A COMPARATIVE STUDY of Consumer behavior towards BAJAJ motorbikes and HERO MOTOCORP.doc

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A

RESEARCH PROJECT REPORT

ON

“A COMPARATIVE STUDY OF CONSUMER

BEHAVIOR TOWARDS BAJAJ MOTORBIKES

AND HERO MOTOCORP”IN MEERUT CITY”

TO BE SUBMITTED TO UTTAR PRADESH TECHNICAL,

UNIVERSITY, LUCKNOW. IN THE PARTIAL

FULFILLMENT OF THE REQUIREMENT FOR THE

DEGREE

OF

MASTER OF BUSINESS ADMINISTRATIONBatch 2013-15

Submitted To : Submitted By :

Mr. ANAND MISHRAH.O.D, of Mana!"!nt

#I$RANT TOMARM.B.A. %I# S!"&

Ro'' No. - 133(0(005)

Project Guide

Mr. Anan* M+hra

SHANTI INSTITUTE OF

TECHNOLOGY MEERUT

1



STUDENT DECLARATION

I undersign VIKRANT TOMAR student of MBA here by declared that the

research report entitled ‘A COMPARATIVE STUDY OF CONSUMER

BEHAVIOR TOWARDS BAJAJ MOTORBIKES AND HERO MOTOCORP”IN

MEERUT CITY is completed and submitted under the guidance of “Mr. Anand

M!"ra# H.O.D.# $% Mana&'('n)# SIT# M''r*) ” my original work. The imperial

finding in this report is based on the data collected by me. I have not submitted

this project report to UTU! "ucknow or any other University for the purpose

of compliance of any re#uirement of any e$amination or degree.

Roll No. - 1!"!""#$

VIKRANT TOMAR

M.B.A. %IV S&'(

2



PREFACE

Practical and Theory are the two aspects of Management education. The

practical training in the domain of management courses has received vital

importance. It exposes to the potential manager towards the actual work

situation and gives a student rich insight into what practically is going on

inside the industries infect it is the implementation of theory into

practices which is the life force of management.

Two months practical training is an o!ligatory re"uirement for the M.#.$.

It was of great advantage to receive practical training in BAJAJ AUTO

LIMITED. at Meerut %&.P.'. The management of the company offered an

excellent learning situation.

There have !een considera!le changes in the technology operation and

structure of the industry due to glo!ali(ation mergers environmental

issues and availa!le fi!er sources and new challenges !eing posed !y the

changing customer satisfaction levels and multiple market re"uirements

are forcing industry to adapt to new solutions.

I was assigned special Pro)ect* +

A COMPARATIVE STUDY OF CONSUMER BEHAVIOR TOWARDS BAJAJ

MOTORBIKES AND HERO MOTOCORP”IN MEERUT CITY

,



ACKNOWLEDGEMENT

The research on “A COMPARATIVE STUDY OF CONSUMER

BEHAVIOR TOWARDS BAJAJ MOTORBIKES AND HERO

MOTOCORP”IN MEERUT CITY” has !een given to me as part of the

curriculum in #achelor -egree in #usiness $dministration.

I have tried my !est to present this information as clearly as

possi!le using !asic terms that I hope will !e comprehended !y the widest

spectrum of researchers analysts and students for further studies.

I have completed this study under the a!le guidance and supervision

of “Mr. Anand M!"ra# H.O.D.# $% Mana&'('n)# SIT# M''r*)” I will !e

failed in my duty if I do not acknowledge the esteemed scholarly

guidance assistance and knowledge. I have received from them towards

fruitful and timely completion of this work.

Mere acknowledgement may not redeem the de!t I owe to my parents for

their directindirect support during the entire course of this pro)ect.

I also thankful to my friend who helped me a lot in the completion

of this pro)ect.

/



INDE)

S* No. P+*,/l+*0 P+& 2o

1. OBJECTIVES 3

4. COMPANY PROFILE OF BAJAJ #

. COMPANY PROFILE OF HERO HONDA $1

3. RESEARCH METHODOLOGY !

#. LIMITATION OF RESEARCH STUDY !#

$. DATA ANALYSIS AND INTERPRETATION !$

!. CONCLUSION 5!

5. RECOMMENDATION 55

6. BIBLIOGRAPHY 56

1". ANNE)URE 6"

0



OBJECTIVES OF THE STUDY

1. To know the market share of #a)a) ero onda.

2. To know the perception of customers regarding !ikes.

,. To determine the customers satisfaction regarding !ikes.

/. To determine the factors influencing the choice of customers regarding

!ikes.

3



E)ECUTIVE SUMMARY

-oing this pro)ect was a great experience. The #a)a) in India has set up an

independent organi(ations which is .4.4 #.4.4. with a capital of ,05&.6. 7 each !y virtue of sellout decision of the passed .

Present $uto Mo!ile !oon in India was attri!uted to the legacy of #a)a)

which was there in India. In today8s market the #a)a) hold a 329 market

share that appears to !ear concentrated rush to !eg a !ig share in the $uto

Mo!ile market.

#eing a capital !iggest !usiness center of India I choose the :ucknow

to conduct my study and to get lot of exposure various opportunities to

meet different kind of customers. This pro)ect has !een under taken to

study the availa!ility of complete range of $uto Mo!ile products to retail

outlets.

To conduct the detail study of my pro)ect I worked for a distri!utor in

:ucknow. -uring the training period I covered the whole market of

:ucknow $rea and gathered the information from retail outlets regarding

the availa!ility of whole range of #a)a). $fter getting the information I

list out those retail outlets and getting the response regarding the various

promotional schemes of #a)a) and other.

;



BAJAJ AUTO LIMITED

#a)a) $uto limited is one of the largest two wheeler manufacturing

company in India apart from producing two wheelers they also

manufacture three wheelers. The company had started way !ack in 1</0.

Initial it used to import the two wheelers from outside !ut from 1<0< it

started manufacturing of two wheelers in the country. #y the year 1<;5 the

years have come to represent the aspirations of modern India. #a)a) $uto

also has a technical tie up with =awasaki heavy industries of >apan to

produce the latest motorcycles in India which are of world class "uality

The #a)a) =awasaki eliminator has emerged straight out of the drawing

!oard of =awasaki heavy industries. The core !rand values of #a)a) $uto

limited includes :earning Innovation Perfection 6peed and

Transparency. #a)a) $uto has three manufacturing units in the country at

$kurdi ?alu) and 4hakan in Maharashtra western India which produced

2,1/;@; vehicles in 2550+53. The sales are !acked !y a network of after

sales service and maintenance work shops all over the country.

#a)a) $uto has products which cater to every segment of the Indian two

wheeler market #a)a) 4T 155 -lx offers a great value for money at the

entry level. 6imilarly #a)a) -iscover 120 offers the consumer a great

performance without making a !ig hole in the pocket.

@



PROFILE

Aounder >amnalal #a)a)

Bear of Csta!lishment 1<23

Industry $utomotive + Two Three ?heelers

#usiness Droup The #a)a) Droup

:istings its codes#6C E 4ode* 055/<5F G6C + 4ode*

#$>$>$&TH

Presence -istri!ution network covers 05 countries.

-ominant presence in 6ri :anka #angladesh

4olum!ia Duatemala Peru Cgypt Iran and

Indonesia.

>oint enture =awasaki eavy Industries of >apan

Jegistered ead

Hffice

$kurdi

Pune + /115,0

India

Tel.* K%<1'+%25'+2;/;2@01

Aax* K%<1'+%25'+2;/;,,<@

?orks • $kurdi Pune /115,0

• #a)a) Gagar ?alu) $uranga!ad /,11,3

• 4hakan Industrial $rea 4hakan Pune

/11051

C+mail rahul!a)a)L!a)a)auto.co.in

?e!site www.!a)a)auto.com

<

http://www.surfindia.com/finance/security-profile/bajaj-auto-finance-limited.html

mailto:[email protected]

http://www.bajajauto.com/

mailto:[email protected]


http://www.surfindia.com/finance/security-profile/bajaj-auto-finance-limited.html



=CB PCJ6HG6*

Bo+*7 o8 D*&,o*0

Jahul #a)a) 4hairmanMadhur #a)a) ice 4hairman ?hole+Time -irector

Ja)iv #a)a) Managing -irector

6an)iv #a)a) Cxecutive -irector

-.6. Mehta ?hole+Time -irector

=antikumar J. Podar -irector

6hekhar #a)a) -irector

-.>. #ala)i Jao -irector

>.G. Dodre) -irector

6.. =han -irector

Mrs. 6uman =irloskar -irector

Garesh 4handra -irector

Ganoo Pamnani -irector

Manish =e)riwal -irector

P Murari -irector

Gira) #a)a) -irector

Co'',,&&0 o8 ,9& Bo+*7

A/7, Co'',,&&

6.. =han 4hairman

-.>. #ala)i Jao

>.G. Dodre)

Garesh 4handra

Ganoo Pamnani

15

http://www.bajajauto.com/1024/aboutbajaj/rahul.asp

http://www.bajajauto.com/1024/aboutbajaj/madhur.asp

http://www.bajajauto.com/1024/aboutbajaj/rajiv.asp

http://www.bajajauto.com/1024/aboutbajaj/sanjiv.asp

http://www.bajajauto.com/1024/aboutbajaj/dsmehta.asp

http://www.bajajauto.com/1024/aboutbajaj/kantikumar.asp

http://www.bajajauto.com/1024/aboutbajaj/shekhar.asp

http://www.bajajauto.com/1024/aboutbajaj/balajirao.asp

http://www.bajajauto.com/1024/aboutbajaj/jngodrej.asp

http://www.bajajauto.com/1024/aboutbajaj/shkhan.asp

http://www.bajajauto.com/1024/aboutbajaj/suman.asp

http://www.bajajauto.com/1024/aboutbajaj/naresh.asp

http://www.bajajauto.com/1024/aboutbajaj/nanoo.asp

http://www.bajajauto.com/1024/aboutbajaj/manish.asp

http://www.bajajauto.com/1024/aboutbajaj/pmurari.asp

http://www.bajajauto.com/1024/aboutbajaj/niraj.asp






http://www.bajajauto.com/1024/aboutbajaj/rahul.asp

http://www.bajajauto.com/1024/aboutbajaj/madhur.asp

http://www.bajajauto.com/1024/aboutbajaj/rajiv.asp

http://www.bajajauto.com/1024/aboutbajaj/sanjiv.asp

http://www.bajajauto.com/1024/aboutbajaj/dsmehta.asp

http://www.bajajauto.com/1024/aboutbajaj/kantikumar.asp

http://www.bajajauto.com/1024/aboutbajaj/shekhar.asp




http://www.bajajauto.com/1024/aboutbajaj/suman.asp



http://www.bajajauto.com/1024/aboutbajaj/manish.asp

http://www.bajajauto.com/1024/aboutbajaj/pmurari.asp

http://www.bajajauto.com/1024/aboutbajaj/niraj.asp








S9+*&9ol7&*0: ; I2<&0,o*0: G*&<+2& o'',,&&

-.>. #ala)i Jao 4hairman

>.G. Dodre)

Garesh 4handra

6. . =han

R&'/2&*+,o2 o'',,&&


6.. =han

Garesh 4handra

Jegistered under the Indian 4ompanies $ct II of 1<1,

JCDI6TCJC- HAAI4C $kurdi Pune /11 5,0

?HJ=6 $kurdi Pune /11 5,0

#a)a) Gagar ?alu) $uranga!ad /,1 1,3

4hakan Industrial $rea 4hakan Pune /11 051

#a)a) $uto :td.

