SEO Strategies

Mastering The App Store

The Discovery Game

• App Store growth has exploded over the past 3 years.

Source: asymco.com

Plenty of SEO opportunities

• There are a tremendous amount of opportunities to utilize SEO thinking in promoting your app in the app store including:– Icon– Title– Description– Keywords– Category

Icon and Title

• Icon: Compare it to the Favicon for the web.– What makes one different from another?– Provides instant recognition

• Title: Easy to remember, instant brand recognition.– If possible, incorporate a keyword into your app title.

Description and Keywords

• Description: The App Store does not use description when matching users search queries to results.– Still consider keywords however as the description pages

are indexed by the major Search Engines.

• Keywords: Most important tag when submitting to Apple.– Apple began using descriptions to match queries with

results but has now turned to keyword matching

Keywords

• Unlike traditional SEO, the keyword tag holds swignificant power in the App Store. Keep these things in mind:

– Do not use the app’s name or your company in the keyword. By default queries including the name are linked to your app.

– Use the auto suggest feature to discover what users are searching frequently.

– Make sure the category you choose fits.

Don’t Rest On Your Laurels

• Like any SEO efforts, the SEO game is always changing and adapting.

@w3i hashtag #appschat

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