Introducing Argentum – Expanding Senior Living

The Assisted Living Federation of America

is now Argentum. Derived from the Latin

meaning silver, Argentum conveys strength

and a sense of gravitas while giving a nod to

the “silver generation” we all serve. We have

changed our name to better represent our

role within the dynamic senior living industry,

however our mission remains the same:

members exemplify the principles of choice,

dignity and independence for seniors.

2016 MARKETING & MEMBERSHIP PLANNER www.argentum.org/marketingplanner

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A MARKET RIPE FOR INVESTMENT

There will be approximately

1.1 million daily residents at residential care communities in 2025, an increase of 50 percent from 2012

Total revenues projected to increase 43 percent

Assisted living communities serving almost 1 million residents

2012 2025

50%

20252014

$80 billion

31,000

Average senior living occupancy rates

89.9%

Next generation of residents represent more than 70 percent of U.S. financial assets and over 1/2 of discretionary spending

Sources: Argentum projections based on data from the National Study of Long-Term Care Providers conducted by the U.S. Centers for Disease Control and Prevention’s National Center for Health Statistics; Argentum projections of senior living industry establishments and revenues; U.S. Census Bureau projections of the population aged 85 and older;

National Survey of Residential Care Facilities; National Investment Center for the Seniors Housing & Care Industry MAP Data Service; Age Wave

THERE HAS NEVER BEEN A BETTER TIME TO JOIN ARGENTUM. LEARN MORE AT ARGENTUM.ORG

5 / WWW.ARGENTUM.ORG

Amenities desired by boomers: commercial kitchens, bistros, pubs, beauty salons, indoor swimming pools, spacious spas, pet-friendly, accessible

and socially connected communities

$56 billion

ABOUT ARGENTUM

Since 1990, Argentum (formerly the Assisted Living Federation of America or ALFA) has advocated for choice, accessibility, independence, dignity, and quality of life for all seniors. We are the largest national trade association dedicated to professionally managed, resident-centered independent living, assisted living, and memory care communities. Argentum’s programs promote business and operational excellence designed to foster innovation and entrepreneurship in the field of senior living. All of our work is guided by five critical imperatives.

EDUCATION & TRAINING Argentum brings its members and other industry thought-leaders together to encourage collaboration, best practice sharing, and professional development. Our annual conference, the premier event in senior living, includes three days of advanced educational sessions, a solutions-oriented expo, high-profile awards ceremonies, and networking opportunities.

WORKFORCE DEVELOPMENTGrowing a workforce of trained professionals to serve seniors.

OUR CRITICAL IMPERATIVES

QUALITY CARENurturing environments that enhance the quality of life for senior living residents.

OPERATIONAL EXCELLENCEImproving the senior living business through innovation and technology.

CONSUMER CHOICEPromoting strategies for financing long term care services and supports.

MEMORY CAREEnhancing awareness and best practices for the care of residents with dementia.

ARGENTUM STATE PARTNERS

ADVOCACY & PUBLIC POLICY Argentum advocates at the federal and state level on behalf of senior living companies, their employees and the residents and families they serve. Since senior living is regulated at the state level, a majority of Argentum’s advocacy efforts are aimed at regulatory bodies in all 50 states. A critical component of Argentum’s state advocacy efforts involve Argentum’s state partners who are literally the “boots on the ground.”

PROGRAMS, EVENTS, AND PUBLICATIONS Argentum develops and publishes a wide variety of media focused on senior living to educate, inform, and inspire its members, the public, and policymakers. Senior Living Executive magazine, our bimonthly print and digital publication, spotlights the latest advances in the senior living business and offers news, tips, and insight.

