Approaching the elections – Mark Frankel, BBC
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Transcript of Approaching the elections – Mark Frankel, BBC
#GE2015
• Moments of disruption
• A crowded field
• Different channels
• Visual engagement
• An indecisive result
@markfrankel29
#Gillian#GillianDuffy#Duffygate
MemesVinesSub-redditsMetrics on trends
Crowded Election
• How best to filter / make sense of social media noise?
• Live tweeting every press conference…for each party??
• Finding “right balance” between parties on social media? (posts with and without media clips)
• Reporting the campaign on social media vs producing shareable content. Conflict?
• Analysing how candidates are using social media vs reporting what they
actually say? (followers, key words, retweets)
• Measuring response of electorate to candidates on social media?
• Staffing…what will you stop doing?
@markfrankel29
The right social media network?
• 100s of politicians on Twitter and FB; first-time voters on Snapchat, WhatsApp and Instagram
• Q&As: which platform – to what end? > Dealing with comments. > Answering a good range of Qs? > By-passing organised campaigns
• Short-form video vs text and pics: equal value? Does it matter?
• Time & resources
#BBCGoFigure
..So, what should you do with these?..
May 8th
No party with a majorityNo incoming prime ministerNo new government
An Indecisive Result
• Official party statements vs social media chatter from victorious and defeated candidates
• Photos, video and audio of secret meetings, new alliances?
• Political journalists and commentators testing theories, sharing half-truths or just speculating wildly on social media
• Responsible journalism – judging fact from fiction; making sense of the noise
• New opportunity for social media news: unpicking the result
@markfrankel29
Solution?….
...follow us…
@markfrankel29