app store analytics -...

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app store analytics Monitoring Application Stores Remco van den Elzen Co-founder and Head of Business Development

Transcript of app store analytics -...

app store analytics

Monitoring Application Stores

Remco van den ElzenCo-founder and Head of Business Development

Mobile app store overviewLast updated: September 23, 2009

For more information, check

Mobile app store overviewLast updated: September 23, 2009

For more information, check www.distimo.com

Apple App Store Android Market Blackberry App World Nokia Ovi Store GetJar Palm App Catalog Samsung App Store Sony Ericsson PlayNow LG Application Store Windows Marketplace Handmark Intel Atom

Jul 11, 2008 Oct 22, 2008 Apr 1, 2009 May 26, 2009 Dec 1, 2004 Jun 6, 2009 Feb 3, 2009 Aug 10, 2009 Jul 13, 2009 Expected Q3 2009 Dec 1, 2000 -

iPhone OS Android OS Blackberry OS 4.2 and higher

Java, Symbian,Flash Lite,

WRT Widgets

Java, Symbian, Windows Mobile, Palm, Blackberry,

Flash Lite, Android

Palm webOS Symbian, Windows Mobiile

Java, Symbian Windows Mobile Windows Mobile,Widgets

Android, BlackBerry, Java, Palm, Palm Web OS,

Windows Mobile, Symbian

Java, Debian Moblin Native, Windows Native,

Adobe AIR, RedHat Linux

75,000 8,500 2,400 3,200 50,000 60 1,000 85 1,400 - - -

1,500,000,000 40,000,000 Undisclosed - 500,000,000 1,000,000 Undisclosed - - - - -

iTunes Google checkout, opr. bill Paypal Credit card,operator billing Credit card Credit card Credit card, Paypal Credit card, premium SMS Credit card Credit card, operator billing -

70% 70% 80% 70% Undisclosed, in beta 70% 70% - 80% 70% - 70%

Yes Yes Yes Yes Yes Yes Yes - Yes Yes Yes

Yes No No No No No No - No No No

Yes No No No No No No - No No No

77 26 3 - - 2 1 13 2 - -

77 8 3 - - 0 1 13 2 - -

http://tinyurl.com/6r45es http://tinyurl.com/pbrpz6 http://tinyurl.com/b8tz88 - Open worldwide US, Canada UK, France, Italy - Australia, Canada - Open worldwide

US$99 US$25 US$200 US$0 US$0 US$99 US$0 US$0 Undisclosed US$99 - US$99

Charges for operator billing to be paid from

70% developer rev share

Mobango Vodafone App Store Java App Store Verizon VCast China Mobile Market T-Mobile web2go Software Store PocketGear Handango Archos AppsLib SlideME

Dec 1, 2004 Expected end 2009 Undisclosed Expected Q4 2009 Aug 17, 2009 Nov 20, 2008 Sep 18, 2002 Jun 1, 2008 Jun 1, 2008 Sep 15, 2009 April, 2008

Java, Symbian, Windows Mobile, Palm, Blackberry,

Flash Lite, Android

Undisclosed Java Windows Mobile, Palm, Blackberry, Android,

Symbian

Windows Mobile, Android, Symbian

Android, BlackBerry, Java, Mobile Web, Sidekick, Windows

Mobile

Android, BlackBerry, Windows Mobile,

Blackberry, Palm Web OS, Windows Mobile, Symbian

Android, Blackberry, Palm, Windows Mobile, Symbian

Android Android

24,000 - - - - - 70,000 - 66 292

- - - - - - 100,000,000 100,000,000 - -

- Operator billing - Operator billing - Credit card Credit card, Paypal - Credit card, Amazon

- 70% - 70% 70% 70% 60% 60% - -

No Yes - Yes - Yes Yes Yes No Yes

No Yes - Yes - Yes No No No No

No Yes - Yes - No No No No No

- - - - - 1 - - - -

- - - - - 1 - - - -

Open worldwide - - - China United States Open worldwide Open worldwide Open worldwide Open worldwide

US$0 - - - - - - - - -

Provided by Handmark

• 20+ mobile app stores

• Device, operator and independent stores

• 14 platforms

• Different content

CHALLENGES

ABOUT DISTIMO

1. Distimo collects all public application data from app stores2. Developers use our analytics tool to monitor own and competing apps3. Based on analyses of data, we deliver detailed market reports

Our findings on:

DEVELOPERS

APPS AVAILABLE

88,000

12,0002,900

Apple Android BlackBerry

FREE AND PAID

Apple App Store

Google Android Market

BlackBerry App World 76%

36%

77%

24%

64%

23%

Free Paid

PRICE PER CATEGORYEntertainment

Finance

Games

Navigation & Travel

News & Weather

Productivity

Reference

Social Networking

Utilities / Tools

0 5 10 15 20

Apple App Store ($) Google Android Market ($)BlackBerry App World ($)

BlackBerry 3 times as expensive

Adjust pricing to store?

PRICE SENSITIVITY

Jun 24 Jul 5

MobileNavigator Europe

Popularity Rank

0

25

50

75

100

Consumers are price sensitive

Price increase$94.99 - 139.99

PRICE PER RANK (MOST POPULAR)

0

1

2

3

4

1 30

Ave

rage

Pric

e ($

)

Most Popular Rank

Average price#1 most popular

app: $1.20

PRICE PER RANK (MOST GROSSING)

0

15

30

45

60

1 30

Ave

rage

Pric

e ($

)

Most Grossing Rank

Average price#1 most grossing

app: $51

MOST GROSSING

Games

Navigation

Other

0% 13% 25% 38% 50%

30%

20%

50%

Top 20

Games & Navigation grossing most

PROMOTION

PROMOTION

Jul 1 Jul 10

Rankings App Store Picks

Promote your app

AP Mobile BeejiveIM 3.0 with Push Brushes DailyFinance E*TRADE Mobile ProInstapaper Pro Midomi Music Identifier and Search (Ultra) MLB.com At Bat 2009 Pandora Radio RjDj albumStanza Wunder Radio

0

20

40

60

80

Promotion online

APPLICATION STORES

APP DISCOVERY

APP DISCOVERY

Localize ranking lists

Unique to UK

APP DISCOVERYOct 2 - Oct 5 Oct 2 - Oct 5

New

Different

Change rankings overtime

APP DISCOVERY

# of apps in the Top 100 (one month)

# of apps in the Top 100 (one month)

200

107

120

Expose users to more apps

THANK YOU

New Monthly Report:www.distimo.com

Monitor Launch: November

Remco van den [email protected]+31(0)6 449 787 73