STRONG IN THE STATES37 STATE PARTNERS

WWW.ARGENTUM.ORG

ARGENTUM BOARD OF DIRECTORS

ARGENTUM BOARD OF DIRECTORS

Chairman

BRENDA BACON Brandywine Senior LivingPresident & CEO

Immediate Past Chairman

MARK OHLENDORF BrookdalePresident & CFO

Vice Chairman

TIMOTHY BUCHANAN Legend Senior LivingCEO

Vice Chairman

LOREN SHOOK SilveradoPresident/CEO/Chairman of the Board

Treasurer

BRUCE MACKEY JRFive Star Quality CareCEO

EVRETT BENTON Stellar Senior LivingFounding Partner

JOHN DELUCASenior Lifestyle CorpPresident & CEO

THOMAS J. DEROSAChief Executive OfficerWelltower Inc

STEPHANIE HANDELSON Benchmark Senior LivingPresident & COO

DAN HIRSCHFELD Genesis Rehabilitation ServicesPresident

KAI HSIAO Holiday RetirementPresident & CEO

CHRIS HYATT BrookdaleEVP, Operations Support

EDWARD KENNY Life Care ServicesChairman/CEO

BRAD KLITSCH Direct SupplySVP of Market Development

SALLY MICHAEL California Assisted Living Assn President

BLAIR MINTON Journey Senior LivingPresident

JOHN MOORE Atria Senior Living GroupChairman/CEO

PAT MULLOY Elmcroft Senior LivingChairman/CEO

TODD NOVACZYK New Perspective Senior LivingPresident & CEO

WILLIAM PETTIT JRMerrill GardensVice Chairman

RANDY RICHARDSON Vi LivingPresident

TIFFANY TOMASSO Kensington Senior LivingFounding Partner

PATRICIA WILL Belmont Village Senior LivingPresident/CEO

CHRIS WINKLE Sunrise Senior LivingCEO

JAMES BALDA ArgentumPresident & CEO

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ARGENTUM EXECUTIVE ADVISORY BOARD MEMBERS

WWW.ARGENTUM.ORG

JOHN ATKINSONWillisManaging Partner

BRENDA BACONBrandywine Senior LivingPresident & CEO

DOUG BAKEREcolabCEO

EVRETT BENTONStellar Senior Living Founding Partner

ROGER BERNIERChelsea Senior LivingPresident/COO

RICHARD BREWERCommonwealth Assisted Living President/CEO

TIMOTHY BUCHANANLegend Senior LivingCEO

ROD BURKETTGardant Management Solutions (Formerly BMA)President/CEO

DEBRA CAFAROVentasCEO

JACK CALLISONEnlivantCEO

ANDY COHENCaring.comCEO

JOHN DAMGAARDMatrixCarePresident & CEO

JON DELUCASenior Lifestyle CorpPresident/CEO

TOM DEROSAWelltowerCEO

MARILYNN DUKERBrightview Senior Living (The Shelter Group)President

JOE EBYBickford Senior LivingPresident

DAVID ESKENAZYMerrill Gardens President

JERRY FINISPathway Senior LivingCEO

TIMOTHY FOXFOX RehabilitationCEO & Founder

JOEL GOLDMANHanson Bridgett LLPPartner

TOM GRAPEBenchmark Senior LivingChairman/CEO

GEORGE HAGERGenesis HealthCare Corp - Genesis ElderCareCEO

SUSAN HENDRICKSONDechert LLPPartner

ERIC HETRICKP&G ProfessionalVice President of Global

ROBERT HILLISDirect SupplyPresident & CEO

KAI HSIAOHoliday RetirementPresident/CEO

RICHARD IRWINIntegraCare CorpCEO

J.J. JOHNSONCornell Communications CEO

SEAN KELLA Place for MomPresident & CEO

G. MICHAEL LEADERCountry MeadowsPresident/CEO

BRUCE MACKEYFive Star Senior LivingCEO

LAURALEE MARTINHCPCEO

BRYAN MCCALEBSagora Senior LivingPresident

TOM MCDERMOTTYardi SystemsIndustry Principal

ERIC MENDELSOHNNational Health InvestorsPresident & CEO

JOHN MOOREAtria Senior Living GroupChairman/CEO

PAT MULLOYElmcroft Senior LivingChairman/CEO

JOEL NELSONLife Care ServicesPresident & COO

TODD NOVACZYKNew Perspective Senior Living President & CEO

MATHEW PEPONISGreenfield Senior LivingCEO/Chairman

FORREST PRESTONCentury Park AssociatesCEO & Chairman

RANDY RICHARDSONVi LivingPresident

KIAN SANEIIIndependaCEO

LOREN SHOOK SilveradoPresident/CEO/Chairman

WENDY SIMPSONLTC PropertiesPresident & CEO

T. ANDREW SMITHBrookdaleCEO

TODD SPITTAL Provision LivingPresident/CEO

RICK STEINBERGERROC Senior HousingCOO

DONALD THOMPSONMaxwell GroupCEO

TIFFANY TOMASSOKensington Senior LivingFounding Partner

CHARLIE TREFZGERMeridian Senior LivingCEO

COLLETTE VALENTINEIntegral Senior LivingCEO

MITCHELL WARRENThe LaSalle GroupCEO

DALE WATCHOWSKIAmerican House Senior Living CommunitiesCEO

PATRICIA WILLBelmont Village Senior LivingPresident/CEO

CHRIS WINKLESunrise Senior LivingCEO

MARK WOODKAOnShiftCEO

MARGARET WYLDEProMatura GroupPresident & CEO

MICHAEL ZUSMANKwaluCEO

JAMES BALDAArgentumCEO

ARGENTUM EXECUTIVE ADVISORY BOARD MEMBERS

ARGENTUM MEMBERSHIP

As a member of Argentum, your company belongs to the largest industry trade association for professionally managed senior living companies. Membership in Argentum gives your company a unified voice to shape the future of senior living and a measurable return on investment in networking, advocacy, business opportunities, and education that encourages professional development for industry employees, enhanced quality of life for seniors, promotes peace of mind for family members, and enhances public trust.

