All Briefs

BA (Hons.) GRAPHIC DESIGN LEVEL 6 Module Code OUGD20 Outcomes

Module Title DESIGN PRACTICE 3 Doc. Code OUGD206

BRIEF TITLE - Patterned Playing

The Brief Background

Design a complete pack of quality patterned playing cards including packaging.

A deck which will be both luxurious in design and strong in quality.

Anyone who has ever brought a regular pack of cardswill know that they don't last long if you use them regularly. The edges split and tear, they become and bit scruffy around the edges.

The design of a deck of cards is an added bonus to their functionality – and something that has been toyed with for decades. You can fnd a deck of cards with almost anything on them.

Concept/Proposition

Look at existing playing card designs, traditional, quirky, retro, obscure, and contemporary.

Considerations Stock, scale, colour palette, usability, clarity of design, durability, budget, print methods.

Target Audience Deliverables

Anyone who uses playing cards, playing card collectors, design enthusiasts.

X3 full deck with legible suits and identical fronts & packaging.

Tone of Voice Approx. Timeframe

Contemporary, quality, sophisticated, youthful, colourful.

2 – 3 weeks.



BRIEF TITLE - Cats and Dogs


Illustrate a large range of cats and dogs and produce a coffee table style book which has no real purpose or meaning other than being aesthetically pleasing.

A word – free book which will contain only images which essentially make no sense other than being a series of illustrations on the same two subjects.

Although graphic design is most often about an image which has a purpose, this doesn't seem to effect many trends in design and illustration. Several re-blogging design communities such as fffound.com refect popular trends among young designers and design appreciators.

A large quantity of the images on websites such as this are popular design pieces without having any purpose or clear message.

Concept/Proposition

Use a consistent style of illustration using chalk, charcoal, pastels and colouring pencils. Look at current trends for nonsensical but attractive design.

Considerations Mandatory Requirements Book design and style, colour range, budget.

All work should be supported by a broad range of research.

All images should be supported by a broad range of visual investigation in the form of design sheets and journals.


Anyone attending the Manchester book fair (Artists, book/zine collectors etc, cat and dog lovers)

10-15 Hard cover hand bound illustration books.

Additional deliverables if time allows:Series of cat/dog badges, bookmarks and paper bags.


Anonymous, light hearted, nonsensical. 4 – 5 weeks.



BRIEF TITLE - Three Sisters Greengrocers Packaging


Create a wide range of product packaging for an existing greengrocers business. These will be used to wrap, identify and protect fruit, veg and other home made produce for a greengrocers.

Many greengrocers are independent shops which aren't the most proftable businesses in the local high street. Many are being closed down because of stiff supermarket competition however the local green grocers have something supermarkets don't have which is local and fresh produce.

Many greengrocers around the UK are suffering from peeling paintwork, tatty signage and old décor, however recently one decrepit greengrocers was transformed by the BBC and is now a booming business with a contemporary new look and plenty of customers happy to pay a little extra for the quality of the product they are being sold.

Considerations Mandatory Requirements As the range will cover a number of different shaped items, the design will have to be versatile and easily applicable to different surfaces and shapes.

Look at different trends in food packaging. Colour, shape, type, bio degradable packaging, function, versatility.

A range of versatile packaging which is easily suited to all shapes and forms, easily identifable and in keeping with the shops new image.

All resolutions should be supported by a wide range of visual investigation and research in the form of design work and journals.


Customers who already shop at the greengrocers.People who are passionate about locally grown fresh produce and want the look and feel of the business to refect the quality of the product.

The range should include packaging for; a selection of British fruit and veg, a selection of locally made jams, chutneys, cakes and cordials.


Very informal, happy, helpful, friendly, positive, seasonal.

4 – 5 weeks.



BRIEF TITLE - Packaging design for Hijole! Clothing.


Create a full packaging range & logo based on quirky mexican design for U.S. Company Hijole! Clothing.

Hijole! Is an American clothing brand based in Seattle, an independent company with new stores popping up all over the country.

Spot on trend with style and colour – Hijole! Customers aren't shy about how they look. Bright colours, bold prints and vintage one off pieces are the trademark of Hijole!

