AGOF internet facts 2012-09 english version
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AGOF internet facts 2012-09 plan.net group for digital communication 15.11.2012 2
description
Summary of the main results of the German online study "internet facts" 2012-09
Transcript of AGOF internet facts 2012-09 english version
AGOF internet facts 2012-09
plan.net group for digital communication
15.11.2012
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Website-ranking September 2012: net reach Ø month
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Spiegel Online back in top-10
Base: 101.316 unweighted cases (=50,84 m online users in the last 3 months in the German speaking population in Germany 14 years and older);
reporting timeframe: September 2012 / Source: AGOF internet facts 2012-09 / plan.net media intelligence
2012-
08
2012-
09 Website
Reach
in %
Unique User
in Mio.
Difference in
2012-08
Difference in
2011-09
Contacts
in Mio. Ø Contacts
1 1 T-Online 49,6 25,22 -0,13 -0,48 3.675 146
2 2 eBay.de 48,3 24,55 +0,73 +1,90 3.789 154
3 3 gutefrage.net 37,0 18,80 +0,31 +5,30 114 6
4 4 WEB.DE 29,5 14,99 -0,44 -1,10 2.254 150
6 5 BILD.de 26,0 13,21 +0,32 +1,97 2.000 151
8 6 CHIP Online 25,9 13,18 +0,76 +1,36 322 24
5 7 Yahoo! Deutschland 25,4 12,90 -0,26 -0,89 728 56
10 8 computerbild.de 24,2 12,29 +0,87 +1,09 194 16
9 9 GMX 23,8 12,08 -0,22 -0,49 1.905 158
11 10 SPIEGEL ONLINE 22,4 11,41 +0,17 +1,88 664 58
7 11 wetter.com 20,7 10,53 -2,14 +0,53 161 15
12 12 DasTelefonbuch.de 20,1 10,23 -0,21 +1,73 59 6
14 13 CHEFKOCH.de 18,9 9,63 +0,39 +1,67 185 19
15 14 FOCUS Online 18,8 9,55 +0,40 +1,26 189 20
13 15 RTL.de 18,5 9,40 -0,54 -0,12 169 18
17 16 DIE WELT 17,6 8,96 +0,29 +2,08 174 19
16 17 meinestadt.de 16,9 8,58 -0,28 +0,75 173 20
18 18 DasÖrtliche 15,8 8,04 -0,15 +0,33 53 7
19 19 MSN 15,1 7,66 -0,30 -2,48 299 39
20 20 mobile.de 14,7 7,47 +0,19 -0,16 834 112
Top-3 Gains/Losses in net reach
Top-10 platforms: eBay closes gap to T-online
4
25,22 24,55
18,80
14,99
13,21 13,18 12,90 12,29 12,08 11,41
0
2
4
6
8
10
12
14
16
18
20
22
24
26
28
T-Online
eBay.de
gutefrage.net
WEB.DE
BILD.de
CHIP Online
Yahoo!Deutschlandcomputerbild.de
Base: 101.316 unweighted cases (=50,84 m online users in the last 3 months in the German speaking population in Germany 14 years and older);
Source: AGOF internet facts 2011-01- 2012-09 / plan.net media intelligence
Top-10 platforms by net reach over time
Figures in m Unique User / month
Top-10 tech-platforms: Computerbild and Chip
Online with the most net reach
5
13,18
12,29
4,02
2,78 2,67
2,43
1,76
0
2
4
6
8
10
12
14
16
CHIP Online
computerbild.de
heise online
pcwelt.de
Netzwelt.de
computerbase.de
Golem.de
Base: 101.316 unweighted cases (=50,84 m online users in the last 3 months in the German speaking population in Germany 14 years and older);
Source: AGOF internet facts 2011-01- 2012-09 / plan.net media intelligence
Top-10 computer-platforms by net reach over time
Figures in m Unique User / month
Publisher ranking August 2012
6
Axel Springer moves past UIM into the top-3
Base: 101.316 unweighted cases (=50,84 m online users in the last 3 months in the German speaking population in Germany 14 years and older);
reporting timeframe: September 2012 / Source: AGOF internet facts 2012-09 / plan.net media intelligence
2012-
08
2012-
09 Publisher
Reach
in %
Unique User
in Mio.
