19013553 Bajaj vs Hero Honda Project Report

8/2/2019 19013553 Bajaj vs Hero Honda Project Report

1/60

PROJECT REPORT OF RESEARCHMETHODOLOGY ON

COMPARATIVE STUDY

OF

BAJAJ V/S HERO HONDA

SUBMITED TO SUBMITED BYProf. Neha bansal prakash chanddubey

Roll No.1042870023

MBA 4th Semester

1


2/60

CERTIFICATE

This is to certify that Mr. Vishal jaggi has completed his project

report title Comparative Study of Bajaj V/S Hero Honda under my

supervision. To the best of my knowledge and belief this is his original work

and this, wholly or partially, has not been submitted for any degree of this or

any other University.

Date: Prof. Neha bansal

2


3/60

Vs.

3
http://www.herohonda.com/http://www.bajajauto.com/1024/index.asp


4/60

ACKNOWLEDGEMENT

The research on Comparative Study between Bajaj and Hero Honda

has been given to me as part of the curriculum in 2-Years Masters Degree in

Business Administration.

I have tried my best to present this information as clearly as possible

using basic terms that I hope will be comprehended by the widest spectrum

of researchers, analysts and students for further studies.

I have completed this study under the able guidance and supervision

of Prof. mrs nivedita verma; I will be failed in my duty if I do not

acknowledge the esteemed scholarly guidance, assistance and knowledge. I

have received from them towards fruitful and timely completion of this

work.

Mere acknowledgement may not redeem the debt I owe to my parents for

their direct/indirect support during the entire course of this project.

I also thankful to my friend who helped me a lot in the completion of

this project.

Prakash chand dubey

4


5/60

INDEX

Sr No. Particulars Page no

1. OBJECTIVES 6

2. HISTORY OF BAJAJ 7- Profile- Bajaj Intro- Company History- Timeline of new releases

3. HISTORY OF HERO HONDA 14- Company Profile

4. RESEARCH METHODOLOGY 23- Data Source- Research Approach- Sampling unit- Data Completion and Analysis- Scope

5. LIMITATION OF RESEARCH STUDY 25

6. ANALYSIS AND INTERPRETATION 27

7. CONCLUSION 39

8. RECOMMENDATION 41

9. BIBLIOGRAPHY 43

10. ANNEXURE 45

5


6/60

OBJECTIVES:-

1. To know the market share of Bajaj & Hero Honda.

2. To know the perception of customers regarding bikes.

3. To determine the customers satisfaction regarding bikes.

4. To determine the factors influencing the choice of customers regardingbikes.

6


7/60

7


8/60

Bajaj Auto limited is one of the largest two wheeler manufacturing company in

India apart from producing two wheelers they also manufacture three wheelers.

The company had started way back in 1945. Initially it used to import the two

wheelers from outside, but from 1959 it started manufacturing of two wheelers in

the country. By the year 1970 Bajaj Auto had rolled out their 100,000th vehicle.

Bajaj scooters and motor cycles have become an integral part of the Indian

milieu and over the years have come to represent the aspirations of modern

India. Bajaj Auto also has a technical tie up with Kawasaki heavy industries of

Japan to produce the latest motorcycles in India which are of world class quality

The Bajaj Kawasaki eliminator has emerged straight out of the drawing board of

Kawasaki heavy industries. The core brand values of Bajaj Auto limited includes

Learning, Innovation, Perfection, Speed and Transparency.

Bajaj Auto has three manufacturing units in the country at Akurdi, Waluj and

Chakan in Maharashtra, western India, which produced 2,314,787 vehicles in2005-06. The sales are backed by a network of after sales service and

maintenance work shops all over the country.

Bajaj Auto has products which cater to every segment of the Indian two wheeler

market Bajaj CT 100 Dlx offers a great value for money at the entry level.

8


9/60

Similarly Bajaj Discover 125 offers the consumer a great performance without

making a big hole in the pocket.

PROFILE:

Founder Jamnalal Bajaj

Year of Establishment 1926

Industry Automotive - Two & Three Wheelers

Business Group The Bajaj Group

Listings & its codes BSE Code: 500490; NSE - Code: BAJAJAUTO

Presence Distribution network covers 50 countries.

Dominant presence in Sri Lanka, Bangladesh,

Columbia, Guatemala, Peru, Egypt, Iran and

Indonesia.

