Audience Research
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Transcript of Audience Research
Wild Childhttp://www.youtube.com/watch?v=SgWa01x3GG0
• Which part of the trailer stands out the most and why?
• After watching the trailer, would you watch the movie?
• What part of the trailer would you like to change and why?
Identity Thiefhttp://www.youtube.com/watch?v=uO12W35DpsQ
• Do you think the music works with this particular trailer?
• Which part of the trailer didn’t work so well?
• Which part of the trailer interested you the most?
The Purgehttp://www.youtube.com/watch?v=K0LLaybEuzA
• What did you think of the trailer?
• Do you think the characters work well with the story line?
• Would this trailer persuade you to go and watch the film?
Vs.
• Which Poster stands out the most to you and why?
• What’s effective about the posters?
• What aspect of the poster doesn’t work as well?
Vs.
• Which poster do you prefer? And why?
• Do you think the use of colour works well together?
• After viewing the posters, which film would you rather watch?
Vs.
• Which poster has the better design and why?
• After viewing the posters, which film would you rather see and why?
• How could either poster be improved?