B+=+= A/,o L',&7

T>?& Pu!lic

Fo/27&7 1</0

H&+7@/+*,&*0 Pune India

K&> ?&o?l& Jahul #a)a) %4hairman'

11







http://en.wikipedia.org/wiki/Category:Types_of_companies

http://en.wikipedia.org/wiki/Public_company

http://en.wikipedia.org/wiki/Pune

http://en.wikipedia.org/wiki/India

http://en.wikipedia.org/wiki/Rahul_Bajaj

http://en.wikipedia.org/wiki/Image:Flag_of_India.svg

http://en.wikipedia.org/wiki/Image:Logo_bajaj.gif








http://en.wikipedia.org/wiki/Public_company






R&<&2/&

Js. 15153, !illion %2553' or

&671.@; !illion

N&, 2o'& Js. 1;513 !illion

E'?lo>&&0

W&0,& www.!a)a)auto.com

B+=+= A/,o is a ma)or Indian automo!ile manufacturer. It is IndiaNs largest

and the worldNs /th largest two+ and three+wheeler maker. It is !ased in

Pune Maharashtra with plants in ?alu) near $uranga!ad $kurdi and

4hakan near Pune. #a)a) $uto makes motorscooters motorcycles and the

auto rickshaw.

Co2,&2,0

• 1 4ompanyNs history

o 1.1 Timeline of new releases

• 2 6cooters

• , Motorcycles

• / &pcoming Models

• 0 Gew Image

• 3 Aor!es Dlo!al 2555 Janking + 2550

• ; Cxternal links

• @ Jeferences

Co'?+2>0 90,o*>

#a)a) $uto came into existence on Govem!er 2< 1</0 as Ms #achra)

Trading 4orporation Private :imited. It started off !y selling imported

two+ and three+wheelers in India. In 1<0< it o!tained license from the

12

http://en.wikipedia.org/wiki/Revenue

http://en.wikipedia.org/wiki/Rs

http://en.wikipedia.org/wiki/Billion

http://en.wikipedia.org/wiki/Net_income


http://en.wikipedia.org/wiki/Employment

http://en.wikipedia.org/wiki/Website



http://en.wikipedia.org/wiki/Automobile


http://en.wikipedia.org/wiki/Maharashtra


http://en.wikipedia.org/wiki/Motorscooters

http://en.wikipedia.org/wiki/Motorcycles

http://en.wikipedia.org/wiki/Auto_rickshaw

http://en.wikipedia.org/wiki/1945




http://en.wikipedia.org/wiki/Billion

http://en.wikipedia.org/wiki/Net_income


http://en.wikipedia.org/wiki/Employment




http://en.wikipedia.org/wiki/Automobile


http://en.wikipedia.org/wiki/Maharashtra


http://en.wikipedia.org/wiki/Motorscooters

http://en.wikipedia.org/wiki/Motorcycles

http://en.wikipedia.org/wiki/Auto_rickshaw





Dovernment of India to manufacture two+ and three+wheelers and it went

pu!lic in 1<35. In 1<;5 it rolled out its 155555th vehicle. In 1<;; it

managed to produce and sell 155555 vehicles in a single financial year. In

1<@0 it started producing at ?alu) in $uranga!ad. In 1<@3 it managed to

produce and sell 055555 vehicles in a single financial year. In 1<<0 it

rolled out its ten millionth vehicle and produced and sold 1 million

vehicles in a year.

1,

http://en.wikipedia.org/wiki/Government_of_India





http://en.wikipedia.org/wiki/Aurangabad



http://en.wikipedia.org/wiki/Government_of_India





http://en.wikipedia.org/wiki/Aurangabad





T'&l2& o8 2& *&l&+0&0

• 1<;1 + three+wheeler goods carrier

• 1<;2 + #a)a) 4hetak

• 1<;3 + #a)a) 6uper

• 1<;; + Jear engine $utorickshaw

• 1<@1 + #a)a) M+05

• 1<@3 + #a)a) M+@5 =awasaki #a)a) =#155

• 1<<5 + #a)a) 6unny

•

1<</ + #a)a) 4lassic • 1<<0 + #a)a) 6uper Cxcel

• 1<<; + =awasaki #a)a) #oxer Jear Cngine -iesel $utorickshaw

• 1<<@ + =awasaki #a)a) 4ali!er :egend%IndiaNs first four+stroke

scooter'

• 2555 + #a)a) 6affire

•

2551 + Climinator Pulsar• 255, + 4ali!er110 #a)a) ?ind 120 #a)a) Pulsar

• 255/ + #a)a) 4T 155 Gew #a)a) 4hetak /+stroke with ?onder

Dear #a)a) -iscover -T6+i

• 2550 + #a)a) ?ave #a)a) $venger #a)a) -iscover

• 2553 + #a)a) Platina

• 255; + #a)a) Pulsar+255

1/



http://en.wikipedia.org/wiki/Bajaj_Chetak


http://en.wikipedia.org/w/index.php?title=Bajaj_Super&action=edit


http://en.wikipedia.org/wiki/Autorickshaw


http://en.wikipedia.org/w/index.php?title=Bajaj_M-50&action=edit



http://en.wikipedia.org/w/index.php?title=Kawasaki_Bajaj_KB100&action=edit


http://en.wikipedia.org/w/index.php?title=Bajaj_Sunny&action=edit


http://en.wikipedia.org/w/index.php?title=Bajaj_Classic&action=edit


http://en.wikipedia.org/w/index.php?title=Bajaj_Super_Excel&action=edit


http://en.wikipedia.org/w/index.php?title=Kawasaki_Bajaj_Boxer&action=edit


http://en.wikipedia.org/w/index.php?title=Kawasaki_Bajaj_Caliber&action=edit

http://en.wikipedia.org/wiki/Legend


http://en.wikipedia.org/wiki/Bajaj_Saffire



http://en.wikipedia.org/w/index.php?title=Caliber115&action=edit

http://en.wikipedia.org/w/index.php?title=Bajaj_Wind&action=edit

http://en.wikipedia.org/wiki/Bajaj_Pulsar


http://en.wikipedia.org/wiki/Bajaj_CT_100

http://en.wikipedia.org/w/index.php?title=Wonder_Gear&action=edit


http://en.wikipedia.org/w/index.php?title=Bajaj_Discover_DTS-i&action=edit


http://en.wikipedia.org/wiki/Bajaj_Wave

http://en.wikipedia.org/wiki/Bajaj_Avenger

http://en.wikipedia.org/wiki/Bajaj_Discover


http://en.wikipedia.org/wiki/Bajaj_Platina


http://en.wikipedia.org/w/index.php?title=Bajaj_Pulsar-200&action=edit







http://en.wikipedia.org/wiki/Autorickshaw





http://en.wikipedia.org/w/index.php?title=Kawasaki_Bajaj_KB100&action=edit




http://en.wikipedia.org/w/index.php?title=Bajaj_Classic&action=edit


http://en.wikipedia.org/w/index.php?title=Bajaj_Super_Excel&action=edit


http://en.wikipedia.org/w/index.php?title=Kawasaki_Bajaj_Boxer&action=edit


http://en.wikipedia.org/w/index.php?title=Kawasaki_Bajaj_Caliber&action=edit

http://en.wikipedia.org/wiki/Legend


http://en.wikipedia.org/wiki/Bajaj_Saffire



http://en.wikipedia.org/w/index.php?title=Caliber115&action=edit

http://en.wikipedia.org/w/index.php?title=Bajaj_Wind&action=edit






http://en.wikipedia.org/w/index.php?title=Bajaj_Discover_DTS-i&action=edit








http://en.wikipedia.org/w/index.php?title=Bajaj_Pulsar-200&action=edit



6ome of the models that #a)a) makes %or has made' are*

Soo,&*0

o #a)a) 6unny

o #a)a) 4hetak

o #a)a) 4u!

o #a)a) 6uper

o #a)a) ?ave

o #a)a) :egend

Mo,o*>l&0

o =awasaki Climinator

o #a)a) Pulsar

o #a)a) =awasaki ?ind 120

o #a)a) #oxer

o #a)a) 4T 155

o #a)a) Platina

o #a)a) 4ali!er

o #a)a) -iscover

o #a)a) $venger

10



http://en.wikipedia.org/w/index.php?title=Bajaj_Cub&action=edit



http://en.wikipedia.org/w/index.php?title=Bajaj_Legend&action=edit

http://en.wikipedia.org/wiki/Kawasaki_Eliminator


http://en.wikipedia.org/w/index.php?title=Bajaj_Kawasaki_Wind_125&action=edit

http://en.wikipedia.org/w/index.php?title=Bajaj_Boxer&action=edit



http://en.wikipedia.org/w/index.php?title=Bajaj_Caliber&action=edit





http://en.wikipedia.org/w/index.php?title=Bajaj_Cub&action=edit



http://en.wikipedia.org/w/index.php?title=Bajaj_Legend&action=edit

http://en.wikipedia.org/wiki/Kawasaki_Eliminator


http://en.wikipedia.org/w/index.php?title=Bajaj_Kawasaki_Wind_125&action=edit

http://en.wikipedia.org/w/index.php?title=Bajaj_Boxer&action=edit



http://en.wikipedia.org/w/index.php?title=Bajaj_Caliber&action=edit





U?o'2 Mo7&l0

• #a)a) Pulsar 225 -T6+Ai

• #a)a) =rystal

• #a)a) #lade

• #a)a) 6onic

N& I'+&

The company over the last decade has successfully changed its image

from a scooter manufacturer to a two wheeler manufacturer product range

ranging from 6cooterettes to 6cooters to Motorcycle. Its real growth in

num!ers has come in the last / years after successful introduction of a few

models in the motorcycle segment.

The company is headed !y Jahul #a)a) who is worth more than &671.0

!illion.

13

http://en.wikipedia.org/wiki/Bajaj_Pulsar_220_DTS-Fi

http://en.wikipedia.org/w/index.php?title=Bajaj_Krystal&action=edit

http://en.wikipedia.org/w/index.php?title=Bajaj_Blade&action=edit

http://en.wikipedia.org/w/index.php?title=Bajaj_Sonic&action=edit


http://en.wikipedia.org/wiki/Bajaj_Pulsar_220_DTS-Fi

http://en.wikipedia.org/w/index.php?title=Bajaj_Krystal&action=edit

http://en.wikipedia.org/w/index.php?title=Bajaj_Blade&action=edit

http://en.wikipedia.org/w/index.php?title=Bajaj_Sonic&action=edit




MANAGEMENT PROFILE

Jahul #a)a) 4hairman

Madhur #a)a) ice 4hairmanJa)iv #a)a) Managing -irector


$!raham >oseph ice President %Jesearch -evelopment'

Pradeep 6hrivastava President %Cngineering'

6 6ridhar 4CH %2?'

J 4 Maheshwari 4CH %4ommercial ehicles'

4 P Tripathi ice President %4orporate' G ingorani ice President %4ommercial'

=evin P -Nsa ice President %Ainance'

6 Jaghavan ice President %4orporate Ainance'

6 Javikumar ice President %#usiness -evelopment'

= 6rinivas ice President %uman Jesources'

Jan)it Dupta ice President %Insurance'

>. 6ridhar 4ompany 6ecretary

R+9/l B+=+=

4hairman

Jahul #a)a) is an onours Draduate in Cconomics and :aw and a

#usiness Draduate from the arvard #usiness 6chool. e was

appointed 4hief Cxecutive Hfficer of #a)a) $uto in 1<3@ and

1;

http://www.bajajauto.com/aboutbajaj/profile.asp#rahul

http://www.bajajauto.com/aboutbajaj/profile.asp#madhur

http://www.bajajauto.com/aboutbajaj/profile.asp#rajiv

http://www.bajajauto.com/aboutbajaj/profile.asp#sanjiv

http://www.bajajauto.com/aboutbajaj/profile.asp#joseph

http://www.bajajauto.com/aboutbajaj/profile.asp#pradeeps

http://www.bajajauto.com/aboutbajaj/profile.asp#ssridhar

http://www.bajajauto.com/aboutbajaj/profile.asp#rcmaheshwari

http://www.bajajauto.com/aboutbajaj/profile.asp#cptripathi

http://www.bajajauto.com/aboutbajaj/profile.asp#nhhingorani

http://www.bajajauto.com/aboutbajaj/profile.asp#kevin

http://www.bajajauto.com/aboutbajaj/profile.asp#vsankara

http://www.bajajauto.com/aboutbajaj/profile.asp#sravikumar

http://www.bajajauto.com/aboutbajaj/profile.asp#kshrinivas

http://www.bajajauto.com/aboutbajaj/profile.asp#ranjit

http://www.bajajauto.com/aboutbajaj/profile.asp#jsridhar

http://www.bajajauto.com/aboutbajaj/profile.asp#rahul

http://www.bajajauto.com/aboutbajaj/profile.asp#madhur

http://www.bajajauto.com/aboutbajaj/profile.asp#rajiv

http://www.bajajauto.com/aboutbajaj/profile.asp#sanjiv

http://www.bajajauto.com/aboutbajaj/profile.asp#joseph

http://www.bajajauto.com/aboutbajaj/profile.asp#pradeeps

http://www.bajajauto.com/aboutbajaj/profile.asp#ssridhar

http://www.bajajauto.com/aboutbajaj/profile.asp#rcmaheshwari

http://www.bajajauto.com/aboutbajaj/profile.asp#cptripathi

http://www.bajajauto.com/aboutbajaj/profile.asp#nhhingorani

http://www.bajajauto.com/aboutbajaj/profile.asp#kevin

http://www.bajajauto.com/aboutbajaj/profile.asp#vsankara

http://www.bajajauto.com/aboutbajaj/profile.asp#sravikumar

http://www.bajajauto.com/aboutbajaj/profile.asp#kshrinivas

http://www.bajajauto.com/aboutbajaj/profile.asp#ranjit

http://www.bajajauto.com/aboutbajaj/profile.asp#jsridhar



took over later as ead of the #a)a) Droup of companies.

