EXPERIENCE KISSIMMEE PAID PARTNER OPPORTUNITIES

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EXPERIENCE KISSIMMEE PAID PARTNER OPPORTUNITIES FISCAL YEAR 2019-2020

Transcript of EXPERIENCE KISSIMMEE PAID PARTNER OPPORTUNITIES

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EXPERIENCE KISSIMMEEPAID PARTNER OPPORTUNITIES

FISCAL YEAR 2019-2020

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TABLE OF CONTENTS

Overview 3

Unique Promotional Opportunities 4

Website Advertising Opportunities 6

Sponsorship Opportunities 10

Co-Op Event Opportunities 11

Contact Information 13

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TAKE ADVANTAGE OF

More than 200K monthly website sessions and over 200K yearly clicks to partner websites and growing. Realize the power of social by being part of our online community that includes nearly 105K followers on Pinterest, 54.5K on Instagram, and more than 1.3M on Facebook.

BE PART OFCampaigns that earn global recognition for exploring creativity and driving results.

BENEFIT FROMA suite of results-focused opportunities along with proprietary data, sponsorships, innovative strategies, and ongoing learning opportunities customized for your specific budgets and objectives.

WE MAKE POWERFUL PARTNERSHIP PROGRAMSBuilding on our award-winning marketing campaigns, we’re expanding our partnership program. From new digital and social media opportunities, to exciting direct-to-consumer collateral, we can customize a plan that meets the needs of your business.

PAID PARTNER OPPORTUNITIES

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Reshoot of 360° Photography for Business Listing

WHATIf your business has 360° photography on your E X P E R I E N C E K I S S I M M E E . C O M listing, you have the opportunity to enhance your image tour. Plus, your image will also automatically upload to your Google My Business listing for both package options.

WHOInterested partners with 360° photography on E X P E R I E N C E K I S S I M M E E . C O M looking to get an enhanced tour on your Experience Kissimmee website listing.

PURCHASE OPTIONS

- Package A (ALL PARTNERS): $99 for a scheduled recapture of a standard property experience, featuring the Grandview of the property entrance (plus a further-out shot walking up to the front door, providing additional context) that takes the user into the main entrance.

- Package B (EXCLUSIVE TO HOTEL PARTNERS): Based on the number of rooms at your hotel property, this enhanced option includes a capture of all amenities, restaurants, bars, pools, and one of each room type + a 30-day free trial to the Threshold platform with the option to buy into the program at a later date.

UNIQUE PROMOTIONAL OPPORTUNITIESExperience Kissimmee provides a variety of unique promotional opportunities to our industry partners every year. From event sponsorships to social media advertisements, we offer paid programs to fit every business and budget.

Property Size Standard Price Partner Price

0-99 Rooms $1,195 $195

100-199 Rooms $2,195 $295

200-299 Rooms $3,195 $395

300-499 Rooms $4,195 $495

500-999 Rooms $5,195 $595

1000+ Rooms $6,195 $695

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Facebook Carousel Ad

$4,000 monthly minimumMonthly | 4-6 Opportunities/mo.$1,000 per panel

WHATOpportunity for prominent advertising placement on Experience Kissimmee’s Facebook page for one month.

WHOAttractions, lodging, restaurants, entertainment, and festivals and events partners.

InstaMeet

$1,500/QuarterlyQuarterly | 1 Opportunity

WHATAn influencer meet-up on location at your business.

WHOAttractions, lodging, restaurants, entertainment, and festivals and events partners.

ADDITIONAL PAID OPPORTUNITIESThe Experience Kissimmee team will keep partners informed as more opportunities become available. If you’re interested in creating customizable opportunities, please reach out to the Experience Kissimmee Industry Partner Relations team.

Social Stories

$750 - 1 Instagram Story postOR $1,000 - 1 combined Instagram and Facebook story served to Experience Kissimmee’s Instagram and Facebook audiences. Each story is served for 24 hours.Weekly | 1 Opportunity

WHATOpportunity to showcase your business as a featured story on Experience Kissimmee’s social media channels.

