Audience Research

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Wild Child http :// www.youtube.com/watch?v=SgWa01x3GG0

Transcript of Audience Research

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• Which part of the trailer stands out the most and why?

• After watching the trailer, would you watch the movie?

• What part of the trailer would you like to change and why?

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Identity Thiefhttp://www.youtube.com/watch?v=uO12W35DpsQ

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• Do you think the music works with this particular trailer?

• Which part of the trailer didn’t work so well?

• Which part of the trailer interested you the most?

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The Purgehttp://www.youtube.com/watch?v=K0LLaybEuzA

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• What did you think of the trailer?

• Do you think the characters work well with the story line?

• Would this trailer persuade you to go and watch the film?

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Vs.

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• Which Poster stands out the most to you and why?

• What’s effective about the posters?

• What aspect of the poster doesn’t work as well?

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Vs.

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• Which poster do you prefer? And why?

• Do you think the use of colour works well together?

• After viewing the posters, which film would you rather watch?

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Vs.

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• Which poster has the better design and why?

• After viewing the posters, which film would you rather see and why?

• How could either poster be improved?