Audience research
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AUDIENCE RESEARCH - I researched into potential target audiences by researching audience profiles of 2 similar artists using YouGov Profiles.
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Transcript of Audience research
AUDIENCE RESEARCH- I researched into potential target audiences by researching audience profiles of 2 similar artists using YouGov Profiles.
Demographics;-Gender: Female-Age : 18-24-Social Grade: C2DE
Top Regions;-London-North East-Yorkshire
Professions;-Law-Sports Industry-Fashion Design
Monthly Spare £;-£500 - £999
Two Door Cinema Club
GEORGE EZRA
Demographics;-Gender: Female-Age : 18-24-Social Grade: C2DE
Top Regions;-Central Scotland-East Anglia-South Coast
Professions;-Consumer Goods-Entertainment-Accounting
Monthly Spare £;-Less than £125
What I found useful about the demographic research is that it showed the general audience age, (18-24) and the social grades being C2DE however the research proved that the gender audience is just females however I believe Milky Chances’ Target gender audience is both, males and females. However I needed more information so did some psychographic research and asked 10 people the following questions…
1-Do you identify with representations of sensitive masculinity?
2-Do you value representations of men who are earthy as apposed to men who are materialistic?
3-Do you identify with men who are appear to be non mainstream and alternative as apposed to mainstream?
Question 1 results-'Do you identify with representations of sensitive masculinity?'
yes no
num
ber o
f peo
ple
Question 2 results‘Do you value representations of men who are earthy as apposed to men who are materialistic?’
yes no
num
ber o
f peo
ple
Question 3 results‘Do you identify with men who are appear to be non mainstream and alternative as apposed to mainstream?’
yes no
num
ber o
f peo
ple
From this I have learnt that it is clear that people see the earthy side of men, a slight increase in people value the sensitive side of men and that thereis a 50/50 split in people identifying with mainstream and non mainstrem men.
This has influenced the way we will portray our male character in the music video by making him more earthy and sensitive as I believe this will connect with the audience more.