M+79/* B+=+=

ice 4hairman

$fter graduating in 4ommerce Mr #a)a) did his ##$ from

:ausanne 6wit(erland. >oined as -DM in March 1<@, took over

as Deneral Manager + $uranga!ad -ivision in >une 1<@3 as its

4hief Cxecutive in Hcto!er 1<@@ !ecame President of #a)a) $uto

in 6eptem!er 1<</ Cxecutive -irector in May 2555 and is ice4hairman since >uly 2551.

R+=< B+=+=

Managing -irector

Ja)iv #a)a) who took charge as Managing -irector on 1st $pril

2550 is a Mechanical Cngineer from Pune &niversity. e later

did his Masters in Manufacturing 6ystems Cngineering from the

&niversity of ?arwick. e >oined as Hfficer on 6pecial -uty in

1<<5 took over as Deneral Manager %Products' in Ae!ruary 1<<,

ice President %Products' in >une 1<<0 President in May 2555

President ?hole Time -irector in March 2552 and as >oint

Managing -irector in March 255,.

S+2=< B+=+=

Cxecutive -irector

1@



Mr. 6an)iv #a)a) who took charge as the Cxecutive -irector in

$pril 255/ is a Mechanical Cngineer from Pune &niversity. e

o!tained a Masters -egree in Manufacturing 6ystems from the

&niversity of ?arwick and an ##$ degree from arvard#usiness 6chool.

Mr. 6an)iv #a)a) )oined as an Hfficer on 6pecial -uty in 1<</

took over as the Deneral Manager %4A' in 1<<; and ice

President %Ainance' in $pril 2551.

A*+9+' Jo0&?9

ice President %Jesearch -evelopment'

Mr. >oseph started his tenure in #a)a) in >uly 1<@< as a Draduate

Trainee Cngineer took over as Deneral Manager %J-' in $pril

2550 and is currently the ice President %J-' since $pril

255; . e is a Mechanical Cngineer from the Gational Institute of

Technology #hopal.

P*+7&&? S9*<+0,+<+

President %Cngineering'

Mr.Pradeep 6hrivastava )oined #a)a) in $pril 1<@3. e took over

as ice President %Cngineering' in $pril 2550 and is currently the

President %Cngineering' since >uly 255;. $fter receiving a degreein Mechanical Cngineering from IIT + -elhi Mr. 6hrivastava

o!tained a graduate diploma in Production and Ainance from IIM

E #angalore in 1<@3.

1<



S S*79+*

4CH %2 ?h'

Mr. 6ridhar )oined #a)a) in March 2551 as DM %6ales' for two

wheelers took over as ice President %Marketing 6ales E 2?'

in $pril 2550 and is currently the 4CH %2?' since >uly 255;.

e holds an Cngineering Draduate degree in $griculture.

R C M+9&09+*

4CH %4ommercial ehicles'

Mr. Maheshwari )oined #a)a) in >uly 255; as 4CH %4'. e is a

gold medallist Mechanical engineer from #IT6 Pilani.

C P T*?+,9

ice President %4orporate'

Mr. 4.P. Tripathi started in #a)a) in >anuary 1<<3 as the ice

President %?alu) Plant ' took over as ice President %Hperations'

in $pril 2551 and is ice President %4orporate' since >uly 255;.

$ 6cience Draduate from $gra &niversity Mr. Tripathi also holds

a degree in Mechanical Cngineering from the Indian Institute of

Technology =haragpur.

N H H2o*+2

ice President %4ommercial'

Mr. G.. ingorani )oined #a)a) in 1<<; as the Deneral Manager

%Materials' took over as the ice President %Purchase' in 1<<@

and is ice President %4ommercial' since Ae!ruary 2553. Mr.

25



ingorani holds a degree in Mechanical Cngineering from the

Malaviya Jegional Cngineering 4ollege >aipur.

K&<2 P DS+

ice President %Ainance'

Mr. =evin -8sa !egan his career with #a)a) in 6eptem!er 1<;@

and is presently the ice President %Ainance'. $fter ac"uiring a

#achelor8s degree in 4ommerce he completed his 4$ in 1<;@

and I4?$ in 1<@1.

V S+2+*+ R+9+<+2

ice President %4orporate Ainance'

Mr.Jaghavan )oined #a)a) in March 1<@/ and is currently the

ice President %4orporate Ainance'. $ 6cience graduate Mr.

Jaghavan completed his 4$ in 1<;3.

S R+</'+*

ice President %#usiness -evelopment'

Mr. Javikumar )oined #a)a) in >une 1<@/ as an $ccounts Hfficer

and is now the ice President %#usiness -evelopment'. e is an

active mem!er of the Institute of 4hartered $ccountants of India.

K S*2<+0

ice President %uman Jesources'

Mr. 6rinivas )oined #a)a) in >anuary 2555 as the -DM %J-'

and is now the ice President %J'. e holds a #achelors -egree

in Clectrical Cngineering from >TI Mu##$i.

21



R+2=, G/?,+

ice President %Insurance'

Mr. Jan)it Dupta started in #a)a) as the Deneral Manager %4o+

ordination' in 1<@@ and moved on to !ecome the ice President

%Materials ' in 1<<0 then ice President %J-' in 2555 and is

now ice President %Insurance'.

Mr. Dupta did his Masters -egree in Mechanical Clectrical

Cngineering from the Indian Jailway Institute of Mechanical

Clectrical Cngineers. e was honored with a fellowship from the

Institute of Clectrical Cngineering %:ondon' and was also

inducted as a mem!er of the Institute of Mechanical Cngineers

%:ondon'.

J. S*79+*

4ompany 6ecretary

Mr. > 6ridhar is the 4ompany 6ecretary since >uly 2551. $

graduate in 4ommerce and :aw Mr. 6ridhar also did his A4$

A46 and MM6. Prior to )oining #a)a) he was the 4ontroller of

Ainance and 4ompany 6ecretary Maharashtra 6cooters :td. a

#a)a) $uto )oint venture.

22



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2/

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http://www.searchon.co.in/adds/hero_add4.jpg



20

http://www.p-wholesale.com/upimg/23/892a2/hero-motorcycles-jd150-22-635.jpg



23

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BOARD OF DIRECTORS

Jahul #a)a) 4hairmanMadhur #a)a) ice 4hairman ?hole+Time -irector

Ja)iv #a)a) Managing -irector


-.6. Mehta ?hole+Time -irector

=antikumar J. Podar -irector

6hekhar #a)a) -irector

-.>. #ala)i Jao -irector

>.G. Dodre) -irector 6.. =han -irector

Mrs. 6uman =irloskar -irector

Garesh 4handra -irector

Ganoo Pamnani -irector

Manish =e)riwal -irector

P Murari -irector

Niraj Bajaj Director

Co'',,&&0 o8 ,9& Bo+*7

A/7, Co'',,&&

6.. =han 4hairman

-.>. #ala)i Jao

>.G. Dodre)

Garesh 4handra

Ganoo Pamnani

2;

http://www.bajajauto.com/aboutbajaj/rahul.asp

http://www.bajajauto.com/aboutbajaj/madhur.asp

http://www.bajajauto.com/aboutbajaj/rajiv.asp

http://www.bajajauto.com/aboutbajaj/sanjiv.asp

http://www.bajajauto.com/aboutbajaj/dsmehta.asp

http://www.bajajauto.com/aboutbajaj/kantikumar.asp

http://www.bajajauto.com/aboutbajaj/shekhar.asp

http://www.bajajauto.com/aboutbajaj/balajirao.asp

http://www.bajajauto.com/aboutbajaj/jngodrej.asp

http://www.bajajauto.com/aboutbajaj/shkhan.asp

http://www.bajajauto.com/aboutbajaj/suman.asp

http://www.bajajauto.com/aboutbajaj/naresh.asp

http://www.bajajauto.com/aboutbajaj/nanoo.asp

http://www.bajajauto.com/aboutbajaj/manish.asp

http://www.bajajauto.com/aboutbajaj/pmurari.asp

http://www.bajajauto.com/aboutbajaj/niraj.asp






http://www.bajajauto.com/aboutbajaj/rahul.asp

http://www.bajajauto.com/aboutbajaj/madhur.asp

http://www.bajajauto.com/aboutbajaj/rajiv.asp

http://www.bajajauto.com/aboutbajaj/sanjiv.asp

http://www.bajajauto.com/aboutbajaj/dsmehta.asp

http://www.bajajauto.com/aboutbajaj/kantikumar.asp

http://www.bajajauto.com/aboutbajaj/shekhar.asp




http://www.bajajauto.com/aboutbajaj/suman.asp



http://www.bajajauto.com/aboutbajaj/manish.asp

http://www.bajajauto.com/aboutbajaj/pmurari.asp

http://www.bajajauto.com/aboutbajaj/niraj.asp








S9+*&9ol7&*0: ; I2<&0,o*0: G*&<+2& o'',,&&


>.G. Dodre)

Garesh 4handra 6. . =han

R&'/2&*+,o2 o'',,&&


6.. =han

Garesh 4handra

2@















2<

$greements signed with =u!ota of >apan for the development of diesel engines

for three+wheelers and with Tokyo J- for ungeared 6cooter and moped

development.

The #a)a) 6uper Cxcel is introduced while #a)a) cele!rates its ten millionth

vehicle.

Hne million vehicles were produced and sold in this financial year.

1663

The #a)a) 4lassic is introduced.

1661

The =awasaki #a)a) /6 4hampion is introduced.

166"

The #a)a) 6unny is introduced.

165$

The #a)a) M+@5 and the =awasaki #a)a) =#155 motorcycles are introduced.

055555 vehicles produced and sold in a single financial year.

165#

Govem!er 0The ?alu) plant inaugurated !y the erstwhile President of India 6hri Diani Rail

6ingh.

Production commences at ?alu) $uranga!ad in a record time of 13 months.

1653

>anuary 1< Aoundation stone laid for the new Plant at ?alu) $uranga!ad.

1651

The #a)a) M+05 is introduced.

16!!

The Jear Cngine $utorickshaw is introduced.

#a)a) $uto achieves production and sales of 155555 vehicles in a single

financial year.

16!$

The #a)a) 6uper is introduced.16!#

#$: Maharashtra 6cooters :td. )oint venture.

16!4

The #a)a) 4hetak is introduced.

16!1

The three+wheeler goods carrier is introduced.

16!"

#a)a) $uto rolls out its 155555th vehicle.

16$"

,5



#a)a) $uto !ecomes a pu!lic limited company. #hoomi Poo)an of $kurdi Plant.

