Digital Enterprise APMG 8119ASSOCIATE PROFESSOR DR. ROBERT DAVIS

Sindhu Punnoose

01/11/2013

Content

• Course objective

• Accomplishment

• Implication for customers and consumers

• Implication for business and strategy

• Implication for stakeholders and society

Course objective

• To learn how organisations create value to customers and revenue to enterprises by being innovative and interactive ,digitally

• Be a digital marketing professional with expertise in human interface.

Accomplishment

Key learning• Customer experience in an interactive

space

• Digital Ideation

• Business models creating values

Accomplishments cont’d

• Team Analysis-Current business issues

• Social media effective usage

• Hedonic experiences in digital business.

Implication for customers and consumers

• Digital implication

Few Eg: From assignments (1) & (2)

Z energy & Warehouse

Z coffee brand with new coffee app

Web based fleet management services

W/H –interactive-Play to win, click & collect.

Z energy & Warehouse

Implication for business and strategy

Digital space

• Helps to devise business strategy

by understanding customer journey .

by engaging customers with customer driven content.

Implication for stakeholder and society

• Digital annual report , Live telecast-Annual meeting

• Social media – Rich with customer experience and sharing , influencers

• CSR Activities-Digital involvement.

Professional conduct

• Strategic thinking-business model analysis

• Innovation-xerolive analysis - be innovative

• Commercial astute-NZ listed companies analysis

• Decisive act-study customer journey to create real value for them.

Cont’d

• Embraced technology-Big data interpretation and competitive use.

• Inspire with vision-digital competency

• Drive for performance- successful firms with customer engagement

• Passionate for success-xerolive, trade me analysis.

Cont’d

• Influence Others- case analysis itunes, small world

• Customer focused- Engagement thru blog, social media

• Analytic Thinking-value creation analysis

• Personal development-GCSB Debate

Digital- Professional-Makeover

Thank you