GOLD | $25,000

(ALSO RECEIVE SILVER AND BRONZE MEMBERSHIP BENEFITS)

EXECUTIVE ADVISORY BOARD Company CEO will be invited to serve alongside peers from the leading companies in senior living

EXECUTIVE PEER GROUPS Exclusive, executive-level peer groups, comprised of seasoned senior living professionals from a variety of disciplines and functional areas, who meet in person and through conference calls to discuss their most pressing business challenges. Please note: Industry Partnership Members participate in the Industry Partner Executive Roundtable (formerly known as President’s Council)

CHIEF EXECUTIVE SUMMIT Invitation-only meeting for Executive Advisory Board members

GOLD MEMBER-ONLY EVENT INVITATIONS

Annual CEO Dinner at the Senior Living Executive Conference

Company recognition in print and online Senior Living Executive magazine and event programs

Professional networking events, including private meetings with event speakers, meetings with industry experts, and fall and spring networking receptions

SILVER | $10,000

(ALSO RECEIVE BRONZE MEMBERSHIP BENEFITS)

EXECUTIVE MEMBER REPORT12 printed Executive Member Reports and tool kits, including a quarterly Workforce Report

PUBLIC POLICY REPORT10 printed Senior Living Public Policy Reports featuring state and federal updates and victories

ADVOCACY TRAININGInvitation to participate in advocacy grassroots training and meetings with Congress

SENIOR LIVING EXECUTIVE FALL CONVENTION3 complimentary registrations (details below)

BRONZE | $2,500

Eligible for nomination to committees, work groups, and Board of Directors

Member discounts on event registration at the Senior Living Executive Fall Convention - an event that explores the industry’s critical imperatives like memory care and workforce development

Member discounts on event registrations, including the Senior Living Executive Conference and the Executive Director Leadership Institute

Member discounts on expo, reports, and Senior Living Career Center

Member discounts on Executive Director Certification Exam and test prep resources

Access to digital Senior Living Operator Resource Library, sample models & templates, white papers, research reports, and toolkits

Subscription to the bimonthly Senior Living Executive magazine

WWW.ARGENTUM.ORG

MEMBERSHIP BENEFITS & APPLICATIONARGENTUM.ORG/MEMBERSHIP

EVENTS

Focused on major issues impacting senior living, Argentum media helps you to identify opportunities and solutions in the areas of workforce development, quality care, operational excellence, consumer choice, and memory care.

ARGENTUM SENIOR LIVING EXECUTIVE MEDIA

PUBLICATIONS

Senior Living Executive Magazine

Executive Member Reports

White Papers

Toolkits

Senior Living Operator Resource Library

ARGENTUM LEADERSHIP RECEPTION & DINNERDallas, TX | March 8, 2016Exclusive industry event for the Executive Advisory Board, hosted by the Argentum Board of Directors. Gold member executives develop connections and partnerships as they network among the top leaders in the industry.

SENIOR LIVING EXECUTIVE CONFERENCEDenver, CO | May 9-12, 20162,500 executives meet for four days of education, professional networking, and problem solving about the most critical issues in the industry.

EXECUTIVE DIRECTOR LEADERSHIP INSTITUTEDenver, CO | May 9-12, 2016Advanced four day, cohort-style program that prepares the finest leaders with the knowledge, skills and resources to increase their organizational contributions in the future.

SENIOR LIVING EXECUTIVE FALL CONVENTIONSeptember 2016Day-long symposiums allow senior living professionals the opportunity to dive deeply into the industry’s critical imperatives like workforce development and memory care. Attend one day or stay for a multi-day overview of the trends and influences impacting senior living.

CHIEF EXECUTIVE SUMMITNovember 2016 Following the second meeting of the Executive Advisory Board, Gold member CEOs meet to learn from experts about the state of the economy, legislation impacting senior living, and discuss strategic solutions to the industry’s critical imperatives. Significant others are encouraged to attend, as activities like architectural tours, golf, and sightseeing are organized to provide enjoyable networking opportunities.

