2017 ALPFA Convention Partner Opportunities Brochure

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Dear Convention Partners:

I hope you are all enjoying this year’s programming and events. The work never stops atALPFA, however, and we are already busy preparing next year’s exciting Convention!

After several years, ALPFA returns to Las Vegas, the nation’s most exciting city! With worldclass restaurants and entertainment, we are sure your colleagues will not only have aprofessionally and personally rewarding time but also a good deal of fun at our Convention’svenue, the iconic Caesars Palace.

What we are most looking forward to sharing and exploring with you, however, is the theme for our 2017 Convention:“The New Latino Paradigm.” What is the “new Latino paradigm?” Well, you will need to attend to fully find out. In anutshell, ALPFA will explore the ways in which Latinos are the key to America’s future. With Social Security funding indire need, due to aging Baby Boomers’ retirement coupled with dropping fertility rates, America faces a demographictsunami. What is the solution? It’s YOU! Latinos and those who support the Latino community. Thriving, productiveLatinos in the workplace are this nation’s lifeline, quite literally. We are proud to acknowledge Latinos’ integral role inAmerica’s success and survival, and proud to present you this imperative theme for further discussion.

Our mission is a critical and constant one: to empower and develop Latino men and women as leaders of character forthe nation, in every sector of the global economy. You are an integral part of it and I trust you will join me August 6-10,2017, in wonderful Las Vegas, for what is sure to be a one-of-a-kind Convention!

Saludos,

Charles P. GarciaChief Executive Officer, ALPFA

CEO Message

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Partner Benefits

The Annual Convention attracts over 3,700 attendees across five days that engages 60 percentprofessionals and 40 percent college students.

Our signature event, the ALPFA annual Convention, features key opportunities to expand yourbrand, recruit talent, provide training, and develop your internal talent while expanding your presence in the Latino market.

The Convention brings members together from across the U.S. to be motivated, inspired, and better business leaders.As the country’s population becomes more heterogeneous and organizations continue to expand their reach acrossborders, having a diverse workforce is an increasingly critical imperative to the success of every organization. Partneringwith ALPFA not only gives you access to a quickly-growing number of Latino professionals nationwide but also to theprogramming and expertise needed to move you beyond simply hiring diverse talent.

In addition, the Convention provides you with an opportunity to connect with leaders at different points in their ownjourneys, from organizations nationwide, to create a more inclusive corporate environment that leads to improvedresults. Special events include our Annual CEO Summit; Women of ALPFA Day programming; Scholarship andLeadership Luncheons; Student Luncheon and Learns; Career Fair and interview opportunities; a Chief MarketingOfficer (CMO) panel; Valued Partner receptions; and of course, our Gala Awards, where we recognize theachievements of ALPFA’s top talent. The question is not whether you should get involved but which aspects of theConvention will assist you with achieving the objectives of your organization.

It doesn’t stop at the Annual Convention. Five Regional Symposiums open the door to network intimately withthousands of additional students and professionals across the nation. And virtual events include:

Strategically developed Women of ALPFA programming dedicated to the professional success of Latina women.

Webinars that advance training on specific timely topics throughout the year.

Key ALPFA leaders give you an opportunity to detail the most attractive features of your organization to our members.

Under our ALPFA Solutions sister organization, we develop customized, targeted programs designed to bring thebest out of your existing workforce and help your company create innovative strategies to continue growing yourfootprint and market share among educated, affluent Latinos. And our 40-plus professional chapters across thenation provide training and engagement opportunities targeted to specific markets.

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Partner Benefits

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Partner Levels

^^ Designated emails will be sent via the ALPFA office to include more than one company.**Additional full registrants over the registrants included in your sponsorship package must register as individual professional registrants.*** (2) Complimentary exhibitor passes will be given to all Convention partners participating in the career fair. Day, Event and any additional Exhibitor passes will be made available al la carte.Note: We reserve the right to work with your internal team on key deliverables such as marketing, social media, and speaker selection.Note: We reserve the right to change, cancel, or substitute any benefit at any time up to and during Convention to best suit the needs of our members.