Their Spring collection sees the opening of fve new stores across the U.S. So packaging and promotional material needs to be on top form to ft with the image of the store.

Concept/Proposition

Using the trend for aztec/mexican prints and shapes design packaging for clothing. The clothing brand is high quality and the packaging needs to refect this while being fun, quirky and desirable.

Considerations Mandatory Requirements How will the packaging effectively refect Hijole! Clothing brand?

What will Hijole! Customers want this packaging to say about them?

Budget, stock, colour pallet.

Packaging must include new logo.

All designs should be supported with a range of visual investigation in the form of design sheets and journals.


Young fashionistas in the U.S. Think Urban Outftters but with a Mexican infuence.

Paper bag designLogo DesignTissue wrap print designPromotional material/giveawaysLoyalty card design


Cheeky, bold, confdent. 3 - 4 weeks weeks.



BRIEF TITLE - Home is where the heart is.


Design a range of posters/promotional items advertising a fctional or existing service which specialise in advising young couples looking to rent a property as an alternative to buying.

“The lack of attractive mortgage deals, combined with uncertainty around the economic impact of the government’s spending cuts affecting both lenders and borrowers, is seeing many frustrated frst-time-buyers opt for renting in the short term.” - telegraph.co.uk

Concept/Proposition

Scrap the formal jargon and cut straight to the point using informal language and humorous tone of voice with a retro, friendly design whilst aiming to reassure and not intimidate.

Considerations Mandatory Requirements What do young couples want to hear/see when they are looking to settle down? How will the stressful and serious business of fnding a suitable property be advertised in an informal and humorous way without seeming unprofessional?

Range of advertising to be placed in magazines, on screen, billboards etc.

All resolutions should be supported by a broad range of visual investigation in the form of design sheets and journals.


An existing market of 20-35 year olds looking to rent a home as an alternative to buying a propertyfor the frst time.

5-10 fnal designs & design development work.Both printed & on screen design resolutions.


Reassuring, humorous, informal. 3 – 4 Weeks.



BRIEF TITLE - Lonely Planet – City day bags.


Create a series of image based designs which will represent a certain cities around the world. These will be printed onto canvas bags and sold by Lonely Planet via their website/tourist information centers/airport shops around the world.

Lonely Planet was started up by a young couple with a love of travel. They published their frst travel guide in 1973 and since then their travel advice and reassuring knowledge has been passed on to travel enthusiasts around the world.

They are a well trusted company with a reputation for being the best in worldwide travel guides.

“As of 2010, Lonely Planet publishes about 500 titles in 8 languages, as well as TV programs, a magazine, mobile phone applications and websites.”

Concept/Proposition

Each city has it's own little quirks, places of interest and landmarks.

Using illustrated icons make a design made up of landmarks and quirks of a certain city. Some will be obvious, others are left to the bag's owner to fgure out. With the bag there will be a small map of the city with more details included.

Considerations Mandatory Requirements Scale of the images. Composition of the landmarks/ places of interest on the bag.

Colour range.

Size/colour palette/stock of the included map.

Lonely Planet Logo & information.

All designs should be supported by a range of visual investigation in the form of design sheets and journals.


Women, teenagers and children who travel. X10 city themed bag designs.X10 city maps


Bright, light hearted, happy. 2 – 3 weeks.



BRIEF TITLE - Typography for Christmas


Design a range of typographical christmas cards and a range of royal mail stamps to raise awareness of the Multiple Sclerosis Society.

Every year the MS Society sell Christmas cards to raise both awareness and money for their charity which helps fund MS research, runs respite care centers and much more to help sufferers of Multiple Sclerosis and their families.

Around 100,000 people in the UK have MS. Concept/Proposition

As the product is being made for a charity it helps to keep budget down, to tie in with this the series of cards will be made using only two colours (Orange and Black) the MS Society's colours.

The designs will be contemporary but still work as a christmas card image.

Considerations Mandatory Requirements Scale of both cards and stamps, colour range, stock. What does the product need to say about the charity and how will it say it?

Must include the MS Society's logo and details on reverse of cards as well as their logo being visible on part of the stamp design.

All images should be supported by a broad range of visual investigation in the form of design sheets and journals.


