AGOF internet facts 2012-04 english version
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AGOF internet facts 2012-04 plan.net group for digital communication 12.07.2012 2
description
Summary of the main results of the German online study "internet facts" 2012-04
Transcript of AGOF internet facts 2012-04 english version
AGOF internet facts 2012-04
plan.net group for digital communication
12.07.2012
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Website-ranking April 2012: net reach Ø month
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Wetter.com, RTL.de and Chefkoch.de with the biggest gains
Base: 101.800 unweighted cases (=50,34 m online users in the last 3 months in the German speaking population in Germany 14 years and older);
reporting timeframe: April 2012 / Source: AGOF internet facts 2012-04 / plan.net media intelligence
2012-
03
2012-
04 Website
Reach
in %
Unique User
in Mio.
Difference in
2012-03
Difference in
2011-04
Contacts
in Mio. Ø Contacts
1 1 T-Online 49,8 25,08 +0,12 0,00 3.972 158
2 2 eBay.de 45,7 23,02 -0,34 -0,02 3.778 164
3 3 gutefrage.net 31,5 15,84 +0,05 +1,15 88 6
4 4 WEB.DE 30,8 15,50 -0,26 -1,30 2.880 186
5 5 Yahoo! Deutschland 26,8 13,49 -0,28 -0,17 821 61
6 6 BILD.de 25,2 12,68 -0,45 +0,36 2.104 166
7 7 CHIP Online 24,9 12,55 -0,29 +1,01 307 25
8 8 computerbild.de 24,8 12,50 -0,31 +7,13 204 16
9 9 GMX 24,0 12,08 -0,28 -1,07 1.996 165
11 10 RTL.de 21,0 10,60 +0,36 +0,15 265 25
10 11 SPIEGEL ONLINE 20,1 10,13 -0,50 +0,59 682 67
18 12 wetter.com 19,9 10,01 +1,63 +0,65 160 16
14 13 DasTelefonbuch.de 19,3 9,70 +0,32 +2,46 58 6
16 14 CHEFKOCH.de 18,5 9,34 +0,36 +2,18 194 21
12 15 MyVideo 18,3 9,20 -0,26 +1,16 136 15
15 16 MSN 17,8 8,97 -0,16 -2,77 378 42
13 17 FOCUS Online 17,1 8,62 -0,82 +1,13 145 17
19 18 meinestadt.de 16,8 8,47 +0,10 +1,15 190 23
17 19 DasÖrtliche 16,4 8,27 -0,26 +0,87 57 7
21 20 mobile.de 15,0 7,53 -0,22 -0,10 976 130
Top-3 Gains/Losses in net reach
Top10 websites: RTL.de enters the Top10 replacing
Spiegel.de. T-Online still leads before ebay.de
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Top-10 platforms by net reach over time
Figures in m Unique User / month
Base: 101.800 unweighted cases (=50,34 m online users in the last 3 months in the German speaking population in Germany 14 years and older);
Source: AGOF internet facts 2011-01- 2012-04 / plan.net media intelligence
25,08
23,02
15,84 15,50
13,49
10,60
12,68 12,50 12,08
0
2
4
6
8
10
12
14
16
18
20
22
24
26
28
T-Online
eBay.de
gutefrage.net
WEB.DE
Yahoo!
BILD.de
CHIP Online
computerbild.de
GMX
RTL.de
RTL.de leads the ranking by regaining net reach over
the last monts
5
Base: 101.800 unweighted cases (=50,34 m online users in the last 3 months in the German speaking population in Germany 14 years and older);
Source: AGOF internet facts 2011-01- 2012-04 / plan.net media intelligence
Top-8 TV network websites by net reach over time
Figures in m Unique User / month
10,6
7,34
5,94
3,41
1,91 1,82
2,89 2,66
0
1
2
3
4
5
6
7
8
9
10
11
12
RTL.de incl.wetter.de
N24.de incl.wer-weiss-was
ProSieben.de
Sat1.de
n-tv.de
sixx
Sky.de
RTL2.de
Publisher ranking April 2012
6
Axel Springer and SevenOne Media with slight growth.
