Admissions & Enrollment Management

Chris J. FoleyDirector of Undergraduate Admissions

Source:

Under an Enrollment Management model, the Office of Undergraduate Admissions will take a proactive role in managing the campus’s resources devoted to recruiting, admitting and enrolling students of all undergraduate types to campus. The unit will emphasize and create the expectations for the use of research and data to develop recruitment plans and admission standards, the maximization of efficiency and return-on-investment in the use of campus resources, and achieving the enrollment goals for the new students from headcount, credit hours and budgetary perspectives.

The Enrollment Equation:

Ecy = Epy + Sn – Sd – Sg

Enrollment for the Current Year

Students Who Departed

New Students Enrolled

Enrollment for the Prior Year

Students Who Graduated

Recruitment’s Role in the Equation

Ecy = Epy + Sn – Sl – Sg

Direct Influence on New Students

Indirect Influence on Student Departure and Graduation via Types

of Students Recruited

3699

27991705550

993

1947

750 141 459

Total New 2013-14 StudentsFreshmenExternal TransfersVisiting StudentsIntercampus TransfersReturning StudentsMaster'sProfessionalDoctoralGraduate Nondegree

Total New Indianapolis Students = 13,043

Graduation: Success and Loss• Positive enrollment decline, but still a decline• May commencement saw an increase in the

number of degrees of 163 (+2.5%)• May commencement saw an increase in the

number of bachelor’s degrees of 141 (+3.5%)• A 2% increase in graduation rate represents 70

students on an incoming cohort of 3,500• This is compounded if multiple graduation

rates increase simultaneously

The Consequences of Meeting Our Graduation Rate Targets

If we were to reach our graduation rate targets (22%, 50% for 4-yr, 6-yr) and our retention target of 80%, we will have a net loss of 105 students on a cohort of 3,500 freshmen. If we do not reach the retention target, the loss will be 389 students.

Factoid to Consider #1

Almost 25% of our freshman deposits for 2014 are 21st Century Scholars, compared to 20% for 2013 and almost double the number deposited for 2012. Are we prepared for this?

Factoid to Consider #2: Our Top HS Are Changing

2012 2013 2014

Ben Davis High School 90 88 84

Avon High School 75 96 123

Warren Central High School 71 43 55

Brownsburg High School 65 52 78

Franklin Central High School 58 77 95

Center Grove High School 54 51 70

Perry Meridian High School 51 63 58

Carmel High School 45 60 87

Whiteland Community Hs 43 51 44

Noblesville High School 41 29 52

Avon High School

Franklin Central High School

Carmel High School

Ben Davis High School

Brownsburg High School

Center Grove High School

North Central High School

Hamilton Southeastern Hs

Perry Meridian High School

Warren Central High School

Fall 2012 Fall 2014

Estimated Market Share

Fall 2013 Graduates

2012 Market Share

2013 Market Share

2014 Market Share

Avon High School 572 13.1% 16.8% 21.5%Franklin Central High School 569 10.2% 13.5% 16.7%Carmel High School 1108 4.1% 5.4% 7.9%Ben Davis High School 872 10.3% 10.1% 9.6%Brownsburg High School 575 11.3% 9.0% 13.6%Center Grove High School 536 10.1% 9.5% 13.1%North Central High School 646 5.6% 7.9% 9.6%Hamilton Southeastern Hs 555 7.0% 9.5% 11.2%Perry Meridian High School 461 11.1% 13.7% 12.6%Warren Central High School 724 9.8% 5.9% 7.6%Whiteland 345 12.5% 14.8% 12.8%Noblesville 558 7.3% 5.2% 9.3%IPS 927 5.6% 5.5% 6.8%Indianapolis Charters 513 7.2% 9.9% 9.2%IPS/Indy Charters Total 1440 7.2% 7.1% 7.6%

Factiod #2 Summary• We are not losing market share from our

traditional schools• We are instead gaining market share at

schools that viewed us as a “last resort” in the past

• These schools have larger classes and can therefore send larger numbers of students