DIGITAL

WWW.ARGENTUM.ORG

ARGENTUM.ORG keeps 485,000 visitors/year informed of the latest news about the senior living business, assisted living regulatory and legislative breakthroughs, memory care developments, as well as events, workshops, services, and programs.

ARGENTUM UPDATE E-NEWSLETTER provides senior living news, public policy developments, and industry updates to 14,000 senior living professionals.

SENIOR LIVING SUPPLIER GUIDE member-to-member marketplace is the online resource for buyers of products and services in senior living.

SENIOR LIVING CAREER CENTER is an up-to-date platform where companies can post jobs and senior living professionals can peruse jobs and post resumes.

Scott NarugDirector of Sales 312.673.5974snarug@argentum.org

Brett EverettDigital Advertising, Publication & Exhibits Sales 312.673.5594beverett@argentum.org

Robb ShraderIndustry Partner Membership Sales 312.673.5581rshrader@argentum.org

QUESTIONS? CONTACT YOUR ARGENTUM SALES TEAM

SENIOR LIVING EXECUTIVE CONFERENCE

COLORADO CONVENTION CENTER | DENVER, CO | MAY 9-12, 2016CONNECT WITH 2,500 SENIOR LIVING EXECUTIVES for four days of executive education, professional networking, and problem solving about the most critical issues in the industry. Return home with new knowledge, polished skills, and a fresh perspective about how to advance your career in senior living. Contact snarug@argentum.org for more information.

Executive Networking Receptions

Hero Awards

Exhibit Hall Featuring Over 250 Companies

World Class Keynote Speakers

Industry Insights

Golf Classic

ADVANCE EXCELLENCE THROUGH EDUCATIONby sponsoring world-class keynote speakers that inspire.

BUILD STRONG RELATIONSHIPS by sponsoring networking events that offer fun ways to grow relationships.

STAND OUT from the competition by sponsoring highly visible components of the conference like wifi access, the mobile app, and in-room amenities.

PROGRAM HIGHLIGHTS* SPONSOR$

EXHIBIT

Demonstrate product features, benefits and build relationships with decision makers. Exhibitors receive registration allotments, pre and post show attendee lists, and recognition in the mobile app.

Exhibit Hall Schedule - Move-In Hours: May 8: By appointment Only (Island Booth and Buses), May 9, 8:00 am – 5:00 pm; May 10, 7:30 am – 9:00 am. Show Hours: May 10, 10:00 am – 1:30 pm (lunch served); May 11, 10:15 am – 1:15 pm (lunch served). Move-Out Hours: May 11, 1:15pm – 6:00 pm.

FULL LIST OF SPONSORSHIP AND EXHIBITOR OPPORTUNITIES AT ARGENTUM.ORG/MARKETINGPLANNER

Corporate Functional AreaSize of Companies Represented (by total number of communities)

Corporate Position Executive Mix

WHO ATTENDS?

Sales & Marketing 27%

Clinical5%

Operations34%

HR6%

Regional Director10%

Other: 18%

One-1054%

11+46%

SVP/VP27%

C-Suite21%

Executive Director16%

Management35%

Other1%

Community16%

Regional13%

Corporate71%

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SENIOR LIVING EXECUTIVE EDITORIAL CALENDAR

JANUARY/FEBRUARY: THE SCIENCE OF AGINGA look at what the senior living industry can learn from the latest scientific research in gerontology, genetics, brain research, nutrition, and other fields related to aging. Space Deadline: 11/13/15Materials Deadline: 11/30/15Highlight: Memory Care Tools – Annual List of Memory Care Providers.

MARCH/APRIL: STATE OF THE INDUSTRYA dive into the community-consumer relationship, including how consumers view the senior living option, through an in-depth look at new market research. Space Deadline: 1/8/16Materials Deadline: 1/22/16Highlight: Pre-Show Issue for Senior Living Executive Conference with Exhibitor Listing.

MAY/JUNE: THE WORKFORCE ISSUEExplore hiring and training best practices for a multi-generational, multi-cultural workforce. Space Deadline: 2/19/16Materials Deadline: 3/4/16Highlight: Best of the Best Awards.

JULY/AUGUST: THE ACCOUNTABLE CARE ORGANIZATION ISSUEA look at strategies for senior living providers to form relationships with ACOs, create new places for their businesses in the health care continuum and provide the best care for residents.Space Deadline: 5/6/16Materials Deadline: 6/3/16Highlight: Post-show Issue for Senior Living Executive Conference. Annual List of Life Safety Software Providers.

