ASO: la SEO per gli App Store. Fare App Marketing su iTunes Store (iOS) e Google Play (Android)
App Store Seo
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11-Sep-2014 -
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Transcript of App Store Seo
App Store Optimization
Bryson MeunierAssociate Director, Content Solutions
Resolution MediaDecember 8, 2009
Agenda
• Indexing: Getting apps Catalogued
• Content: Making apps relevant for user searches
• Marketing: Making relevant users aware of app
Who is Resolution Media?• Founded in 2003
– 4 Employees
• Joined the Omnicom Media Group in 2005– 20 Employees
• Ranked Top 20 Search Firm by AdAge in 2006, 2007, 2008– 90 Employees
– $150MM in annual search billings
• Headquartered in Chicago with additional offices in:– New York
– San Francisco
– Los Angeles
Successful collaboration with partner agencies and clients• Agencies • Clients
Crowded App Marketplace
• Apple’s App Store has over 100,000 apps
• 2 billion apps have been downloaded in App Store alone
• What can marketers do to increase the visibility of their apps organically?
INDEXINGApp Store Optimization
Get App Approved
• Visit AppRejections.com for examples of what not to do.
• Read app store guidelines and tips and follow to the tee: http://developer.apple.com/iphone/news/appstoretips/
• Apple recently removed 1000 + Apps (More than 1%) for scamming ratings system
Don’t Keyword Stuff Description
• Apple: “Improper use of keywords is the fourth most common reason for App Store rejections. ”
• Focus on relevance and provide real value
CONTENTApp Store Optimization
Use Keywords in App Name and Developer Name
Use App Store Suggest to find app search keywords:
• Popular apps of the moment e.g. the top 100 charts
• All time popular apps - the all time most popular and big iphone app brands
• Major PC-based online brands such as myspace, facebook, youtube and so on
• Generic keywords like "fun" or "sex“
• iPhone specific keywords such as "lite"
Use Keyword Field and Increase Keyword Density
• App search engines have primitive ranking algorithms
• Irrelevant in web search, not in App Search
• Keywords imited to 255 characters in Apple’s App Store
• More than 20% density likely not human-readable
Follow the Leader
• Top Grossing Apps in App Store and Top 50 paid and free apps provide models for your future success
Integrate Facebook or Twitter Connect
• Facebook and Twitter are two of the most popular keywords in the app store
• Facebook’s mobile site had 2.3 M unique visitors in Oct 2009 (Ad Planner)
• Integrating connect makes app interactive while giving app developers legitimate claim to popular keyword
Offer a Lite or Free Version
• Free is the most frequently used keyword in app store suggest, followed by lite
MARKETINGApp Store Optimization
Encourage Users to Write Reviews
• Use Appirater App script to encourage loyal users to review app
• Trade apps for reviews at sites like Fuel My App
Promote the App on Mobile/Desktop Site
• Promote your brand where your users are
• Use text to be found in desktop and mobile engines
Increase Downloads with AdMob App Exchange
• Free way to enable app discovery and downloads:
http://www.admob.com/exchange/
Alert Relevant Communities
Community Type URL
Directories http://mjelly.com/apps, http://www.apple.com/webapps/
Blogs http://www.appleiphoneschool.com/
Review sites http://iphoneapplicationlist.com/
Tech Blogs http://www.computerworld.com/s/article/9134636/Review_5_free_apps_that_make_project_management_easier_
Twitter http://twitter.com/search/users?q=mobile+app&category=people&source=find_on_twitter
Optimize with Mobile App Analytics
Further Reading
How to SEO for Apple’s App Store
http://searchengineland.com/how-to-seo-for-apples-app-store-18063
12 Ways to Improve Your iPhone App Ranking
http://blog.mjelly.com/2009/10/iphone-appstore-seo.html
Apple: Designing Content
http://developer.apple.com/webapps/designingcontent.php
THANK YOU!BrysonMeunier.com/SES