Audience research

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Transcript of Audience research

Page 1: Audience research
Page 2: Audience research
Page 3: Audience research

The magazine highlights its 100 page content in bold yellow font; this convinces the audience of its value for money. Furthermore, the word “free” is also highlighted in bold font to convey that there is something in return for the purchase of the magazine. The iconic NME masthead has a snow effect to connote Christmas and show this is a one of edition. The audience is also enticed by the enigma code “favourite nightmare before Christmas” and are inclined to read on. A large list of popular bands is included in the bottom left corner; this is done to convey the quality of the magazine as a large amount of quality bands is included. Moreover, the bigger bands are outlined in a larger font to catch the audience’s attention. Humour is created by the outfits as this in complete contrast to their expression.

Page 4: Audience research

The masthead for touch magazine is bold and appears modern to suit the nature of the “grime” genre. The cover also includes cross-genre of two footballers interviewed for this music magazine.

This broadens the target audience of the magazine. The famous names included are highlighted in red to immediately attract their niche audience.

In this magazine there is also cross media advertising as it also discusses television. This technique appeals to a wider audience again increasing its readership.

Page 5: Audience research

The background of this cover is completely empty; this is done to highlight the attention on the musicians only. This was a landmark cover for Q magazine (the first of the 21st century) therefore the trademark masthead is larger than normal. Furthermore, the font colour scheme is red and white to match the masthead. The subheading of the magazine is “starring EVERYONE” this highlights the huge importance of the magazine as every major music act is included. It also shows a large target audience as a wide range of music is covered. All the famous musicians are shown to be looking directly at the audience to attract the attention of the audience. The cover also includes the buzz word “exclusive” to convince the audience that this content cannot be seen anywhere else.

Page 6: Audience research

The main focus of this cover is “Jay-Z” he is placed in the centre of the cover to make him appear prominent.

The background is completely plain once again so all focus is on him. He is wearing expensive jewellery which creates a upper class sense of the magazine.

The mast head is in a large silver font this continues the theme of wealth and upper class. The cover also includes “10 biggest bands” this would be appealing to the target audience as it allows them to keep up to date with the latest’s bands.

Page 7: Audience research

The masthead of “Kerrang” has a shattered glass effect bringing connotations of loud music; this is done to suit the slogan of “life is loud”.

A close up of the lead singer of “FooFighters” is included to immediately convey the main focus of the magazine.

The word “free” is highlighted in bold letters to imply that there is something to be gained out of reading the magazine.

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The man on the cover is sat on a throne, as his band was named band of the year. This implies he is of high importance and very successful.

The use of figures is very effective on this magazine cover as they show that a lot is included in the magazine.

Gold font is also used for the “band of the year” headline to highlight the success they have achieved

The large numbers they advertise convince the audience of its large content.

Page 9: Audience research

Classical music magazine has a much more mature target audience than the previous front covers i have analysed.

The background of the magazine is very scenic and creates a calming sense to suit the genre of music.

An additional magazine is offered also, this will entice the audience as it shows the classical music has a lot to offer.

Sub headings are clearly set out on the front page. With the house style being a simple easy to view orange and white colour.

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The front page of tilt is interesting

as it appears to addressing you

personally from the way the man is

looking directly forward.

It is set in an run down

environment suggesting the man

has risen to fame from a difficult

upbringing. It also suggests that a

lot of the things it covers will not

come from mainstream music.

A list of new popular bands are

included to attract the young target

audience who will be familiar with

them.

Only one other image is used

which immediately brings

connotations of an exciting place

for young people.

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The background on this front cover

is left completely plain to

completely focus the attention on

the man featured.

The colour scheme is black and

white given the page a retro

aspect. A bright red is also used for

headlines and the masthead as it

is very eye catching.

Colloquial language is used such

as the word “ain’t” this gives you

insight into the younger target

audience the magazine has.

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The magazine uses the iconic

masthead which makes it easily

recognizable to the audience.

On the front cover buzz words are

featured “win!” and “WTF!” this

entices the audience.

Also flashes are included to make

the layout look appealing and

exciting.

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Page 14: Audience research

In the “Q magazine” contents the amount of text is greater than the number of images. This is done to cater for its fairly mature target audience of 18-30 year olds. The house style of the contents page is very basic; it follows the trademark colours of “Q magazine”; red and white. This helps to deliver the brand identity of the magazine. The mode of address is fairly informal this is done to make all readers feel comfortable. The main story is on The Courteeners this conveyed a large image of them which covers a large proportion of the page. A review is included to provide an opinion of the latest music on behalf of Q magazine. The magazine column is divided into features and every month; this highlights the conventions it offers in every edition.

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In this contents of NME it does not follow the regular codes and conventions of the magazine as it is a club special; “club NME”.

A loud pink background is shown to connote a vibrant, exciting edition of the magazine.

It is designed to have the effect of a playlist, emphasising the club atmosphere.

A lure is included, advertising £2 off! This will entice the audience as something is offered in return for purchasing the magazine.

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An editorial is included in the contents it describes what the magazine has to offer and emphasises why the audience should purchase it.