Difference in UU to
2012-08
Contacts
in Mio. Ø Contacts
1 1 TOMORROW FOCUS 62,1 31,6 +0,42 1.422 45
2 2 InteractiveMedia 58,3 29,7 +0,17 4.265 144
4 3 Axel Springer Media Impact 54,2 27,6 +0,68 2.715 99
3 4 United Internet Media 53,4 27,2 +0,11 4.490 165
6 5 eBay Advertising Group 50,9 25,9 +0,71 4.623 179
5 6 SevenOne Media 50,0 25,4 -0,58 932 37
7 7 IP Deutschland 49,6 25,2 +0,07 1.676 66
9 8 OMS 44,5 22,6 +0,45 1.064 47
8 9 Ströer Interactive 43,8 22,3 -0,57 603 27
10 10 G+J Electronic Media Sales 40,3 20,5 +0,68 939 46
11 11 Yahoo! Deutschland 38,8 19,7 +0,11 1.122 57
12 12 ad pepper media 36,0 18,3 -0,20 173 10
13 13 iq digital 34,6 17,6 +1,18 773 44
15 14 SPIEGEL QC 30,2 15,4 +0,35 864 56
14 15 freeXmedia 30,0 15,2 -0,33 992 65
16 16 Hi-Media Deutschland 28,0 14,2 +0,13 512 36
17 17 Microsoft Advertising 25,0 12,7 -0,58 635 50
19 18 Glam Media 21,6 11,0 +0,39 180 16
18 19 Unister Media 19,9 10,1 -0,90 131 13
20 20 MAIRDUMONT MEDIA 16,6 8,4 -0,75 103 12
Top-3 Gains/Losses in net reach
Over 51 million onliners in Germany
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Base: 112.283 unweighted cases (=70,21 m German speaking population in Germany 14 years and older);
Source: AGOF internet facts 2012-09 / plan.net media intelligence
51,77m use the Internet
50,84m have used the Internet in the
last 3 months
74% 72%
70,21m German speaking
population 14 years
and older
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Onliners (last 12 months)
Figures in %
Internet penetration in Germany is at 74%
15
26
40
50 52
55 57 58
62 65
68
73 73 74
0
10
20
30
40
50
60
70
80
1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Base: 1999-2009: German speaking population 14 years and older; since 2010: German speaking population in germany 14 years and older; Mean of
quarters a year / 2011: Mean of months a year / 2012: current month
Source: 1999-2004: @facts SevenOne Interactive / forsa. / ab 2005: AGOF internet facts 2005-II - 2012-09 / plan.net media intelligence
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Online use (last 3 months) by age and gender
Figures in %
96 94 96
88
78
58
34
97 97 94
84
71
46
15
0
10
20
30
40
50
60
70
80
90
100
14-19 years 20-29 years 30-39 years 40-49 years 50-59 years 60-69 years 70 years andolder
Men
Women
Virtually everyone in younger demographics is
online
Base: 112.283 unweighted cases (=70,21 m German speaking population in Germany 14 years and older);
Source: AGOF internet facts 2012-09 / plan.net media intelligence
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Online use (last 3 months) by age over time
Figures in %
92
96
86
95
77
95
66
86
50
74
27
52
9
23
0
10
20
30
40
50
60
70
80
90
100
2006 2007 2008 2009 2010 2011 2012
14 - 19 years
20 - 29 years
30 - 39 years
40 - 49 years
50 - 59 years
60 - 69 years
70 years andolder
Steady increase in online use in age groups 50
years and older in the past two years
Base: 112.283 unweighted cases (=70,21 m German speaking population in Germany 14 years and older);
Source: AGOF internet facts 2012-09 / plan.net media intelligence
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Index Online use (last 3 months) by age and gender
Index 100 = German speaking population in Germany 14 years and older
107
93
133
132
131
119
103
72
31
0 20 40 60 80 100 120 140
Men
Women
14 - 19 years
