AGOF internet facts 2012-06 english version

AGOF internet facts 2012-06

plan.net group for digital communication

23.08.2012

2

Website-ranking June 2012: net reach Ø month

3

MyVideo.de back in Top-20, Chip and Computerbild switch

places

Base: 101.316 unweighted cases (=50,84 m online users in the last 3 months in the German speaking population in Germany 14 years and older);

reporting timeframe: June 2012 / Source: AGOF internet facts 2012-06 / plan.net media intelligence

2012-

05

2012-

06 Website

Reach

in %

Unique User

in Mio.

Difference in

2012-05

Difference in

2011-06

Contacts

in Mio. Ø Contacts

1 1 T-Online 49,2 25,01 +0,04 -0,63 3.709 148

2 2 eBay.de 46,9 23,85 +0,08 +0,31 3.841 161

3 3 gutefrage.net 35,4 17,98 +1,67 +2,81 113 6

4 4 WEB.DE 30,0 15,23 +0,00 -1,74 2.411 158

5 5 Yahoo! Deutschland 26,1 13,27 -0,46 -0,76 801 60

6 6 BILD.de 25,6 13,04 +0,08 +0,45 2.123 163

10 7 CHIP Online 24,7 12,54 +0,37 +0,33 292 23

9 8 wetter.com 24,7 12,54 +0,37 -0,48 220 18

8 9 GMX 24,1 12,25 +0,06 -1,35 1.982 162

7 10 computerbild.de 22,8 11,60 -0,69 +0,62 173 15

12 11 SPIEGEL ONLINE 21,2 10,77 +0,07 +0,76 713 66

11 12 RTL.de 20,5 10,45 -0,52 -0,47 198 19

13 13 DasTelefonbuch.de 20,0 10,14 -0,01 +2,40 59 6

15 14 CHEFKOCH.de 18,0 9,14 +0,16 +1,53 183 20

14 15 FOCUS Online 18,0 9,13 +0,14 +1,29 163 18

16 16 MSN 17,0 8,62 -0,03 -3,00 363 42

17 17 meinestadt.de 16,8 8,52 +0,02 +0,42 178 21

19 18 Welt.de 16,7 8,50 +0,61 +1,52 164 19

18 19 DasÖrtliche 16,5 8,37 +0,16 +0,80 58 7

21 20 MyVideo 15,5 7,86 +0,58 +0,55 103 13

Top-3 Gains/Losses in net reach

Top-10 Angebote: gutefrage.net with biggest gains

4

25,01

23,85

17,98

15,23 13,27 13,04 12,54 12,25 11,60

0

2

4

6

8

10

12

14

16

18

20

22

24

26

28

T-Online

eBay.de

gutefrage.net

WEB.DE

Yahoo!

BILD.de

CHIP Online

wetter.com

GMX

computerbild.de


Source: AGOF internet facts 2011-01- 2012-06 / plan.net media intelligence

Top-10 platforms by net reach over time

Figures in m Unique User / month

Sport-Sites gain Users because of Champions

League finals and European Championship

5

6,62

4,41 4,12 4,07

3,21 3,09

2,51 2,51 2,46 2,41

0

1

2

3

4

5

6

7

Bild.de Sport

T-Online Sport

kicker.de

Spiegel OnlineSportSport1.de

Bild.deBundesligaT-Onlinefussball.detransfermarkt.de


Source: AGOF internet facts 2011-01- 2012-06 / plan.net media intelligence

Top-10 sport websites by net reach over time

Figures in m Unique User / month

Publisher ranking June 2012

6

Tomorrow Focus Media and InteractiveMedia extend lead

2012-

05

2012-

06 Publisher

Reach

in %

Unique User

in Mio.

