Anatomy of a Tweet + Instagram, too

Anatomy of a Tweet + Instagram, too

Joyce Sullivan Founder / CEO SocMediaFin.com Social Media Strategy April 21, 2015

@JoyceMSullivan #YoFiFest

The Five Questions ~ ①  Brand

② Message

③  Audience

④  Tool

⑤  Journey

① Who are you?

② What do you have to say?

③ Who are you trying to reach

④  How do they want to be reached?

⑤  Once you connect, what’s your plan?


Before asking “Which social media tools should I use?” answer these 5 ques'ons℠

1. Who are you?

2. What do you have to say?

3. Who are you trying to reach?

5. Once you connect, then what?

4. How do they WANT to be reached?... or not


The 5 ques'ons℠-‐ with your answers

1. Who are you?

2. What do you have to say?

3. Who are you trying to reach?

4. How do they WANT to be reached?

5. Once you are ready to connect, then what?


What is Twitter? !  Online social networking service – one person

to talk to one or many

!  Users can send and read short 140 character messages

!  Registered users can read and post ‘tweets’

!  Unregistered users can only read them (Listening)

!  QUESTION: Do you want to ‘tweet’ or ‘listen’ or both


The story of a tweet


Twitter terms !  @ NAME = You! Me > @JoyceMSullivan

!  TWEET = a short text message you send to others

!  REPLY = comment on a tweet and join a conversation

!  RETWEET = share a tweet you like with your followers. You can add your own thoughts too

!  FAVORITE = to let the author know you like it. Digital ‘thank you’ / shoulder tap

!  HASHTAGS = topics for tweets. You can make these up! Click on a hashtag to see conversations related to a tweet


The story of a tweet

A Tweet is an expression of a moment or idea.

It can contain: Text Photos Videos Links to websites


How to get started with Twitter !  Go to Twitter.com and follow step by step

directions to set up your account


Listen + Set up account on Twitter


http://twitter.com

Your Twitter bio:

Photo = “Avi”

@ Name =

= Actual Name

Describe yourself, your art, your interest in < 140 characters!

All of this can be changed at any time!

Include your websites so others can learn more about you. Twitter allows 2 urls

Your location, can be multiple cities, countries

Create and add your own #hashtag e.g. #YoFiFest


Sample Twitter Page @JoyceMSullivan


What is Instagram? !  Online mobile social networking service

!  Allows users to take pictures and videos

!  You can share your Instagram photos/videos on other social platforms such as Facebook, Twitter, Tumblr (blog site) Flickr (photo site)

!  Distinctive feature: Photos are all Square shape

!  Digital filters can be added to your image

!  Instagram videos are 15 seconds

!  No limit for text messages

!  #Hashtags are used extensively in messages



https://instagram.com/joycemsullivan/ MOBILE DEVICE VIEW


https://instagram.com/joycemsullivan/ DESKTOP VIEW


https://instagram.com/joycemsullivan/

Instagram Filters


A photo collage of an unprocessed image (top left) modified with the 16 different Instagram filters available in 2011 (source: Wikipedia)

Your Instagram bio:

Photo = “Avi”

@ Name =

Actual Name =

Describe yourself, your art, your interest in < 140 characters!

All of this can be changed at any time!

Include your websites so others can learn more about you. Instagram allows only one (1) link

Your location, can be multiple cities, countries

Create and add your own #hashtag e.g. #YoFiFest



Setting up your Twitter and Instagram

Practice Session / Workshop

The Five Questions ~ ①  Brand

② Message

③  Audience

④  Tool

⑤  Journey

① Who are you?

② What do you have to say?

③ Who are you trying to reach

④  How do they want to be reached?

⑤  Once you connect, what’s your plan?


Setting up your Twitter and Instagram

Twitter !  Your @ Name:_______________

keep as short as possible and distinct; can be your name or other combo of letters / numbers

!  Your photo / avatar:__________ Full face photo recommended though you may wish to use your company logo / art image

!  Instagram Bio: your bio must be 150 characters or fewer ________________________________________________________________________________________________________________________________________________________________

!  Your #hashtag highly recommended ____________________________________________________________

Instagram !  Your @ Name:____________ highly

recommend you have same twitter and Instagram @ names

!  Your photo / avatar:__________ Full face photo recommended though you may wish to use your company logo / art image

!  Instagram Bio: your bio must be 150 characters or fewer ________________________________________________________________________________________________________________________________________________________________

!  Your #hashtags highly recommended ____________________________________________________________

Name:________________________

@JoyceMSullivan #YoFiFest SocMediaFin.com [email protected]

Creating a ‘tweet’ and Instagram post

Twitter !  Your message:

keep to less than 140 characters so there is room for others to ‘retweet’ ____________________________________________________________________________________________________________________________________________________________

!  Image / website link to include: __________________

!  Include your #hashtag highly recommended so others can find and follow your conversation topic ____________________________________________________________

Instagram !  Your photo / art you are sharing:

!  Note: the image you post will be square. You will be able to position it before publishing to Instagram

!  Your message: can be more than 140 characters including hashtags. Upper limit is ? ________________________________________________________________________________________________________________________________________________________________

Name:________________________

@JoyceMSullivan #YoFiFest SocMediaFin.com [email protected]

Anatomy of a Tweet + Instagram, too

Social Media

Transcript of Anatomy of a Tweet + Instagram, too