Joint Venture Kawasaki Heavy Industries of Japan

Registered & Head Office Akurdi

Pune - 411035

IndiaTel.: +(91)-(20)-27472851

Fax: +(91)-(20)-27473398

Works Akurdi, Pune 411035

Bajaj Nagar, Waluj Aurangabad 431136

9
http://www.surfindia.com/finance/security-profile/bajaj-auto-finance-limited.htmlhttp://www.surfindia.com/finance/security-profile/bajaj-auto-finance-limited.html


10/60

Chakan Industrial Area, Chakan, Pune

411501

E-mail [email protected]

Website www.bajajauto.com

Bajaj Autos Ltd.

10
mailto:[email protected]://www.bajajauto.com/mailto:[email protected]://www.bajajauto.com/


11/60

Bajaj Auto Limited

Type Public

Founded 1945

Headquarters Pune, India

Key people Rahul Bajaj (Chairman)

RevenueRs. 1,01,063 billion (2006)

orUSD 1.87 billion

Net income Rs. 17,016 billion

Employees ???

Website www.bajajauto.com

Bajaj Auto is a majorIndianautomobile manufacturer. It is India's largest

and the world's 4th largest two- and three-wheeler maker. It is based in

Pune, Maharashtra, with plants in Waluj near Aurangabad, Akurdi and

Chakan, near Pune. Bajaj Auto makes motorscooters, motorcycles and theauto rickshaw.

Contents

11
http://en.wikipedia.org/wiki/Category:Types_of_companieshttp://en.wikipedia.org/wiki/Public_companyhttp://en.wikipedia.org/wiki/Punehttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Rahul_Bajajhttp://en.wikipedia.org/wiki/Revenuehttp://en.wikipedia.org/wiki/Rshttp://en.wikipedia.org/wiki/USDhttp://en.wikipedia.org/wiki/Billionhttp://en.wikipedia.org/wiki/Net_incomehttp://en.wikipedia.org/wiki/Rshttp://en.wikipedia.org/wiki/Employmenthttp://en.wikipedia.org/wiki/Websitehttp://www.bajajauto.com/http://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Automobilehttp://en.wikipedia.org/wiki/Punehttp://en.wikipedia.org/wiki/Maharashtrahttp://en.wikipedia.org/wiki/Punehttp://en.wikipedia.org/wiki/Motorscootershttp://en.wikipedia.org/wiki/Motorcycleshttp://en.wikipedia.org/wiki/Auto_rickshawhttp://en.wikipedia.org/wiki/Image:Flag_of_India.svghttp://en.wikipedia.org/wiki/Image:Logo_bajaj.gifhttp://en.wikipedia.org/wiki/Category:Types_of_companieshttp://en.wikipedia.org/wiki/Public_companyhttp://en.wikipedia.org/wiki/Punehttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Rahul_Bajajhttp://en.wikipedia.org/wiki/Revenuehttp://en.wikipedia.org/wiki/Rshttp://en.wikipedia.org/wiki/USDhttp://en.wikipedia.org/wiki/Billionhttp://en.wikipedia.org/wiki/Net_incomehttp://en.wikipedia.org/wiki/Rshttp://en.wikipedia.org/wiki/Employmenthttp://en.wikipedia.org/wiki/Websitehttp://www.bajajauto.com/http://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Automobilehttp://en.wikipedia.org/wiki/Punehttp://en.wikipedia.org/wiki/Maharashtrahttp://en.wikipedia.org/wiki/Punehttp://en.wikipedia.org/wiki/Motorscootershttp://en.wikipedia.org/wiki/Motorcycleshttp://en.wikipedia.org/wiki/Auto_rickshaw


12/60

1 Company's history

o 1.1 Timeline of new releases

2 Scooters

3 Motorcycles

4 Upcoming Models

5 New Image

6 Forbes Global 2000 Ranking - 2005

7 External links

8 References

Company's history

Bajaj Auto came into existence on November 29, 1945 as M/s Bachraj Trading Corporation

Private Limited. It started off by selling imported two- and three-wheelers in India. In

1959, it obtained license from the Government of India to manufacture two- and three-

wheelers and it went public in 1960. In 1970, it rolled out its 100,000th vehicle. In 1977, it

managed to produce and sell 100,000 vehicles in a single financial year. In 1985, it started

producing at Waluj in Aurangabad. In 1986, it managed to produce and sell 500,000

