Artez Interactive - The Artez Mobile Communicator

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rtez is excited to introduce our mobile campaign tool suite, the Artez Mobile Communicator.The Artez Mobile Communicator is a unique solution that generates real desktop-looking emails delivered to any smartphone. It allows non-profits to bridge the gap between dynamic content and effective mobile delivery.In this free and quick webinar Deborah Hall & Ian Hembery will show you how easy it is to get up and running with Artez Mobile Communicator, discuss the results the first customers are seeing and of course answer all of your questions about this one a kind offering!

Transcript of Artez Interactive - The Artez Mobile Communicator

  • 1. Mobilize Your EmailIan Hembery Deborah Hall Vice President Vice President - Mobile

2. Currently 0.8 percent of email newsletters are optimized for mobile, yet 20 to 30 percent of folks are checking their email on mobile devices.Mobile Optimized vs Mobile Readers 30.0% 25.0% 20.0% 15.0% Is that your email? 10.0%5.0%0.0% Mobile OptimizedMobile Readers 3. Increased number of people are accessing content on mobile devices Updating social networks Checking their email, stocks, sports scores, weather If you are providing content in form of email newsletter or social network either -how do you know what devices to tailor the content for? Analytics can help you determine the platform and therefore create strategies that are appropriate for your audience 4. If your emails cant be read on mobile, you wont get a second chance. 5. Emails opened on mobile are likely tracked as open in your stats programbut are they really opened if they cant be read? 6. Content and Deliverability 7. Monitor size, environment and mobile mindset impact how these two people read your email. 8. Shorter is better Include contextual links like: Click to call us Send us an email Store location/address Teaser for longer format content Link to mobile friendly pages 9. PROSCONS Readable on mobile No device analysis Better than doing Doesnt maximize your nothingdesktop readersexperience 10. Salvation Army Objectives Deliver content in user friendly format Opportunity to complete donation while viewing the email Measure device platforms for mobile strategy Results 51 % iPhone & 50% Blackberry 55.3 % of consumers clicking directly to the donation form 11. Full campaign branding on any smartphone No texting or carrier fees (of up to 50% of the donation) The funds are deposited immediately into your bank account Instant e-receipting Safety - Artez System is PCI DSS Level 1 Compliant 12. 1.877.815.8777