Artez Interactive - Artez Mobile Communicator
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- 1. Mobilize Your Email
Vice President - Mobile
2. Mobile Email:THE PROBLEMS
3. Currently 0.8 percent of email newsletters
are optimized for mobile, yet 20 to 30 percent of folks are checking their email on mobile devices.
Is that your email?
4. What mobile devices . . . exactly?
5. Increased number of people are accessing content on mobile devices
Updating social networks
Checking their email, stocks, sports scores, weather
If you are providing content in form of email newsletter or social network either -how do you know what devices to tailor the content for?
Analytics can help you determine the platform and therefore create strategies that are appropriate for your audience
Why you want to know device
6. The Bad and the Ugly
7. If your emails cant be read on mobile, you wont get a second chance.
The bottom line
8. Emails opened on mobile are likely tracked as open in your stats programbut are they really opened if they cant be read?
Whats your TRUE Open Rate?
9. Mobile Email:THE SOLUTIONS
Two Issues to Address
11. Why CONTENT Matters
Monitor size, environmentand mobile mindset impact how these two people read your email.
12. Shorter is better
Include contextual links like:
Click to call us
Send us an email
Teaser for longer format content
Link to mobile friendly pages
Content Tips for Mobile
13. Option: Send Text Only Emails
Readable on mobile
Better than doing nothing
No device analysis
Doesnt maximize your desktop readers experience
14. The Good
15. Salvation Army
Deliver content in user friendly format
Opportunity to complete donation while viewing the email
Measure device platforms for mobile strategy
51 % iPhone & 50 Blackberry
55.3 percent of consumers clicking directly to the donation form
Artez Mobile Communicator Early Results
16. Salvation Army Mobile Newsletter
17. 18. Mobilizing your email
19. Mobilizing your email
20. Mobilizing your email
21. Mobilizing your email
22. Mobilizing your email
23. Mobilizing your email
24. Mobilizing your email
25. Its Time toMOBILIZE YOUR EMAIL
29. Thank you!