rs 50, then what will be the contribution per unit.

a) Rs. 100 b) Rs. 150

c) Rs. 450 d) Rs. 50


Roll No.

Enrollment No.

2

6. Margin of safety (MOS) is difference between-

a) Standard sales and Actual sales

b) Actual sales and Standard sales

c) Actual sales and Break even sales

d) Actual sales and profit

7. If fixed cost is Rs. 1,00,000 and P/V Ratio is 50% the Break -even point will be-

a) Rs. 1,00,000 b) Rs. 2,00,000

c) Rs. 5,00,000 d) Rs. 50,000

8. If sales are Rs 3,00,000, variable costs are Rs. 2,25,000 and fixed costs are

20,000. What will be the profit volume Ratio (P/V Ratio)?

a) 75 % b) 50 %

c) 20 % d) 25 %

9. The budget which is prepared first of all is-

a) Cash budget b) Master budget

c) Budget for key-factor d) None of these

10. Which of the following budget is the functional budget-

a) Sales budget b) Cash budget

c) Production budget d) All of these

11. Master budget is also known as a-

a) Flexible budget b) Summary budget

c) Production budget d) Short-term budget

12. Flexible budget is concerned with flexible forecast of level of activity of-

a) Sales b) Production

c) Both (a) & (b) d) Either (a) or (b)

13. Cash inflow each year is equal to-

a) Accounting Profit only

b) Accounting Profit – tax + Depreciation

c) Accounting Profit – tax

d) None of these

3

14. Capital Investment may be in-

a) Tangible assets b) Intangible assets


15. If the different projects are to be ranked in descending order on the basis of actual

Average Rate of Return (ARR), which project will be preferred?

a) Having higher rate of return

b) Having lower rate of return

c) Having average rate of return

d) None of these

16. The anticipated receipts and payments are shown in-

a) Flexible budget b) Capital budget

c) Cash budget d) Production budget

17. Material consumed for actual output of 100 units is 2800 kg, if standard quantity

is 25 kg per unit then what is the standard quantity for actual production?

a) 2400 kg. b) 2000 kg.

c) 2800 kg. d) 2500 kg.

18. Standard cost is compared with actual cost in:

a) Cost audit b) Marginal costing

c) Standard costing d) Operating costing

19. Which of the following variances is always adverse variance:

a) Idle Time Variance b) Material Cost Variance

c) Labour Rate Variance d) Labour Mix Variance

20. Which of the following relationship is correct?

a) MCV = MPV+MUV+MMV

b) MCV = MPV+MUV

c) MCV=MPV-MUV

d) MCV = MPV+MUV-MMV

----------------------------

1


Management Accounting Subject Code: BAMGT-503

Paper Code: SRS-547

Time : 2 Hrs.40 Mts.

M.Marks : 60

Section B (Short Answer Type Questions)


Q.No. 2. Explain the main characteristics of management accounting.

OR

Explain the utility of management accounting in business management.

Q.No. 3. What do you understand by Cost-Volume-Profit relationship? Explain with

example.

OR

Calculate P/V ratio from the following.

i) Sales Rs. 4,00,000 Variable cost Rs. 3,00,000

ii) Sales Rs. 2,00,000, Fixed cost Rs. 50,000, Profit Rs. Zero

Q.No. 4. What is Average rate of return? Give its formula to calculate.

OR

Discuss the purposes of capital budgeting from the point of view of an industry.

Q.No. 5. What are the essentials of an effective budgeting system?

OR

What is budgetary control? Give its utility in controlling of production unit.

Q.No. 6. Why variance analysis is known as a tool of management?

OR

State the reasons for Material Mix Variance and Idle Time Variance.

Section C (Long Answer Type Questions)


Q.No. 7. Discuss the nature and scope of Management Accounting and distinguish it from

financial accounting.

OR

Enumerate the functions of Management Accountant with suitable examples.

Roll No.

2

Q.No. 8. Calculate Break -even point and Margin of safety in Rs. from the following:

2013 2014

Sales 80,000 90,000

Profit 10,000 14,000

OR

The following data are available from the cost records of Anil and Brothers Ltd:

Product X

Rs.

Product Y

Rs.

Product Z

Rs.

Sales 40,000 50,000 10,000

Variable Costs 26,000 40,000 8,750

Contribution 14,000 10,000 1,250

Total fixed costs are Rs. 12,000.

Calculate Break Even Point (BEP) for the total and estimate the effect on Break

Even Point if sale mix ratio is changed to 12:7:1.

Q.No. 9. Calculate payback period and post pay back profit index for the following projects

ignoring income tax:

Project A Project B

Cost in Rs. 1,00,000 1,40,000

Economic life in years 10 10

Annual savings 16,000 25,000

OR

Discuss the characteristics of different methods of appraising capital investment

projects. Which method would you prefer and why?

Q.No. 10. Explain what is meant by flexible budget? Prepare a flexible budget with

imaginary activity level and figures.

OR

Prepare a Cash Budget of Rajeev & Company for April, May and June 2009.

Months Sales

Rs.

Purchases

Rs.

Wages

Rs.