G+J EMS enters Top10 2012
-03
2012
-04 Publisher
Reach
in %
Unique User
in Mio.
Difference in UU to
2012-03
Contacts
in Mio.
Ø
Contacts
1 1 TomorrowFocus 58,7 29,54 +0,01 1.325 45
2 2 InteractiveMedia 57,6 28,99 -0,48 4.593 158
3 3 United Internet Media 53,5 26,95 -0,08 5.171 192
4 4 Axel Springer 52,1 26,21 +0,27 2.753 105
5 5 SevenOne Media 52,0 26,18 +0,49 1.096 42
6 6 IP Deutschland 50,7 25,55 -0,02 2.050 80
7 7 eBay Advertising Group 48,7 24,51 -0,37 4.754 194
8 8 Ströer Interactive 45,0 22,64 +0,04 704 31
9 9 OMS 40,9 20,61 -0,36 996 48
11 10 G+J EMS 39,2 19,76 -0,12 1.039 53
10 11 Yahoo! Deutschland 39,1 19,70 -0,19 1.247 63
12 12 ad pepper media 36,1 18,15 +0,14 181 10
13 13 iq digital 32,4 16,33 -0,60 871 53
14 14 freeXmedia 32,3 16,26 -0,04 1.225 75
15 15 Hi-media Deutschland 30,5 15,34 0,00 567 37
16 16 Microsoft Advertising 28,3 14,23 -0,44 824 58
17 17 SPIEGEL QC 27,6 13,89 -0,49 873 63
18 18 Unister Media 21,6 10,89 +0,02 142 13
19 19 Glam Media 20,3 10,24 -0,62 104 10
20 20 Urban Media 15,3 7,72 -0,01 174 23
Top-3 Gains/Losses in net reach
Base: 101.800 unweighted cases (=50,34 m online users in the last 3 months in the German speaking population in Germany 14 years and older);
reporting timeframe: April 2012 / Source: AGOF internet facts 2012-04 / plan.net media intelligence
Over 51 million onliners in Germany
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Base: 112.917 unweighted cases (=70,33 m German speaking population in Germany 14 years and older);
Source: AGOF internet facts 2012-04 / plan.net media intelligence
51,40 Mio. use the Internet
50,34 Mio. have used the Internet in the
last 3 months
73% 72%
70,33 Mio. German speaking
population 14 years
and older
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Onliners (last 12 months)
Figures in %
Internet penetration in Germany is at 73%
15
26
40
50 52
55 57 58
62 65
68
73 73 73
0
10
20
30
40
50
60
70
80
1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Base: 1999-2009: German speaking population 14 years and older; since 2010: German speaking population in germany 14 years and older; Mean of
quarters a year / since 2011: Mean of months a year
Source: 1999-2004: @facts SevenOne Interactive / forsa. / ab 2005: AGOF internet facts 2005-II – 2012-04 / plan.net media intelligence
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Online use (last 3 months) by age and gender
Figures in %
96 94 95
87
76
57
32
96 96 91
83
68
45
14
0
10
20
30
40
50
60
70
80
90
100
14-19 years 20-29 years 30-39 years 40-49 years 50-59 years 60-69 years 70 years andolder
Men
Women
Virtually everyone in younger demographics is
online
Base: 112.917 unweighted cases (=70,33 m German speaking population in Germany 14 years and older);
Source: AGOF internet facts 2012-04 / plan.net media intelligence
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Online use (last 3 months) by age over time
Figures in %
92
96
86
95
77
93
66
85
50
72
27
51
9
22
0
10
20
30
40
50
60
70
80
90
100
2006 2007 2008 2009 2010 2011 2012
14 - 19 years
20 - 29 years
30 - 39 years
40 - 49 years
50 - 59 years
60 - 69 years
70 years andolder
Steady increase in online use in age groups 50
years and older in the past two years
Base: 112.917 unweighted cases (=70,33 m German speaking population in Germany 14 years and older);
Source: AGOF internet facts 2012-04 / plan.net media intelligence
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Index Online use (last 3 months) by age and gender
