AUDIENCE RESEARCH- I researched into potential target audiences by researching audience profiles of 2 similar artists using YouGov Profiles.

Demographics;-Gender: Female-Age : 18-24-Social Grade: C2DE

Top Regions;-London-North East-Yorkshire

Professions;-Law-Sports Industry-Fashion Design

Monthly Spare £;-£500 - £999

Two Door Cinema Club

GEORGE EZRA

Demographics;-Gender: Female-Age : 18-24-Social Grade: C2DE

Top Regions;-Central Scotland-East Anglia-South Coast

Professions;-Consumer Goods-Entertainment-Accounting

Monthly Spare £;-Less than £125

What I found useful about the demographic research is that it showed the general audience age, (18-24) and the social grades being C2DE however the research proved that the gender audience is just females however I believe Milky Chances’ Target gender audience is both, males and females. However I needed more information so did some psychographic research and asked 10 people the following questions…

-Do you identify with representations of sensitive masculinity?

-Do you value representations of men who are earthy as apposed to men who are materialistic?

-Do you identify with men who are appear to be non mainstream and alternative as apposed to mainstream?