Breaking Briefs

Unit 4 – Working to a Brief

What is in this Presentation?

• Brief related terminology definitions(Da Vinci Code-style big word unscrambling)

• Types of brief structure

• Negotiating briefs

• An example of 1 brief response(It might be a handout!)

(How ‘The Apprentice’ could help!)

(An opportunity for you to unscramble some words!)

This is a Brief

I’ve done a handout!

Activity

In pairs, break this brief down into simple language so that you can tell me what it means!

My Interpretation(Doesn’t mean I’m right!)

“First I looked at the title, this is a really good way to break down a brief. What it said to me was that the New Zealand Government’s Te Papa Exhibition and Heritage Museum was looking for an interactive system for exhibiting stuff.”• Something touchy feely

•Natural History Museum in London –research• Looking for touch screen interactive systems? Programming?

Tender / Brief Structures

What does this mean?

What’s a Bond?

What’s Up With This Brief?

Things To Look Out For

• Formal or Informal Nature• Missing or incomplete information• Company backgrounds – make sure the clients you deal with are ‘legitimate’

The Other SideImagine you’re writing briefs and tenders rather than applying for them now.

• What type of people would you be looking for?

Where would you find that information on a brief or tender document?

ActivityIn pairs, discuss 3 key attributes for taking on a particular business or applicant to your tender or brief.

You’ve got a couple of minutes only, so make them count!

Here’s What I’d Be Looking For

When checking out the facts on a company, it’s called due

diligence

• Experience

• Suitability (flexibility etc)

• Company size, turnover etc – can they cope with the workload?

Let The Brief Speak For Itself

In a minute you’ll receive a brief – and given all of the bits and bobs you’ve learned in this presentation, I want you to work in pairs to respond to the brief.

• Assess structure• Negotiate the brief to suit your strengths in this area!

The Holy Grail!Q: What is the secret of the Holy Grail?

Hint: It isn’t in a golden goblet from The Last Supper, let’s put it that way

Plenary • Briefs and how they are written

• The types of people and companies who apply for briefs

• You’ve had a go at a brief!

Good job everyone!