A boutique real estate firm, we partner

with hotel and resort developers to

deliver alternative real estate products.

Hotel Pre-opening Services

Why we are different?

Hotel Pre-opening Services

Whether operating under challenging market conditions

or in a developing economy, the key for a business to

survive is flexibility and the key for the business to

prosper is adaptability.

There are 100’s of brands, consultants and operators that

come with the same “standard” rigid formulas for

management, standardized room design and expensive

but unnecessary organizational structures.

How we are different? At Alternaty, our Hotel Pre-opening and Operational Review services are

specifically tailored to the needs of the Hotel Owner, where our goals are

exactly aligned with the Owner. This means we have a common target in

terms of standards, revenue, and most importantly, in terms of costs.

We do not impose any fixed cage, inflexible brand standards, inappropriate

operation procedures nor costly investment requirements.

We work shoulder to shoulder with the Owner to maximize the value of the

investment or asset by applying, flexible tailored services, flexible

remuneration structures, adaptable working approaches and adaptable

operation standards. 2

We refer to our Hotel Pre-opening and Operations Services as “Owner Representation”, whereby our support is given

at every point of operation or construction both for internal departments (front office, HR, housekeeping etc) and for

external service providers (sale and marketing, branding firms, franchise companies etc).

Owner Representation Service Hotel Pre-opening Services

Don’t buy a foreign GM…

rent one! The Owner Representation service allow

us to offer what we call an “Interim GM”,

where our operations team takes over (or

reviews) the operation of the asset for a

limited time until the operation is

stabilized and is ready to be handed over

to a permanent GM and the Owner.

3

Functionality

and facilities

review

Branding &

service

concept

Hotel

operation

forms &

tailored

amenities list

Organization

chart and

staff

positioning

Tailored

Standard

Operating

Procedures

Pre-opening

Period

Operation

Supervision

The Alternaty 7-step Process for Hotel Pre-opening Services

Hotel Pre-opening Services

Brought to you by Alternaty Management

• A tailored Pre-opening process where Alternaty works closely with “NAME CLIENT” throughout the

property pre-opening stage.

4

Hotel Pre-opening Services

Functionality and Facilities Review The “Health Check” Stage

We will review and comments on the following aspects from the operation stand point related to the

current design and construction:

• Hotel operation functionality

• Room interior functionality

• Front office functionality

• BOH functionality

• Outsourcing services

• F&B functionality

Documents Provided

• Inspection report with full indication of weakness

• Suggestions to remedy detected blind spots

5

Branding and Service Concept

Hotel Pre-opening Services

The Hotel Branding Stage

• Positioning and branding identity (operation stand point)

• Guest service and experience

• Competitor offering analysis

• Pricings

• Room category offering and up sale options

• Extra services (car transportation, butlers etc)

Documents Provided

• Product guidelines

• Brand standards manual

• Proposed extra services list

• Pricing options

6

Hotel Operation Forms & Tailored Amenities List

Hotel Pre-opening Services

Hotel Operations Forms

• Room inventory list

• Room directory

• In room amenities

• General amenities

• Reservation forms

• Guest feedback forms

• Branded forms (eg laundry cards or check out forms)

• Non branded forms (eg purchase order)

7

Organization chart and Staff Positioning

Hotel Pre-opening Services

The Organization Chart and Hotel Staff Positioning Service

• Suggestions on the ideal organization chart and staff positioning

• Suggestions for seasonality and replacements

• List of job descriptions

• Multifunctional staff (tailored for the project)

• Staff interaction and reporting procedures

• GM consideration, interview and hiring support (if requested)

• Extra services and on call staff, training programs

Documents Provided

• Organization charts and reports

• Job descriptions

• Training plans

8

Hotel Pre-opening Services

Tailored Standard Operating Procedures Based on the Owner’s goals and financial targets we will tailor the

following SOP:

Documents Provided

• Training Manuals

• SOP Documents

Front Office

Housekeeping

Food & Beverage

Security

Sales & Marketing

Spa

Engineering

Finance &

Accounting

Purchasing

Human Resources

BACK OF HOUSE

FRONT OF HOUSE Department SOP Manual

+ Mission

+ Job Description

+ SOP for Scope of Works

(SOW)

Department Form & Checklist

STANDARD OPERATIONS

PROCEDURE (SOP)

9

Hotel Pre-opening Services

Pre-opening Period Alternaty will work closely with the Owner for preparing the pre-opening of the resort

• Pre-opening GM (if requested)

• Hiring support

• Pre-opening check list

• Full staff training

• Reservation training

• Sale and marketing support (including OTA)

• Opening simulation (training)

• Supplier contracts (for example car rental)

Documents Provided

• Reporting Forms

10

Hotel Pre-opening Services

Operation Supervision Monitoring daily operations to ensure smooth management

• Periodic supervision on the implementation of the operational upgrade based on the Owner’s

instructions.

• A biweekly review and monthly inspection of the property over a period of 6 months is suggested.

Documents Provided

• Monthly Review Analysis

• Monthly Inspections schedule

11

Hotel SOP Documents Our SOP Documentation and Operation Manuals

12

Staff Training Materials Our SOP Documentation and Operation Manuals

13

Guest Forms Our SOP Documentation and Operation Manuals

• Reservation form

• Confirmation form

• Registration card

• Villa Inventory form

• Billing form

• Inventory form

• Purchase order

• Courtesy call form

• Storeroom requisition form

etc. 14

Guest Comment & Feedback Forms

Our SOP Documentation and Operation Manuals

15

Alternaty is a boutique real estate firm providing

a suite of consulting services throughout the

development lifecycle. Headquarter in HCMC

Vietnam, with associates in Thailand, Myanmar

Indonesia and the Maldives.

Our team has 17 years of combined experience in

the real estate industry with an extensive track

record in hotel and resort advisory in Indochina

Region

More than 40 hotel and resort valuations in

Vietnam, Lao and Cambodia.

More than 35 feasibility and market studies.

12 Operator selection advisory assignments.

Vast experience in mixed used residential

resorts, rental pool structure and fractional

ownership.

Alternaty Alternative Real Estate

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Annex

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17

Thank You

Disclaimer: This document has been prepared in good faith and for general informational purposes only. Nothing herein contains investment, legal,

tax and/or other advice and investors should seek independent professional advice before making any investment decision. While reasonable care

has been taken to ensure that the sources of information herein are reliable, no guarantee is provided to the accuracy or completeness of such

information (and the same may not be independently verified or audited) and no liability is accepted for any inaccuracy or omission.