Expenses

Rs.

Jan. (Actual) 80,000 45,000 20,000 5,000

Feb. (Actual) 80,000 40,000 18,000 6,000

March (Actual) 75,000 42,000 22,000 6,000

April (Budget) 90,000 50,000 24,000 7,000

May (Budget) 85,000 45,000 20,000 6,000

June (Budget) 80,000 35,000 18,000 5,000

3

Additional information:

i) 10% of the purchases and 20% of sales are for cash.

ii) The average collection period of the company is ½ month and the credit

purchases are paid regularly after one month.

iii) Wages are paid half monthly and the rent of Rs. 500 included in expenses

is paid monthly. Other expenses are paid after one month lag.

iv) Cash balance on April 1, 2009 may be assumed to be Rs. 15,000.

Q.No. 11. X Ltd. has introduced standard costing system and has furnished the following

information:

Standard:

Materials for 70 kg. of finished goods : 100 kg.

Price of materials : Rs.1per kg.

Actual:

Output : 2,10,000 kg.

Materials used : 2,80,000 kg.

Cost of materials : Rs. 2,52,000

Calculate various variance in respect of material cost.

OR

Write short note on the following.

a) Labour cost variance

b) Utility of variance analysis

-----------------------------

1

BA Mgt. Fifth Semester Examination (Year 2015)

Production Management Subject Code: BAMGT-504


M.Marks : 10

Section A


Attempt all questions. Each question carries 1/2 marks. Use the symbol () in the box for marking the

correct answer.

Q.No. 1. Choose the correct answer-

1. “Wealth comes, only from production” was exclaimed by __________ in 1883-

a) W. G. Summer b) A. G. Winter

c) W. W. Big d) Marshall

2. Production Planning and control is one of the ___________ strategic decisions-

a) Short term b) Long term

c) Medium term d) None of these

3. Experts have concerned ____________ approaches to the study of productions

management-

a) 1 b) 2

c) 3 d) 4

4. Production manager has to ensure that the production ______________ are

adhered to and the resources are used in the most economical way-

a) Schedules b) Planning

c) Control d) Management

5. Deductive theory of location was given by-

a) Adam Smith b) Alfred Marshall

c) J. S. Mill d) Weber

6. Inductive theory of location was given by-

a) Sargant Florence b) Adam Smith

c) J. S. Mill d) Weber


Roll No.

Enrollment No.

2

7. Layout ___________ involves planning the right equipment in proper place to allow

processing of a product in the most efficient manner.

a) Plan b) Design

c) Engineering d) Checking

8. The field of operations management is shoped by advances in which of the

following fields?

a) Chemistry and Physics

b) Industrial Engineering and management science

c) Biology and anatomy

d) Information science

9. When the flow of materials is variable-

a) Layout by process is most suitable

b) Layout by product is most suitable

c) Layout by fixed position is most suitable

d) Line balancing is most suitable

10. Which of the following is not included in the 5 R in purchasing-

a) Quality b) Quantity

c) Price d) None of these

11. The purchase order form is designed by-

a) Materials Manager b) Purchase Manager

c) Marketing Manager d) None of these

12. JIT contributed to the-

a) Reduced inventories and WIP

b) Reduced suppliers and vendors

c) Reduced information flows

d) Reduced manpower planning

3

13. The parameters for vendor rating include-

a) Price b) Service

c) Delivery d) All of these

14. The control chart used for the fraction of defective items in a sample is-

a) Range chart b) Mean chart

c) P- chart d) C-chart

15. Process control is carried out-

a) Before production b) During production

c) After production control d) All of these

16. Materials management is also called-

a) Distribution Planning

b) Control and logistics management

c) Both (a) and (b)

d) None of these

17. Today the concept of ________ manufacturing stress the need to supply customers

with what they want when they want it and to keep inventories at a ____________-

a) TQM, maximum b) Six Sigma, maximum

c) JIT, minimum d) ISO 9000, minimum

18. To get the most profit, a company should-

a) Provide little customer service

b) Provide high production cost

c) Provide the lowest inventory investment

d) Provide the highest distribution costs.

19. The following classes of costs are usually involved in inventory decisions except-

a) Cost of ordering b) Carrying cost

c) Cost of shortages d) Machining cost

20. Which of the following is not an inventory-

a) Machines b) Finished products

c) Raw material d) Consumable tools

--------------------------

1

BA Mgt. Fifth Semester Examination (Year 2015) Production Management

Subject Code: BAMGT-504

Paper Code: SRS-548

Time : 2 Hrs. 40 Mts. M.Marks : 60

Section B



Q.No. 2. What are the aims of products management?

OR

What are the Five P’s of production management?

Q.No. 3. What is the need for sound location?

OR

What benefits are enjoyed by employers, employees and the society by good

layout?

Q.No. 4. Discuss the scope and uses of work study?

OR

Write short note on pre-determined motion time systems.

Q.No. 5. What do you mean by value analysis, explain the phases involved in it.

OR

What are the functions of purchase department?

Q.No. 6. What do you mean by level setting of stocks?

OR

Explain the merits of quality control?

