AUDIENCE RESEARCHThe audience research needs us to find out information in terms of what our target audience of young people (15+) would like to see on our trailer, magazine and poster. Whilst doing

this, we will be able to create three final products that would entice them. Our group came up with about 20 questions and an extra 5 questions on our synopsis. We then asked them these questions through social media such as Whatsapp & imessage; - we picked a wide range of people to ask to ensure that the answers represent the national as a whole. In total, we asked

20 people through social media as well as face-to-face meetings.

QUESTIONS ON SYNOPSIS1. Where would you want the disequilibrium to take place?

2. Is the title applicable to the synopsis?   A) Yes   B) No

3. Do you think the narrative is simple or complex?     A) Complex     B) Simple 4. What do you think the antagonist's armament should be?

5. Do you like the idea of majority of the shots being done in a haunted place?    A) No    B) Yes

POSTER:1. Which is your most favourite colour structure?

A B OR C?

2.  Which is your most favourite layout?

A

B

C

3. who/what do you want to see on the poster?

A) The Antagonist?

B) Every character?

4. What shot do you want on the poster?

A) Close UpB) Long Shot

5. which angle should the main image be taken at?

A) High Angle B) Low Angle6. Say for example the image on the trailer is the main antagonist, should they have a prop?    A) NO    B) YES7. What type of background do you prefer for the poster?

A) Light

B) Dark

8. Would you like to see credits on the poster?     A) Yes     B) No

10. Which typography do you like best?

MAGAZINE1. What is your most preferred colour scheme?

a b C

A B2. What is your most preferred layout?

A

B

6. Should a prop be used?     A) Yes     B) No

7. How many cover lines should there to be?    A) 3    B) 5    C) 7

9. What price do you think is reasonable for the magazine?    A) 90p    B) £1.50    C) £2.50

8. should there be featured images?  A) NO  B) YES

10. Would you like the magazine to feature any prizes       A) Yes       B) No

TRAILER:1. What pace would you like for the trailer?

A) Slow B) Fast2. Which do you prefer?

A) Low key lighting B) High key lighting3. Whicht do you prefer to be included in the trailer?

A) Digetic/Voice-over B) Non- Diegetic/normal sound4. Would you like captions to be included in the trailer?     A) NO     B) YES

5. Would you prefer to see the death of the victims or just gore ?     A) full death

     B) no death, just gore6. What do you expect to see in the trailer? 7. What is the most attractive element of a trailer to you?

    A) Sound    B) Editing    C) Lighting    D) Narrative

RESULTS & EVALUATIONWe asked 5 people their views on our synopsis in terms of the title's importance

and how much it discloses.

POSTER:

imessage

MAGAZINE:

CONCLUSIONOverall, the information we got from conducting this research has helped us gain a wider

understanding of what our final products should look like. to make our products appeal to our target audience even more, we will be taking their suggestions and requests into consideration

so that our products are successful. we made sure that we asked people from our target

audience only (people between the age of 15 and 26)and our now confident that we can make our trailer based on these decisions made by the public.