Adria Saracino | SearchLove San Diego, 'How to Leverage All Content Distribution Channels'
Transcript of Adria Saracino | SearchLove San Diego, 'How to Leverage All Content Distribution Channels'
![Page 1: Adria Saracino | SearchLove San Diego, 'How to Leverage All Content Distribution Channels'](https://reader033.fdocuments.net/reader033/viewer/2022050613/5436c6a38d7f722e328b45f6/html5/thumbnails/1.jpg)
BEYOND MANUAL OUTREACH:How to Leverage All Distribution Channels
Adria Saracino
![Page 2: Adria Saracino | SearchLove San Diego, 'How to Leverage All Content Distribution Channels'](https://reader033.fdocuments.net/reader033/viewer/2022050613/5436c6a38d7f722e328b45f6/html5/thumbnails/2.jpg)
@adriasaracino#SEARCHLOVE
source
![Page 3: Adria Saracino | SearchLove San Diego, 'How to Leverage All Content Distribution Channels'](https://reader033.fdocuments.net/reader033/viewer/2022050613/5436c6a38d7f722e328b45f6/html5/thumbnails/3.jpg)
total visits: 322K
social shares: 3,300@adriasaracino
#SEARCHLOVE
![Page 4: Adria Saracino | SearchLove San Diego, 'How to Leverage All Content Distribution Channels'](https://reader033.fdocuments.net/reader033/viewer/2022050613/5436c6a38d7f722e328b45f6/html5/thumbnails/4.jpg)
@adriasaracino#SEARCHLOVE
social shares: 110K
total visits: 1.8M
![Page 5: Adria Saracino | SearchLove San Diego, 'How to Leverage All Content Distribution Channels'](https://reader033.fdocuments.net/reader033/viewer/2022050613/5436c6a38d7f722e328b45f6/html5/thumbnails/5.jpg)
@adriasaracino#SEARCHLOVE
total visits: 116K
social shares: 26K
![Page 6: Adria Saracino | SearchLove San Diego, 'How to Leverage All Content Distribution Channels'](https://reader033.fdocuments.net/reader033/viewer/2022050613/5436c6a38d7f722e328b45f6/html5/thumbnails/6.jpg)
@adriasaracino#SEARCHLOVE
site mentions: 8
social shares: 34
![Page 7: Adria Saracino | SearchLove San Diego, 'How to Leverage All Content Distribution Channels'](https://reader033.fdocuments.net/reader033/viewer/2022050613/5436c6a38d7f722e328b45f6/html5/thumbnails/7.jpg)
@adriasaracino#SEARCHLOVE
site mentions: 11
social shares: 90
![Page 9: Adria Saracino | SearchLove San Diego, 'How to Leverage All Content Distribution Channels'](https://reader033.fdocuments.net/reader033/viewer/2022050613/5436c6a38d7f722e328b45f6/html5/thumbnails/9.jpg)
@adriasaracino#SEARCHLOVE
# emails sent: 50
distribution methods: 1
![Page 10: Adria Saracino | SearchLove San Diego, 'How to Leverage All Content Distribution Channels'](https://reader033.fdocuments.net/reader033/viewer/2022050613/5436c6a38d7f722e328b45f6/html5/thumbnails/10.jpg)
@adriasaracino#SEARCHLOVE
# emails sent: 91
distribution methods: 1
![Page 11: Adria Saracino | SearchLove San Diego, 'How to Leverage All Content Distribution Channels'](https://reader033.fdocuments.net/reader033/viewer/2022050613/5436c6a38d7f722e328b45f6/html5/thumbnails/11.jpg)
@adriasaracino#SEARCHLOVE
Content is king…“
![Page 12: Adria Saracino | SearchLove San Diego, 'How to Leverage All Content Distribution Channels'](https://reader033.fdocuments.net/reader033/viewer/2022050613/5436c6a38d7f722e328b45f6/html5/thumbnails/12.jpg)
@adriasaracino#SEARCHLOVE”
Content is king…but distribution is queenand she wears the pants.