Index 100 = German speaking population in Germany 14 years and older
107
93
134
132
130
119
101
71
30
0 20 40 60 80 100 120 140
Men
Women
14 - 19 years
20 - 29 years
30 - 39 years
40 - 49 years
50 - 59 years
60 - 69 years
70 years and older
Only the target groups 60 years and older remain to
use the internet below average
77
67
96
95
93
85
72
51
22
In %
Base: 112.922 unweighted cases (=70,33 m German speaking population in Germany 14 years and older);
Source: AGOF internet facts 2012-04 / plan.net media intelligence
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Index Online use (last 3 months) by net household income and education
Index 100 = German speaking population in Germany 14 years and older
93
90
101
110
120
78
112
126
121
60 70 80 90 100 110 120 130 140
Under 1.000 EUR
1.000 - 2.000 EUR
2.000 - 3.000 EUR
3.000 - 4.000 EUR
4.000 EUR or more
None or Secondary Modern / Primary School
Secondary Schools
(Specialized) A-Levels
University Degree
Above average internet use amongst demographics
with higher incomes and education
In %
67
64
73
79
86
56
80
90
86
Base: 112.917 unweighted cases (=70,33 m German speaking population in Germany 14 years and older);
Source: AGOF internet facts 2012-04 / plan.net media intelligence
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Gender and age of onliners
Figures in m / %
26,39 52%
23,95 48%
male
female
4,96 10%
9,33 19%
9,19 18% 11,57
23%
8,17 16%
4,69 9%
2,44 5%
14-19 years 20-29 years
30-39 years 40-49 years
50-59 years 60-69 years
70 years and older
The majority of online users are male and younger
than 50
Base: 101.800 unweighted cases (=50,34 m online users in the last 3 months in the German speaking population in Germany 14 years and older);
Source: AGOF internet facts 2012-04 / plan.net media intelligence
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Education and occupation of onliners
Figures in m / %
1,89 4%
15,48 31%
16,02 32%
7,68 15%
9,27 18%
NoneSecondary Modern / Primary SchoolSecondary Schools(Specialized) A-LevelsUniversity Degree
7,41 15%
32,72 65%
5,24 10%
4,97 10%
In educationEmployedRetired / PensionerNot employed
Almost two thirds of the online users are employed
and have at least completed secondary education
Base: 101.800 unweighted cases (=50,34 m online users in the last 3 months in the German speaking population in Germany 14 years and older);
Source: AGOF internet facts 2012-04 / plan.net media intelligence
15
Personal income and net household income of onliners
Figures in m / %
14,07 28%
17,97 36%
8,72 17%
2,77 5%
2,48 5%
4,32 9%
Under 1.000 EUR 1.000 - 2.000 EUR
2.000 - 3.000 EUR 3.000 - 4.000 EUR
4.000 EUR or more n/a / no personal income
7,16 14%
14,08 28%
13,11 26%
7,52 15%
8,47 17%
58% of the onliners have a net household income of
more than 2.000 euros
Personal income Net household income
Base: 101.800 unweighted cases (=50,34 m online users in the last 3 months in the German speaking population in Germany 14 years and older);
Source: AGOF internet facts 2012-04 / plan.net media intelligence
16
Place of use (at least occasionally)
Figures in %
The internet is used predominantly at home –
30% of onliners use the internet on the move via
laptop / mobile phone
96
34
8
10
30
27
95
32
8
9
23
28
0 10 20 30 40 50 60 70 80 90 100
At home
At work
At school, university
In public places
On the move
At friends / relatives, elsewhere
2012-04
2011-04
Base: 101.800 unweighted cases (=50,34 m online users in the last 3 months in the German speaking population in Germany 14 years and older);