16#6

#a)a) $uto o!tains licence from the Dovernment of India to manufacture two+

and three+wheelers.

1635 6ales in India commence !y importing two+ and three+wheelers.

163#

Govem!er

2<

#a)a) $uto comes into existence as Ms #achra) Trading 4orporation Private

:imited.

GROUP COMPANIES

#a)a) $uto is the flagship of the #a)a) group of companies. The groupcomprises of 2; companies and was foundedin the year 1<23. The companies in the group are*

B+=+= A/,o L,7. M/+27 I2,&*2+,o2+l L,7.

M/+27 L,7. M/+27 E22&&*0 L,7.

B+=+= El&,*+l0 L,7. M/+27 Glo+l F2+2& L,7.

B+=+= H27/0,+2 L,7. B+99*+= F+,o*&0 P<,. L,7.M+9+*+09,*+ Soo,&*0 L,7. B+=+= Co20/'&* C+*& L,7.

B+=+= A/,o F2+2& L,7. B+=+= A/,o Hol720 L,7.

H&*/l&0 Ho0,0 L,7. J+'2+l+l So20 P<,. L,7.

B+=+= S&<+09*+' P<, L,7. B+99*+= ; Co'?+2> P<,. L,7.

H27 L+'?0 L,7. J&&<+2 L,7.

B+=+= V&2,/*&0 L,7. T9& H27/0,+2 Ho/02 Co L,7.

B+=+= I2,&*2+,o2+l P<, L,7. B+*o7+ I27/0,*&0 P<, L,7.

H27 M/0+8* A&2> P<, L,7. S,+2l&00 I27+ L,7.

B+=+= All+2 G&2&*+l I20/*+2&

Co'?+2> L,7.BoBBA> Fo*20 L,7.

B+=+= All+2 L8& I20/*+2& Co'?+2>

L,7.

,1

http://www.bajajauto.com/aboutbajaj/group.asp#bajaj

http://www.bajajauto.com/aboutbajaj/group.asp#13




























http://www.bajajauto.com/aboutbajaj/group.asp#bajaj































H R

RECRUITMENT POLICY

#a)a) $uto is an e"ual opportunity employer. 6election is !ased strictly onindividual merit.

$ large num!er of our recruits are fresh engineers and ##$s. Gatural

attrition is usually taken care of !y promotions and hori(ontal movements

within the organisation to provide career opportunities for our employees.

Hccasionally specific skill+sets may warrant lateral recruitment.

E2,*> l&<&l R&*/,'&2,

Cngineers* ?e recruit Cngineering Draduates from reputed institutes from

all over India. #a)a) $uto en)oys an excellent reputation with all Gational

Institutes of Technology %GITs' and is among the preferred employers for

on+campus recruitment. The selection process comprises a written test in

technical analytical and logical reasoning group discussion and personal

interview.

Management Draduates* ?e recruit management graduates from reputed

management institutes all over India. The selection procedure comprises a

written test in analytical and logical reasoning group discussion and

personal interview.

$ll entry+level selections are made through on+campus recruitment only.

$fter recruitment new entrants undergo a thorough induction+training

programme !efore their placement in the company. -epartments are

allocated on the !asis of the individual recruit8s aptitude and our

re"uirements. &sually after completing two years of service they are

provided opportunities for )o!+rotation.

,2



Wo* C/l,/*&

Hur work culture supports and enhances our !rand. The #a)a) !rand

signifies excitement. #a)a) strives to inspire confidence through

excitement engineering. The culture is !uilt on core values of learninginnovation perfection speed and transparency. Aacilitative leadership

style helps in developing leaders at all levels and esta!lishes

accounta!ility.

O/* B*+27 V+l/&0

?e live our !rand !y its values of Innovation Perfection and 6peed.#a)a) will !e distinctly ahead through excitement engineering.

Innovation is how we create the future.

It is a value that provokes us to reach !eyond the o!vious in pursuit of that

which exceeds the ordinary.

P&*8&,o2 0 9o & 0&, 2& 0,+27+*70.

It is a value that exhi!its our determination to excel !y endeavouring to

esta!lish new !enchmarks all the time. 6peed is how we convey clear

conviction. It is a value that keeps us sharply responsive mirroring our

commitment towards our goals and processes.

Co'?&,&2> B/l72

#a)a) $uto has a very flat organisation structure with three management

levels. Cach level represents a specific role and hence needs relevant

competencies. 4ompetency !uilding at #a)a) $uto is a com!ination of

development for current and future roles.

?e cater to these needs !y using interventions like development centres

need+!ased training and )o!+rotation plans. ?e use different methods of

imparting training like lectures group+discussions role+plays seminars

out!ound training assignments and on+the+)o! tasks.

Co'?&20+,o2 P9lo0o?9>

,,



?e strive to !e amongst the top "uartile in our compensation structure.

4ompetence and performance are the key drivers of our compensation

policy. $ significant part of the compensation is in the form of varia!le

pay linked to the individual8s and the organisation8s performance.

,/



AWARDS

Product $ward Bear #y

#a)a) Pulsar -T6+Ai + #ike of the Bear 255; 4G#4+T1@ $utocar

$uto $wards

#a)a) Platina 155cc E #ike of the Bear 255; G-T Profit #ike

India

Mr. Ja)iv #a)a) + Man of the year 2550 2550 $utocar Professional

Mr. Ja)iv #a)a) + $utomotive Man of the year 2550 2550 #ike India G-T

India

#a)a) 4T 155 + Motorcycle Total 4ustomer

6atisfaction 6tudy 2550

2550 TG6 $utomotive

#a)a) -iscover -T6+i + #ike of the Bear 2550 2550 HCJ-JIC $wards

2550

#a)a) -iscover -T6+i + Indigenous -esign of the

Bear 2550

2550 HCJ-JIC $wards

2550

#$>$> $&TH + #ike Maker of the Bear 255/ 255/ I4I4I #ank

HCJ-JIC $wards

255/

-T6+i Technology E $uto Tech of the Bear 255/ 255/ I4I4I #ank

HCJ-JIC $wards255/

#a)a) Pulsar -T6+i #ike of the Bear 255/ 255/ I4I4I #ank

HCJ-JIC $wards

255/

?ind 120 Two ?heeler of the Bear 255/ 255/ 4G#4 $&TH4$J

$wards 255/

?ind 120 #ike of the Bear 255/ 255/ #usiness 6tandard

Motoring

#a)a) Pulsar 1@5 -T6+i ##4 ?orld ?heels iewers

4hoice Two ?heeler of Bear 255,

255, ##4 ?orld ?heels

$ward 255,

#a)a) Pulsar 1@5 -T6+i ##4 ?orld ?heels $ward

for #est Two ?heeler !etween Js 00555 to Js

;5555


$ward 255,

#a)a) Pulsar 105 -T6+i ##4 ?orld ?heels $ward

for #est Two ?heeler !etween Js /0555 to Js

00555


$ward 255,

,0



#a)a) #oxer $T =TC4 ##4 ?orld ?heels $ward

for #est Two ?heeler under Js ,5555


$ward 255,

#a)a) Pulsar + Motorcycle Total 4ustomer

6atisfaction 6tudy

255, GAH $utomotive

#a)a) Pulsar + #ike of the year 255, I4I4I #ank

HCJ-JIC $wards

255,

#a)a) Pulsar + Most exciting !ike of the year 2552 HCJ-JIC $wards

#a)a) Climinator + #ike of the year 2552 HCJ-JIC $wards

#a)a) Climinator + Most exciting !ike of the year 2551 HCJ-JIC $wards

$ward Bear #y

4hakan Plant 6uper Platinum $ward for

Manufacturing Cxcellence

2553+5; Arost and 6ullivan

4hakan ?alu) Plants $udit Passed for TPM

Cxcellence $ward

2553+5; TPM

#ikemaker of the Bear 2553+5; Hverdrive $wards

#ike Manufacturer of the Bear 255; 2553+5; G-T Profit #ike India

$ll India Trophy for ighest Cxporter 1<<@+<< CCP4

Aocus :$4 $ward for Hutstanding Performance 1<<@+<< India Trade Promotion

Hrganisation

Cxport Cxcellence 1<<@+<< CCP4

4ertificate of Merit 1<<@+<< India Trade Promotion

Hrganisation

$ward for Cxport Cxcellence 1<<;+<@ CCP4

Cxport Cxcellence 1<<;+<@ M44II$

$ll India Trophy for ighest Cxporter 1<<;+<@ CCP4

Top Cxporter 6hield + ?estern Jegion 1<<3+<; CCP4

Cxport Cxcellence 1<<3+<; M44I$Jegional Top Cxporter + :arge 6cale

Manufacturer

1<<0+<3 CCP4

ighest Cxport Performance 1<<0+<3 CCP4

Hutstanding Cxport Performance 1<<0+<3 Dovernment of India

Ministry of 4ommerce

Cxport Cxcellence $ward 1<<0+<3 M44I$

Top Cxporter 6hield + ?estern Jegion 1<<0+<3 CCP4

4ertificate of Merit 1<<0+<3 Dovernment of India


,3



$ward for Cxport Cxcellence 1<</+<0 CCP4

Jegional Top Cxporter + :arge 6cale

Manufacturer

1<</+<0 CCP4

$ll India 6pecial 6hield + 4onsumer -ura!les

Cxporter

1<</+<0 CCP4

Gational Cxport award for Hutstanding

Performance

1<</+<0 Dovernment of India


?estern Jegion Top Cxport $ward 1<</+<0 CCP4

$ll India 6pecial 6hield + 4onsumer -ura!les 1<</+<0 CCP4

Jegional 6pecial 6hield + 4apital Doods

4ategory

1<<,+</ CCP4

$ward for Cxport Cxcellence 1<<,+</ CCP4

4apital Doods Cxport 1<<2+<, CCP4Jegional 6pecial 6hield + 4apital Doods

4ategory

1<<5+<1 CCP4

4ertificate of Cxport Cxcellence 1<@3+@; CCP4

4ertificate of Cxport Jecognition 1<@5+@1 CCP4

4ertificate of Cxport Jecognition 1<;<+@5 CCP4

$ward for Cxport Cxcellence 1<;<+@5 CCP4

4ertificate of Merit 1<;@+;< Dovernment of India

Ministry of 4ommerce4ertificate of Cxport Jecognition 1<;@+;< CCP4

$ward for Cxport Cxcellence 1<;;+;@ CCP4

4ertificate of Cxport Jecognition 1<;;+;@ CCP4

Cxport Promotion 1<;3 AI44I

Dolden >u!ilee Cxport Bear $ward 1<;3 AI44I

Cxport Cxcellence 1<;0+;3 CCP4

,;



MISSION

The corporate mission of the company is:

To become a very significant player in two wheeler industry. To increase the net worth of shareholders equity.

To give the transparency and fairness for the products.

GROUP COMPANIES

Bajaj Auto td. !u"and td

Bajaj Auto #inance imited

$erculas $oists td.

Bajaj %evashram td.

$ind aps td

OBJECTIVE

The main o!)ective of #a)a) is to help the dealer to sell additional

volume from outside the dealership. ?ith wide range of models availa!le in

the market it has !ecome difficult for the consumer to select from the

showroom therefore salesman representatives guide himher to choose the

!est suited for their need.

VISION

To !uild a "uality sales force which is highly competitive and

committed to !uild an ever+lasting customer relationship

,@



&'()AT*&N%: +

Bajaj has started operation from July 2002.

We at Bajaj are committed to i!e the consumer the riht product at

riht price throuh meetin him"her directly and e#plainin the product

features$ ad!antaes and benefits at his place of %or& or home. We are

pro!idin e#cellent finance schemes from our roup finance companies.