– Jonathan Perelman, Buzzfeed“
![Page 13: Adria Saracino | SearchLove San Diego, 'How to Leverage All Content Distribution Channels'](https://reader033.fdocuments.net/reader033/viewer/2022050613/5436c6a38d7f722e328b45f6/html5/thumbnails/13.jpg)
@adriasaracino#SEARCHLOVE
source
![Page 14: Adria Saracino | SearchLove San Diego, 'How to Leverage All Content Distribution Channels'](https://reader033.fdocuments.net/reader033/viewer/2022050613/5436c6a38d7f722e328b45f6/html5/thumbnails/14.jpg)
@adriasaracino#SEARCHLOVE
search engines
review sites
publishers
company websites
emails
social media
word of mouth
billboards
TV
books
theaters
blogs
![Page 15: Adria Saracino | SearchLove San Diego, 'How to Leverage All Content Distribution Channels'](https://reader033.fdocuments.net/reader033/viewer/2022050613/5436c6a38d7f722e328b45f6/html5/thumbnails/15.jpg)
@adriasaracino#SEARCHLOVE
search engines
review sites
publishers
company websites
emails
social media
word of mouth
billboards
TV
books
theaters
blogs
![Page 16: Adria Saracino | SearchLove San Diego, 'How to Leverage All Content Distribution Channels'](https://reader033.fdocuments.net/reader033/viewer/2022050613/5436c6a38d7f722e328b45f6/html5/thumbnails/16.jpg)
@adriasaracino#SEARCHLOVE
source
![Page 17: Adria Saracino | SearchLove San Diego, 'How to Leverage All Content Distribution Channels'](https://reader033.fdocuments.net/reader033/viewer/2022050613/5436c6a38d7f722e328b45f6/html5/thumbnails/17.jpg)
@adriasaracino#SEARCHLOVE
source
![Page 18: Adria Saracino | SearchLove San Diego, 'How to Leverage All Content Distribution Channels'](https://reader033.fdocuments.net/reader033/viewer/2022050613/5436c6a38d7f722e328b45f6/html5/thumbnails/18.jpg)
@adriasaracino#SEARCHLOVE
source
![Page 19: Adria Saracino | SearchLove San Diego, 'How to Leverage All Content Distribution Channels'](https://reader033.fdocuments.net/reader033/viewer/2022050613/5436c6a38d7f722e328b45f6/html5/thumbnails/19.jpg)
43 WAYS TO GETYOUR CONTENT SEEN
![Page 20: Adria Saracino | SearchLove San Diego, 'How to Leverage All Content Distribution Channels'](https://reader033.fdocuments.net/reader033/viewer/2022050613/5436c6a38d7f722e328b45f6/html5/thumbnails/20.jpg)
@adriasaracino#SEARCHLOVE
PPC
review sites
publishers
company websites
emails
social media
word of mouth
billboards
TV
books
theaters
blogs
![Page 21: Adria Saracino | SearchLove San Diego, 'How to Leverage All Content Distribution Channels'](https://reader033.fdocuments.net/reader033/viewer/2022050613/5436c6a38d7f722e328b45f6/html5/thumbnails/21.jpg)
@adriasaracino#SEARCHLOVE
PPC
review sites
publishers
company websites
emails
social media
word of mouth
billboards
TV
books
OWNED MEDIA
EARNEDMEDIA
PAIDMEDIA
theaters
blogs
![Page 22: Adria Saracino | SearchLove San Diego, 'How to Leverage All Content Distribution Channels'](https://reader033.fdocuments.net/reader033/viewer/2022050613/5436c6a38d7f722e328b45f6/html5/thumbnails/22.jpg)
OWNED MEDIA
EARNEDMEDIA
PAIDMEDIA
@adriasaracino#SEARCHLOVE
GROUP ONE: OWNED MEDIA
![Page 23: Adria Saracino | SearchLove San Diego, 'How to Leverage All Content Distribution Channels'](https://reader033.fdocuments.net/reader033/viewer/2022050613/5436c6a38d7f722e328b45f6/html5/thumbnails/23.jpg)
@adriasaracino#SEARCHLOVE
1
resourceimage credit
Use tools to split test headlines
![Page 24: Adria Saracino | SearchLove San Diego, 'How to Leverage All Content Distribution Channels'](https://reader033.fdocuments.net/reader033/viewer/2022050613/5436c6a38d7f722e328b45f6/html5/thumbnails/24.jpg)
@adriasaracino#SEARCHLOVE
1
resource resource
Use tools to split test headlines
![Page 26: Adria Saracino | SearchLove San Diego, 'How to Leverage All Content Distribution Channels'](https://reader033.fdocuments.net/reader033/viewer/2022050613/5436c6a38d7f722e328b45f6/html5/thumbnails/26.jpg)
@adriasaracino#SEARCHLOVE
2
source
Make it easy for readers to share