SEPTEMBER/OCTOBER: THE INVESTMENT ISSUEA review of the big mergers and acquisitions of 2016 and the top 80 largest senior living providers. Also, a look at how senior living providers have successfully crafted partnerships with “capital that cares.” Space Deadline: 7/8/16Materials Deadline: 8/5/16Highlight: Top 80 Largest Senior Living Providers List. Annual List of Operations Software Providers.

NOVEMBER/DECEMBER: THE INNOVATION ISSUEFrom innovative senior living design to the latest technological tools, it’s all about new ideas. Plus, a look at senior living innovators to watch.Space Deadline: 9/10/16Materials Deadline: 10/7/16Highlight: Senior Living by Design Awards. Annual List of Sales and Marketing Technology Tools.

SENIOR LIVING EXECUTIVE MAGAZINE

of readers are decision makers for their organizations

of readers consider Senior Living Executive “a must read” publication

of Argentum’s Industry Partner members cite their inclusion in Senior Living Executive as one of the most beneficial Argentum services for their company

MAGAZINE ADVERTISING OPPORTUNITIES AVAILABLE Brett EverettDigital Advertising, Publication & Exhibits Sales 312.673.5594 beverett@argentum.org

EDITORIAL IDEAS? editor@argentum.org

WWW.ARGENTUM.ORG

EXECUTIVE PEER GROUPS

Argentum Executive Peer Groups are revolutionizing the way executives in senior living interact by bringing the right people together to solve real-world business challenges facing senior living.

These exclusive, by-invitation-only peer groups are comprised of seasoned senior living professionals from a variety of disciplines and functional areas who meet in person at the Senior Living Executive Conference and through conference calls to discuss their most pressing business challenges.

Argentum’s industry partner members participate in the Industry Partner Executive Roundtable, formerly known as the

President’s Council.

WWW.ARGENTUM.ORG

DISCIPLINES AND FUNCTIONAL AREAS

CFO/Senior Finance

Clinical Quality

COO/SVP of Operations

Dining Services

Government Relations/Legal

Human Resources

BEST PRACTICES NETWORKING

Information Technology

Memory Care

Procurement/ Asset Management

Regional Executives

Sales and Marketing

Service and Product Providers(Industry Partner Executive Roundtable)

MEMBERSHIP ELIGIBILITYMembership in each executive roundtable is exclusive to the senior-most executive serving in that specific functional area or corporate responsibility at Gold Member companies.

LEARN MORE AT ARGENTUM.ORG/EXECUTIVEROUNDTABLES

COLLABORATION

Senior Living Executive ConferenceSponsorship Opportunities

www.argentum.org/conference

Colorado Convention Center

Denver, CO

May 9-12, 2016

Scott Narug

Director of Sales

312.673.5974

snarug@argentum.org

2016 MARKETING & MEMBERSHIP PLANNER

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PREMIER: $50,000 AND ABOVEPremier level sponsors are Argentum’s largest advocates throughout the year. Premier Sponsors get the ultimate package of benefits while investing in the most inspiring, motivational, and educational programs in senior living. Industry partner companies interested in Premier Sponsorship should contact Scott Narug at snarug@argentum.org. Owner/Operator companies interested in Premier Sponsorship should contact Nathan Nickens at nnickens@argentum.org.

WWW.ARGENTUM.ORG

ARGENTUM SPONSORSHIP LEVELS

COMPANY RECOGNITIONYour logo will be integrated into all significant signage promoting the conference including the program preview, on-site conference agenda, website, & mobile app.

Complimentary 10’x 10’ exhibit space or 50% off a larger space. Full-page ad in on-site program.

CONCIERGE SERVICE An Argentum meeting planner will help your team amplify the value of their conference experience. Whether a reception, team dinner, conduct a private company meeting or entertain clients at an off-site event, your meeting planner will manage the details while your executives enjoy their event.

PRIVATE MEETING SPACE New in 2016 - Your team will have exclusive use of a meeting room at the Denver Convention Center throughout the conference. An Argentum meeting planner will work with your representative to coordinate your company orders for catering, audio-visual, and furniture rental.

VIP EXPERIENCESReserved seating for your company representatives at all general sessions.

Executive car service to and from Denver International Airport and complimentary hotel suite upgrade for one person.

Invitation to attend a private event with keynote speakers.

