Abbas Alidina @AbbasAlidina AbbasAlidina.com Marketing Tools.

Abbas Alidina

@AbbasAlidina

AbbasAlidina.com

Marketing Tools

Social Media Accounts are Rising

Social Media Management Systems (SMMS)

SMMS: HootSuite

SMMS: Vitrue

SMMS: Buddy Media

Social Marketing & Competitions Tools

Offerpop

NorthSocial

Integrate Social Media With Your Website

Social Aggregation

Basic Feeds

Curated Feeds

Social Aggregation

Curated Feeds with Context

Social Aggregation

Contextual Aggregation

Social Aggregation

The Social Graph

Social Experiences

Contextual Experiences based on the Social Graph

Social Sign-On

Social Sign-On

Enable users to sign-on to your website using Social credentials.

Gamification

Evolution of Gamification

It all started with Foursquare badges and other location-based services like Gowalla. Then it jumped online as websites such as Yelp! gave badges for adding reviews.

The Gamification Formula

Case Study: Active.com

Crowdsourcing

Crowdsourcing

1.Define your crowd

2.Describe the process and provide deadlines

3.Develop reward system and provide credit

4.Provide feedback

5.Let the crowd decide

6.One central hub or home

Delivering Experiences for the 2nd and 3rd Screen

Multi-Screen Experiences

We are now a society ofmulti-taskers

and multi-screeners

Credit: Google report “The New Multiscreen World”

Multi-Screen Experiences

Facebook Advertising

Hyper-Targeted Facebook Ads

Preferences

Passions

Hyper-Targeted Facebook Ads

Preferences

Passions

Opinions

Facebook Custom Audiences

Facebook Lookalike Audiences

Facebook Exchange

Mobile App Install Ads

Facebook Power Editor (Chrome Plugin)

Google Chrome Browser Extension

Power Editor helps businesses manage multiple Facebook Ad campaigns and is very flexible.

Abbas Alidina @AbbasAlidina AbbasAlidina.com Marketing Tools.

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