Step and repeat video message throughout Convention

Company’ s literature/giveaway included in Convention bag

(limit 1 item)

ALPFA Convention update email showcasing HOST sponsors with banner

ad pre-Convention ^^

Advertisement in ALPFA Impact pre-Convention issue

All partners are listed on Convention website

Gold+ partner logos are included on homepage carousel

Company digital graphic ad (banner or skyscraper) on

ALPFA website with company link

Advertisement in the Convention guide

Company name on meterboard event signage

Logo on Convention website and Convention guide

Option to host reception and reception details sent out via

ALPFA Impact pre-Convention issue

co-branded group photo around your signage with available attendees

for use in integrated marketing efforts

Host: One post pre-Convention on our Facebook Page, ALPFA LinkedIn

Page, and @ALPFA and @ALPFACon Twitter accounts with link to your

website or Facebook page

Gold and up: One post pre-Convention on our Facebook Convention

event page with link to your website or Facebook page

VIP table of 10 for Scholarship and Leadership Luncheons

Attendees to the Pre-Gala VIP Reception

VIP table of 10 at the Gala Awards

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2

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1

3

1

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Host126,000

Platinum91,000

Gold50,000

Silver20,000

Non-Profit,Govt, &Other7,500Creative Marketing

Branding & Social Engagement

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5

Standard 10x10

General

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2

2

Standard 8x10

General

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Exposure RecruitmentUnlimited

25

Premium 20x20

1- Private

1

1

30

Featured

15

17

Premium 10x20

2- Res Booth

1

1

20

Featured

10

12

Premium 10x10

1-Res Booth

1

15

F/P Color F/P B/W F/P B/W ½ P Color ¼ P Color ¼ P Color

F/P Color F/P B/W

Collegesand

Universities5,000

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1

Standard 8x10

General

Job posting on ALPFA Career Center (Convention only)

Career Fair Exhibitors: One post pre-Convention on our FacebookCareer Fair Event page with link to your website or Facebook page

Professional registrations **

Exhibit space at Career Fair***

Interview space at Career Fair

Present professional workshop

Present student workshop

Professional one-year memberships

Access to our ALPFA Career Center

VIP tables at the WOA Luncheon

CEO Summit / LuncheonThis is a unique and powerful opportunity for Chief ExecutiveOfficers to participate in a highly visible and innovative eventthat enables sharing of experiences and knowledge onrelevant topics with attendees.

The Convention event has three segments: (1) an invitation-only discussion with Chief Executive Officers, Chief DiversityOfficers, and Chief Human Resources Officers; (2) a generalaudience discussion; (3) an invitation-only reception. Note:Only Primary Sponsor(s) with a total investment of $100K+ willbe invited to participate.

Primary Sponsor (2 max) $50,000Secondary Sponsor (3 max) $35,000Associate Sponsor (4 max) $25,000

Scholarship LuncheonTalented students from throughout the country are recognizedby the partners that have provided scholarships.

Primary Sponsor(s) will introduce the national speaker andspeak briefly during the program. They will also receiveprominent visibility on all related collateral, designated VIPtables, and can place a promotional item on every table.


Leadership LuncheonThis luncheon brings together C-level executives on a powerfulpanel discussion that informs and motivates.

Primary Sponsor(s) will introduce the national speaker andspeak briefly during the program. They will also receive

prominent visibility on all related collateral, designated VIPtables, and can place a promotional item on every table.


Women of ALPFA BreakfastThis is an invitation-only event where our Senior and Executivelevel professionals engage in peer-to-peer networking andbusiness development opportunities. The primary focus of thisbreakfast is empowering the leadership of women, giving eventsponsors the benefit of supporting this increasingly influentialdemographic.

Primary Sponsor (2 max) $36,000Associate Sponsor (3 max) $18,000

Women of ALPFA LuncheonThis marquee program is one of the most highly anticipatedevents of the Convention. ALPFA's Women of ALPFA Daycenters around the Luncheon yet also includes workshops andpanel discussions (described below). The Luncheon includespresentation of the Woman of Excellence Award as well as theWoman of ALPFA Award.