Difference in UU to

2012-05

Contacts

in Mio. Ø Contacts

1 1 Tomorrow Focus Media 59,7 30,4 +0,73 1.415 47

2 2 InteractiveMedia CCSP 57,4 29,2 +0,36 4.237 145

3 3 United Internet Media 52,6 26,8 -0,12 4.703 176

4 4 Axel Springer Media Impact 52,0 26,4 +0,01 2.777 105

5 5 SevenOne Media 51,9 26,4 +0,06 1.049 40

6 6 IP Deutschland 50,4 25,6 -0,34 1.966 77

7 7 eBay Advertising Group 49,3 25,1 +0,02 4.661 186

8 8 Ströer Interactive 45,0 22,9 +0,13 718 31

9 9 OMS 41,6 21,2 +0,07 1.062 50

10 10 G+J Electronic Media Sales 39,3 20,0 +0,21 992 50

11 11 Yahoo! Deutschland 38,9 19,8 +0,04 1.204 61

12 12 ad pepper media 35,7 18,1 -0,21 175 10

13 13 iq digital 33,5 17,0 +0,49 848 50

14 14 freeXmedia 30,5 15,5 -0,67 1.168 75

16 15 SPIEGEL QC 28,6 14,6 +0,18 917 63

15 16 Hi-media Deutschland 28,5 14,5 -0,56 486 34

17 17 Microsoft Advertising 27,2 13,8 -0,32 770 56

19 18 Glam Media 20,2 10,3 -0,42 163 16

18 19 Unister Media 17,7 9,0 -1,85 69 8

21 20 MAIRDUMONT MEDIA 15,2 7,7 +0,13 101 13

Top-3 Gains/Losses in net reach


reporting timeframe: June 2012 / Source: AGOF internet facts 2012-06 / plan.net media intelligence

Over 51 million onliners in Germany

7

Base: 112.283 unweighted cases (=70,21 m German speaking population in Germany 14 years and older);

Source: AGOF internet facts 2012-06 / plan.net media intelligence

51,77 Mio. use the Internet

50,84 Mio. have used the Internet in the

last 3 months

74% 72%

70,21 Mio. German speaking

population 14 years

and older

8

Onliners (last 12 months)

Figures in %

Internet penetration in Germany is at 74%

15

26

40

50 52

55 57 58

62 65

68

73 73 74

0

10

20

30

40

50

60

70

80

1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

Base: 1999-2009: German speaking population 14 years and older; since 2010: German speaking population in germany 14 years and older; Mean of

quarters a year / 2011: Mean of months a year / 2012: current month

Source: 1999-2004: @facts SevenOne Interactive / forsa. / ab 2005: AGOF internet facts 2005-II – 2012-06 / plan.net media intelligence

9

Online use (last 3 months) by age and gender

Figures in %

96 94 96

88

78

58

34

97 97 94

84

71

46

15

0

10

20

30

40

50

60

70

80

90

100

14-19 years 20-29 years 30-39 years 40-49 years 50-59 years 60-69 years 70 years andolder

Men

Women

Virtually everyone in younger demographics is

online



10

Online use (last 3 months) by age over time

Figures in %

92

96

86

95

77

95

66

86

50

74

27

52

9

23

0

10

20

30

40

50

60

70

80

90

100

2006 2007 2008 2009 2010 2011 2012

14 - 19 years

20 - 29 years

30 - 39 years

40 - 49 years

50 - 59 years

60 - 69 years

70 years andolder

Steady increase in online use in age groups 50

years and older in the past two years



11

Index Online use (last 3 months) by age and gender

Index 100 = German speaking population in Germany 14 years and older

107

93

133

132

131

119

103

72

31

0 20 40 60 80 100 120 140

Men

Women

14 - 19 years

20 - 29 years

30 - 39 years

40 - 49 years

50 - 59 years

60 - 69 years

70 years and older

Only the target groups 60 years and older remain to

use the internet below average

77

67

96

95

95

88

74

52

23

In %



12

Index Online use (last 3 months) by net household income and education

Index 100 = German speaking population in Germany 14 years and older

94

89

101

109

120

79

110

125

119

60 70 80 90 100 110 120 130 140

Under 1.000 EUR

1.000 - 2.000 EUR

2.000 - 3.000 EUR

3.000 - 4.000 EUR

4.000 EUR or more

None or Secondary Modern / Primary School

Secondary Schools

(Specialized) A-Levels

University Degree

Above average internet use amongst demographics

with higher incomes and education

In %

68

64

73

79

87

57

80

90

86



13

Gender and age of onliners

Figures in m / %

26,63 52%

24,21 48%

male

female

4,82 9%

9,40 19%

9,17 18% 11,54

23%

8,55 17%

4,67 9%

2,68 5%

14-19 years 20-29 years



70 years and older

The majority of online users are male and younger

than 50



14

Education and occupation of onliners

Figures in m / %

1,99 4%

15,12 30%

16,40 32%

7,77 15%

9,57 19%

NoneSecondary Modern / Primary SchoolSecondary Schools(Specialized) A-LevelsUniversity Degree

