Dublin- Smart & Open

Dublin is one of the most interesting places in the world right now …

Stefano Mirti

How does Dublin position itself in the worldWhat is the role of Local Government

Dublin is Place & People

Dublin is History and Story

Dublin is relational- to the world

Dublin is Reputation – learning ; sport ; creativity ...etc

Dublin is perception ....Young; Vibrant; Friendly; Quirky ;Spontaneous; Good air..

Dublin is accident Dublin is designed

Role of Local Government – Facilitator and leader : build collaboration Create International linkages Shape Narratives

It is not a logo nor a any one slogan

It is emotional

It is thoughts, feelings and psychological

relationships

It is the stories that excite

It is organic in growth yet seeded with

purpose

Place Branding is not the same as Product Branding Place is discovered and promoted by narrative

The Story.........

Rooted in PLACE

And Past

Shaping, forming and locating SPACE

The Physical Reality of the CityThe Global Location of the City

Planning to preserve the old and still create the modern new

Opening up streets and public spaces for people, movement and events

The Story.........

Rooted in PEOPLE

PEOPLE are Dublin’s greatest asset

Charming, Witty, Welcoming, Accessible, Confident, Spontaneous,Friendly, Stylish, CosmopolitanFun

Humour is important for creativity and absolutely a vital part of being a healthy nation.

Relationships

DIASPORA

The Story.........

Rooted in REPUTATION

....Smart ; Innovative

Dublin- Smart & Open

Dublin – the Place of Choice

“Dublin is rapidly becoming the multilingual internet capital of Europe and Google is proud to be leading the charge on this and further increasing our presence here” David Martin, Director, Geo Operations for Google in Europe.

Ireland is the second most

globalised country in the world (Ernst & Young, 2011)

Intel Development Forum

The Story.........

Rooted in REPUTATION

....Creative ..Music..Writing ..

.food, design and drink

The Story.........

Rooted in Global Engagement

....Diverse...Connecting..Attracting...Young and Open

International Designations/ Events Dublin – Unesco City of literature,

Europa Cup Final Dublin, 2011

European Capital of Sport

City of Science, 2012World Design Capital Bid

The Story.........

Shaped to the Audience

....Different Yet similar across sectors..Use of Social Media