Roll No.

2

Section C



Q.No. 7. Critically analyze the nature and scope of production (operations) management.

OR

Write short note on:

a) Production Planning

b) Job production

c) Simplification and standardisation

d) Specialisation

Q.No. 8. Critically examine the product layout process layout, combined layout and fixed layout.

OR

What are the basic principles of plant layout? Briefly outline the procedure of plant

layout. How would you judge the quality of a layout?

Q.No. 9. Highlight the problems involved in work study. Also give your suggestions to meet

the difficulties of work study.

OR

Discuss the analytical estimation of time measurement, along with synthetical time

standards.

Q.No. 10. Explain the advantages and disadvantages of centralised and decentralised purchasing.

OR

Examine the importance of efficient store keeping? Indicate the functions of a stores

department and briefly discuss them.

Q.No. 11. Explain key activity areas and process components of total quality management.

OR

How does proper materials handling help in improving production efficiency?

Discuss.

---------------------------

1


English Language & Aspects of Development Subject Code: FC-102

Paper Code: SRS-549

Time : 3 Hrs.

M.Marks : 70

Section A 1x5=5 marks

Q.No. 1. Attempt all questions given below.

i) William Wordsworth’s poems project influence of ___________ on man.

ii) The science of today is becoming a ___________ fact of tomorrow.

iii) __________ enables human kind to adopt, to innovate and to evolve new patterns of

life.

iv) ____________ are the only kind of ants to go in for accumulating property.

v) Speech is the most obvious aspect of _____________.

Section B 5x3=15 marks

Q.No. 2. Attempt any five:

i) Bring out the significance of the sentence “Is this what it feels like to be God?”

ii) What is the basic philosophy of the poem “The world is too much with us”?

iii) Describe the incident that took place on the hundredth day the king tried to

ascend the throne.

iv) What is war in a biologist’s perspective? Explain with examples.

v) Write a note on the central idea of the poem “Stopping by Woods on a Snowy

Evening”.

vi) What are the basic needs of human beings?

vii) Write a summary of the essay ‘Information Technology’ in your own words.

viii) What was the position of Panchayat Raj Institutions before India’s

independence?

15 marks

Q.No. 3. Write a short essay of about 250-300 words on any one of the given topics.

i) Environmental Pollution

ii) Terrorism a baneful legacy

iii) Women Empowerment

Roll No.

2

10 marks

Q.No. 4. Translate the passage from Hindi to English.

i=ksa dh nqfu;k Hkh vthcksxjhc gS vkSj mldh mi;ksfxrk ges’kk ls cuh jghA i= tks dke dj

ldrs gSa] og lapkj dk vk/kqfudre lk/ku ugha dj ldrk gSA i= tSlk larks"k Qksu ;k ,l

,e ,l dk lans’k dgk¡ ns ldrk gSA nqfu;k dk reke lkfgR; i=ksa ij dsfUnzr gS vkSj ekuo

lH;rk ds fodkl esa bu i=ksa us vuwBh Hkwfedk fuHkkbZ gSA nqfu;k Hkj esa jkst djksM+ksa i= ,d

nwljs dks ryk’krs reke fBdkuksa rd igq¡prs gSaA Hkkjr esa gh jkst lk< +s pkj djksM+ fpfð;k¡ Mkd

esa Mkyh tkrh gSa tks lkfcr djrh gSa fd i= fdruh vgfe;r j[krs gSaA

10 marks

Q.No. 5. Draft a resume for the post of a manager of an M.N.C.

OR

Send an Email (50-80 words) to the manager Orian Shipping, to signal acceptance of

their job offer to you as Assistant, Customer Clearance Services.

(5+5+5+=15 marks)

Q.No. 6. Consists of section A, B and C. All questions are compulsory.

A. Give one word substitution.

i) A speech made without any preparation

ii) The life history of a person written by himself

iii) That which is against law

iv) One who looks on bright side of things

v) A study of birds.

B. Give the meaning of the following homonyms and use them in sentences of your

own.

i. alter / altar

ii. accept / except

iii. adapt / adept

iv. assent / ascent

v. coma / comma

C. Choose the correct meaning of the idioms given in italics in the sentences.

i. Rahul fought tooth and nail to save his company.

a) With weapons

b) As best as he could

c) Using unfair means

d) With strength and fury

ii. You may rush from pillar to post, but you stand no chance of getting

what you want without a bribe.

a) Be very busy

b) Rush in all directions and suffer much harassment

c) Go to all post boxes and post offices

d) Go to many offices and post letters

iii. With the existing management the future of the company is in doldrums.

a) Dull b) Bright

b) Uncertain d) Secure

3

iv. The authorities took him to task for his negligence.

a) Forced him to resign

b) Suspended his assignment

c) Reprimanded him

d) Gave him additional work

v. To tell you in a nutshell lust for power and money has almost spoiled

him.

a) As objectively as possible

b) In simple and brief manner

c) An actual experience described vividly

d) To take in confidence

----------------------------------

BA Mgt. Fifth Semester Examination (Year 2015) Marketing ... · 1 BA Mgt. Fifth Semester...

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