![Page 27: Adria Saracino | SearchLove San Diego, 'How to Leverage All Content Distribution Channels'](https://reader033.fdocuments.net/reader033/viewer/2022050613/5436c6a38d7f722e328b45f6/html5/thumbnails/27.jpg)
@adriasaracino#SEARCHLOVE
3
resource
Test social CTAs within content
![Page 28: Adria Saracino | SearchLove San Diego, 'How to Leverage All Content Distribution Channels'](https://reader033.fdocuments.net/reader033/viewer/2022050613/5436c6a38d7f722e328b45f6/html5/thumbnails/28.jpg)
@adriasaracino#SEARCHLOVE
4
source
Optimize which CTAs to include
![Page 29: Adria Saracino | SearchLove San Diego, 'How to Leverage All Content Distribution Channels'](https://reader033.fdocuments.net/reader033/viewer/2022050613/5436c6a38d7f722e328b45f6/html5/thumbnails/29.jpg)
@adriasaracino#SEARCHLOVE
5
resourceimage credit
Install Open Graph Meta Protocol
![Page 30: Adria Saracino | SearchLove San Diego, 'How to Leverage All Content Distribution Channels'](https://reader033.fdocuments.net/reader033/viewer/2022050613/5436c6a38d7f722e328b45f6/html5/thumbnails/30.jpg)
@adriasaracino#SEARCHLOVE
6
resourceimage credit
Use Facebook Connect
![Page 31: Adria Saracino | SearchLove San Diego, 'How to Leverage All Content Distribution Channels'](https://reader033.fdocuments.net/reader033/viewer/2022050613/5436c6a38d7f722e328b45f6/html5/thumbnails/31.jpg)
@adriasaracino#SEARCHLOVE
7
resourceimage credit
Setup retargeting cookies
![Page 32: Adria Saracino | SearchLove San Diego, 'How to Leverage All Content Distribution Channels'](https://reader033.fdocuments.net/reader033/viewer/2022050613/5436c6a38d7f722e328b45f6/html5/thumbnails/32.jpg)
@adriasaracino#SEARCHLOVE
8
resourceresource
Apply dynamic retargeting to email
![Page 33: Adria Saracino | SearchLove San Diego, 'How to Leverage All Content Distribution Channels'](https://reader033.fdocuments.net/reader033/viewer/2022050613/5436c6a38d7f722e328b45f6/html5/thumbnails/33.jpg)
@adriasaracino#SEARCHLOVE
9
sourceresourceImage credit
See who embedded your videos
![Page 34: Adria Saracino | SearchLove San Diego, 'How to Leverage All Content Distribution Channels'](https://reader033.fdocuments.net/reader033/viewer/2022050613/5436c6a38d7f722e328b45f6/html5/thumbnails/34.jpg)
@adriasaracino#SEARCHLOVE
OWNED MEDIA
EARNEDMEDIA
PAIDMEDIA
GROUP TWO: PAID MEDIA
![Page 35: Adria Saracino | SearchLove San Diego, 'How to Leverage All Content Distribution Channels'](https://reader033.fdocuments.net/reader033/viewer/2022050613/5436c6a38d7f722e328b45f6/html5/thumbnails/35.jpg)
● PPC
● Social media
● Influencer partnerships
● Native advertising
PAID MEDIA OUTLETS
@adriasaracino#SEARCHLOVE
![Page 36: Adria Saracino | SearchLove San Diego, 'How to Leverage All Content Distribution Channels'](https://reader033.fdocuments.net/reader033/viewer/2022050613/5436c6a38d7f722e328b45f6/html5/thumbnails/36.jpg)
@adriasaracino#SEARCHLOVE
Pay-Per-Clickimage source
![Page 37: Adria Saracino | SearchLove San Diego, 'How to Leverage All Content Distribution Channels'](https://reader033.fdocuments.net/reader033/viewer/2022050613/5436c6a38d7f722e328b45f6/html5/thumbnails/37.jpg)
@adriasaracino#SEARCHLOVE
10
image source
Prepare for ongoing management
![Page 38: Adria Saracino | SearchLove San Diego, 'How to Leverage All Content Distribution Channels'](https://reader033.fdocuments.net/reader033/viewer/2022050613/5436c6a38d7f722e328b45f6/html5/thumbnails/38.jpg)
@adriasaracino#SEARCHLOVE
11
resource
Remember to setup exclusions
![Page 39: Adria Saracino | SearchLove San Diego, 'How to Leverage All Content Distribution Channels'](https://reader033.fdocuments.net/reader033/viewer/2022050613/5436c6a38d7f722e328b45f6/html5/thumbnails/39.jpg)
@adriasaracino#SEARCHLOVE
12
resourceimage credit
Remember to set time limits
![Page 40: Adria Saracino | SearchLove San Diego, 'How to Leverage All Content Distribution Channels'](https://reader033.fdocuments.net/reader033/viewer/2022050613/5436c6a38d7f722e328b45f6/html5/thumbnails/40.jpg)
