Webinar: Successful Bike-a-thons from A to Z

Our Presenters:

Patrick Egan

Account Executive, Artez Interactive

Jenni Frenke

Special Events Coordinator, Toronto People With

AIDS Foundation

Objectives

• Increase participation and overall awareness for your event

• Increase donor base and empower your participants and help them reach out to more donors

• Increase fundraising results and the average donation amount

• Reduce the administrative burden on you and your event team

People give to People

Registration Process

Registration should be:

– Easy

– Fast

– Customized to your event

Questions:

- It is easy to register others?

- Can you register a fundraising team or join an existing team?

Personal Pages

- Let your participants tell your own stories

-Upload photos and videos

- Post a personal message

- Help your rider reach out to their networks of supporters

Personal Page

Teams and Team Pages

• Team are a great way to organize your riders

• Social support for riders

• Easy way for Team Leaders to communicate with riders through email and message board

Teams and Team Pages

• Team Leader reports help leaders to keep track of riders fundraising and other training requirements

• Helps keep your administration paperwork low!

Easy solicitation

• Each rider has own pledge page and associated link

• Riders have ability to send emails to solicit donors

Easy solicitation

• Riders can log in to track their fundraising results and send thank you emails

Easy solicitation

• Rider should have the ability to link their pledge page to social networking sites such as Facebook or Twitter by just clicking a button

• Helps riders to easily fundraise and helps to

promote your event!

Staying connected with Fundraisers

• Online system sends automatic “remember to fundraise online” and “you’ve reached your goal” emails to participants. Does the work for you!

• You can use reports to do specific email merges to your participants. Enables you to personally engage your participants.

Staying connected with Fundraisers

• Example: Top Fundraiser email merge.Dear _____________,The Bike Rally is getting close and we hope you are as excited as we are.Congratulations on your pledges of $ ______to date, you're doing fantastic!On your personal Bike Rally fundraising page, you entered a fundraising goalof $_____ and we wanted to remind you that this year we introduced aspecial incentive jersey for anyone who raises $6,000 and more in pledges.You only need to raise $_____more to reach this level!

• Specific emails like this to hundreds of participants would be very tedious without reports from systems like artez.

Overall Summary

• Online fundraising has increased our revenue and decreased our administration work greatly!

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2000

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6000

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12000

2006 2007 2008 2009

Total Donors

Online Donors

Increase Participation

• Easy to sign up – make fundraising easy

• Social media

• Teams – (company teams, local cycling groups)

Increase Donor Support

• Easy Solicitation – FB and emails

• Personal Pages

Increase Donations

• Personal pages – “People give to People”

• Test your page donation – gift arrears

• “It’s not how it looks, it’s how it CONVERTS”• Stay on your branded site – have flexibility to customize

communication

Reduce Administration

• Reduce the administrative

• Allow people to track offline donations

• Automate automate, automate• Registration process

• Tax Receipt, Emails, TYs etc

Connect with Artez

For more information on the Artez system:

Patrick Egan – (toll free) 1-877-815-8777 ext (460)

pegan@artez.com

Facebook: http://www.facebook.com/artezinteractive

Twitter: http://twitter.com/artezonline

www.artez.com

Upcoming Webinar: ____________________

Questions?

Thank You!

For more information on the Artez system:

Patrick Egan – (toll free) 1-877-815-8777 ext (460)

pegan@artez.com

Facebook: http://www.facebook.com/artezinteractive

Twitter: http://twitter.com/artezonline

www.artez.com

Upcoming Webinar: ____________________