We also enerate interest in consumer by doin the acti!ities li&e road

sho%s test rides loan meals. '#chane meals test the best contest etc. We

also enerate interest in consumer by doin the acti!ities li&e (oad

Sho%s$ Test (ides$ )one *eals$ '#chane *eals$ Test the best contest

etc. The Bajaj *ar&etin operations are carried out in +, locations

scattered in , states. We ha!e o!er -00 ih /aliber Sales fficer %ho

are led by +0 super!isors %ho in tern are supported by 1 (eional

*anaers. With o!er -00 members in its sales team$ Bajaj *ar&etin and

Ser!ices )td. %ill be a force to rec&on %ith in the ndian 3utomobiles

ndustries.

INTRODUCTION OF BAJAJ AUTO LIMITED

The #a)a) Droup came into existence during the turmoil and the heady

euphoria of IndiaNs freedom struggle. >amnalal #a)a) founder of the #a)a)

Droup was a confidante and disciple of Mahatma Dandhi and was deeply

involved in the effort for freedom. The integrity dedication

resourcefulness and determination to succeed which are characteristic of

the 4ompany today are often traced !ack to its !irth during those long

days of relentless devotion to a common cause.

=amalnayan the eldest son of >amnalal #a)a) succeeded his father in

1</2 at the age of twenty+seven. Putting the Gation !efore !usiness he

,<



devoted himself to the latter only after India achieved independence in

1</;. #ut when he did so he put his heart and soul into it. ?ithin a short

while he not only consolidated the Droup !ut also diversified into various

manufacturing activities elevating the Droup to the status it en)oys till thisday.

Jahul #a)a) today heads the Droup. e has !een the 4hief Cxecutive

Hfficer of #a)a) since 1<3@ and is recognised as one of the most

outstanding !usiness leaders in India. $s dynamic and am!itious as his

illustrious predecessors he has !een recognised for his achievements at

various national and international forums.

#a)a) is currently IndiaNs largest two and three+wheeler manufacturer and

one of the !iggest in the world. #a)a) has long left !ehind its annual

turnover of Js.;2 million %1<3@' to currently register an impressive figure

of Js./2.13 !illion %&67 <,3 million'.

O/* P9lo0o?9>

S ?e approach our responsi!ilities with am!ition and resourcefulness.

S ?e organi(e ourselves for a transparent and harmonious flow of work.

S ?e respect sound theory and encourage creative experimentation.

S $nd we make our workplace a source of pride.

W& B&l&<& I2

S Transparency* a commitment that the !usiness is managed

along transparent lines.

S Aairness* to all stakeholders in the 4ompany !ut

especially to minority shareholders.

S -isclosure* of all relevant financial and non+financial

/5



information in an easily understood manner.

S 6upervision* of the 4ompany8s activities !y a professionally

competent and independent !oard of directors.

/1



INTERNATIONAL MARKETING

#ased on our own !rand of glo!ali(ation we have !uilt our distri!utionnetwork over 35 countries worldwide and multiplied our exports from 19

of total turnover in Aiscal 1<@<+<5 to over 09 in Aiscal 1<<3+<;

The countries where our products have a large market are &6$ $rgentina4olom!ia Peru #angladesh 6ri :anka Italy 6weden Dermany Iran andCgypt. #a)a) leads 4olom!ia with 309 of the scooter market in &ruguaywith ,59 of the motorcycle market and in #angladesh with <09 of thethree+wheeler market.

6everal new models are !eing developed specifically for glo!al marketsand with these we will progressively endeavour to esta!lish our presence

in Curope too.

In countries where we perceive a good market potential we seek a tie upwith one of the ma)or industrial esta!lishments which would !e in a

position to invest in the research and which would also entailmanufacturing activities apart from marketing distri!ution and after salesservices through a well+esta!lished nation+wide network.

?e offer a full range of services to such !usiness partners*

S Training in sales service and spare parts management !ased on the #a)a) distri!ution system.S $ctive support for setting up manufacturing facilities overseas including transfer of technical know how.

S $ssistance in setting up an assem!ly plant for assem!ly of vehicles from complete knocked down %4=-' kits.S 6elect machinery and e"uipment training of technical personnel all in a

phased manner as re"uired !y the regulations in the recipient country.

/2



P*o7/, P*o8l&

The much awaited / stroke !ike to !e launched !y #a)a) in coloration with

Is all a!out pure performance as regards engine power riding sta!ility

andling easy and !raking efficiency. 6econdary air induction system !i

starter valve for easy morning starting five speed transmission system

have !een introduced in all new !ikes which have !een come up to

introducing !ikes in new segment. There have !een some new

technologies introduced that shows companies product different from

others.

/,



MARKET COMPOSITION

PRODUCT MAR-DEC %4""( MAR %4""(-DEC

%4""3(

DJH?T

6cooter gears ,2;30@ 0,,@@; ,@.3

6cooters+geared 32<0; 02;<3 1<.2

6tep+thrus <;/<< 12/@21 21.<

Motor+cycles ,1/3/1 1330,5 @@.<

Three+wheelers 12,,52 12;011 ,.,

6ource* 6urvey of Indian industries 255/

//



TWO WHEELER STATISTICS

The +/,o'ol& industry in general and two wheeler industry in particular

has shown a tremendous growth over the recent years. $ccording to theSo&,> o8 I27+2 +/,o'ol& M+2/8+,/*&0 %SIAM( the industry has

grown !y 139 in the year 255,255/.Two ?heeler segment as a whole

during the year 255/50 grew !y over 109.This growth has !een due to

the DovernmentNs initiative on rural roads and !etter connectivity with

ma)or towns and cities improved agricultural performance upward trend

of purchasing power in the hands of rural people.The two wheeler industrywas a!le to achieve the record performance of crossing 3 million ,o

9&&l&*0 with exact sales standing at 325@@35 during the year 255/+50.

The northward trend of growth among the two+wheelers is set to continue

in the years ahead.$ !rief input a!out the growth of various segment of

two+wheelers with the statistics from their leading manufactures are as

follows*

SCOOTERS

Though the metal !odied geared 0oo,&*s have fallen out of favour of theI27+n two+wheeler user their upward trend in growth has !een due to rise

in the sales of 0oo,&*ettes and Motor 0oo,&*s. B+=+= $uto has !een a!le

to sell 102<,3 units in the year 255/2550 of ,o 9&&l&*0 which donNt

include 'o,o*>l&0. They have shown a negative trend in the two

wheeler segment other than the 'o,o*>l&0. This goes on to show that

B+=+= $uto has lost its supremacy in the 0oo,&* and 'o?&7 segment asthey have shifted focus to 'o,o*>l&0.

4""4-" 4""-"3 4""3-"# 4""#-"$ 4""!-"5

<,;053 @/@/,/ <,02;< <@;/<@ 152551,

/0



MOTORCYCLES

4""-"3 4""#-"$ 4""$-"! 4""!-"5 4""5-"6

2<53,2, ,@;31;0 /,0013@ 01<,@</ 325121/

Mo,o*>l&0 as has !een mentioned through out this we!site have !ecome

the most preferred choice among all two+wheeler users. They account for

nearly @59 of the total two wheeler sales in the country. This trend is set

to continue as more and more models of this hot set of ,o 9&&l&*0 enter

the market. B+=+= $uto one of the largest manufactures of ,o 9&&l&*0 in

the country has managed to sell a!out 1//<;15 units of motorcycle in the

year 255/2550. 9&*o 9o27+ which claims to !e the largest manufacturer

of two+wheeler in the world was a!le to sell 2.32 million 'o,o*>l&0

during the year 25502550. The company also accounts for half the market

in the motorcycle segment.

MOPEDS

4""4-" 4""-"3 4""3-"# 4""$-"! 4""!-"5

/2;/<@ ,01312 ,,22</ ,/@/,; ,;<0;/

Mo?&7s which were once the entry level options in the two+wheeler have !een replaced !y entry level or price category &0 which provide all the

comfort and advantages of a motorcycle !ut at an af 8o*7a!le price. Thus it

has not come as a surprise that 'o?&7s have shown a negative growth

over the recent years. TVS 4ompany one of the pioneers of 'o?&7s

manufactures of I27+ was a!le to sell a!out 2.<5 lakh of 'o?&7s during

25502553. This trend is supposed to continue in the days to come as the

/3



'o,o*>l&0 race ahead other two+wheelers will find it difficult keep up

with the pace of their growth.

/;



MOTORCYCLES

Mo,o*>l&0 have come a long way since they were first introduced in the

country way !ack in the 1<05s. The I27+n government had got the firstset of these mean machines from the Joyal Cnfield 4ompany of &= for

itsN $rmy and Police to patrol the !order highways on the rough and tough

terrain of the ?est. Today these sets of ,o 9&&l&*0 not only cater to the

men in uniform !ut also common people who have different needs and

expectations from their 'o,o*>l&0. Today motorcycle companies are

taking special care to make their products more user friendly comforta!lesafe and ergonomic without compromising on the fun and thrills of riding.

6ome &0 like the 9&*o 9o27+ =ari(ma can touch speeds up to

120kmph thus truly satisfying the riders need for speed. 'o,o*>l&0 have

also invaded the indi film industry where #ollywood heart thro!s like

>ohn $!raham rithik Joshan &day 4hopra and Aardeen =han are seen

setting the roads on fire with their set of two wheels.

Thus the trend of 'o,o*>l&0 have caught up with the average I27+n

and there a & to suit everyoneNs needs and usage. Premium 6egment

&0 like the 9&*o 9o27+ =ari(ma and B+=+= P/l0+* provides the

Deneration B a chance to emulate their idols on screen. These

'o,o*>l&0 come with 0 speed gear !ox and disc !rakes to provide one

the extra throttle with the ade"uate safety measure. =inetic $c"uila the

premium segment & from =inetic has headlamp that turns head with

the & thus making riding easier in the darkness of the night. These

'o,o*>l&0 also come with factory fitted allow wheels to provide the

extra strength and sta!ility.

The Cnfield B/ll&, en)oys a loyal following among its usersF people who

ride these heavy machines once always vouch for their sturdiness and

sta!ility. B/ll&, clu!s have cropped up in various cities of the country like

/@



#angalore where motorcycle users who are in love with their machines

fre"uent the road less traveled

I27+ has a !urgeoning middle class which means that value for money

&0 like the 9&*o 9o27+ 0?l&27o* B+=+= -iscover and TVS ictor haveretained their importance with every passing day. These &0 are a hit

among the office goers and small time !usiness men who demand

maximum output from their ,o 9&&l&*0. 'o,o*>l&0 like the 9&*o

9o27+ 0?l&27o* come in a wide range of colors and give an average

mileage of ;5 km per liter.

The entry level segment of 'o,o*>l&0 also has a cut throat competition

with the two wheeler manufacturers trying to outdo each other !y

providing that extra edge in economy !iking. 6ome of the &0 which are

availa!le at the entry level include the 9&*o 9o27+ 4- -awn Y+'+9+

C*/ TVS 6tar and B+=+= 4T 155. The TVS motor company has posted

strong growth due to the growing popularity of T 6tar across all markets.

T 6tar has an engine displacement of <<.; cc and claims to give an

average of over 155 kmpl.

Thus the I27+n motorcycle users have a lot of option across all levels to

kick start his riding.

/<



GROWTH OF TWO WHEELER INDUSTRY

The scooter market slowly losing its hold it is considered a family vehicle !ut perhaps there is a competition from the second hand car market where

prices have fallen rapidly. $ Maruti @555 model Is now availa!le for )ust

Js. 05555. The scooters manufacturers have to watch this phenomenon

and !ring out many new product variants in the right price slots to sustain

their share in the market. The market share of ma)or players in 2550+53 as

follows*

MANUFACTURER SCOOTERS MOTOR

CYCLES MOPEDS

#a)a) $uto ,2 32 3

ero onda + @1 +

onda $ctiva /0 + 2

=inetic 23 ,0 ;

T6 6u(uki 15 /0 <

:M: 21 0; +

Market 6i(e 23., 3;.3 3.1

Source : Sur!ey of ndian ndustries 2004.

