Audience Research

Demographics- Age and Gender • 13 out of the 20 people are aged 16-18 years old • 5 out of the 20 people are aged 19-21• And 2 people out of the 20 are aged 13-15 years old

• 11 out of the 20 people in my research are male• 9 out of the 20 people I asked are female

This research helps me know the age and gender of my target audience and therefore will effect the language and style used.

Ethnicity and education- highest level completed so far. • 18 /20 people are white • 1/20 are Asian• 1/20 are black

• 10/20 people have completed GCSE’S • 8/20 have completed A-levels • 2/20 people have completed Diplomas

This research helps me know the ethnicity and education of my target audience and will effect the language used in my magazine.

Music Magazines and brands • 13/20 people don’t like music magazines• 7/20 people like music magazines

• 7/20 people like Fred Perry• 6/20 people like Nike• 5/20 people like Adidas Original • 5/20 people like Lee Cooper

This research helps me understand my target audience by knowing what brands they like and buy.

Purchasing Music • 7/20 people buy Vinyl LP’S• 9/20 people buy CD’S • 11/20 people Download music

This research will help the planning for my music magazine by knowing how my target audience purchase music. This is helpful because it helps me aim specific record shops or apps at my audience in my magazine.

Psychographics- Hobbies and interests • 2/20 people like going out with mates • 1 person likes reading• 1 person likes running • 1 person likes dancing • 4 people play games on their IPhone • 6 people listen to music• 3 people play guitar• 1 person plays football• 2 people do photography• 1 person like cloths shopping• 2 people like aeroplanes• 1 person likes trains • 1 person likes kayaking

This research is helpful because I understand more about my target audience and can make my magazine more appealing to them .

How much would they spend on a magazine?• 3/20 people would spend £2 • 5/20 people would spend £2.50• 5/20 people would spend £3 • 2/20 people would spend £4• 5/20 people would spend £5

This research will help me plan my music magazine by helping me set a price for the magazine.

Music preferences…• 1 person like Dance music• 2 people like soul music• 2 people like hip hop• 2 people like Rand B • 2 people like Jazz • 3 people like Indie Rock • 5 people like Britpop • 1 person likes Rap • 3 people like alternative music• 4 people like Pop music • 1 person likes House music • 2 people like Rock music

This research will help me plan my music magazine by knowing what artists and genres to include in the magazine and what style to have.

Do you read magazines regularly? • 11/20 people don’t read magazines regularly

• 9/20 people do read magazines regularly

This research helps me know more about my target audience and will effect the features in my magazine.

How do you consume music? • 12 people prefer to listen and download music

• 5 people prefer to listen to CD’s

• 3 people prefer to listen to LP’S

This research helps me understand more about my target audience and how they consume music.

Weekly or monthly editions? • 13/20 people prefer monthly editions of magazines

7/20 people prefer weekly editions of magazines

This research will help me set a frequency for my magazine.

Future ambitions • 1 person wants to be a vet• 5 people want to get a job• 4 people want to go to University • 2 people want to become engineers• 2 people want to become musicians• 2 people want to have a carer in the media• 2 people want to become plumbers• 2 people want to be Rich

This research will help me understand my target audience and therefore help me set the style of the magazine.