How We Tweet: Anatomy of an Event Hashtag

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HOW SERVED FRESH TWEETS #smtravel11 Case Study Social Media Strategies for Travel North America March 2, 2011 Anatomy of a Hashtag March 4, 2011 [email protected] 1

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Served Fresh Media provides social media reporting and coverage for large special events (conference, expos, awards shows, concerts, etc.). This is detailed analysis of a client's event hashtag and how we successfully managed it. In essence, this is how we tweet!

Transcript of How We Tweet: Anatomy of an Event Hashtag

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HOW SERVED FRESH TWEETS

#smtravel11 Case StudySocial Media Strategies for Travel North America

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Anatomy of a Hashtag

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WE PROMOTE THE HASHTAG (#)

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ON OUR WEBSITE

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ON TWITTER

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ON FACEBOOK

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AND ON SOCIAL BOOKMARKING SITES

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WE TWEET…

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CHEERS, GREETINGS and ENTHUSIASM

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AGENDA UPDATES

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QUESTIONS AND DISCUSSION POINTS

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UNIQUE, RELEVANT VIDEOS

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PHOTOS

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AUDIO RECAPS BY SFM REPORTERS

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QUESTIONS & REQUESTS FOR PANELISTS

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SELECT RETWEETS

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POST-PANEL VIDEO INTERVIEWS BY SFM

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Served Fresh Social Media Reporter Sarah-Jane George interviews guest speaker.

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HASHTAG DAILY NEWS

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PRESENTATIONS & STATISTICS

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ANSWERS TO ATTENDEE QUESTIONS

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HELPFUL TIPS FOR BLOGGERS & TWEETERS

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RE-TWEETABLE COMMENTARY

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TWEET TRANSCRIPTS

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“BEST OF” TWEETS

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TRIVIA TWEETS

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HOT TRENDS

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CONTENT, CONTENT, CONTENT!

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“WE’RE ONLY HUMAN” TWEETS

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OH… AND WE ALSO…

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POLICE THE TWEETS!

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BYE-BYE SPAMMER!TWITTER SUSPENDS @BIRGITCHILDRYI4

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WHAT THE BACKCHANNEL TWEETED TO US

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DAY-ONE HASHTAG STATS

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SUCCESS!

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GRATITUDE

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AND THANK YOUFOR YOUR

AWESOMENESS!

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