05



B+=+= B>

6pecifications

Cngine

Type / stroke

4ooling Type $ir 4ooled

-isplacement <2 cc

Max Power 3.0 !hp %/./ k?' L ;555 rpm

Transmission Type /+speed gear !ox

Clectrical 6ystem

6ystem 12 $4K-4

ead :ight ,0,0?

orn 12 -4

4hassis

4hassis Type Monoco"ue

6uspension

Aront 6uspension Telescopic

Jear 6uspension ydraulic dou!le acting

Tyres

Aront Tyre 6i(e 2.05 x 1; /PJ

Jear Tyre 6i(e 2.;0 x 1; 3PJ

#rakes

Aront #rakes 115mm -rum

Jear #rakes 115mm -rum

01



Auel Tank

Auel Tank 4apacity 15 litres

Jeserve 4apacity ,.@ litres

-imensions

Hverall length 1<55 mm

Hverall width ;@0 mm

Hverall height 1515 mm

?heel #ase 1215 mm

6addle eight ;;0 mm

=er! ?eight <@ kg

02



B+=+= W27 14#

6pecifications

Cngine

Type 6ingle cylinder /6troke natural air cooled Dasoline engine

-isplacement 12/.3cc

#ore x 6troke 0/x0/./ %mm'

Max Power 15.@ Ps %;.<2=w' at @055 rpm

Max Tor"ue <.@ Gm at ;555 rpm

Ignition -igital Ignition

Transmission 0 6peed constant mesh type

Ignition 6ystem

Ignitor -igital Ignition with aria!le Ignition Timing 4haracteristic%-4+4-I' ?ith Cngine Hver+speed limiter

Clectrical 6ystem

ead :ightMulti+focal Jeflector type with alogen :amp %,0,0?' Pilot:amp

Tail :ight Multi+focal Jeflector type with 015 ? :amp6ide Indicator Multi+focal Jeflector type with 15 ? :amp

Jeflex Jeflector Jear Jeflex Jeflector

orn 12 -4

#attery 12 2.0 $h

Instruments 4ontrol

Instruments 4luster , Pod Instruments 4luster with• 6peedometer Hdometer Trip Meter

0,



• Tachometer

• Auel guage

4ontrol 6witches

andle !ar mounted switches with Aunctions• :ights HG+HAA

• orn

• -ipper

• Push 4ancel 6ide Indicator

• Pass

Ignition switch 4om!ined 6teering Ignition :ock

6top switches Aront and Jear #rake switches

-imensions

?heel!ase mm 1235

Hverall length mm 2520

Hverall width mm ;/5

Hverall height mm 1110

6addle eight mm @55

Dround clearance mm 100

=er! weight %kg' 121

Auel Tank

Aull Tank 4apacity 12

Jeserve 4apacity 2

B+=+= D0o<&*

0/



Cngine Transmission

Type /+6troke -T6+I Gatural $ir 4ooled

-isplacement 12/.02 cc

Max Get Power @./; k?%11.01 Ps'L@555 rpm

Max Get Tor"ue 15.@ Gm L 3055 rpm

4lutch ?et Multidisc Type

Ignition system Microprocessor controlled -igital 4-I

6tarting system =ick 6tart 6elf 6tart

Arame -ou!le cradle tu!ular type

6uspension

Aont suspension Telescopic

Jear suspensionTrailing arm with coaxial hydraulic shock a!sor!ers

coil springs

#rakes

Aront #rakeMechanical expanding shoe drum type E 1,5 mm

diameter

Jear #rakeMechanical expanding shoe drum type E 1,5 mm

diameter

Clectricals

6ystem voltage 12 %$4 K -4'

#attery type 12 2.0 $h%=6'12 < $h %C6'

eadlampClectric start E ,0 ,0? Hptoprism+ alogen lamp

=ick start E 3500 ? Jound eadlamp

Tail lamp 021 ?

#rake lamp 15 ?

Turn signal lamp 15 ?

orn 12 -c

Tyre

Aront tyre si(e 2.;0 x 1; /PJ

Jear tyre si(e ,.55 x 1; 3PJ

Auel Tank capacity 15 :itres %2., litres for reserve'

-imensions

:ength 25,5 mm

00



?idth ;35 mm

eight 1530 mm

?heel !ase 1,50 mm

Turning circle dia 2155 mm

Dround clearance 1;< mm

=er! ?eight 120 kg E =ick start 12< kg E Clectric start

Hther Aeatures

Jide 4ontrol 6witch Bes

Ignition cum 6t.lock Bes

eadlamp 6hape Jound Aairing

4onsole $ngular E Twin Pod

:ocka!le 6eat Bes

-ipper Bes

Turn Indicator Push 4ancel

4hoke Bes

-ay Alasher Bes

03



0;



B+=+= P/l0+* 1#"

Cngine / 6troke 6ingle 4ylinder $ir 4ooled

4u!ic 4apacity 1/,.<cc

Max. Power 12 #P L @055rpm

Dear #ox 0 6peed

Ignition 4-I

Aront #rakes 2/5mm -isc

Jear #rakes 1,5mm -rum

Aront Tyre 2.;0 1@

Jear Tyre 155<5 1@

?heel!ase 1230mm

Dround 4learance 100mm

-ry ?eight 1,2 =g

Tank 4apacity 1@ :iters

4olors #lack 6ilver #lue Jed

A<+l+l& 2 8ollo2 o?,o2

a' =ick 6tart

!' Clectric 6tart

0@



B+=+= P/l0+* 15" El&,* S,+*,

Cngine / 6troke 6ingle 4ylinder $ir 4ooled

4u!ic 4apacity 1;@.31cc

Max. Power 10 #P L @555rpm

Dear #ox 0 6peed

Ignition 4-I

Aront #rakes 2/5mm -isc

Jear #rakes 1,5mm -rum

Aront Tyre 2.;0 1@

Jear Tyre 155<5 1@

?heel!ase 12<2mm

Dround 4learance 100mm

-ry ?eight 1,; =g

Tank 4apacity 1@ :itres

4olours #lack 6ilver #lue Jed

0<



B+=+= CT 1"" DL)

S?&8+,o20

E22&

Type / stroke 6ingle 4ylinder

4ooling Type $ir 4ooled

-isplacement <<.2; cc

Max Power @.2 !hp %3.5, k?' L ;055 rpm

Max Tor"ue @.50 Gm L 0055 rpm

Ignition Type 4.-.I

4ar!uretor =eihin+Aie

Transmission Type / speed gear !ox

El&,*+l S>0,&'

6ystem 12 $4K-4

ead :ight ,0,0 ?

orn 12 -4

C9+000

4hassis Type Tu!ular construction

Maximum Payload 2,< kg

6uspension

Aront 6uspension Telescopic

Jear 6uspension ydraulic -ou!le acting 6wing arm type

T>*&0

Aront Tyre 6i(e 2.;0 + 1@ /3 PJ

Jear Tyre 6i(e 2.;0+1@ 3 PJ

B*+&0

35



Aront #rakes Mechanical expanding shoe Ariction type

Jear #rakes Mechanical expanding shoe Ariction type

F/&l T+2

Auel Tank 4apacity <., litres

Jeserve 4apacity 2.2 litres

D'&20o20

Hverall length 1<05 mm

Hverall width ;;5 mm

Hverall height 1530 mm

?heel #ase 1220 mm

=er! ?eight 15< kg

4olours $vaila!le #lack ?ine Jed Purple

31



B+=+= A<&2&*

S?&8+,o20

E22&

Type /+6troke -T6+I

-isplacement 1@5 cc

Peak Power 13.0 !hp12.10 =w L@555 rpm

Max Tor"ue 10.22 Gm

6uspension

Aront 6uspension Telescopic longest stroke 1/5 mm

Jear suspension

Triple rate 6pring 0+ way ad)usta!le ydraulic

6hock $!sor!ers ertical travel <5mm

B*+&0

Aront #rake ydraulic operated -isc #rakes E 235 mm

Jear #rake 1,5 mm -rum

T>*&0

Aront tyre si(e 1;” x <5<5

Jear tyre si(e 10” x 1,5 <5

F/&l T+2

Main Jeserve 1/ :. ,./ :

El&,*+l0

6ystem oltage 12 $4

ead :amp 35 00 ? %alogen'

orn 12 $c

D'&20o20

?heel !ase mm 1/;0

32



=er! ?eight kg 10/

4olours $vaila!le #lack Jed Purple

3,



L+/29&0 ,9& &,2 2& 4"" P/l0+* DTS-

N& D&l9 F&*/+*> 1 4""! #a)a) $uto the pioneer in performance !iking has further extended the portfolio with the launch of the new 255 ccQPulsar8 -T6+i in Gew -elhi today. The latest offering has set new

!enchmarks in technology performance and styling to address the needs of

a growing segment of pro+!ikers.

The new Pulsar has many firsts to its credit. It comes e"uipped with an Hilcooler which helps control engine oil temperatures at sustained high speedsand rpms thus ensuring more sta!le engine oil viscosity. The 255cc -T6+iengine generates 1@ Ps of raw pulsating power to provide riding excitementto performance hungry !ikers. This makes the Pulsar 255 the most sportyand stylish powerhouse on two wheels to pace the Indian roads.

It8s also the first !ike in India to feature !oth front and rear tu!eless tyreswhich !esides offering superior sta!ility are safer than conventional tu!etypes and in sync with the offerings a!road for similar applications. Therear tyre is the !roadest in its category to ensure !etter road grip andsta!ility.

The new digital console is an advanced version of the latest Pulsar family.$part from the -igital Hdometer -igital 6peedo Meter -igital Auel Daugeand two -igital Trip Meters the console on the 255 cc Pulsar -T6+i hasindicators for $ir filter condition Cngine temperature #attery voltage andHil level all of which contri!ute to enhancing rider info for trou!le+free

3/



riding. $nother first is the use of split seats for styling and comfort. Thesplit gra! rail perfectly compliments the new rear chiseled looks. It is alsothe first Indian !ike to have electric start as the sole means of enginecranking dispensing with the kick lever.

6peaking on the launch Mr. 6.6ridhar P %6ales Marketing+2 wh' #a)a)$uto :td said UThis launch is in line with our strategy of enhancing our

product portfolio to offer riding excitement to pro+!ikers. Hur entire focus and effort is to deliveroutstanding technology and performance. The new Pulsar has now raisedthe !ar in the motorcycle industry with superior technology and featuressuch as the engine oil cooler digital console etc.”

e added U?e are already market leaders !y far in the performance

segment and launch of Pulsar 255 -T6+i would further reinforce our position in this important segment. The !ike )oins the immensely popular105 cc and the 1@5cc Pulsar -T6+i to extend the Pulsar -T6+i range acrossa range of price and performance points. ”

The !ike would !e availa!le at exclusive Pro!iking showrooms at selectlocations across the country. Performance !iking now also comes at anattractive price of Js.30/<; ex showroom Gew -elhi.

More a!out Pulsar 255 -T6+i

The #a)a) Pulsar 255 -T6+i8s higher sportier stance with greater chassisrear inclination is supported with some of these technologically advancedfeatures.

$ lowered eadlampAairing assem!ly alongwith a high tail+endgiving it an aggressive ready to pounce stance.

$n all 6tainless 6teel silencer with a $luminium muffler can forgenuine sporty looks and long life.

:arge V ,, mm Aront forks for muscular looks and to take care of theextra suspension and !raking loads. :arge V 235 mm front disc for strong and predicta!le stopping

power. $ uni"ue $uto 6witchover feature comes into play incase one of the

two eadlamp filaments stops functioning. $ uni"ue #attery Cnergy 4onserving feature ensures a fixed delay

after , continuous cranks. $ll new Q#lue tinged8 !ul!s for the main headlamp and parking

lamps. These emit strong Q?hite8 light for a distinctive look. 6leek Twin row :ight+Cmitting -iodes %:C-s' for the tail and !rake

30



lamp ensures URero Maintenance”. and a long !attery life. #acklit Gon+4ontact type 6oft+touch andle!ar 6witches. 6elf+canceling Indicators that switch off when the turn has !een

completed and the handle!ar comes to a Qstraight ahead8 positionwith a pre+set automatic switch off function even if the turn has not

!een undertaken. 6mooth positive virtually friction+free gearshift feel with new

shifter assem!ly an integrated over+shift preventor and shift forkswith rollers mated to a change drum.