12
http://c/Documents%20and%20Settings/CIET/My%20Documents/Bajaj%20vs%20Hero%20Honda/New%20Folder/Bajaj_Auto.htm#Company.27s_history#Company.27s_historyhttp://c/Documents%20and%20Settings/CIET/My%20Documents/Bajaj%20vs%20Hero%20Honda/New%20Folder/Bajaj_Auto.htm#Timeline_of_new_releases#Timeline_of_new_releaseshttp://c/Documents%20and%20Settings/CIET/My%20Documents/Bajaj%20vs%20Hero%20Honda/New%20Folder/Bajaj_Auto.htm#Scooters#Scootershttp://c/Documents%20and%20Settings/CIET/My%20Documents/Bajaj%20vs%20Hero%20Honda/New%20Folder/Bajaj_Auto.htm#Motorcycles#Motorcycleshttp://c/Documents%20and%20Settings/CIET/My%20Documents/Bajaj%20vs%20Hero%20Honda/New%20Folder/Bajaj_Auto.htm#Upcoming_Models#Upcoming_Modelshttp://c/Documents%20and%20Settings/CIET/My%20Documents/Bajaj%20vs%20Hero%20Honda/New%20Folder/Bajaj_Auto.htm#New_Image#New_Imagehttp://c/Documents%20and%20Settings/CIET/My%20Documents/Bajaj%20vs%20Hero%20Honda/New%20Folder/Bajaj_Auto.htm#Forbes_Global_2000_Ranking_-_2005#Forbes_Global_2000_Ranking_-_2005http://c/Documents%20and%20Settings/CIET/My%20Documents/Bajaj%20vs%20Hero%20Honda/New%20Folder/Bajaj_Auto.htm#External_links#External_linkshttp://c/Documents%20and%20Settings/CIET/My%20Documents/Bajaj%20vs%20Hero%20Honda/New%20Folder/Bajaj_Auto.htm#References#Referenceshttp://en.wikipedia.org/wiki/1945http://en.wikipedia.org/wiki/1959http://en.wikipedia.org/wiki/Government_of_Indiahttp://en.wikipedia.org/wiki/Government_of_Indiahttp://en.wikipedia.org/wiki/1960http://en.wikipedia.org/wiki/1970http://en.wikipedia.org/wiki/1977http://en.wikipedia.org/wiki/1977http://en.wikipedia.org/wiki/1985http://en.wikipedia.org/wiki/1985http://en.wikipedia.org/wiki/Aurangabadhttp://en.wikipedia.org/wiki/Aurangabadhttp://en.wikipedia.org/wiki/1986http://c/Documents%20and%20Settings/CIET/My%20Documents/Bajaj%20vs%20Hero%20Honda/New%20Folder/Bajaj_Auto.htm#Company.27s_history#Company.27s_historyhttp://c/Documents%20and%20Settings/CIET/My%20Documents/Bajaj%20vs%20Hero%20Honda/New%20Folder/Bajaj_Auto.htm#Timeline_of_new_releases#Timeline_of_new_releaseshttp://c/Documents%20and%20Settings/CIET/My%20Documents/Bajaj%20vs%20Hero%20Honda/New%20Folder/Bajaj_Auto.htm#Scooters#Scootershttp://c/Documents%20and%20Settings/CIET/My%20Documents/Bajaj%20vs%20Hero%20Honda/New%20Folder/Bajaj_Auto.htm#Motorcycles#Motorcycleshttp://c/Documents%20and%20Settings/CIET/My%20Documents/Bajaj%20vs%20Hero%20Honda/New%20Folder/Bajaj_Auto.htm#Upcoming_Models#Upcoming_Modelshttp://c/Documents%20and%20Settings/CIET/My%20Documents/Bajaj%20vs%20Hero%20Honda/New%20Folder/Bajaj_Auto.htm#New_Image#New_Imagehttp://c/Documents%20and%20Settings/CIET/My%20Documents/Bajaj%20vs%20Hero%20Honda/New%20Folder/Bajaj_Auto.htm#Forbes_Global_2000_Ranking_-_2005#Forbes_Global_2000_Ranking_-_2005http://c/Documents%20and%20Settings/CIET/My%20Documents/Bajaj%20vs%20Hero%20Honda/New%20Folder/Bajaj_Auto.htm#External_links#External_linkshttp://c/Documents%20and%20Settings/CIET/My%20Documents/Bajaj%20vs%20Hero%20Honda/New%20Folder/Bajaj_Auto.htm#References#Referenceshttp://en.wikipedia.org/wiki/1945http://en.wikipedia.org/wiki/1959http://en.wikipedia.org/wiki/Government_of_Indiahttp://en.wikipedia.org/wiki/1960http://en.wikipedia.org/wiki/1970http://en.wikipedia.org/wiki/1977http://en.wikipedia.org/wiki/1985http://en.wikipedia.org/wiki/Aurangabadhttp://en.wikipedia.org/wiki/1986