WHOAttractions, lodging, restaurants, entertainment, festivals, and events partners. Retargeting Co-op

$5,000 - Search/Display (EK to match $3,200 per $5,000)OR$2,000 - Social (EK to match $1,600 per $2,000)

WHATServe display advertising across the web to previous E X P E R I E N C E K I S S I M M E E . C O M visitors. Lodging and attraction niche targeting available for precision strategies. Drives traffic straight to a dedicated page on your own company’s website for quicker conversion.

WHOPartners interested in maximized brand exposure to qualified consumers who have visited E X P E R I E N C E K I S S I M M E E . C O M .

UNIQUE PROMOTIONAL OPPORTUNITIES (CONT.)

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HOMEPAGE PANEL ADS$1,050/mo.*

With premium placement and more page real estate, a HOMEPAGE PANEL AD gives your business the opportunity to get noticed by visitors upon first arrival to the website.

Terms & Conditions

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*Minimum flight is six months. Ads appear in rotation with other advertisers.

WEBSITE ADVERTISING OPPORTUNITIESReach highly-qualified target audiences and see increased levels of web interaction by purchasing digital advertisements on EXPERIENCEKISSIMMEE.COM. With over two million website views annually and over 30,000 click-outs to partner websites every month, get your business in front of vacation-ready visitors and maximize your Experience Kissimmee partnership. Choose which opportunities best fit your business goals.

Homepage Panel Ad

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TRIP PLANNER ADS

DEFAULT AD $1,200/mo.*Your ad appears within the “masonry grid” before the user self-selects an interest, which means your ad is seen first and doesn’t require a click to be visible to the user.

TRIGGERED AD**After the user self-selects an interest, your ad displays when the interest selected matches your target buy:

Want your business to be featured on the EXPERIENCEKISSIMMEE.COM homepage? Choose a Trip Planner ad to ensure prominent placement.

Terms & Conditions

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*Minimum flight is six months. Ads appear in rotation with other advertisers.

** Choice of one category per buy.

Theme Parks $480/mo.*Festivals & Events $300/mo.*Shopping $300/mo.*Things to Do(Additional targeting: Art, History & Museums, Local Area Attractions, Outdoor Adventures & Activities, Entertainment Districts)

$300/mo.*

Accommodations(Additional targeting: Couples Getaway, Friends Getaway, Family Fun, Hotels & Resorts, Vacation Home Rentals)

$240/mo.*

Food & Drink(Additional targeting: Golf, Spas, Entertainment & Shows)

$160/mo.*

Other $150/mo.*

Default Ad

Triggered Ad

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FEATURED PLACEMENT

FEATURED DEAL** $240/mo.*A limited quantity of featured deal ads are sold and displayed, so you’ll receive better placement and engagement.

FEATURED LISTING**Want your listing to appear front and center? Select a featured listing to boost your business profile for enhanced visibility.

Terms & Conditions

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*Minimum flight is six months. Ads appear in rotation with other advertisers.

** Choice of one category per buy.

Hotels & Resorts, Theme Parks, or Vacation Home Rentals $250/mo.*

Entertainment Districts, Attractions, Spas, or Campgrounds & RV Parks

$175/mo.*

Restaurants, Shopping, Outdoors, Arts & Culture, Entertainment & Shows, Golf, or Sports

$120/mo.*

FEATURED EVENT $180/mo.*Make your event stand out from all the exciting Kissimmee happenings by promoting it as a featured event.

Featured Offer

Featured Listing

Featured Event

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SITE MENU PLACEMENTS

SITE SEARCH MENU $500/mo.Ensure your brand is seen by anyone who engages with the site search from any touchpoint of our website. Take advantage of this extremely limited branding opportunity to reach EXPERIENCEKISSIMMEE.COM site visitors.

PLAN MENU $1,100/mo.When travelers access the Plan site menu option from anywhere on our website, they’ll see your brand along with your special deal or additional information. Make your business stand out as site users look for deals and put the finishing touches on their Kissimmee bucket list.

