SearchLove Boston 2013_Wil Reynolds_How we Get Unstuck

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GET Unstuck

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Transcript of SearchLove Boston 2013_Wil Reynolds_How we Get Unstuck

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GET Unstuck

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Po-Leese

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No finish line…EVER

Serendipity

Overused

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Started with a COP!

@wilreynolds

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Frank Domizio

@wilreynolds

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Video Project in Philly

@wilreynolds

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11 o’clock news

6 o’clock news

3 newspapers@wilreynolds

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I didn’t get this idea

from@wilreynolds

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@wilreynolds

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@wilreynolds

Nope, none of these

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Wasn’t about scraping

@wilreynolds

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“71 ways to get links”

@wilreynolds

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Wasn’t about Author Rank

@wilreynolds

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Chat w/

@wilreynolds

anAutho

r

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It was about a relationship

@wilreynolds

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My best #RCS idea came from

coffee@wilreynolds

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#Unstuck

@wilreynolds

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@wilreynolds

2006 - Marketing Grads

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@wilreynolds

2006 – Tech Grads

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@wilreynolds

Did I drink too much?

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@wilreynolds

2007 – 2011 Ass Kicking

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The SEO of 2019?

@wilreynolds

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@wilreynolds

My new post got 15

RTs!

Make that 16, you Killed it!

Got my pitch in!

Infographics, errr day!

G+ is taking over!

Just got 660 followers TY

guys!

I got fake Pinterest

acct’s

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@wilreynolds

Table Scraps

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@wilreynolds

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@wilreynolds

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Get better at storytelling

bit.ly/storymaking

@traceyhalvorsen

@wilreynolds

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@wilreynolds

Step 1

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@wilreynolds

EXIT THE CIRCLE

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If we wanna do #RCS

@wilreynolds

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@wilreynolds

Re-train ourselves

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@wilreynolds

TRANSFORM real marketers

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@wilreynolds

“Not gonna make it”

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@wilreynolds

Unfollow THE CIRCLE

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@wilreynolds

Follow those who do it!

Do #RCS

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@wilreynolds

Makes me THINK(More than analytics)

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6 months ago35% pruning

@wilreynolds

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You ever had an idea that

a client wouldn’t pay

for?@wilreynolds

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@wilreynolds

Clients suck

Yeah solo Bosses = Idiots

THEY never get it do

they?

Yeah that’s why I’m

going solo.

My boss is just like that

Umm, maybe it wasn’t them?

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Who’s gonna teach you to

pitch?@wilreynolds

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To Breakthrough to a CMO?

@wilreynolds

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To be creative?

@wilreynolds

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@wilreynolds

Step 2 – New Ingredients

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Changing the conference

game@wilreynolds

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PR, Design Ad

Conferences@wilreynolds

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@wilreynolds

To Speak?

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How many SEO

conferences?@wilreynolds

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How many SEO blogs subscribed

to?@wilreynolds

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@wilreynolds

How LOW Can I go?

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PRSAPhiladelphia Oct 26 – 29,

2013@wilreynolds

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@wilreynoldsStep 3

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@wilreynoldsFollow the leaders!

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Pitch, Create, Promote #RCS

170 years!@wilreynolds

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Volney Palmer 1843

@wilreynolds

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James Walter ______ 1877

@wilreynolds

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@wilreynolds

Footrace, will they learn IFTTT, Vlookups, Tech

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@wilreynolds

before we learn Storytelling, Pitching, Journalism, Branding

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@wilreynolds

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@wilreynolds

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@wilreynolds

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@wilreynolds

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@wilreynolds

$15 Million – 120 seconds

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Follow the agency

+ people behind those campaigns@wilreynolds

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Get you#unstuck

@wilreynolds

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@wilreynolds

Ex-Samples?

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How have I been doing

it?@wilreynolds

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Client in Mobile Gaming

@wilreynolds

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@wilreynolds

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@wilreynolds

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Pace of Acquisition

@wilreynolds

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Downloadable gameskilling

walmart & gamestop@wilreynolds

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Subscription Revenue

500% increase3 years

@wilreynolds

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More marketing, fewer titles

@wilreynolds

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R&D InvestmentsQA outsourcing

@wilreynolds

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@wilreynolds

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Read report on Payday

loan industry@wilreynolds

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@wilreynolds

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What would you charge?

@wilreynolds

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@wilreynolds

Study up on your client!

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Enter = Devil

@wilreynolds

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50+ queries to get you started

http://bit.ly/donthitenter

@wilreynolds

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TY @aichleebushnell

@wilreynolds

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Find innovators in

other industries

@wilreynolds

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@wilreynolds

Martin Hawksey

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@wilreynolds@mhawksey

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@wilreynolds

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@agencyspy

@wilreynolds

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Campaigns

@wilreynolds

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@wilreynolds

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@wilreynolds

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Who is behind it?

@wilreynolds

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@firstborn_nyc

@wilreynolds

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Who’s following

them?.02%

@wilreynolds

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How are you going to get new ideas?

@wilreynolds

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@S_rvllhttp://bit.ly/fakeabrand

@wilreynolds

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@wilreynolds

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@wilreynolds

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@wilreynolds

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Start your pitch THERE!

@wilreynolds

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@wilreynolds

It’s NOT Easy

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Poster Boy @wilreynolds

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How much did that cost?

@wilreynolds

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Who produced it?

@wilreynolds

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Think new?Read new.

http://bit.ly/read-new

@wilreynolds

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http://bit.ly/inspirationstarts

@wilreynolds

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@wilreynolds

@wilreynolds