@adriasaracino#SEARCHLOVE
13
source
Leverage engagement ads
![Page 41: Adria Saracino | SearchLove San Diego, 'How to Leverage All Content Distribution Channels'](https://reader033.fdocuments.net/reader033/viewer/2022050613/5436c6a38d7f722e328b45f6/html5/thumbnails/41.jpg)
@adriasaracino#SEARCHLOVE
14
source
Promote your G+ page
![Page 42: Adria Saracino | SearchLove San Diego, 'How to Leverage All Content Distribution Channels'](https://reader033.fdocuments.net/reader033/viewer/2022050613/5436c6a38d7f722e328b45f6/html5/thumbnails/42.jpg)
@adriasaracino#SEARCHLOVE
15
image credit
Don’t miss out on retargeting
![Page 43: Adria Saracino | SearchLove San Diego, 'How to Leverage All Content Distribution Channels'](https://reader033.fdocuments.net/reader033/viewer/2022050613/5436c6a38d7f722e328b45f6/html5/thumbnails/43.jpg)
@adriasaracino#SEARCHLOVE
16
resourceimage credit
Use custom lists to target
users who completed a certain action
![Page 44: Adria Saracino | SearchLove San Diego, 'How to Leverage All Content Distribution Channels'](https://reader033.fdocuments.net/reader033/viewer/2022050613/5436c6a38d7f722e328b45f6/html5/thumbnails/44.jpg)
@adriasaracino#SEARCHLOVE
17
resourceimage credit
Use custom combo lists to
target users who visited specific pages
![Page 45: Adria Saracino | SearchLove San Diego, 'How to Leverage All Content Distribution Channels'](https://reader033.fdocuments.net/reader033/viewer/2022050613/5436c6a38d7f722e328b45f6/html5/thumbnails/45.jpg)
@adriasaracino#SEARCHLOVE
18
source
Try tools like Resonance
![Page 47: Adria Saracino | SearchLove San Diego, 'How to Leverage All Content Distribution Channels'](https://reader033.fdocuments.net/reader033/viewer/2022050613/5436c6a38d7f722e328b45f6/html5/thumbnails/47.jpg)
@adriasaracino#SEARCHLOVE
Paid Social Mediaimage credit
![Page 48: Adria Saracino | SearchLove San Diego, 'How to Leverage All Content Distribution Channels'](https://reader033.fdocuments.net/reader033/viewer/2022050613/5436c6a38d7f722e328b45f6/html5/thumbnails/48.jpg)
@adriasaracino#SEARCHLOVE
source
![Page 49: Adria Saracino | SearchLove San Diego, 'How to Leverage All Content Distribution Channels'](https://reader033.fdocuments.net/reader033/viewer/2022050613/5436c6a38d7f722e328b45f6/html5/thumbnails/49.jpg)
@adriasaracino#SEARCHLOVE
20
image credit
Embrace the creepiness of Facebook
![Page 50: Adria Saracino | SearchLove San Diego, 'How to Leverage All Content Distribution Channels'](https://reader033.fdocuments.net/reader033/viewer/2022050613/5436c6a38d7f722e328b45f6/html5/thumbnails/50.jpg)
@adriasaracino#SEARCHLOVE
21
* All logos link to company site
Use tools to understand your audience
![Page 51: Adria Saracino | SearchLove San Diego, 'How to Leverage All Content Distribution Channels'](https://reader033.fdocuments.net/reader033/viewer/2022050613/5436c6a38d7f722e328b45f6/html5/thumbnails/51.jpg)
@adriasaracino#SEARCHLOVE
21
Use tools to understand your audience
* All logos link to company site
![Page 52: Adria Saracino | SearchLove San Diego, 'How to Leverage All Content Distribution Channels'](https://reader033.fdocuments.net/reader033/viewer/2022050613/5436c6a38d7f722e328b45f6/html5/thumbnails/52.jpg)
@adriasaracino#SEARCHLOVE
22
source
Target users by job title
![Page 53: Adria Saracino | SearchLove San Diego, 'How to Leverage All Content Distribution Channels'](https://reader033.fdocuments.net/reader033/viewer/2022050613/5436c6a38d7f722e328b45f6/html5/thumbnails/53.jpg)
@adriasaracino#SEARCHLOVE
23
resourceresource
Create custom audiences on Facebook
![Page 54: Adria Saracino | SearchLove San Diego, 'How to Leverage All Content Distribution Channels'](https://reader033.fdocuments.net/reader033/viewer/2022050613/5436c6a38d7f722e328b45f6/html5/thumbnails/54.jpg)
@adriasaracino#SEARCHLOVE
24
