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Webinar: Successful Bike-a-thons from A to Z
Our Presenters:
Patrick Egan
Account Executive, Artez Interactive
Jenni Frenke
Special Events Coordinator, Toronto People With
AIDS Foundation
Objectives
• Increase participation and overall awareness for your event
• Increase donor base and empower your participants and help them reach out to more donors
• Increase fundraising results and the average donation amount
• Reduce the administrative burden on you and your event team
People give to People
Registration Process
Registration should be:
– Easy
– Fast
– Customized to your event
Questions:
- It is easy to register others?
- Can you register a fundraising team or join an existing team?
Personal Pages
- Let your participants tell your own stories
-Upload photos and videos
- Post a personal message
- Help your rider reach out to their networks of supporters
Personal Page
Teams and Team Pages
• Team are a great way to organize your riders
• Social support for riders
• Easy way for Team Leaders to communicate with riders through email and message board
Teams and Team Pages
• Team Leader reports help leaders to keep track of riders fundraising and other training requirements
• Helps keep your administration paperwork low!
Easy solicitation
• Each rider has own pledge page and associated link
• Riders have ability to send emails to solicit donors
Easy solicitation
• Riders can log in to track their fundraising results and send thank you emails
Easy solicitation
• Rider should have the ability to link their pledge page to social networking sites such as Facebook or Twitter by just clicking a button
• Helps riders to easily fundraise and helps to
promote your event!
Staying connected with Fundraisers
• Online system sends automatic “remember to fundraise online” and “you’ve reached your goal” emails to participants. Does the work for you!
• You can use reports to do specific email merges to your participants. Enables you to personally engage your participants.
Staying connected with Fundraisers
• Example: Top Fundraiser email merge.Dear _____________,The Bike Rally is getting close and we hope you are as excited as we are.Congratulations on your pledges of $ ______to date, you're doing fantastic!On your personal Bike Rally fundraising page, you entered a fundraising goalof $_____ and we wanted to remind you that this year we introduced aspecial incentive jersey for anyone who raises $6,000 and more in pledges.You only need to raise $_____more to reach this level!
• Specific emails like this to hundreds of participants would be very tedious without reports from systems like artez.
Overall Summary
• Online fundraising has increased our revenue and decreased our administration work greatly!
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2006 2007 2008 2009
Total Donors
Online Donors
Increase Participation
• Easy to sign up – make fundraising easy
• Social media
• Teams – (company teams, local cycling groups)
Increase Donor Support
• Easy Solicitation – FB and emails
• Personal Pages
Increase Donations
• Personal pages – “People give to People”
• Test your page donation – gift arrears
• “It’s not how it looks, it’s how it CONVERTS”• Stay on your branded site – have flexibility to customize
communication
Reduce Administration
• Reduce the administrative
• Allow people to track offline donations
• Automate automate, automate• Registration process
• Tax Receipt, Emails, TYs etc
Connect with Artez
For more information on the Artez system:
Patrick Egan – (toll free) 1-877-815-8777 ext (460)
Facebook: http://www.facebook.com/artezinteractive
Twitter: http://twitter.com/artezonline
www.artez.com
Upcoming Webinar: ____________________
Questions?
Thank You!
For more information on the Artez system:
Patrick Egan – (toll free) 1-877-815-8777 ext (460)
Facebook: http://www.facebook.com/artezinteractive
Twitter: http://twitter.com/artezonline
www.artez.com
Upcoming Webinar: ____________________
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