$ :ow Maintenance #attery with a uni"ue venting valve drasticallyreducing electrolyte loss and therefore reducing fre"uency of routinemaintenance.

#lack paint theme carried over to the front fork legs the rear shocka!sor!ers and the swing arm in addition to the engine for deadly

looks.

igh performance exposed QH8 ring -rive chain for running in dustyconditions providing for clean uncluttered looks and commensuratewith the !ikes image.

33



Technical 6pecifications

E22& Type /+stroke -T6+i Hil cooled

-isplacement 1<@.@ cc Max Power 1@ Ps 1,.20 =w

Max Tor"ue 1.;0 kgm 1;.1; Gm

S/0?&20o2 Aront Telescopic forks 1,0 mm stroke

Jear Triple rate spring 0 way ad)usta!le gas

charged Gitro shock a!sor!ers

B*+&0 Aront 235 mm hydraulically operated disc !rake Jear Mechanically expanding 1,5 mm drum type

T>*&0 Aront<5<5 x 1;” Tu!eless tyre shod on aluminium

alloy wheels

Jear 125@5 x 1;” Tu!eless tyre shod on

aluminium alloy wheels

F/&l T+2 Aull 10 :ts % 2 liters of usa!le reserve'

El&,*+l0 6ystem 12 $4 K -4

eadlamp ,0,0? clear lens type with 2 pilot lamps

D'&20o20 ?heel!ase 1,/0 mm

?eight 1/0 =g

3;



India has the largest num!er of two wheelers in the world with

/1.3 million vehicles. India has a mix of ,5 percent automo!iles and ;5

percent two wheelers in the country. India was the second largest two

wheeler manufacturer in the world starting in the 1<058s with the !irth of

$utomo!ile Products of India %$PI' that manufactured scooters. $PI

manufactured the :am!rettas !ut another company #a)a) $uto :td.

surpassed $PI and remained through the turn of the century from its

association with Piaggio of Italy %manufacturer of espa'.

The license ra) that existed !etween the1</5s to1<@5s in India did not

allow foreign companies to enter the market and imports were tightly

controlled. This regulatory ma(e !efore the economic li!erali(ation made

!usiness easier for local players to have a seller8s market. 4ustomers in

India were forced to wait 12 years to !uy a scooter from #a)a). The 4CH

of #a)a) commented that he did not need a marketing department only a

dispatch department. #y the year 1<<5 #a)a) had a waiting list that was

twenty+six times its annual output for scooters.

3@



The motorcycle segment had the same long wait times with three

manufacturersF Joyal Cnfield Ideal >awa and Cscorts. Joyal Cnfield

made a ,05cc #ullet with the only four+stroke engine at that time and took

the higher end of the market !ut there was little competition for their

customers. Ideal >awa and Cscorts took the middle and lower end of the

market respectively.

In the mid+1<@5s the Indian government regulations changed and

permitted foreign companies to enter the Indian market through minority

)oint ventures. The two+wheeler market changed with four Indo+>apanese

)oint ventures* ero onda T6 6u(uki #a)a) =awasaki and =inetic

onda. The entry of these foreign companies changed the Indian market

dynamics from the supply side to the demand side. ?ith a larger selection

of two+wheelers on the Indian market consumers started to gain influence

over the products they !ought and raised higher customer expectations.

The industry produced more models styling options prices and different

fuel efficiencies. The foreign companies new technologies helped make

the products more relia!le and with !etter "uality. Indian companies had

to change to keep up with their glo!al counterparts.

3<



BOARD OF DIRECTORS

No. N+'& o8 ,9& D*&,o*0 D&02+,o21 Mr. #ri)mohan :all Mun)al 4hairman ?hole+time -irector

2 Mr. Pawan Mun)al Managing -irector

, Mr. Toshiaki Gakagawa >t. Managing -irector

/ Mr. Takao Cguchi ?hole+time -irector

0 Mr. 6atyanand Mun)al Gon+executive -irector

3 Mr. Hm PrDaurav Mun)al Gon+executive -irector

; Mr. Tatsuhiro Hyama Gon+executive -irector

@ Mr. Masahiro Takedagawa Gon+executive -irector

< Mr. Garinder Gath ohra Gon+executive Independent

-irector

15 Mr. Pradeep -inodia Gon+executive Independent

-irector

11 Den.%Jetd.' ed PrDaurav

Malik

Gon+executive Independent

-irector

12 Mr. $nal)it 6ingh Gon+executive Independent

-irector

1, -r. Pritam 6ingh Gon+executive Independent

-irector

1/ Ms. 6ho!hana #hartia Gon+executive Independent

-irector

10 -r. i)ay :axman =elkar Gon+executive Independent

-irector

;5

http://www.herohonda.com/co_board_directors.htm#1


































H&*o Ho27+ Mo,o*>l& L,7.

T>?& Pu!lic company #6C*CJHHG-$ M

Fo/27&7 >anuary 1< 1<@/ in Durgaon aryana India

H&+7@/+*,&*0 aryana India

K&> ?&o?l&

Hm PrDaurav Mun)al Aounder

Mr. #ri)mohan :all Mun)al 4hairmanMr. Toshiaki Gakagawa >oint Managing

-irector

Mr. Pawan Mun)al Managing -irector

I27/0,*> $utomotive

P*o7/,0 Motorcycles 6cooters

R&<&2/& &7 2.@ !illion

W&0,& http*www.herohonda.comsitehomehome.asp

HERO HONDA HEADUARTERS

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http://en.wikipedia.org/wiki/Product_(business)



http://www.herohonda.com/site/home/home.asp



H&*o Ho27+ Mo,o*>l&0 L',&7 is an Indian manufacturer of

motorcycles and scooters. ero onda is a )oint venture that !egan in

1<@/ !etween the ero group of India and onda from >apan. It has !een

the worldNs !iggest manufacturer of 2+wheeled motori(ed vehicles since

2551 when it produced 1., million motor!ikes in a single year. ero

ondaNs 6plendor is the worldNs largest selling motorcycle. Its 2 plants are

in -haruhera and Durgaon !oth in aryana India. It speciali(es in dual

use motorcycles that are low powered !ut very fuel efficient.

Co2,&2,0

• 1 Models

o 1.1 #ikes

• 2 4ompany Profile

o 2.1 >ust+in+Time

o 2.2 $ncillarisation

o 2., -ealer Getwork

o 2./ Ainancial Planning

o 2.0 Wuality

o 2.3 -iversification

• , Cxternal links

Mo7&l0

;2


http://en.wikipedia.org/wiki/Honda

http://en.wikipedia.org/wiki/Japan


http://en.wikipedia.org/wiki/Hero_Honda#Models



http://en.wikipedia.org/wiki/Hero_Honda#Bikes



http://en.wikipedia.org/wiki/Hero_Honda#Company_Profile



http://en.wikipedia.org/wiki/Hero_Honda#Just-in-Time



http://en.wikipedia.org/wiki/Hero_Honda#Ancillarisation



http://en.wikipedia.org/wiki/Hero_Honda#Dealer_Network



http://en.wikipedia.org/wiki/Hero_Honda#Financial_Planning



http://en.wikipedia.org/wiki/Hero_Honda#Quality



http://en.wikipedia.org/wiki/Hero_Honda#Diversification



http://en.wikipedia.org/wiki/Hero_Honda#External_links




http://en.wikipedia.org/wiki/Honda

http://en.wikipedia.org/wiki/Japan














B&0

• ero onda 6plendor Plus

• ero onda Passion Plus

• ero onda =ari(ma

• ero onda 4#R

• ero onda 6uper 6plendor

• ero onda 4- -awn

• ero onda 4- -eluxe

• ero onda $chiever

• ero onda Dlamour

• ero onda $m!ition

ero onda O6plendorO Model

Co'?+2> P*o8l&

;,

http://en.wikipedia.org/w/index.php?title=Hero_Honda_Pleasure&action=edit

http://en.wikipedia.org/w/index.php?title=Hero_Honda_Passion_Plus&action=edit

http://en.wikipedia.org/wiki/Hero_Honda_Karizma

http://en.wikipedia.org/wiki/Hero_Honda_CBZ

http://en.wikipedia.org/wiki/Image:HeroHondaSplendor.JPG

http://en.wikipedia.org/w/index.php?title=Hero_Honda_Pleasure&action=edit

http://en.wikipedia.org/w/index.php?title=Hero_Honda_Passion_Plus&action=edit

http://en.wikipedia.org/wiki/Hero_Honda_Karizma

http://en.wikipedia.org/wiki/Hero_Honda_CBZ



Uero” is the !rand name used !y the Mun)al !rothers in the year 1<03

with the flagship company ero 4ycles. The two+wheeler manufacturing

!usiness of !icycle components had originally started in the 1</58s and

turned into the world8s largest !icycle manufacturer today. ero is a name

synonymous with two+wheelers in India today. The Mun)als roll their own

steel make free wheel !icycle critical components and have diversified

into different ventures like product design. The ero Droup philosophy is*

UTo provide excellent transportation to the common man at easily

afforda!le prices and to provide total satisfaction in all its spheres of

activity”. The ero group vision is to !uild long lasting relationships with

everyone %customers workers dealers and vendors'. The ero Droup has

a passion for setting higher standards and UCngineering 6atisfaction” is the

prime motivation way of life and work culture of the Droup.

In the year 1<@/ Mr. #ri)mohan :al Mun)al the 4hairman and Managing

-irector of ero onda Motors %M' headed an alliance !etween the

Mun)al family and onda Motor 4ompany :td. %M4'. M Mission

6tatement is* U?e at ero onda are continuously striving for synergy

!etween technology systems and human resources to provide products

and services that meet the "uality performance and price aspirations of

our customers. ?hile doing so we maintain the highest standards of ethics

and societal responsi!ilities constantly innovate products and processes

and develop teams that keep the momentum going to take the company to

;/



excellence in the new millennium”. This alliance !ecame one of the most

successful )oint ventures in India until the year 1<<< when M4 had

announced a 1559 su!sidiary onda Motorcycle 6cooter India

%M6I'. This announcement caused the M stock price to decrease !y

,5 percent that same day. Mun)al had to come up with some new strategic

decisions as M6I and other foreign new entry companies were causing

increased intensity of rivalry for M.

G*o,9 The !usiness growth of ero onda has !een phenomenal

throughout its early days. The Mun)al family started a modest !usiness of

!icycle components. ero Droup expanded so !ig that !y 2552 they had

sold @3 million !icycles producing 13555 !icycles a day. Today ero

onda has an assem!ly line of < different models of motorcycles

availa!le. It holds the record for most popular !ike in the world !y sales

for Its 6plendor model. ero onda Motors :imited was esta!lished in

)oint venture with onda Motors of >apan in 1<@/ to manufacture

motorcycles. It is currently the largest producer of Two ?heelers in the

world. It sold , million !ikes in the year 2550+2553. Jecently it has also

entered in scooter manufacturing with its model P:C$6&JC mainly

aimed at girls. The ero Droup has done !usiness differently right from

the start and that is what has helped them to achieve !reak+through in the

competitive two+wheeler market. The DroupNs low key !ut focused style

;0



of management has earned the company plaudits amidst investors

employees vendors and dealers as also worldwide recognition.

The growth of the Droup through the years has !een influenced !y a

num!er of factors*

;3



J/0,-2-T'&

The ero Droup through the ero 4ycles -ivision was the first to

introduce the concept of )ust+in+time inventory. The Droup !oasts of

super! operational efficiencies. Cvery assem!ly line worker operates two

machines simultaneously to save time and improve productivity. The fact

that most of the machines are either developed or fa!ricated in+house has

resulted in low inventory levels. In ero 4ycles :imited the )ust+in+time

inventory principle has !een working since the !eginning of production in

the unit and is functional even till date.. This is the >apanese style of

production and in IndiaF ero is pro!a!ly the only company to have

mastered the art of the )ust+in+time inventory principle.

