Mobilize Your Email

Ian Hembery

Vice President

Deborah Hall

Vice President - Mobile

Currently 0.8 percent of email newsletters

are optimized for mobile, yet 20 to 30 percent of folks are checking

their email on mobile devices.

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

Mobile Optimized Mobile Readers

Mobile Optimized vs Mobile Readers

Is that your email?

Increased number of people are accessing content on mobile devices◦ Updating social networks

◦ Checking their email, stocks, sports scores, weather

If you are providing content in form of email newsletter or social network either -how do you know what devices to tailor the content for?

Analytics can help you determine the platform and therefore create strategies that are appropriate for your audience

If your emails can’t be read on mobile, you won’t get a second chance.

Emails opened on mobile are likely tracked as open in your stats program…but are they really “opened” if they can’t be read?

Content

and

Deliverability

Monitor size, environment and mobile mindset

impact how these two people read your email.

Shorter is better

Include contextual links like:◦ Click to call us

◦ Send us an email

◦ Store location/address

Teaser for longer format content

Link to mobile friendly pages

PROS CONS

Readable on mobile

Better than doing nothing

No device analysis

Doesn’t maximize your desktop readers’ experience

Salvation Army

◦ Objectives

Deliver content in user friendly format

Opportunity to complete donation while viewing the email

Measure device platforms for mobile strategy

◦ Results

51 % iPhone & 50% Blackberry

55.3 % of consumers clicking directly to the donation form

• Full campaign branding on any smartphone

• No texting or carrier fees (of up to 50% of the donation)

• The funds are deposited immediately into your bank account

• Instant e-receipting

• Safety - Artez System is PCI DSS Level 1 Compliant

info@artez.com1.877.815.8777