Target purchasers with related content
![Page 55: Adria Saracino | SearchLove San Diego, 'How to Leverage All Content Distribution Channels'](https://reader033.fdocuments.net/reader033/viewer/2022050613/5436c6a38d7f722e328b45f6/html5/thumbnails/55.jpg)
@adriasaracino#SEARCHLOVE
25
resource
Create lookalike audiences on Facebook
![Page 56: Adria Saracino | SearchLove San Diego, 'How to Leverage All Content Distribution Channels'](https://reader033.fdocuments.net/reader033/viewer/2022050613/5436c6a38d7f722e328b45f6/html5/thumbnails/56.jpg)
@adriasaracino#SEARCHLOVE
26
sourceimage credit
Create lookalike audiences
based off users who visited content
![Page 57: Adria Saracino | SearchLove San Diego, 'How to Leverage All Content Distribution Channels'](https://reader033.fdocuments.net/reader033/viewer/2022050613/5436c6a38d7f722e328b45f6/html5/thumbnails/57.jpg)
@adriasaracino#SEARCHLOVE
27
Create high affinity target groups
sourceimage credit
![Page 58: Adria Saracino | SearchLove San Diego, 'How to Leverage All Content Distribution Channels'](https://reader033.fdocuments.net/reader033/viewer/2022050613/5436c6a38d7f722e328b45f6/html5/thumbnails/58.jpg)
@adriasaracino#SEARCHLOVE
28
sourceimage credit
Keep an eye on FBNewswire
![Page 59: Adria Saracino | SearchLove San Diego, 'How to Leverage All Content Distribution Channels'](https://reader033.fdocuments.net/reader033/viewer/2022050613/5436c6a38d7f722e328b45f6/html5/thumbnails/59.jpg)
@adriasaracino#SEARCHLOVE
29
resourceimage creditcitation
Use Twitter cards
![Page 60: Adria Saracino | SearchLove San Diego, 'How to Leverage All Content Distribution Channels'](https://reader033.fdocuments.net/reader033/viewer/2022050613/5436c6a38d7f722e328b45f6/html5/thumbnails/60.jpg)
@adriasaracino#SEARCHLOVE
30
sourcesource
Hell, skip the content promo
& go straight to the buy
![Page 62: Adria Saracino | SearchLove San Diego, 'How to Leverage All Content Distribution Channels'](https://reader033.fdocuments.net/reader033/viewer/2022050613/5436c6a38d7f722e328b45f6/html5/thumbnails/62.jpg)
@adriasaracino#SEARCHLOVE
32
source
Run ads on competing YouTube channels
![Page 63: Adria Saracino | SearchLove San Diego, 'How to Leverage All Content Distribution Channels'](https://reader033.fdocuments.net/reader033/viewer/2022050613/5436c6a38d7f722e328b45f6/html5/thumbnails/63.jpg)
@adriasaracino#SEARCHLOVE
Influencer Partnershipsimage credit
![Page 64: Adria Saracino | SearchLove San Diego, 'How to Leverage All Content Distribution Channels'](https://reader033.fdocuments.net/reader033/viewer/2022050613/5436c6a38d7f722e328b45f6/html5/thumbnails/64.jpg)
@adriasaracino#SEARCHLOVE
33
Use tools that connect you with bloggers
* All logos link to company siteadditional tools
![Page 65: Adria Saracino | SearchLove San Diego, 'How to Leverage All Content Distribution Channels'](https://reader033.fdocuments.net/reader033/viewer/2022050613/5436c6a38d7f722e328b45f6/html5/thumbnails/65.jpg)
@adriasaracino#SEARCHLOVE
34
image credit
Think beyond website coverage
![Page 66: Adria Saracino | SearchLove San Diego, 'How to Leverage All Content Distribution Channels'](https://reader033.fdocuments.net/reader033/viewer/2022050613/5436c6a38d7f722e328b45f6/html5/thumbnails/66.jpg)
@adriasaracino#SEARCHLOVE
35
Setup retargeting pixel on blogger’s site
image credit
![Page 67: Adria Saracino | SearchLove San Diego, 'How to Leverage All Content Distribution Channels'](https://reader033.fdocuments.net/reader033/viewer/2022050613/5436c6a38d7f722e328b45f6/html5/thumbnails/67.jpg)
@adriasaracino#SEARCHLOVE
Native Advertisingimage credit
![Page 68: Adria Saracino | SearchLove San Diego, 'How to Leverage All Content Distribution Channels'](https://reader033.fdocuments.net/reader033/viewer/2022050613/5436c6a38d7f722e328b45f6/html5/thumbnails/68.jpg)
”A form of paid media in which the ad integrates seamlessly with the content and UX of the site in which it’s placed.
