Anatomy of a Tweet + Instagram, too

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  • Anatomy of a Tweet + Instagram, too

    Joyce Sullivan Founder / CEO SocMediaFin.com Social Media Strategy April 21, 2015

    @JoyceMSullivan #YoFiFest

  • The Five Questions ~ Brand

    Message

    Audience

    Tool

    Journey

    Who are you?

    What do you have to say?

    Who are you trying to reach

    How do they want to be reached?

    Once you connect, whats your plan?

    @JoyceMSullivan #YoFiFest

  • Before asking Which social media tools should I use? answer these 5 ques'ons

    1. Who are you?

    2. What do you have to say?

    3. Who are you trying to reach?

    5. Once you connect, then what?

    4. How do they WANT to be reached?... or not

    @JoyceMSullivan #YoFiFest

  • The 5 ques'ons- with your answers

    1. Who are you?

    2. What do you have to say?

    3. Who are you trying to reach?

    4. How do they WANT to be reached?

    5. Once you are ready to connect, then what?

    @JoyceMSullivan #YoFiFest

  • What is Twitter? ! Online social networking service one person

    to talk to one or many

    ! Users can send and read short 140 character messages

    ! Registered users can read and post tweets ! Unregistered users can only read them

    (Listening)

    ! QUESTION: Do you want to tweet or listen or both

    @JoyceMSullivan #YoFiFest

  • The story of a tweet

    @JoyceMSullivan #YoFiFest

  • Twitter terms ! @ NAME = You! Me > @JoyceMSullivan ! TWEET = a short text message you send to others ! REPLY = comment on a tweet and join a

    conversation

    ! RETWEET = share a tweet you like with your followers. You can add your own thoughts too

    ! FAVORITE = to let the author know you like it. Digital thank you / shoulder tap

    ! HASHTAGS = topics for tweets. You can make these up! Click on a hashtag to see conversations related to a tweet

    @JoyceMSullivan #YoFiFest

  • The story of a tweet

    A Tweet is an expression of a moment or idea.

    It can contain: Text Photos Videos Links to websites

    @JoyceMSullivan #YoFiFest

  • How to get started with Twitter ! Go to Twitter.com and follow step by step

    directions to set up your account

    @JoyceMSullivan #YoFiFest

  • Listen + Set up account on Twitter

    @JoyceMSullivan #YoFiFest

    http://twitter.com

  • Your Twitter bio:

    Photo = Avi

    @ Name =

    = Actual Name

    Describe yourself, your art, your interest in < 140 characters!

    All of this can be changed at any time!

    Include your websites so others can learn more about you. Twitter allows 2 urls

    Your location, can be multiple cities, countries

    Create and add your own #hashtag e.g. #YoFiFest

    @JoyceMSullivan #YoFiFest

  • Sample Twitter Page @JoyceMSullivan

    @JoyceMSullivan #YoFiFest

  • @JoyceMSullivan #YoFiFest

  • Anatomy of a Tweet + Instagram, too

    Joyce Sullivan Founder / CEO SocMediaFin.com Social Media Strategy April 21, 2015

    @JoyceMSullivan #YoFiFest

  • What is Instagram? ! Online mobile social networking service ! Allows users to take pictures and videos ! You can share your Instagram photos/videos on other

    social platforms such as Facebook, Twitter, Tumblr (blog site) Flickr (photo site)

    ! Distinctive feature: Photos are all Square shape ! Digital filters can be added to your image ! Instagram videos are 15 seconds ! No limit for text messages ! #Hashtags are used extensively in messages

    @JoyceMSullivan #YoFiFest

  • @JoyceMSullivan #YoFiFest

    https://instagram.com/joycemsullivan/ MOBILE DEVICE VIEW

  • @JoyceMSullivan #YoFiFest

    https://instagram.com/joycemsullivan/ DESKTOP VIEW

  • @JoyceMSullivan #YoFiFest

  • @JoyceMSullivan #YoFiFest

  • @JoyceMSullivan #YoFiFest

  • @JoyceMSullivan #YoFiFest

  • @JoyceMSullivan #YoFiFest

  • @JoyceMSullivan #YoFiFest

  • @JoyceMSullivan #YoFiFest

  • @JoyceMSullivan #YoFiFest

  • @JoyceMSullivan #YoFiFest

    https://instagram.com/joycemsullivan/

  • Instagram Filters

    @JoyceMSullivan #YoFiFest

    A photo collage of an unprocessed image (top left) modified with the 16 different Instagram filters available in 2011 (source: Wikipedia)

  • Your Instagram bio:

    Photo = Avi

    @ Name =

    Actual Name =

    Describe yourself, your art, your interest in < 140 characters!

    All of this can be changed at any time!

    Include your websites so others can learn more about you. Instagram allows only one (1) link

    Your location, can be multiple cities, countries

    Create and add your own #hashtag e.g. #YoFiFest

    @JoyceMSullivan #YoFiFest

  • @JoyceMSullivan #YoFiFest

    Setting up your Twitter and Instagram

    Practice Session / Workshop

  • The Five Questions ~ Brand

    Message

    Audience

    Tool

    Journey

    Who are you?

    What do you have to say?

    Who are you trying to reach

    How do they want to be reached?

    Once you connect, whats your plan?

    @JoyceMSullivan #YoFiFest

  • Setting up your Twitter and Instagram

    Twitter ! Your @ Name:_______________ keep as short as possible and distinct; can

    be your name or other combo of letters / numbers

    ! Your photo / avatar:__________ Full face photo recommended though you may wish to use your company logo / art image

    ! Instagram Bio: your bio must be 150 characters or fewer ________________________________________________________________________________________________________________________________________________________________

    ! Your #hashtag highly recommended ____________________________________________________________

    Instagram ! Your @ Name:____________ highly

    recommend you have same twitter and Instagram @ names

    ! Your photo / avatar:__________ Full face photo recommended though you may wish to use your company logo / art image

    ! Instagram Bio: your bio must be 150 characters or fewer ________________________________________________________________________________________________________________________________________________________________

    ! Your #hashtags highly recommended ____________________________________________________________

    Name:________________________

    @JoyceMSullivan #YoFiFest SocMediaFin.com Joyce@SocMediaFin.com

  • Creating a tweet and Instagram post

    Twitter ! Your message:

    keep to less than 140 characters so there is room for others to retweet ____________________________________________________________________________________________________________________________________________________________

    ! Image / website link to include: __________________

    ! Include your #hashtag highly recommended so others can find and follow your conversation topic ____________________________________________________________

    Instagram ! Your photo / art you are sharing:

    ! Note: the image you post will be square. You will be able to position it before publishing to Instagram

    ! Your message: can be more than 140 characters including hashtags. Upper limit is ? ________________________________________________________________________________________________________________________________________________________________

    Name:________________________

    @JoyceMSullivan #YoFiFest SocMediaFin.com Joyce@SocMediaFin.com

  • Anatomy of a Tweet + Instagram, too

    Joyce Sullivan Founder / CEO SocMediaFin.com Social Media Strategy April 21, 2015

    @JoyceMSullivan #YoFiFest