Anyone on the MS Society's mailing list will automatically receive their annual Christmas card catalogue.

A range of 5 Christmas card designs.

A range of 5 stamp designs.


Contemporary, Bold, Seasonal. 2 – 3 weeks.



BRIEF TITLE - Branding & Identity for Olive's Records.


Design and produce letterheads, business cards, website interface, logo etc for a family run record shop in East London specialising in soul, motown, northern soul, blues, rhythm and blues and hip hop and gospel.

Olive's Records is a small family run specialist record shop in the heart of East London. Established in 1972 the business was soon booming.

In recent years there has been a new lease of life breathed into the shop but the branding and visuals don't come up to scratch.

Concept/Proposition

Create a unique image for the brand 'Olive's Records' which refects the businesses laid back approach and love of all things retro.

Look at iconography associated with music.

Considerations Mandatory Requirements What design methods can be used to illustrate Olive's Records attitude and approach to selling the music they love through their brand image? Limited budget. Stock and colour limitations. East London is a bustling vibrant community, the branding needs to make Olive's stand out from the rest of the hustle and bustle. How will this be achieved?

Business cards & letterheads etc must contain essential information.

Limited stock & colour palette.

All designs must be supported by a range of visual investigation in the form of design sheets and journals.


Record collectors, residents of East London, specialist genre collectors.

Anyone with a record player and a love for certain genres of music.

Proposed website interface. Letterhead & business card design.Promotional material.Shop sign design.


Jolly, informal, laid back, retro, happy. 3-4 weeks.



BRIEF TITLE – Pop Up


Design a pop up book based around famous scenes from children's fairytale books such as Little Red Riding Hood, Hansel and Gretel, and Goldilocks and the Three Bears.

Grim children's fairytales such as Little Red Riding Hood have been popular for centuries. Copies of the tales are constantly being modernised and updated, the easiest way to do this by changing the illustrations which accompany the story.

In recent years, the popularity of more contemporary stories such as Tim Burton's Nightmare Before Christmas, macabre characters like Emily the Strange and the most recent flm adaptation of Alice in Wonderland has soared.

There is a very steady trend for grizzly tales, which both children and adults enjoy.

Concept/Proposition

Use modern design trends to make classic fairytale scenes into one luxury pop – up book for children, adults and book collectors.

Look at story book illustrations – the re-vival of Alice in Wonderland, the trend for modernising macabre fairytales.

Considerations Mandatory Requirements In what style will the book be illustrated? Scale, stock, colour, durability, budget, print methods.

Who are luxury design based illustration books targeted at?

What classic fairytales are most popular?

Macabre and atmospheric pop up designs which will refect the original stories.

All resolutions and designs should be supported by a broad range of visual investigation in the form of design sheets and journals.


Book collectors, children, adults, design enthusiasts.

Fully illustrated pop up book containing scenes from at least fve classic children's fairytales and accompanying design development.


Anonymous, contempoary, macarbe, dark. 3 weeks.



BRIEF TITLE – Value Packaging


Design a range of value packaging for a leading supermarket such as Tesco, Sainsburys, Asda or Morrinsons.

Every supermarket has a value range of products on offer to their shoppers. Often there is a value alternative to many of the more middle range items such as coffee, tea, biscuits, toilet roll, fruit and vegetables etc. Many people prefer to buy value as with some items there is little difference between the economy range and the more expensive alternatives.

However much of the packaging is dowdy, old fashioned and unattractive.

Concept/Proposition

Update a range of packaging for a supermarket's value range.

Think about what you can work with on a minimal budget – how can you use design effectively with the resources available and make the packaging contemporary and desirable.

Considerations Mandatory Requirements BUDGET – COLOUR – SUBSTRATE

On a minimal budget there is little to work with. Look at supermarket's value ranges and analyse what the typical characteristics of the packaging consist of.

Must include basic product information, be almost completely type based, minimal colour pallet.

Must include supermarket logo.


Supermarket shoppers on a tight budget. Proposed range of value packaging.

All resolutions and designs must be supported by a broad range of visual investigation in the form of design sheets and journals.


Clean, smart, modern, straight forward. 3 weeks.

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