7,28 14%

33,33 66%

5,47 11%

4,76 9%

In educationEmployedRetired / PensionerNot employed

Two thirds of the online users are employed and

have at least completed secondary education



15

Personal income and net household income of onliners

Figures in m / %

14,36 28%

18,46 36%

8,50 17%

2,70 5%

2,49 5%

4,33 9%

Under 1.000 EUR 1.000 - 2.000 EUR

2.000 - 3.000 EUR 3.000 - 4.000 EUR

4.000 EUR or more n/a / no personal income

7,39 15%

14,39 28%

12,97 25%

7,63 15%

8,47 17%

57% of the onliners have a net household income of

more than 2.000 euros

Personal income Net household income



16

Place of use (at least occasionally)

Figures in %

The internet is used predominantly at home –

31% of onliners use the internet on the move via

laptop / mobile phone

95

34

7

10

31

27

93

33

8

9

24

27

0 10 20 30 40 50 60 70 80 90 100

At home

At work

At school, university

In public places

On the move

At friends / relatives, elsewhere

2012-06

2011-06



17

Base: 96.648 unweighted cases (= 48,13 m online users at home in the last 3 months in the German speaking population in Germany 14 years and older);


Online access at home (multiple choice)

Figures in %

79

63

11

9

25

15

11

0 10 20 30 40 50 60 70 80 90

Broadband

DSL

Cable

Other broadband connection (cable, 3G)

Narrowband

ISDN

Analog modem

Almost 80% of the onliners in Germany access the

internet via broadband

18

Information sources used online (at least occasionally)

Figures in %

87

83

70

68

67

62

56

41

41

40

38

87

83

71

67

65

62

57

40

39

39

35

0 20 40 60 80 100

Email

Search Engines

Global News

Online Shopping

Weather

Local/Regional News

Online Banking

Product Reviews

Sport Results and News

Chats and Boards

Food and Beverage

2012-06

2011-06

37

35

32

29

22

21

21

20

17

15

9

36

31

32

28

23

19

20

19

16

16

10

0 20 40 60 80 100

Cinema

TV Listings

Messenger

Family and Kids

Job Portals

Fitness and Wellness

Stars and Celebrities

Real Estate Listings

Blogs

Flirting, Dating

Horoscopes

2012-06

2011-06

E-Mail and search engines are the most used online

services



19

Top-20 searched for products online

Figures in %

61

56

56

51

47

45

45

43

42

41

59

56

55

50

42

44

44

45

43

41

0 20 40 60 80

Books

Vacations

Tickets

Hotels

Shoes

Furniture

Airline Tickets

CDs

Train Ticktets

Telecommunication Products

2012-06

2011-06

40

39

38

36

36

35

35

35

34

34

38

36

39

37

35

38

35

35

33

34

0 20 40 60 80

Women Clothing

Men Clothing

Movies, Videos, DVDs

Computer-Hardware

Sports Equipment

Digital Cameras

Health Products, Medicine

Toys

Flatscreen TV

Used Cars

2012-06

2011-06

Books, vacations and tickets are the most searched

goods on the internet



20

Top-20 purchased products online

Figures in %

45

36

28

28

28

27

26

25

25

23

42

34

26

26

23

25

26

24

23

23

0 10 20 30 40 50

Books

Tickets

Womens Clothing

Hotels

Shoes

Vacations

CDs

Airline Tickets

Men's Clothing

Toys

2012-06

2011-06

22

21

20

19

18

18

16

16

14

14

21

20

20

18

16

16

16

15

14

13

0 10 20 30 40 50

Movies, DVDs

Train Tickets

Computer Hardware

Health Products, Medicine

Furniture

Sports Equipment

Computer Software

Telecommunication Products

Music, Movie Downloads

Computer- and Videogames

2012-06

2011-06

Books and tickets are most frequently purchased

goods



Profile AGOF internet facts 2012-06

Universe: 70,21 m (German speaking population in Germany

14 years and older)

Sample: 112.283 unweighted cases (101.316 onliners)

Time frame: June 2012

Reported websites: 771

Reported placement units: 3.955

Reported product categories: 59

Tel: +49 (0)89 2050 30

E-Mail: [email protected]

Web: www.plan-net.com

Facebook: facebook.com/plannet

Twitter: @plannet

contact

plan.net group

for digital communication gmbh & co.kg

House of Communication

80250 Munich, Germany

AGOF internet facts 2012-06 english version

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