20 - 29 years
30 - 39 years
40 - 49 years
50 - 59 years
60 - 69 years
70 years and older
Only the target groups 60 years and older remain to
use the internet below average
77
68
96
95
95
86
74
52
23
In %
Base: 112.283 unweighted cases (=70,21 m German speaking population in Germany 14 years and older);
Source: AGOF internet facts 2012-09 / plan.net media intelligence
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Index Online use (last 3 months) by net household income and education
Index 100 = German speaking population in Germany 14 years and older
94
89
101
110
120
79
110
125
119
60 70 80 90 100 110 120 130 140
Under 1.000 EUR
1.000 - 2.000 EUR
2.000 - 3.000 EUR
3.000 - 4.000 EUR
4.000 EUR or more
None or Secondary Modern / Primary School
Secondary Schools
(Specialized) A-Levels
University Degree
Above average internet use amongst demographics
with higher incomes and education
In %
68
64
73
80
87
57
80
90
86
Base: 112.283 unweighted cases (=70,21 m German speaking population in Germany 14 years and older);
Source: AGOF internet facts 2012-09 / plan.net media intelligence
13
Gender and age of onliners
Figures in m / %
26,63 52%
24,21 48%
male
female
4,82 9%
9,40 19%
9,17 18% 11,54
23%
8,55 17%
4,67 9%
2,68 5%
14-19 years 20-29 years
30-39 years 40-49 years
50-59 years 60-69 years
70 years and older
The majority of online users are male and younger
than 50
Base: 101.316 unweighted cases (=50,84 m online users in the last 3 months in the German speaking population in Germany 14 years and older);
Source: AGOF internet facts 2012-09 / plan.net media intelligence
14
Education and occupation of onliners
Figures in m / %
1,99 4%
15,13 30%
16,39 32%
7,76 15%
9,57 19%
NoneSecondary Modern / Primary SchoolSecondary Schools(Specialized) A-LevelsUniversity Degree
7,28 14%
33,33 66%
5,38 11%
4,85 9%
In educationEmployedRetired / PensionerNot employed
Two thirds of the online users are employed and
have at least completed secondary education
Base: 101.316 unweighted cases (=50,84 m online users in the last 3 months in the German speaking population in Germany 14 years and older);
Source: AGOF internet facts 2012-09 / plan.net media intelligence
15
Personal income and net household income of onliners
Figures in m / %
13,88 27%
18,67 37%
8,50 17%
2,84 6%
2,66 5%
4,29 8%
Under 1.000 EUR 1.000 - 2.000 EUR
2.000 - 3.000 EUR 3.000 - 4.000 EUR
4.000 EUR or more n/a / no personal income
7,31 14%
13,95 27%
12,98 26%
7,58 15%
9,03 18%
58% of the onliners have a net household income of
more than 2.000 euros
Personal income Net household income
Base: 101.316 unweighted cases (=50,84 m online users in the last 3 months in the German speaking population in Germany 14 years and older);
Source: AGOF internet facts 2012-09 / plan.net media intelligence
16
Place of use (at least occasionally)
Figures in %
The internet is used predominantly at home -
33% of onliners use the internet on the move via
laptop / mobile phone
95
34
7
11
33
26
91
31
7
9
23
24
0 10 20 30 40 50 60 70 80 90 100
At home
At work
At school, university
In public places
On the move
At friends / relatives, elsewhere
2012-09
2011-09
Base: 101.316 unweighted cases (=50,84 m online users in the last 3 months in the German speaking population in Germany 14 years and older);
Source: AGOF internet facts 2012-09 / plan.net media intelligence