– Sharethrough“@adriasaracino
#SEARCHLOVE
![Page 70: Adria Saracino | SearchLove San Diego, 'How to Leverage All Content Distribution Channels'](https://reader033.fdocuments.net/reader033/viewer/2022050613/5436c6a38d7f722e328b45f6/html5/thumbnails/70.jpg)
source
@adriasaracino#SEARCHLOVE
![Page 71: Adria Saracino | SearchLove San Diego, 'How to Leverage All Content Distribution Channels'](https://reader033.fdocuments.net/reader033/viewer/2022050613/5436c6a38d7f722e328b45f6/html5/thumbnails/71.jpg)
source
@adriasaracino#SEARCHLOVE
![Page 72: Adria Saracino | SearchLove San Diego, 'How to Leverage All Content Distribution Channels'](https://reader033.fdocuments.net/reader033/viewer/2022050613/5436c6a38d7f722e328b45f6/html5/thumbnails/72.jpg)
@adriasaracino#SEARCHLOVE
source
$50,000
![Page 74: Adria Saracino | SearchLove San Diego, 'How to Leverage All Content Distribution Channels'](https://reader033.fdocuments.net/reader033/viewer/2022050613/5436c6a38d7f722e328b45f6/html5/thumbnails/74.jpg)
source
@adriasaracino#SEARCHLOVE
$50,000
![Page 75: Adria Saracino | SearchLove San Diego, 'How to Leverage All Content Distribution Channels'](https://reader033.fdocuments.net/reader033/viewer/2022050613/5436c6a38d7f722e328b45f6/html5/thumbnails/75.jpg)
source
@adriasaracino#SEARCHLOVE
![Page 77: Adria Saracino | SearchLove San Diego, 'How to Leverage All Content Distribution Channels'](https://reader033.fdocuments.net/reader033/viewer/2022050613/5436c6a38d7f722e328b45f6/html5/thumbnails/77.jpg)
@adriasaracino#SEARCHLOVE
36
Leverage content distribution platforms
* All logos link to company site
![Page 78: Adria Saracino | SearchLove San Diego, 'How to Leverage All Content Distribution Channels'](https://reader033.fdocuments.net/reader033/viewer/2022050613/5436c6a38d7f722e328b45f6/html5/thumbnails/78.jpg)
@adriasaracino#SEARCHLOVE
37
source
Keep an eye on Google
![Page 79: Adria Saracino | SearchLove San Diego, 'How to Leverage All Content Distribution Channels'](https://reader033.fdocuments.net/reader033/viewer/2022050613/5436c6a38d7f722e328b45f6/html5/thumbnails/79.jpg)
IS OUTREACH DEAD?
![Page 80: Adria Saracino | SearchLove San Diego, 'How to Leverage All Content Distribution Channels'](https://reader033.fdocuments.net/reader033/viewer/2022050613/5436c6a38d7f722e328b45f6/html5/thumbnails/80.jpg)
@adriasaracino#SEARCHLOVE
image source
![Page 81: Adria Saracino | SearchLove San Diego, 'How to Leverage All Content Distribution Channels'](https://reader033.fdocuments.net/reader033/viewer/2022050613/5436c6a38d7f722e328b45f6/html5/thumbnails/81.jpg)
social shares: 110K
total visits: 1.8M
@adriasaracino#SEARCHLOVE
![Page 82: Adria Saracino | SearchLove San Diego, 'How to Leverage All Content Distribution Channels'](https://reader033.fdocuments.net/reader033/viewer/2022050613/5436c6a38d7f722e328b45f6/html5/thumbnails/82.jpg)
@adriasaracino#SEARCHLOVE
source
![Page 83: Adria Saracino | SearchLove San Diego, 'How to Leverage All Content Distribution Channels'](https://reader033.fdocuments.net/reader033/viewer/2022050613/5436c6a38d7f722e328b45f6/html5/thumbnails/83.jpg)
@adriasaracino#SEARCHLOVE
source
![Page 84: Adria Saracino | SearchLove San Diego, 'How to Leverage All Content Distribution Channels'](https://reader033.fdocuments.net/reader033/viewer/2022050613/5436c6a38d7f722e328b45f6/html5/thumbnails/84.jpg)
@adriasaracino#SEARCHLOVE
source
