Audience Research Summary

Alex Torrens

For my audience research questionnaire I made sure I targeted the questions specifically to those who liked the indie genre. I tried to pick people before I filmed them who I knew liked the genre, but wanted to ask other people too who liked other genres to vary my research and see what they’d answer. This would narrow down my research and make me gain more information that would generally help me to get ideas for my music video.

Facts and Figures In my VoxPox I made I asked 5 girls and 4 boys my questions.The average age was 17 ¾ .The average score out of 10 for liking the indie genre was 7.The majority of people asked claimed that the typical clothes peoplewore in their indie music video were clothing such as skinny jeans, smart shoes and denim.The most popular props mentioned in an indie music genre were instruments.

I have taken all this information into account, however I have ignored the ideas of using instruments as props as not all indie music videos use these, it depends on the context of the song and the band. Also, I did not want to just copy other conventions of indie music videos although I would have to use some so that the genre was clear and recognisable to my audience.

Percentage of people in my questionnaire

MaleFemale

The majority of my audience also stated that they would prefer to see a fragmented narrative. I think it is good that they have said this as this is what I want to do and it shows that this research is suited to what I plan to do.

AgesAges of people I asked:17, 17, 18, 17, 18, 17, 17, 18, 17.

Num-ber of

people

01234567

Age 17Age 18

I typically chose these ages as these are the typical ages of my target audience. I believe this age group are affected by the indie genre the most and like to express their style through their music rather than when they are older.

Typical Bands Mentioned

“The Killers” “Two Door Cinema Club (TDCC)”

”Foster The People”“Bombay Bicycle Club”

“The Temper Trap”

“Kaiser Chiefs”

“The Fratellis”

I think my audience mentioned these typical bands rather than discreet unknown indie bands such as Alt-J who are just becoming popular because these indie bands are quite popular in the charts and on radio stations/music channels.

StructureI also wanted to ask my audience whether they’d prefer to see a fragmented narrative, straight-forward clear narrative or no narrative at all in an indie music video so that I could get more idea of what people will like to watch. I think this information helped as if I didn’t ask this question and went ahead with a structure that I guessed people liked, they may not want to watch it and my music video would be unsuccessful and unpopular. This data has definitely helped because now I know I can still go ahead with my original plan of doing a fragmented narrative rather than a clear straight-forward one, which will help make my video stand out morefrom other ones.

Number of people

0 5

No NarrativeFragmentedNormal Narrative