STANDARD SPONSORSHIP BENEFITS

$30,000 AND ABOVE

$22,500 AND ABOVE

$14,500 AND ABOVE

$9,000 AND ABOVE

Discounted advertising rates in Senior Living Executive and Argentum digital advertising X

Car service to and from Denver International Airport for two company executives X

(1) Fast and Furious session in Exhibit Hall X

Full-page ad in the conference program X X

Half-page ad in the conference program X

Logo on sponsor recognition signage X X X X

Logo in conference program X X X X

Logo with hyperlink to your company website on Argentum’s conference sponsor webpage. X X X X

Sign for booth indicating conference sponsorship X X X X

Sponsor recognition ribbons for your team X X X X

SELECT YOUR SPONSORSHIP OPPORTUNITIES

30,000 SPONSORSHIP OPTIONS

ARGENTUM HERO AWARDS | MAY 10TH « Speaking opportunity for your company representative (remarks prepared by Argentum) « VIP seating for all registered conference attendees from sponsor company « Onstage recognition during Argentum President’s Welcome Remarks « Logo displayed on screen, signage

OPENING GENERAL SESSION | MAY 10TH « Onstage recognition during Argentum President’s Welcome Remarks « Introduce featured keynote speaker with scripted (remarks prepared by Argentum) « VIP seating for all registered conference attendees from sponsor company « Logo displayed on general session stage throughout the session and signage

NEW! OPTIONAL EXPOSURE ADD-ON: $5,000 « Book giveaway (sponsor covers cost of general session keynote book and distributes book at booth) « Private meet-and-greet for you and guests with keynote speaker « Branded company bookmark

CLOSING NIGHT BLOCK PARTY | MAY 11TH « Prominent logo displayed on event signage, cocktail napkins, and specialty cocktail

CONFERENCE WI-FI « Provide attendees the opportunity to access Wi-Fi throughout the convention center, including common hallways,

exhibit halls, and meeting rooms « Logo on Wi-Fi splash page with hyperlink to company website

MOBILE APP « Splash page upon app launch, banner ad within app

NEW! CEO DINNER – SPONSORSHIP ONLY AVAILABLE TO ARGENTUM GOLD MEMBER COMPANIES « Demonstrate your support of Argentum's Executive Advisory Board

22,500 SPONSORSHIP OPTIONS

GENERAL SESSION DAY TWO | MAY 11TH « Introduce featured keynote speaker with scripted remarks prepared by Argentum « VIP seating for all registered conference attendees from sponsor company « Onstage recognition during Argentum President’s Welcome Remarks « Logo displayed on screen and signage

NEW! OPTIONAL ADD-ON: $5000 « Book giveaway (sponsor covers cost of general session keynote book and distributes book at booth) « Private meet-and-greet for you and guests with keynote speaker

NEW! CEO PANEL AND BRUNCH | MAY 12TH « Introduce featured keynote speaker with scripted remarks prepared by Argentum « VIP seating for all registered conference attendees from sponsor company « Onstage recognition during Argentum President’s Welcome Remarks « Logo displayed on screen and signage

EXECUTIVE DIRECTOR LEADERSHIP INSTITUTE (EDLI) « Speaking opportunity during opening session for your company representative (remarks prepared by Argentum) « Logo displayed on screen and signage « Recognition in attendee confirmation email and on website « Chair drop with company advertisement or attendee amenity (provided by sponsor)

MORE SPONSORSHIP OPPORTUNITIES ››

SELECT YOUR SPONSORSHIP OPPORTUNITIES

22,500 SPONSORSHIP OPTIONS (continued)

NEW! BOARD OF DIRECTORS LUNCH | MAY 9TH « 2 representatives from your company can join the Argentum Board of Directors for Lunch on Monday, May 8th. Approx-

imate time: from 1:00pm – 2:00pm

NEW! RELAX AND CHARGE STATIONS (IN HALL AND MAIN FOYER OF CONVENTION CENTER) « Get your brand in front of attendees as they take a moment to unwind or repower their electronic devices.

Stations will be located throughout the exhibit hall and session rooms.

NEW! EDUCATIONAL TRACKS (ONLY 1 COMPANY PER TRACK)Tracks Available:

« Workforce Development « Consumer Choice « Quality Care « Memory Care (SOLD) « Operational Excellence

GOLD MEMBER RECEPTION | MAY 9TH (SPONSORSHIP AVAILABLE TO GOLD MEMBERS ONLY) « Welcome Gold Member CEOs, Executive Roundtable Members and Industry Partner Executive Roudtable Members « 3 additional passes to reception « Logo displayed on napkins, table tents, and signage

EXPO LUNCH | MAY 10TH AND 11TH (2 SPONSORSHIPS AVAILABLE) « Welcome attendees to Denver with lunch in the Expo « Logo displayed in conference program, on table tents and signage