![Page 85: Adria Saracino | SearchLove San Diego, 'How to Leverage All Content Distribution Channels'](https://reader033.fdocuments.net/reader033/viewer/2022050613/5436c6a38d7f722e328b45f6/html5/thumbnails/85.jpg)
@adriasaracino#SEARCHLOVE
source
![Page 86: Adria Saracino | SearchLove San Diego, 'How to Leverage All Content Distribution Channels'](https://reader033.fdocuments.net/reader033/viewer/2022050613/5436c6a38d7f722e328b45f6/html5/thumbnails/86.jpg)
@adriasaracino#SEARCHLOVE
source
THE #KLONTZINATOR @Britt_Klontz
![Page 87: Adria Saracino | SearchLove San Diego, 'How to Leverage All Content Distribution Channels'](https://reader033.fdocuments.net/reader033/viewer/2022050613/5436c6a38d7f722e328b45f6/html5/thumbnails/87.jpg)
@adriasaracino#SEARCHLOVE
OWNED MEDIA
EARNEDMEDIA
PAIDMEDIA
GROUP THREE: EARNED MEDIA
![Page 88: Adria Saracino | SearchLove San Diego, 'How to Leverage All Content Distribution Channels'](https://reader033.fdocuments.net/reader033/viewer/2022050613/5436c6a38d7f722e328b45f6/html5/thumbnails/88.jpg)
@adriasaracino#SEARCHLOVE
38
source
Identify writers with amplification potential
1
2
3
![Page 89: Adria Saracino | SearchLove San Diego, 'How to Leverage All Content Distribution Channels'](https://reader033.fdocuments.net/reader033/viewer/2022050613/5436c6a38d7f722e328b45f6/html5/thumbnails/89.jpg)
@adriasaracino#SEARCHLOVE
39
source
Target bloggers that already follow you
![Page 90: Adria Saracino | SearchLove San Diego, 'How to Leverage All Content Distribution Channels'](https://reader033.fdocuments.net/reader033/viewer/2022050613/5436c6a38d7f722e328b45f6/html5/thumbnails/90.jpg)
@adriasaracino#SEARCHLOVE
40
resource
Use MailChimp to find similar email lists
![Page 91: Adria Saracino | SearchLove San Diego, 'How to Leverage All Content Distribution Channels'](https://reader033.fdocuments.net/reader033/viewer/2022050613/5436c6a38d7f722e328b45f6/html5/thumbnails/91.jpg)
@adriasaracino#SEARCHLOVE
BY ALL MEANS
TELL ME MORE ABOUT THE CONTENT YOUR COMPANY CREATEDsource
![Page 92: Adria Saracino | SearchLove San Diego, 'How to Leverage All Content Distribution Channels'](https://reader033.fdocuments.net/reader033/viewer/2022050613/5436c6a38d7f722e328b45f6/html5/thumbnails/92.jpg)
@adriasaracino#SEARCHLOVE
source
![Page 93: Adria Saracino | SearchLove San Diego, 'How to Leverage All Content Distribution Channels'](https://reader033.fdocuments.net/reader033/viewer/2022050613/5436c6a38d7f722e328b45f6/html5/thumbnails/93.jpg)
@adriasaracino#SEARCHLOVE
source
![Page 94: Adria Saracino | SearchLove San Diego, 'How to Leverage All Content Distribution Channels'](https://reader033.fdocuments.net/reader033/viewer/2022050613/5436c6a38d7f722e328b45f6/html5/thumbnails/94.jpg)
@adriasaracino#SEARCHLOVE
source
![Page 95: Adria Saracino | SearchLove San Diego, 'How to Leverage All Content Distribution Channels'](https://reader033.fdocuments.net/reader033/viewer/2022050613/5436c6a38d7f722e328b45f6/html5/thumbnails/95.jpg)
@adriasaracino#SEARCHLOVE
source
![Page 96: Adria Saracino | SearchLove San Diego, 'How to Leverage All Content Distribution Channels'](https://reader033.fdocuments.net/reader033/viewer/2022050613/5436c6a38d7f722e328b45f6/html5/thumbnails/96.jpg)
@adriasaracino#SEARCHLOVE
source
![Page 97: Adria Saracino | SearchLove San Diego, 'How to Leverage All Content Distribution Channels'](https://reader033.fdocuments.net/reader033/viewer/2022050613/5436c6a38d7f722e328b45f6/html5/thumbnails/97.jpg)
@adriasaracino#SEARCHLOVE
source
?