DISCOVER MENU $1,200/mo.When travelers access the Discover site menu option from anywhere on EXPERIENCEKISSIMMEE.COM, they’ll see your brand paired with your special offer or additional information. Keep your business top of mind as site users seek travel inspiration and browse through all the incredible things to do and places to stay in Kissimmee.

Site Search Menu

Plan Menu

Discover Menu

YOURAD

HERE

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SPONSORSHIP OPPORTUNITIES Be a stand-out partner with these exciting sponsorship opportunities. Showcase your business at your Experience Kissimmee events and on our website and social channels.

Annual Partner Events

$3,5002020 Dates TBD

WHATAnnual events hosted by Experience Kissimmee that feature educational and networking opportunities for industry partners.

WHOPartners interested in brand visibility in front of hundreds of industry leaders.

Experience Kissimmee Cares Golf Classic Sponsorship

$375 - $6,000May 6, 2020 | 27 Opportunities

WHATAnnual partner golf classic that attracts more than 125 players. Proceeds benefit a local charitable organization.

WHOPartners interested in brand visibility in front of hundreds of industry leaders.

$1,000/mo.Monthly | 1 Opportunity

WHATInterested in landing your company in more than 34,000 qualified inboxes each month? Consider sponsoring Experience Kissimmee’s monthly consumer newsletter.

WHOPartners seeking impactful consumer visibility through qualified digital exposure.

$2,000/quarterlyWHATMake your business the inspiration for an Experience Kissimmee Pinterest infographic. In addition to a business mention, your business logo will also be featured on this engaging image.

WHOAttractions, lodging, restaurants, entertainment, festivals, and events partners.

Consumer Newsletter Sponsor

Pinterest Infographic Sponsor

Campaign Landing Page Sponsor

$5,000/mo. Boost conversions to your company’s website by taking advantage of our Experience Kissimmee campaign landing page. The landing page serves as the call-to-action for all Experience Kissimmee digital marketing buys.

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CO-OP EVENT OPPORTUNITIESWe provide unique international, domestic, and meetings co-op opportunities to our industry partners every year for enhanced networking, lead generation, and brand visibility. Join us as we share the Kissimmee story around the globe by promoting the destination at these prominent industry events.

PROGRAM LOCATION DATES MARKET MAX OPS VALUE TO PARTNER COST CONTACT

RCMA EMERGE Irving, TX Feb. 4-6 2020 Faith-Based 3

Booth share and appointments - opportunity to reach faith-based market meeting planners

$500 Sara [email protected]

MEETING SALES MISSION: HELMSBRISCOE, HPN, GLOBAL CYNERGIES

Scottsdale, AZ Feb. 19-202020 Third Party 4

Office lunch presentation to HelmsBriscoe, networking event with HPN, meeting with Global Cynergies, and possible visit to one additional Sales Office

$1,500 Cassandra [email protected]

GLOBAL CYNERGIES BAM (BUSINESS ADVANCEMENT MEETINGS)

Kissimmee, FL Feb. 27-292020 Third Party TBD

Partner with Experience Kissimmee to host 15-25 Global Cynergies planners in Kissimmee

In-Kind Cassandra [email protected]

MPI REGIONAL NEW JERSEY CHAPTER EVENT

NJ Mar. 262020 All Markets 2 Network with meeting planners

based in the New Jersey area $500 Sara [email protected]

PCMA CAPITAL CHAPTER GMID SPONSORSHIP AND CLIENT DINNER

Washington, DC Apr. 13-142020 All Markets 4

Registration to Global Meetings Industry Day event on 4/14 & dinner with meeting planner clients

$1,500 Cassandra [email protected]

EXPERIENT OHIO OFFICE PRESENTATION

Twinsburg, OH May 62020

Association/Third Party 5

Destination presentation for Experient office & meeting planner office visit

$1,000 Cassandra [email protected]

MPI NJ CHAPTER EVENT (CO-SPONSOR HOLE AT GOLF TOURNAMENT)