ATTENDEE BAG « Co-branded attendee bags given away at registration

LANYARDS « Your logo and Argentum’s logo on all conference lanyards

14,500 SPONSORSHIP OPTIONS

HOTEL ROOM KEYS « Logo or artwork on attendee room keys in all host hotels

CONFERENCE AND ATTENDEE REGISTRATION WEBSITE « Banner on conference website, logo on registration website and confirmation emails

BREAKFAST ($14,500 MAY 10TH AND MAY 11TH OR $8,000/DAY)

« The networking breakfast is a benefit for all attendees and includes coffee/tea/juice and breakfast buffet

WATER STATIONS « Branded water coolers throughout the convention center and exhibit hall to help keep attendees hydrated

CUSTOMIZE YOUR MARKETING MIXContact your sales team: Scott Narug, Director of Sales, 312.673.5974 or snarug@argentum.org

SELECT YOUR SPONSORSHIP OPPORTUNITIES

9,000 SPONSORSHIP OPTIONS

CONFERENCE PROGRAM « Logo displayed on front cover of the onsite Conference Program « One full page ad in Conference Program inside back cover

COFFEE BREAKS ($9,000 FOR ALL THREE DAYS)

« Brighten up the day while providing frequent networking opportunities for the industry

3,500 SPONSORSHIP OPTIONS

CITY EXPERIENCES « Allow Argentum’s team to plan your morning or evening city experience with attendees « Argentum will promote activities to attendees and allow them to sign up during the registration process « Event Examples include: morning run, yoga, Red Rocks trip, Denver city tour. All expenses related to the event

are the responsibility of the sponsor and must take place during approved times

BOOK GIVEAWAY « Sponsor a book from a breakout speaker and distribute it to attendees from your booth.

Cost of books is an additional fee. « Argentum will promote book giveaway in the program

SEDAN AIRPORT TRANSFER FOR C-SUITE EXECUTIVES « Provide transportation for senior living executives to/from Denver International Airport with a personalized

message from your team. Transportation costs are an additional fee

IN-ROOM AMENITIES FOR SELECT ATTENDEES « Send a gift or amenity to a select group of your choice. Hotel delivery fees are additional costs ($3-$5/room)

ADDITIONAL SPONSORSHIP OPTIONS

INDUSTRY PARTNER FAST & FURIOUS | $2,500 (SPONSORSHIP AVAILABLE TO EXHIBITING COMPANIES ONLY) « 3 minute time slots for a special program in the exhibit hall Wednesday morning. Company gets 3 minutes

to showcase their best idea/solution to a challenge. The winner will be promoted at the General Session.

CONFERENCE PROGRAM GUIDE

Ad Size Rate Half Page Ad $2,200Full Page Ad $2,750Inside Front or Back Cover Ad $3,350

NEW SPONSORSHIP OPPORTUNITIESContact your sales team to find out about additional sponsorship opportunities, unique to the 2016 Senior Living Executive Conference. Scott Narug, Director of Sales, 312.673.5974 or snarug@argentum.org

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Senior Living Executive Print and Electronic Advertising and Sponsorship RatesBrett Everett

Digital Advertising, Publications and Exhibit Sales

312.673.5594

beverett@argentum.org

2016 ARGENTUM Print and Electronic Advertising and Sponsorship Rates

SENIOR LIVING EXECUTIVE (PRINT)

SIZE Width x Height (Inches)

RATE (1 Insertion)

RATE/INSERTION (3 Insertions)

RATE/INSERTION (6 Insertions)

Business Card Ads 2 1/4 x 2 --- $480 $370

Business Card Ads 2 1/4 x 4 --- $800 $665

1/3 Page Vertical 2 1/4 x 10 $2,730 $2,600 $2,450

1/3 Page Square 4 5/8 x 4 7/8 $2,945 $2,815 $2,675

1/2 Page Horizontal 7 x 4 7/8 $3,605 $3,420 $3,235

1/2 Page Island 4 5/8 x 7 7/16 $3,925 $3,740 $3,555

2/3 Page Vertical 4 5/8 x 10 $4,345 $4,135 $3,925

Full Page 7 x 10 $5,465 $5,170 $4,910

Cover 3 $6,360 $6,050 $5,715

Cover 2 $6,590 $6,310 $5,975

Cover 4 $6,875 $6,540 $6,180

Spread $9,530 $9,065 $8,600

SENIOR LIVING EXECUTIVE (DIGITAL)

RATE/ISSUE

Enhanced Custom Hot Links

$250 per link

Interior Blow-in Card $700

Table of Contents $700

Audio or Video Clip $500 audio/ $800 video

Cover Blow-in Card $1,000

Cover Bellyband $1,000

Issue Leaderboard $1,500

SENIOR LIVING EXECUTIVE (SPECIAL AD OPPORTUNITY)

FOCUS GROUPSFull-page Senior Living Executive ad in the same issue the Focus Group appears, onsite signage, and onsite participation in Executive Focus Group.RATE: $10,000

CORPORATE PROFILESFull-page corporate profiles 400 words and two photos.RATE: $8,000

HOW AND WHERE TO SEND PRINT MATERIALS—For print advertising, submit a press-optimized pdf. All ads must be in CMYK and at high resolution (300 dpi at actual size). Advertisers will incur a fee for submitting files that require additional production work. For details, contact editor@argentum.org.