![Page 99: Adria Saracino | SearchLove San Diego, 'How to Leverage All Content Distribution Channels'](https://reader033.fdocuments.net/reader033/viewer/2022050613/5436c6a38d7f722e328b45f6/html5/thumbnails/99.jpg)
@adriasaracino#SEARCHLOVE
SPENDS WEEKS TRACKING YOU DOWN
THEN CALLS IT SERENDIPITY.image credit
![Page 101: Adria Saracino | SearchLove San Diego, 'How to Leverage All Content Distribution Channels'](https://reader033.fdocuments.net/reader033/viewer/2022050613/5436c6a38d7f722e328b45f6/html5/thumbnails/101.jpg)
total visits: 322K
social shares: 3,300@adriasaracino
#SEARCHLOVE
![Page 102: Adria Saracino | SearchLove San Diego, 'How to Leverage All Content Distribution Channels'](https://reader033.fdocuments.net/reader033/viewer/2022050613/5436c6a38d7f722e328b45f6/html5/thumbnails/102.jpg)
total cost: $800@adriasaracino
#SEARCHLOVEsource
![Page 103: Adria Saracino | SearchLove San Diego, 'How to Leverage All Content Distribution Channels'](https://reader033.fdocuments.net/reader033/viewer/2022050613/5436c6a38d7f722e328b45f6/html5/thumbnails/103.jpg)
@adriasaracino#SEARCHLOVE
total cost: $800source
![Page 104: Adria Saracino | SearchLove San Diego, 'How to Leverage All Content Distribution Channels'](https://reader033.fdocuments.net/reader033/viewer/2022050613/5436c6a38d7f722e328b45f6/html5/thumbnails/104.jpg)
@adriasaracino#SEARCHLOVE
made us a credible sourcesource
@jsedmond
![Page 105: Adria Saracino | SearchLove San Diego, 'How to Leverage All Content Distribution Channels'](https://reader033.fdocuments.net/reader033/viewer/2022050613/5436c6a38d7f722e328b45f6/html5/thumbnails/105.jpg)
@adriasaracino#SEARCHLOVE
OWNED MEDIA
EARNEDMEDIA
PAIDMEDIA
OUTREACH ON STEROIDS
![Page 106: Adria Saracino | SearchLove San Diego, 'How to Leverage All Content Distribution Channels'](https://reader033.fdocuments.net/reader033/viewer/2022050613/5436c6a38d7f722e328b45f6/html5/thumbnails/106.jpg)
@adriasaracino#SEARCHLOVE
41
Use tools to find publishers
* All logos link to company site
![Page 107: Adria Saracino | SearchLove San Diego, 'How to Leverage All Content Distribution Channels'](https://reader033.fdocuments.net/reader033/viewer/2022050613/5436c6a38d7f722e328b45f6/html5/thumbnails/107.jpg)
@adriasaracino#SEARCHLOVE
41
Use tools to find publishers
resource
![Page 108: Adria Saracino | SearchLove San Diego, 'How to Leverage All Content Distribution Channels'](https://reader033.fdocuments.net/reader033/viewer/2022050613/5436c6a38d7f722e328b45f6/html5/thumbnails/108.jpg)
@adriasaracino#SEARCHLOVE
42
Target editors via LinkedIn
source
![Page 109: Adria Saracino | SearchLove San Diego, 'How to Leverage All Content Distribution Channels'](https://reader033.fdocuments.net/reader033/viewer/2022050613/5436c6a38d7f722e328b45f6/html5/thumbnails/109.jpg)
@adriasaracino#SEARCHLOVE
42
Target editors via LinkedIn
source
![Page 110: Adria Saracino | SearchLove San Diego, 'How to Leverage All Content Distribution Channels'](https://reader033.fdocuments.net/reader033/viewer/2022050613/5436c6a38d7f722e328b45f6/html5/thumbnails/110.jpg)
@adriasaracino#SEARCHLOVE
43
Target editors via Facebook
resource
![Page 111: Adria Saracino | SearchLove San Diego, 'How to Leverage All Content Distribution Channels'](https://reader033.fdocuments.net/reader033/viewer/2022050613/5436c6a38d7f722e328b45f6/html5/thumbnails/111.jpg)
@adriasaracino#SEARCHLOVE
OWNED MEDIA
EARNEDMEDIA
PAIDMEDIA
![Page 112: Adria Saracino | SearchLove San Diego, 'How to Leverage All Content Distribution Channels'](https://reader033.fdocuments.net/reader033/viewer/2022050613/5436c6a38d7f722e328b45f6/html5/thumbnails/112.jpg)
@adriasaracino#SEARCHLOVE
OWNED MEDIA
EARNEDMEDIA
PAIDMEDIA
![Page 114: Adria Saracino | SearchLove San Diego, 'How to Leverage All Content Distribution Channels'](https://reader033.fdocuments.net/reader033/viewer/2022050613/5436c6a38d7f722e328b45f6/html5/thumbnails/114.jpg)
THANK YOU.