Source: AGOF internet facts 2012-04 / plan.net media intelligence
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Base: 97.441 unweighted cases (= 48,13 m online users at home in the last 3 months in the German speaking population in Germany 14 years and older);
Source: AGOF internet facts 2012-04 / plan.net media intelligence
Online access at home (multiple choice)
Figures in %
78
64
9
7
24
14
10
0 10 20 30 40 50 60 70 80 90
Broadband
DSL
Cable
Other broadband connection (cable, 3G)
Narrowband
ISDN
Analog modem
Almost 80% of the onliners in Germany access the
internet via broadband
18
Information sources used online (at least occasionally)
Figures in %
87
83
70
69
64
62
56
42
40
39
39
88
84
71
67
62
62
56
41
40
39
35
0 20 40 60 80 100
Search Engines
Global News
Online Shopping
Weather
Local/Regional News
Online Banking
Product Reviews
Chats and Boards
Sport Results and News
Food and Beverage
2012-04
2011-04
38
35
32
29
23
21
21
19
17
16
9
37
30
33
27
23
18
19
19
16
17
9
0 20 40 60 80 100
Cinema
TV Listings
Messenger
Family and Kids
Job Portals
Fitness and Wellness
Stars and Celebrities
Real Estate Listings
Blogs
Flirting, Dating
Horoscopes
2012-04
2011-04
E-Mail and search engines are the most used online
services
Base: 101.800 unweighted cases (=50,34 m online users in the last 3 months in the German speaking population in Germany 14 years and older);
Source: AGOF internet facts 2012-04 / plan.net media intelligence
19
Top-20 searched for products online
Figures in %
59
55
55
50
44
44
44
43
42
40
59
56
55
50
42
44
44
44
43
41
0 20 40 60 80
Books
Vacations
Tickets
Hotels
Shoes
Airline Tickets
Furniture
CDs
Train Ticktets
Telecommunication Products
2012-4
2011-04
39
38
38
37
36
35
35
35
33
33
38
39
36
37
37
35
35
35
33
34
0 20 40 60 80
Women Clothing
Movies, Videos, DVDs
Men Clothing
Digital Cameras
Computer-Hardware
Sports Equipment
Toys
Health Products, Medicine
Flatscreen TV
Used Cars
2012-04
2011-04
Books, vacations and tickets are the most searched
goods on the internet
Base: 101.800 unweighted cases (=50,34 m online users in the last 3 months in the German speaking population in Germany 14 years and older);
Source: AGOF internet facts 2012-04 / plan.net media intelligence
20
Top-20 purchased products online
Figures in %
43
35
27
27
26
25
25
25
24
23
42
34
26
26
26
24
23
24
23
23
0 10 20 30 40 50
Books
Tickets
Womens Clothing
Hotels
CDs
Vacations
Shoes
Airline Tickets
Men's Clothing
Toys
2012-04
2011-04
21
21
19
18
17
17
16
16
14
13
21
20
20
17
16
16
16
15
14
13
0 10 20 30 40 50
Movies, DVDs
Train Tickets
Computer Hardware
Health Products, Medicine
Furniture
Sports Equipment
Computer Software
Telecommunication Products
Music, Movie Downloads
Computer- and Videogames
2012-04
2011-04
Books and tickets are most frequently purchased
goods
Base: 101.800 unweighted cases (=50,34 m online users in the last 3 months in the German speaking population in Germany 14 years and older);
Source: AGOF internet facts 2012-04 / plan.net media intelligence
Profile AGOF internet facts 2012-03
Universe: 70,33 m (German speaking population in Germany
14 years and older)
Sample: 112.917 unweighted cases (101.800 onliners)
Time frame: April 2012
Reported websites: 751
Reported placement units: 3.913
Reported product categories: 59
Tel: +49 (0)89 2050 30
E-Mail: [email protected]
Web: www.plan-net.com
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Twitter: @plannet
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80250 Munich, Germany