It displays a very basic house style, the plain grey and black allows the attention to be focused on the images showing the main features of the magazine.

Page numbers on images this is an excellent presentational devices as the audience can easily navigate to the page they want. The column is split into categories again to make finding an article simple. Finally the page is dominated by a large amount of images emphasising that its target audience is a young one.

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The page numbers on the left hand column are shown in a simple vertical structure this makes it very clear and easy to read from.

Below the page number a brief description of each article giving the audience an insight into what each article will contain. A large amount of the contents is covered with images displaying a lower class or younger audience.

The images are numbered which makes navigating round the magazine simpler. The contents follow a basic house style of white, orange and black.

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The contents page for Mojo is divided

into two halves. The left is covered with

pictures giving the audience a visual

view of what the magazine contents.

Captions are also included to explain

the relevance of the image.

The right of the page clearly displays

each section of the magazine.

Titles, sub-titles and brief descriptions

are included to make it simple to

understand.

However at the bottom of the page

three people are advertised to be

featured in the magazine. This would

be appealing to members of the

audience that appreciate these people.

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The Q contents page has a large

amount of images on the page.

They’re set out erratically on the

page making it interesting to view

and it also displays a lot of things

that are covered in the magazine.

However there is also a large

amount of text on the page. This

would be useful in helping the

readers interpret the images. It

also appeals to people who prefer

text to images.

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The title of the contents page is

laid out in a very unique way. The

word is split up giving an

interesting layout.

The placement of the image is

also very important as it is fit into

the page well.

The contents page clearly divides

the magazine into two

sections, features and fashion.

Underneath these are sub

heading to make navigating round

the magazine simple.

Page 21: Audience research

The majority of the page is

covered with images, this is

allows the audience to visually

navigate round the magazine.

The images have there

corresponding page numbers and

a brief description to give the

audience insight into what they’re

about.

An editorial is included signed by

the editor of Kerrang this adds a

personal touch to the magazine

as the audience feels as though

they are being addressed.

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The main image on the contents page has a brief description underneath to explain its meaning.The magazine is split into 5 different sub sections to make the magazine easier to use. Also an index is included so the audience can navigate to a specific band.Highlighted in bold is an offer explaining how to save over £45 on the magazine.A flash at the corner of the page boasts the UK’s no1 gig guide and that convinces the audience that this magazine is better than any other.

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This double page is featured around one main image however it includes multiple other ones appealing to a more visual audience. There is one large block of text that isn’t separated into sub headings which is odd for double pages.The is a black and white effect to the all the images emphasising the fact that MCR have been around for a considerable amount of time.The double page does follow the codes and conventions of double pages in the side bar on the left hand column as the text is displayed clearly with sub headings

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The double page spread features the black eyed peas who are all included in a large image. The article focuses on one member who is highlighted in bold so the audience know which member is being referred to.A quote is highlighted in bold to give a general idea of what the article is about. The sub title “will he wont he” is a pun for the main member of the bands name William. Also the rhetorical question brings an enigma code to the article and entices the audience to read on

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The headline of the double page sounds stands out on the page and grabs the attention of the audience. This coincides with the subject of the female included being an attention seeker. She is the only image featured focusing the attention completely on her. A stand first is included introducing the women in the image.

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The background is just a plain brick wall this brings connotations of a tough upbringing in an industrial area. Furthermore the black and white contrasts emphasises how long both of these people have been in the music industry.In the text the key words are highlighted in gold font to make them stand out from the rest of the text.A drop capital is at the start of a long period of text, this is uncommon that no sub heading have been used to separate it.

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The background is left plain to highlight her iconic bright red hair.

The layout is interesting as the pages are dominated by the image and headings. A large block of text is used in the corner however.

Above the large block of text us a brief description explaining what the article is about.

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The double page spread is very much split into two separate pages. The first image portrays her as modern and urban whereas the second image shows her as innocent and friendly. Throughout the spread a Q and A format is used with sub heading used. An eye-catching, large quote is used to entice the audience into reading the article.

Page 30: Audience research

The article appears unique and exclusive as “world premiere” is written in bold. A large quote “ready to rock” gives insight into what sort of band is featured here. Furthermore an image on the top right page shows the band that have a clear and distinctive indie style. A drop capital introduces a large block of text about the new band

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The first page is covered by an image of the page who appear to be very relaxed and to have an indie style. An information box is included that clearly shows facts and information about the up and coming band. A flash with the “NME loves” in it emphasises the quality of the band as they have received the backing of the magazine. Other new bands are included in the article this would be appealing to the young target audience

Page 32: Audience research

On the first page a Q and A format has been used with the questions asked clearly highlighted in bold.The second page a large image of Joris Voorn is included giving a view of his style and dress sense. On the image a quote is also included showing a brief bit of his personality. In the heading his name is highlighted in red to clearly show who the article is about

Page 33: Audience research

The house style is very simple here. It is white and brown, those featured in the image are all dressed in brown to match this. Also a simple Q and A format has been used. However this format is broken by a quote shown in a larger font to present the article in a more interesting way.Below the title a stand first is included explaining the reason for the interview.