Action Learning Project: Learning CulminationOrganization Name: Leadership Learning CommunityAction Learning Project: Creating Space 2013

Goals KPI Results Tools

CREATING SPACE X 2013 REGISTRATION Register 80 People 132 People

Registered!Brown Paper Tickets, Google Docs

NEWSLETTER SUBSCRIPTION CAMPAIGN

Increase email list subscribers to 3,500 or 300 or 9% growth rate

So close:8.71% growth rate!

Constant Contact, Bit.ly

INFLUENCER Drive 20 Registrations 71 Registrations Driven!

Brown Paper Tickets, Google Docs

ENGAGEMENT50% of registered attendees engage before, during, and after

56% of attendees engaged on Twitter!

Twitter, Twitter List, HootSuite, Mention, Excel

Action Learning Project: Learning CulminationProgress on our goals: Goal #1

FEBRUARY MARCH APRIL MAY0

20

40

60

80

100

120

140

Number of Total Event Registrants

Action Learning Project: Learning CulminationProgress on our goals: Goal #2

Series1

(43)

37

80

Event Registration Sources: Newsletter

Goal Total Difference

FEBRUARY MARCH APRIL MAY 3,000

3,050

3,100

3,150

3,200

3,250

3,300

3,350

3,400

3,450

3,500 Number of Total Newsletter Subscribers

Action Learning Project: Learning CulminationProgress on our goals: Goal #3

# of Registrants who learned of event via Design Team Member:

(10) 10

20

Event Registration Sources: Design Team

Goal Total Difference

* Not including LLC staff who were part of the Design Team

Action Learning Project: Learning CulminationProgress on our goals: Goal #4

FEBRUARY MARCH APRIL MAY0

50

100

150

200

250 CS Hashtag Mentions Twitter Chat, CS

Event

Action Learning Project: Data Collection

• Data Collection Process

• What worked? • What didn’t work?

We used a variety of tools

#creatingspace2013We asked “how did you learn about the event?” on our registration survey

And boosted our newsletter promotion!

We tracked our hashtag using Mention.net

Our hashtag was way too long! Should be about 7 characters

We didn’t start tracking our hashtag from the beginning

We still want better tools to help us collect and archive tweets!

Action Learning Project: Sense-Making

• Sense-Making Process

We collected data monthly Entered data manually in a Google doc spreadsheet

Converted to an Excel spreadsheet, added references to data in other sheets, added formulas to calculate % rate of change, and created charts!

• What worked? • What didn’t work?

We need a better way to analyze the data to figure out how our emails and social media efforts impacted registrations

We were able to see the dramatic impact our influencers had on registration (especially our ED who drove 61 registrations!)

Great Job Deborah!

Action Learning Project: Learnings

• Key questions we want to answer through the data:• Registration

• What were the monthly trends?• Goal vs. Target (percent)

• Sources• How did the participants learn about Creating Space? (newsletter, etc)

• Review registration form• Review bit.ly data

• How effective was the influencer strategy for getting registrations?• Review registration form

• Engagement• How effective was the Twitter chat in engaging the community around

the conference?• Review Twitter chat metrics around participants, messaging, role

of influencers• How effective was Twitter in helping promote the event?

• Mentions/retweets metrics• Themes? [Include sample tweets to represent content]

Action Learning Project: Learnings

• Insights• Targeted Email Outreach• Twitter Support• Leverage Content

• Apply to decision process• Targeted group of influencers

“How did you hear about Creating Space

2013?”

People familiar with social media channels who are productive bloggers and have a broad network

Action Learning Project: Learnings

• What are your top three insights about improving your organization’s measurement practices?• Improving our KPI dashboard• Provide more timely data/analytics• Identify key questions before collecting data• Develop a content dashboard to improve our listening

• What is your next pilot?• Develop content dashboard• Continuing to improve our KPI dashboard• Developing a plan for next year’s Creating Space 2014