• These students will expect a different type of college experience

Shifting Application Timelines

Major Shifts in Freshmen Application Patterns

Aug Sep Oct Nov Dec Jan Feb0

2,000

4,000

6,000

8,000

10,000

12,000

Fall 2011 Fall 2012 Fall 2013 Fall 2014

Major Shifts in Freshmen Admission Patterns

Aug Sep Oct Nov Dec Jan Feb0

1,000

2,000

3,000

4,000

5,000

6,000

7,000

8,000

Fall 2011 Fall 2012 Fall 2013 Fall 2014

Key Facts

• By Dec, we had admitted more than 70% of the Fall 2014 admits compared to 50% for Fall 2012—more than 7 months prior to the start of classes

• By Jan, we had admitted more than 80% of the Fall 2014 admits compared to less than 70% for Fall 2012—more than 6 months prior to the start of classes

• By Oct, we already had 40% of the Fall 2014 admits—more than 9 months prior to the start of classes

It is likely that we will have 50-60% of our freshman admits

completed by the end of Oct for Fall 2015!

Scholarships and Financial Aid

Key Question:

Where does IUPUI stand with regard to the aid provided to its students?

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3.66% 3.64% 3.61% 3.57%3.06% 3.01%

0.99%

Non-Fed Aid for FTFT Undergraduates as a Percentage of Total Tuition Revenue

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16.29%13.93% 13.68%

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5.46%3.83% 3.61%

Non-Fed Aid for FTFT Undergraduates as a Percentage of Total Tu-ition Revenue

The Indiana Market by Ability

The Indiana Market by AbilityBottom quartile is impacted by admission standards

Top quartile is about attraction predominantly about perceived value and scholarships

The Indiana Market by Ability

The Indiana Market by Ability

12,11924,238

Key Take-Aways

• Less competition for the mid-50% of Indiana students– However, this mid-50% will become more diverse– Competition for diversity will increase

• IUPUI’s distribution best fits that of the state– Positions us well for enrollment growth, if we can capitalize on it

• Increasing competition for 75th percentile of Indiana students• For IUPUI, this competition will revolve around two aspects:

– Reputation– Scholarships

Factoid #3: Numbers of Freshmen Living in Housing

For Fall 2013, the freshman class exceeded housing capacity by 1,543. For Fall 2014, we are likely to exceed housing capacity by 1,800 or more students. That’s 250 or more additional freshmen who will not reap the advantages of living on campus. Are we ready for this?

Where Do Transfers Fit Into Our Enrollment Plan?

• 21% of our new students come in as external transfers• This proportion increases to 26% if intercampus transfers are

included• External transfers are more diverse than freshmen

Enrollment Trends at ITCC

2009 2010 2011 2012 2013Ivy Tech Comm Coll Indianapls 421 508 523 480Ball State University 77 78 94 89 112Purdue Univ West Lafayette* 105 83 72 72Indiana St Univ Terre Haute 30 41 47 60 61Vincennes University 51 58 65 64 57Univ Indianapolis 28 29 29 45 43Ivy Tech Comm Coll Lafaytte 21 31 38 34Univ Southern Indiana 39 43 41 40 31Ivy Tech Comm Coll Bloomington 34 32 34 23Ivy Tech Comm Coll Columbus 10 15 18 24 21Butler University 30 9 11 15 20Ivy Tech Community Coll Muncie 18 14 19 19Anderson University 4 6 7 6 18Purdue Univ Calumet 11 12 14 9 15Marian University 18 15 19 22 13Ivy Tech Comm Coll Wabash Vly 2 6 9 11 12Indiana Wesleyan University 10 10 7 10 11Univ Phoenix 3 5 5 8 9Purdue Univ North Central Cmps 8 8 9 6 9Depauw University 2 3 5 5 9Manchester College 5 4 3 10 8

Top Feeder Institutions for Fall External Transfers

Key Take-Aways

• Enrollment at ITCC has stalled, but still remains the largest source of external transfers

• There seems to be apparent growth amongst some 4-year colleges– Ball State– Smaller in-state liberal –arts institutions

• This last point may mean that we are becoming a “second-look” institution where the experience and value doesn’t become apparent until after they “try-out” another institution