HOW AND WHERE TO SEND ELECTRONIC MATERIALS—For electronic advertising, submit in exact size of ad purchased in jpg or gif format. Please name the file using your company name and specify when/where ad should appear. Include full URL link. Send to Brooke Beissel, bbeissel@argentum.org.

SENIOR LIVING EXECUTIVE Trim Size is 8 3/8 x 10 7/8 inches. If your ad bleeds, you must add 1/8” to all sides.

PAYMENT TERMS. First-time advertisers are required to pay first insertion order in full prior to the material deadline date. Payment for electronic advertising is due 3 business days prior to scheduled run date. Delayed payments will result in rescheduling based on availability. Payment for print advertising is due within 30 days of invoice. A late fee of $50 per month or 2% per month (whichever is greater) will be charged on delinquent accounts. Future advertising will not be published if accounts are 90 days past due until they are paid in full with appropriate penalties. Further advertising will require prepayment.

COMMISSIONS/DISCOUNT. Material must be submitted as a Press Optimized PDF or advertiser forfeits ad agency discount. Billing to the advertising agency is based on acceptance by the advertiser of dual responsibility for payment if the agency does not remit within 90 days. Publisher reserves the right to short-rate advertisers if frequency agreement is not fulfilled.

CONTRACT REGULATIONS. A contract covers a number of issues within a 12-month period. Two-page spreads count as one insertion. Credits earned by increasing advertising frequency during a contract year will be applied toward future insertions. No conditions, printed or

otherwise, that conflict with the provisions of this media planner and appear on contracts, orders, or copy instructions will be binding for the publisher.

CANCELLATIONS AND CHANGES TO INSERTION ORDERS. All cancellations and changes must be received, in writing, 15 days prior to the space reservation deadline. In the event of a cancellation, the advertiser/or agency agrees to repay Argentum for any discounts granted for multiple insertions less any discount applicable for the number of insertions completed in the contract. Covers and premium positions are non-cancelable. Contact Director of Sales, Scott Narug at snarug@Argentum.org or 312.673.5974 for details.

COPY POLICY. Argentum reserves the right to reject advertising considered objectionable in wording and/or appearance. The advertiser assumes all liability for content of printed advertisements and any claims against Argentum arising from the advertisement. The publisher is not responsible for any advertisements omitted for any reason. The trademark and/or signature of the advertiser must clearly and prominently identify all advertisements. The publisher reserves the option to add the word “advertisement” to an ad.

ARGENTUM UPDATE

SIZE Width x Height (Pixels)

RATE (Per Insertion)

Button #1 (top placement) 125 x 125

Button #2 125 x 125

Button #3 125 x 125

Button #4 (bottom placement) 125 x 125

Bottom Banner 600 x 90

Middle Banner 600 x 90

Sponsored Content N/A

Top Banner 600 x 90

Quick Poll N/A

$665

$555

$455

$345

$1,431

$1,650

$1,725

$1,751

$4,380

ARGENTUM.ORG

SIZE Width x Height (Pixels)

RATE (Per Insertion)

Targeted Webpage Skyscraper 160 x 600 Please inquire

Home Page Button 284 x 142 (2x rotating) $1,700

Home Page Banner 647 x 100 (2x rotating) $2,020

SENIOR LIVING SUPPLIER GUIDE

SIZE Width x Height (Pixels)

RATE (Per Insertion)

Bottom Button Ad 300 x 100 (static) $455

Top Button Ad 300 x 100 (static) $560

Product Showcase 400 x 150 (4x rotating) $1,030

2016 MARKETING & MEMBERSHIP PLANNER www.argentum.org/marketingplanner

Contact Argentum – Expanding Senior Living

Scott Narug

Director of Sales

312.673.5974

snarug@argentum.org

Brett Everett

Digital Advertising, Publications and Exhibit Sales

312-673-5594

beverett@argentum.org

Robb Shrader

Industry Partner Membership Sales

312-673-5594

rshrader@argentum.org

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