Primary Sponsor(s) will introduce the national speaker, andspeak briefly during the program. They will also receive tworeserved VIP tables, and can place a promotional item onevery table as well as enjoying prominent logo visibility on allrelated collateral. Primary Sponsor(s) may host a workshopand have the opportunity to serve as an afternoon panelist.


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Partner Opportunities

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Gala VIP ReceptionVIP Reception is an invitation-only networking event that providesthe opportunity for award honorees, company executives,board members, and top-level partners to celebrate theaccomplishments of current honorees prior to the annual gala.Primary Sponsor(s) receives the opportunity to provide onepromotional item to each attendee as well as event-appropriatein-room branding.


Gala Reception and DinnerALPFA's top achievers from across the country are recognizedat the Gala Dinner and featured speakers deliver motivationaland inspirational messages. As this event officially closes theConvention in black tie attire, it is one of the most anticipatedevents of the year.

Branding and recognition of the Primary Sponsor(s) in thismuch anticipated event is broad and includes prominentsignage both at the Gala itself and the reception beforehand,placing a promotional item on every table, prominently-placedVIP tables, prominent visibility on all promotional material andon the Convention website. If the event is live-streamed, yourlogo will also appear discreetly on the video feed. Additionalbranding exposure on social media during the event will becoordinated with ALPFA's Chief Branding Officer.

Primary Sponsor (1 max) includes Gobo Signage* $100,000Secondary Sponsor (2 max) includes Gobo Signage* $75,000Associate Sponsor (3 max) $35,000

Power BreakfastThis event was created specifically for our C-level professionalsto network and exchange real-world best practices.

Primary Sponsor(s) receive 20 tickets, prominent visibility onrelated collateral, and can provide a promotional item to beplaced on every table.


Welcome ReceptionThis is the "opening program" officially kicking off the Annualmeeting and Convention. The event is unique in that thephotographic and social media coverage is strong as manymembers are excited to "get the party started" in anticipationof the value of the entire Convention.


Chapter Leadership ReceptionHeld shortly prior to the commencement of Convention, thisinvitation-only event brings together key board members fromour most active and successful professional and studentchapters to exchange ideas, meet ALPFA's Board of Directors,and benefit from a national network of like-minded leaders.

Primary Sponsor (2 max) $25,000

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Havana NightThe opportunity for sponsors is unique in that it allows you tosupport the celebration of Latino culture and heritage.

Primary Sponsor(s) will receive branding opportunity in the pre-Convention summer issue by incorporating their logo and'story' of why they chose to sponsor this event on theALPFA.org website "Convention News: Havana Night" article.If the event is live-streamed, your logo will also appeardiscreetly on the live feed.


Student OrientationThis orientation is designed to provide students with informationto help them successfully navigate opportunitiesavailable tothem at ALPFA's Convention, including, but not limited to: awalk-through of the schedule of events and resources available(e.g., editing resumes, mock interviews, the career fair, partnerreceptions, and networking). Sponsorship would include aspeaking opportunity at the orientation; the chance to providebranded promotional giveaway items; and representativesworking one-on-one with students, reviewing and editing theirresumes in the Student Resume Critique session immediatelyfollowing the student orientation.

Primary Sponsor(s) of this orientation will also have theopportunity to have a digital banner ad included in a special"Know Before You Go" sent to registered student attendeesmid-July.


Student Resume CritiqueA Student Resume Critique session is offered to all studentattendees, providing valuable review and suggested edits onstudent resumes in advance of the Career Fair. Students willbe able to edit and print their resumes on-site at the hotelBusiness Center (which may include additional resort fees).

Primary Sponsor(s) may provide 5 facilitators in addition toALPFA volunteers and staff. Don't miss this opportunity topre-screen potential candidates for interviews or offers. Someof ALPFA's best talent is discovered during this session!


Collegiate – Focused Student Lunch & Learn Three sessions over two days to educate up to 1,000 of ALPFA’s topscholars from across the country in up to 3 lunch and learn sessions.