A2ll+*0+,o2

$n integral part of the Droup strategy of doing !usiness differently was

providing support to ancillary units. There are over ,55 ancillary units

today whose production is dedicated to eroNs re"uirements and also a

large num!er of other vendors which include some of the !etter known

companies in the automotive segment. Cmployee Policy*

$nother 6triking feature within the ero Droup is the commitment and

dedication of its workers. There is no organi(ed la!or union and family

mem!ers of employees find ready employment within ero. The

;;



philosophy with regard to la!or management is Oero is growing grow

with ero.O ?hen it comes to workersN !enefits the ero Droup is known

for providing facilities further ahead of the industry norms. :ong !efore

other companies did so ero was giving its employees a uniform

allowance as well as ouse Jent $llowance %J$' and :eave Travel

$llowance %:T$'. Cxtra !enefits took the form of medical check+ups not

)ust for workers !ut also for the immediate family mem!ers.

D&+l&* N&,o*

The relationship of ero Droup with their dealers is uni"ue in its

closeness. The dealers are considered a part of the ero family. $ nation+

wide dealer network comprising of over 0555 outlets and have a

formida!le distri!ution system in place. 6ales agents from ero travels to

all the corners of the country visiting dealers and send !ack daily

postcards with information on the stock position that day turnover fresh

purchases anticipated demand and also competitor action in the region.

The manufacturing units have a separate department to handle dealer

complaints and pro!lems and the first response is always given in 2/

hours.

F2+2+l Pl+222

;@



The ero Droup !enefits from the Droup 4hairmanNs financial acumen

and his grasp on technology manufacturing and marketing. Droup

4ompany ero 4ycles :imited has one of the highest la!or productivity

rates in the world. In ero onda Motors :imited the focus is on

financial and raw material management and a low employee turnover.

/+l,>

Wuality at ero is attained not )ust !y modern plants and e"uipment and

through latest technology !ut !y enforcing a strict discipline. $t the

Droup factories attaining "uality standards is an everyday practice + a

strictly pursued discipline. It comes from an amalgamation of the latest

technology with deep+rooted experience derived from nearly four decades

of hard la!or. It is an attitude that masters the challenge of growth and

change + change in consumersN perceptions a!out products and new

aspirations arising from a new generation of !uyers.

4onstant technology up gradation ensures that the Droup stays in the

glo!al mainstream and maintains its competitive edge. ?ith each of its

foreign colla!orations the Droup goes onto strengthen its "uality

measures as per the !ook. The Droup also employs the services of

independent experts from around the world to assist in new design and

production processes.

;<



D<&*08+,o2

Throughout the years of enormous growth the Droup 4hairman Mr. :all

has actively looked at diversification. $ considera!le level of !ackward

integration in its manufacturing activities has !een ample in the DroupNs

growth and led to the esta!lishment of the ero 4ycles 4old Jolling

-ivision Mun)al and 6un!eam 4astings Mun)al $uto 4omponents and

Mun)al 6howa :imited amongst other component+manufacturing units.

Then there were the expansion into the automotive segment with the

setting up of Ma)estic $uto :imited where the first indigenously designed

moped ero Ma)estic went into commercial production in 1<;@. Then

development. Aurther expansion is expected in the areas of

Insurance and Telecommunication.

The ero DroupNs phenomenal growth is the result of constant

innovations a close watch on costs and the dynamic leadership

of the Droup 4hairman characteri(ed !y a culture of entrepreneurship

of right attitudes and !uilding stronger relationships with investors

partners vendors and dealers and customer

came ero Motors which introduced ero Puch in colla!oration with glo!al

technology leader 6teyr -aimler Puch of $ustria. ero onda Motors was esta!lished

in 1<@/ to manufacture 155 cc motorcycles.

@5



The ero Droup also took a venture into other segments like exports financial

services information technology which includes customer response services and

software

@1



RESEARCH METHODOLOGY

It is well known fact that the most important step in marketing

research process is to define the pro!lem. 4hoose for investigation

!ecause a pro!lem well defined is half solved. That was the reason that at

most care was taken while defining various parameters of the pro!lem.

$fter giving through !rain storming session o!)ectives were selected and

the set on the !ase of these o!)ectives. $ "uestionnaire was designed ma)or

emphasis of which was gathering new ideas or insight so as to determine

and !ind out solution to the pro!lems.

DATA SOURCE

Jesearch included gathering !oth Primary and 6econdary data.

P*'+*> 7+,+ is the first hand data which are selected a fresh and thus

happen to !e original in character. Primary -ata was crucial to know

various customers and past consumer views a!out !ikes and to calculate

the market share of this !rand in regards to other !rands.

S&o27+*> 7+,+ are those which has !een collected !y some one

else and which already have !een passed through statistical process.

6econdary data has !een taken from internet newspaper maga(ines and

companies we! sites.

@2



RESEARCH APPROACH

The research approach was used survey method which is a widely

used method for data collection and !est suited for descriptive type of

research survey includes research instrument like "uestionnaire which can

!e structured and unstructured. Target population is well identified and

various methods like personal interviews and telephone interviews are

employed.

SAMPLING UNIT

It gives the target population that will !e sampled. This research

was carried in Meerut. These were 155 respondents.

DATA COMPLETION AND ANALYSIS

$fter the data has !een collected it was ta!ulated and findings of

the pro)ect were presented followed !y analysis and interpretation to reach

certain conclusions.

SCOPE

My pro)ect was !ased on the A COMPARATIVE STUDY o8

Co20/'&* 0+,08+,o2 ,o+*70 BAJAJ VS HERO MOTOCORP +27

data was taken in the C,> L/2o only.

@,



LIMITATIONS

1. Jesearch work was carried out in one -istt of Pun)a! %M&=T6$J'

only the finding may not !e applica!le to the other parts of the country

!ecause of social and cultural differences.

2. The sample was collected using connivance+sampling techni"ues. $s

such result may not give an exact representation of the population.

,. 6hortage of time is also reason for incomprehensiveness.

/. The views of the people are !iased therefore it doesn8t reflect true

picture.

@/



DATA ANALYSIS

1( W99 & 7o >o/

9+<&

ero onda /;#a)a) ,@

$ny other 10

@0



4( W99 Mo7&l 7o >o/ H+<&

H&*o Ho27+ B+=+=6plender 21 4T 155 ;Passion 1, -iscover 12=ari(ma ; Pulsar 11

$ny other 3 $ny other @

@3



3( Fo* 9o lo2 7o >o/ o2 + &

5+1 year ,/1+2 year 2<2+, year 23a!ove , year 11

@@



#( Fo* 9+, ?/*?o0& 7o >o/ /0& >o/* Mo,o* B&

H&*o Ho27+ B+=+=Hffice Purpose < /Personal purpose 1, 10>oy Purpose 1< 13Hther 3 ,

@<



$( Ho 7o >o/ o'& ,o 2o +o/, ,90 Mo,o* B&

H&*o Ho27+ B+=+= Gewspaper / 2

Television 2, 13

Maga(ine 2 1

Ariends

Jelative 1@ 1<

<5



!( Do&0 A7<&*,0&'&2, I28l/&2& >o/*

7&0o2 2 9oo02 + Mo,o* B&

Bes @;9 Go 094ant say @9

<1



5( Do >o/ 9+<& 8/ll 2ol&7& +o/, B&0 &8o*&

/>2

H&*o Ho27+ B+=+=

Bes 20 2,

Go 22 10

<2



6( W99 F+,o* &lo I28l/&2& >o/*

7&0o2

H&*o Ho27+ B+=+=

Price ;29 ;@9Mileage ;@9 3/9Wuality 309 /@9Jesale alue /59 2@9

6tatus sym!ol 159 ;9

<,



1"( Ho o/l7 >o/ *+,& ,9& 8ollo2 8+,o*0 o8 B&0

,9 *&0?&, ,o 788&*&2, o'?+2>

H&*o Ho27+ B+=+=

Mileage ;/9 ;29Price 3@9 309Pick up ;59 @59Maintenance 0@9 329:ook 6hape @09 @59

#rand Image 0,9 009

</



11( I8 2& B& ,9 oo7 8&+,/*&0 o'&0 2 ,9&2

o/l7 >o/ l& ,o 9+2& >o/* &

H&*o Ho27+ B+=+=

Bes 1< 21 Go 1; 1/4ant say 11 ,

<0



CONCLUSION

1. Most of the Pulsar 4#R =ari(ma are purchased !y young

generation 1@ to ,5 !ecause they prefer stylish looks and rest of the

models of ero onda are purchased more !y daily users who needs

more average of !ikes than looks.

2. ero onda is considered to !e most fuel+efficient !ike on Indian

roads.

,. 6ervice 6pare parts are availa!le throughout India in local markets

also.

/. ?hile !uying a motorcycle economy is the main consideration in

form of maintenance cost fuel efficiency.

0. Ma)ority of the respondent had !ought their motorcycle more than ,

years.

<3



RECOMMENDATIONS

1. #a)a) should introduce some more models having more engine power.

2. ero onda should think a!out fuel efficiency in case of upper segment !ikes.

,. More service centers should !e opened.

/. Maintenance cost and the availa!ility of the spare parts should also !egiven due importance.

0. They also introduce some good financediscount schemes for students.

3. The price should !e economic.

<;



BIBLIOGRAPHY

K$)+'r# P"+, and -ar Ar(!)r$n& /01112#

Marketing Management %&ew 'elhi( rentice )all of India*

K$)"ar# C. R./01112#

+esearch Methodology %'elhi( ,lobal Business ress*

Ma&a3n'!4

Business -orld %/ April! 0112*

Business Today %3ollector 4dition 5ol.*

India Today %6 April! 011/*

1. .9&*o9o27+.o'

2. .ool&.o'

,. .+=+=.o'

/. .,o9&&l&*.o'

0. .&,*&'&'+92&0.o'

<@

http://www.herohonda.com/

http://www.google.com/

http://www.bajaj.com/

http://www.twowheeler.com/

http://www.extrememachines.com/

http://www.herohonda.com/

http://www.google.com/

http://www.bajaj.com/

http://www.twowheeler.com/

http://www.extrememachines.com/



UESTIONNAIRE

G$MC* + XXXXXXXXXXXXXXXXXX

4HGT$4T GH XXXXXXXXXXXXXXX.

$DC*+ 10+25 25+20

20.,5 $!ove ,5

H44&P$TIHG*+ #usinessman Cmployee

6tudent Hther

W1' ?hich #ike do you have

ero onda #a)a) $ny Hther

W2' ?hich Model do you have

ero onda* + 6plendor Passion

=ari(ma Hther

#a)a)* + 4T 155 -iscover

Pulsar Hther

<<



W,' In which Aamily Income do you Aall

155555+255555 255555+,55555

,55555+/55555 $!ove /55555

W/' Aor how long do you own a #ike

5+1 year 1+2 year

2+, year a!ove , years

W0' Aor what purpose do you use your Motor #ike

Hffice Purpose Personal Purpose

>oy Purpose Hther

W3' ow do you come to know a!out this Motor #ike

Gewspaper Television

Maga(ines AriendsJelatives

W;' -oes $dvertisement Influence your decision in choosing a Motor #ike

Bes Go 4an8t say

155



W@' -o you have full knowledge a!out #ikes !efore !uying

Bes Go

W<' ?hich factor !elow influence your decision

Price Mileage Wuality

Jesale alue 6tatus 6ym!ol

W15' ow would you rate the following factors of !ikes with respect to different

companies

ero onda #a)a)

Mileage

Price

Pick up

Maintenance

:ook6hape

#rand Image

151



W11' In new !ike with good feature comes in then would you like to change your

!ikes

Bes Go 4an8t say

W12' $ny 6uggestions for 4ompany

XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX





XXX

-ate* %6ignature'

A COMPARATIVE STUDY of Consumer behavior towards BAJAJ motorbikes and HERO MOTOCORP.doc

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Transcript of A COMPARATIVE STUDY of Consumer behavior towards BAJAJ motorbikes and HERO MOTOCORP.doc