NJ June2020 All Markets 2 Network with meeting planners

based in the New Jersey area $750 Sara [email protected]

FSAE EXECUTIVE SERIES LUNCHEON SPONSORSHIP

Tallahassee, FL Sept.2020 Association 4

Presentation to FSAE executives at luncheon, networking, and brand recognition throughout the event

Fee + In-Kind

Jadeine [email protected]

TOM JOYNER FAMILY REUNION/EXPO Kissimmee, FL Sept. 3-6

2020

Family Reunion, Multi-Cultural, Faith-Based

15Booth share and network with family reunion, multi-cultural, faith-based prospects

$250 + In-Kind

Sara [email protected]

MEETING SALES

Additional sales missions and partner participation opportunities will be added as they become available.

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PROGRAM LOCATION DATES MARKET MAX OPS VALUE TO PARTNER COST CONTACT

HOLIDAY NETWORKING EVENT Kissimmee, FL Dec. 6

2019Intl., Domestic Tour Operators 20 Networking Opportunity $300 Esther Colon

[email protected]

AER LINGUS ROADSHOW

Belfast, Dublin & Cork

Feb. 10-142020 International 1 Presentations & Show Participation $1,200 René Kuziv

[email protected]

CONNECT TRAVEL SHOW Kissimmee, FL Feb. 20-22

2020 International 15 Show Registration Subsidy $1,500 René [email protected]

COLOMBIA SALES MISSION

Medellín & Bogota

Mar. 9-132020 LATAM 4 Sales Mission Participation $1,500 Melissa Basilio

[email protected]

TRAVELBRANDS AGENTS APPRECIATION EVENTS 2020

Canada Mar. 23-262020 Canada 5 Table Share $1,775 Edith Ferguson

[email protected]

WORLD TRAVEL MARKET LATAM Brazil Apr. 2-4

2020 LATAM 4 Booth Participation/Signature Event $2,000 Melissa [email protected]

ARABIA TRAVEL MARKET Dubai, UAE Apr. 19-22

2020Middle East & India 3 Booth Participation $3,000 Yinglu Tian

[email protected]

MEXICO SALES MISSION Mexico Apr. 27-May 1

2020 LATAM 4 Sales Mission Participation/Trainings $1,500 Melissa Basilio

[email protected]

NORDIC SALES MISSION

Norway, Sweden & Denmark

May 4-82020 International 1 Sales Mission Participation $1,500 René Kuziv

[email protected]

DESTINATION BOOT CAMP Kissimmee, FL May

2020U.S. Domestic/ Military 40 FAM Participation N/A Edith Ferguson

[email protected]

IPW Las Vegas, NV June 1-52020

International & Domestic Unlimited Section Participation $800 René Kuziv

[email protected]

ORLANDO SALES LATAM EVENT Kissimmee, FL Aug. 20

2020 LATAM 4 Networking Opportunity $200 Melissa [email protected]

DELTA VACATIONS UNIVERSITY Atlanta, GA Sept. 19-20

2020 U.S. Domestic 3 Booth Share $500 Edith [email protected]

FIT TRADE SHOW Argentina Oct. 3-62020 LATAM 4 Booth Participation $1,500 Melissa Basilio

[email protected]

CHINA SALES MISSION China Oct.

2020 China 6 Sales Mission Participation/Trainings $3,000 Yinglu Tian

[email protected]

INTERNATIONAL & DOMESTIC SALES

Additional sales missions and partner participation opportunities will be added as they become available.

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ADVERTISE WITH US!To learn how to maximize your Experience Kissimmee partnership with paid advertising opportunities, please contact our designated representatives.

For Website Advertising, Sponsorship & Unique Promotional Opportunities

JAX ALBERTOIndustry Partner Relations Representative

0. 407-569-4884 | c. 407-624-0149

[email protected]

215 Celebration Place, Ste 200, Kissimmee, FL 34747

For Co-Op Event Opportunities:Please reach out to the contact listed with each corresponding event.

Thank you for your interest. We look forward to working with you!