2 Associate Sponsors per workshop Total of 4 workshops available (2 Hours each) $18,000

Raise awareness and recognition of your company, brand,services, and/or products with ALPFA's top student scholars.

Impact your college recruiting goals; connect with the futureworkforce through scholarship programs; and learn how tobetter develop and deliver local, regional, and nationalstudent events.

Gain quick insight into the fastest growing demographic in theU.S. through a captive on-sight survey/focus group over lunch.


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Workshop Breaks Branding and NetworkingRefreshments served / at a maximum of 2 breaks per day. TheConvention workshop breaks offer unique opportunities tocapture the attention of students and professionals ready for alittle break from the intensity of learning. Offering a fun drawing(the ticket received as they exit the workshop) lightens the moodand solidifies in their mind the brand who made it fun for them.

Associate Sponsor receive branding and signage at eachbreak, an opportunity to offer literature or a promotional item,and an opportunity to speak to the gathered crowd as theyprepare the draw the winning ticket.

Associate Sponsor (2 max) $7,500

Management Leadership Development (MLD):For mid-level managers with 5-14 years of working experienceand 3+ years of management experience.

Engagement. Motivation. Commitment. Gain the knowledgeand tools that are key to unleashing the potential in others andempowering them to achieve high levels of performance.

This two-day program is designed for the next generation ofmanagers who are or aspire to be best-in-class leaders. Youwill discover how to navigate the strategic and personalpressures that are at the core of complex enterprises.

There is an unmet need for highly trained leaders who canunleash the creative spirit and create a culture of innovation.Here at ALPFA we provide the opportunity for you to learn tomeet that need. Our program is designed to help you developthe tools to instill an innovation mindset within yourorganization and constantly improve how you relate to, interactwith, and inspire your team members.

MLD 2-Day Workshop - Developed and Presented by a leadinguniversity, in partnership with ALPFA Solutions.

As a Primary Sponsor(s), you will provide welcome remarksto the class on Day 1 of the 2-day workshop and receive:

As an Associate Sponsor(s), you will receive:


Executive Leadership Development (ELD):Senior Level Managers with 15+ years of experience and 7 yearsof management experience.

Thought-provoking. Unconventional. Practical. Combining cutting-edge science with compelling interactive learning, includingsimulations, experiential learning, and case studies, this 2-dayprogram equips leaders with techniques, frameworks, andpractical tools you can apply immediately to tap into and realizeyour full leadership potential. Learn from the experts the why,what, and how of collaboration – the strategic rationale, designrequirements, and critical insights to work with and through othersto drive organizational success as well as assess opportunitiesand risks in multiple contexts.


General Workshops:Professional 2.0 hours $3,750Student 1.5 hours $2,500

Panel Opportunities:

VeteransDiscuss trends that exist in transitioning from military training and active duty into corporate leadershipTotal 4 Panelists $10,000

Women of ALPFADiscuss important trends and initiatives with a focus on women.Total 4 Panelists $10,000

Industry PanelsExecutive level panelists share insights on current and futuretrends related to the industry of focus.

Total 4 Panelists per panel $10,000

Branding Pre-Convention on website and ALPFA publicationsand in the classroom

Opportunity to provide promotional item appropriate formid-level managers

3 registrations for mid-level manager to attend the workshop

Keynote address during lunch on Day 1 of the program

Prominent branding pre-Convention on website, in ALPFApublications, and in the classroom

Opportunity to provide promotional item appropriate formid-level managers

6 registrations for mid-level managers to attend the workshop

Placement of materials on the tables during lunch on Day1 of the program.

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Technology – Digital & Social Media Marketing

Digital Signage/AV (Per Room)

USB Flash Drive Partner

Charging Station with WiFi

Hotel In-Room TV Channel

Cyber Café with WiFi

Virtual Career Fair

Mobile App Partner

Social Media Live Feed Onsite

VIP Interview room & Social Media Hub

(Following is available year-round per 90 days):

Facebook Header SponsorLinkedIn Company Page BannerTwitter Header SponsorYouTube Channel SponsorWebsite Banner or skyscraper (90 days)Website Button (90 days)

Social Media Post(One post on 3 platforms)eNewsletter Banner (monthly)eNewsletter Button (monthly)

Additional Branding Opportunities

Opportunities for partnering with ALPFA to to place your name

and brand front-and-center with our members in meaningful and

customized ways as unique as your needs and offerings are:

• Hotel Key Cards(Placed in everyone's hands as they check in!)