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Base: 96.440 unweighted cases (= 48,39 m online users at home in the last 3 months in the German speaking population in Germany 14 years and older);
Source: AGOF internet facts 2012-09 / plan.net media intelligence
Online access at home (multiple choice)
Figures in %
79
63
11
9
25
15
11
0 10 20 30 40 50 60 70 80 90
Broadband
DSL
Cable
Other broadband connection (cable, 3G)
Narrowband
ISDN
Analog modem
Almost 80% of the onliners in Germany access the
internet via broadband
18
Information sources used online (at least occasionally)
Figures in %
86
83
71
69
68
63
57
41
41
39
39
86
82
69
70
66
61
57
40
39
36
40
0 20 40 60 80 100
Search Engines
Weather
Global News
Online Shopping
Local/Regional News
Online Banking
Product Reviews
Sport Results and News
Food and Beverage2012-09
2011-09
36
34
31
27
22
21
20
19
17
15
9
37
33
31
27
23
19
21
18
17
16
10
0 20 40 60 80 100
Cinema
TV Listings
Messenger
Family and Kids
Job Portals
Fitness and Wellness
Stars and Celebrities
Real Estate Listings
Blogs
Flirting, Dating
Horoscopes
2012-09
2011-09
E-Mail and search engines are the most used online
services
Base: 101.316 unweighted cases (=50,84 m online users in the last 3 months in the German speaking population in Germany 14 years and older);
Source: AGOF internet facts 2012-09 / plan.net media intelligence
19
Top-20 searched for products online
Figures in %
61
56
56
51
47
45
45
43
42
41
59
56
54
50
42
44
44
45
43
41
0 20 40 60 80
Books
Vacations
Tickets
Hotels
Shoes
Furniture
Airline Tickets
CDs
Train Ticktets
Telecommunication Products
2012-09
2011-09
40
39
38
36
36
35
35
35
34
34
38
36
39
37
35
38
35
35
33
34
0 20 40 60 80
Women Clothing
Men Clothing
Movies, Videos, DVDs
Computer-Hardware
Sports Equipment
Digital Cameras
Health Products, Medicine
Toys
Flatscreen TV
Used Cars
2012-09
2011-09
Books, vacations and tickets are the most searched
goods on the internet
Base: 101.316 unweighted cases (=50,84 m online users in the last 3 months in the German speaking population in Germany 14 years and older);
Source: AGOF internet facts 2012-09 / plan.net media intelligence
20
Top-20 purchased products online
Figures in %
45
36
28
28
28
27
26
25
25
23
42
34
26
26
23
25
26
25
23
23
0 10 20 30 40 50
Books
Tickets
Womens Clothing
Hotels
Shoes
Vacations
CDs
Airline Tickets
Men's Clothing
Toys
2012-09
2011-09
22
21
19
18
18
18
16
16
14
14
21
20
20
18
16
16
16
15
14
13
0 10 20 30 40 50
Movies, DVDs
Train Tickets
Computer Hardware
Health Products, Medicine
Furniture
Sports Equipment
Computer Software
Telecommunication Products
Music, Movie Downloads
Computer- and Videogames
2012-09
2011-09
Books and tickets are most frequently purchased
goods
Base: 101.316 unweighted cases (=50,84 m online users in the last 3 months in the German speaking population in Germany 14 years and older);
Source: AGOF internet facts 2012-09 / plan.net media intelligence
Profile AGOF internet facts 2012-09
Universe: 70,21 m (German speaking population in Germany
14 years and older)
Sample: 112.283 unweighted cases (101.316 onliners)
Time frame: September 2012
Reported websites: 772
Reported placement units: 3.924
Reported product categories: 59
Tel: +49 (0)89 2050 30
E-Mail: [email protected]
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