• Networking & Recruiting (Live or virtual events)

• Exclusive Workshops (your content provided to our members by your trainers or ours)

• Infrastructure Support

• VIP Tables and Exclusive Gifts

• Consumer Product Samples

• Badge Holders, Lanyard, Door Hangers

• Commercials, Email, Social Media

• Coffee Breaks and VIP Lounges

• “Sponsored by” Member Communications

Branding Opportunities

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Tentative Convention Program

Sunday, August 6

MLD & ELD All day trainingChapter leader workshops late afternoonCharlie meeting with Chapter leaders

Monday, August 7

MLD & ELD All day trainingFull day of Professional WorkshopsStudent Orientation / Deloitte Roadshow / Resume CritiqueVeterans Panel (akin to a workshop in the past, wish to make it bigger for next year)Industry Specific Large Panel sessionProfessional Free for Lunch and potentially Student Lunch and Learn (if sold)Chapter Leaders ReceptionOpening Session / Annual MeetingWelcome Reception *Ends early enough for attendees to to enjoy other activities afterward

Tuesday, August 8

Full day of Professional WorkshopsFull day of Student WorkshopsBusiness to Business Breakfast (replaces Power Breakfast) – Invite OnlyKPMG Case Study CompetitionInnovation/Case Study Challenge for either Professional or Student in non-Finance or Accounting IndustriesScholarship LuncheonCEO closed door sessions for 90 minutes and then CEO large panel session all happening after lunchIndustry Specific Large Panel SessionTalent Show / Evening reception entertainmentCMO panel

Wednesday, August 9

Full day Professional WorkshopsFull day Student WorkshopsWomen of ALPFA BreakfastWomen of ALPFA Workshops / Professional Workshops / Student Workshops in AMWomen of ALPFA LuncheonIndustry Specific Large Panel Session5pm Professional Networking Session7pm Private Receptions

Thursday, August 10

Career Fair all dayNew format interactive luncheon (replacing Leadership Luncheon) – still need to be able to present awardsPre-Gala reception (VIP and Regular Reception)GalaAfter Gala party

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2016 Convention Partners



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Host Platinum Gold Silver NonProfit/Govt/Other Colleges and Univ.

®

Empowering Latino Leaders

Thank you for your interest in partnering with ALPFA. To partner with us, please return this form below with yourfull payment.

Company Name

Contact Name Title

Address

Address 2

City State Zip Code

E-Mail Phone

What is your fiscal year end date?

Partnership Opportunities

My company/organization will participate in ALPFA’s 2016 Annual Convention and Career Expo at the level checked below.

CEO Summit/LuncheonPrimary Sponsor (2 max) $50,000Secondary Sponsor (3 max) $35,000Associate Sponsor (4 max) $25,000

Scholarship LuncheonPrimary Sponsor (2 max) $65,000Secondary Sponsor (3 max) $35,000Associate Sponsor (4 max) $25,000

Leadership LuncheonPrimary Sponsor (2 max) $65,000Secondary Sponsor (3 max) $35,000Associate Sponsor (4 max) $25,000

Women of ALPFA LuncheonPrimary Sponsor (2 max) $65,000Secondary Sponsor (3 max) $35,000Associate Sponsor (4 max) $25,000

Gala VIP ReceptionPrimary Sponsor (2 max) $35,000Secondary Sponsor (3 max) $25,000Associate Sponsor (4 max) $15,000

Gala Reception and DinnerPrimary Sponsor (1 max) $100,000Secondary Sponsor (2 max) $75,000Associate Sponsor (3 max) $35,000

Women of ALPFA BreakfastPrimary Sponsor (2 max) $36,000Associate Sponsor (3 max) $18,000

Power BreakfastPrimary Sponsor (2 max) $36,000Associate Sponsor (3 max) $18,000

Welcome ReceptionPrimary Sponsor (2 max) $45,000Secondary Sponsor (3 max) $35,000Associate Sponsor (4 max) $25,000

ALPFA reserves the right to select and/or assign multiple Corporate Partners to any of the Convention Branding Opportunities.

Payment Options

Expiration Date

Check – MakeCheck

3-Digit CodeCredit Card Number Charge Amount Signature

Send Invoice

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Corporate Participation Form

Partnership Opportunities Cont. Branding Opportunities

Once your partnership has been confirmed and full payment has beensubmitted, you will received a Corporate Partnership representation form toidentify the roles of each individual attending/participating in the Conventionand using the benefits provided at your respective partnership level.

Total $

(Please add total to bottom of first page under payment options)

Chapter Leadership ReceptionPrimary Partner (2 max) $25,000

Havana NightPrimary Sponsor (2 max) $50,000Secondary Sponsor (2 max) $35,000Associate Sponsor (3 max) $25,000

Student OrientationPrimary Sponsor (2 max) $50,000Secondary Sponsor (2 max) $35,000Associate Sponsor (3 max) $25,000

Student Resume CritiquePrimary Sponsor (2 max) $15,000Associate Sponsor (3 max) $5,000

Collegiate – Focused Student Lunch & Learn 2 partners per workshop –Total of 4 wkshps available (2 Hours each) $18,000

Workshop Breaks Branding and NetworkingAssociate Sponsor (2 max) $7,500

Developmental Workshops – Executive LeadershipDevelopment (ELD)Primary Sponsor (2 max) $43,500Associate Sponsor (3 max) $28,250

Developmental Workshops – ManagementLeadership Development Training (MLD)Primary Sponsor (2 max) $35,000Associate Sponsor (3 max) $25,000

Generals WorkshopsProfessional 2.0 hours $3,750Student 1.5 hours $2,500

PanelsVeterans (each panelist - total 4) $10,000Women of ALPFA (each panelist - total 4) $10,000Industry Panels (Total 4 Panelists per panel) $10,000

Technology – Digital & Social Media MarketingDigital Signage/AV (Per Room) $35,000USB Flash Drive Partner $25,000Charging Station with WiFi $15,000Hotel In-Room TV Channel $15,000Cyber Café with WiFi $25,000Virtual Career Fair $50,000Mobile App Partner (Exclusive) $50,000 (Up to 3 Partners) $15,000 ea.

Social Media Live Feed Onsite $25,000Press Room & Social Media Hub $15,000

(Following is available year-round per 90 days):Facebook Header Partner $10,000LinkedIn Company Page Banner $4,000LinkedIn Group Hero Image $10,000Twitter Header Partner $10,000YouTube Channel Partner $10,000Website Banner (90 days) $2,500Website Button (90 days) $2,000

Social Media Post:(One post on 3 platforms) $500eNewsletter Banner (monthly) $2,500eNewsletter Button (monthly) $2,000

Additional Branding OpportunitiesHotel Key Cards $12,000Networking & Recruiting $Exclusive Workshops $Infrastructure Support $VIP Tables and Exclusive Gifts $Consumer Product Samples $Badge Holders, Lanyard, Door Hangers $Commercials, Email, Social Media $Coffee Breaks and VIP Lounges $

Cancelation Policy:Submission of Corporate Participation Form constitutes a formal commitment byyour organization to support ALPFA's Annual Convention. To cover the cost ofadministration and planning of the event, all sponsorship fees are non-refundable.

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®

Empowering Latino Leaders

We can create solutions for you!For more information, please contact:

Association of Latino Professionals For America

Join us on

joinalpfa.org

Frank Lopez

SVP, Strategic Partnerships

Tel (646) 695-4200 / Cell (202) [email protected]

Verna Greer



Radhames Nova



2017 ALPFA Convention Partner Opportunities Brochure

Leadership & Management

Transcript of 2017 ALPFA Convention Partner Opportunities Brochure