13/60

vehicles in a single financial year. In 1995, it rolled out its ten millionth vehicle and

produced and sold 1 million vehicles in a year.

Timeline of new releases

1971 - three-wheeler goods carrier

1972 -Bajaj Chetak

1976 -Bajaj Super

1977 - Rear engine Autorickshaw

1981 -Bajaj M-50

1986 -Bajaj M-80,Kawasaki Bajaj KB100

1990 -Bajaj Sunny

1994 -Bajaj Classic

1995 -Bajaj Super Excel

1997 -Kawasaki Bajaj Boxer, Rear Engine Diesel Autorickshaw

1998 -Kawasaki Bajaj Caliber, Legend(India's first four-stroke scooter)

2000 -Bajaj Saffire

2001 - Eliminator, Pulsar

2003 -Caliber115,Bajaj Wind 125, Bajaj Pulsar

2004 - Bajaj CT 100, New Bajaj Chetak 4-stroke with Wonder Gear, Bajaj

Discover DTS-i

2005 -Bajaj Wave,Bajaj Avenger,Bajaj Discover

2006 -Bajaj Platina

2007 -Bajaj Pulsar-200

Some of the models that Bajaj makes (or has made) are:

Scooters

o Bajaj Sunny

o Bajaj Chetak

o Bajaj Cub

13
http://en.wikipedia.org/wiki/1995http://en.wikipedia.org/wiki/1971http://en.wikipedia.org/wiki/1972http://en.wikipedia.org/wiki/Bajaj_Chetakhttp://en.wikipedia.org/wiki/Bajaj_Chetakhttp://en.wikipedia.org/wiki/1976http://en.wikipedia.org/w/index.php?title=Bajaj_Super&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Super&action=edithttp://en.wikipedia.org/wiki/1977http://en.wikipedia.org/wiki/Autorickshawhttp://en.wikipedia.org/wiki/1981http://en.wikipedia.org/w/index.php?title=Bajaj_M-50&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_M-50&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_M-50&action=edithttp://en.wikipedia.org/wiki/1986http://en.wikipedia.org/w/index.php?title=Bajaj_M-80&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_M-80&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_M-80&action=edithttp://en.wikipedia.org/w/index.php?title=Kawasaki_Bajaj_KB100&action=edithttp://en.wikipedia.org/wiki/1990http://en.wikipedia.org/w/index.php?title=Bajaj_Sunny&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Sunny&action=edithttp://en.wikipedia.org/wiki/1994http://en.wikipedia.org/w/index.php?title=Bajaj_Classic&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Classic&action=edithttp://en.wikipedia.org/wiki/1995http://en.wikipedia.org/w/index.php?title=Bajaj_Super_Excel&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Super_Excel&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Super_Excel&action=edithttp://en.wikipedia.org/wiki/1997http://en.wikipedia.org/w/index.php?title=Kawasaki_Bajaj_Boxer&action=edithttp://en.wikipedia.org/w/index.php?title=Kawasaki_Bajaj_Boxer&action=edithttp://en.wikipedia.org/w/index.php?title=Kawasaki_Bajaj_Boxer&action=edithttp://en.wikipedia.org/wiki/1998http://en.wikipedia.org/w/index.php?title=Kawasaki_Bajaj_Caliber&action=edithttp://en.wikipedia.org/w/index.php?title=Kawasaki_Bajaj_Caliber&action=edithttp://en.wikipedia.org/wiki/Legendhttp://en.wikipedia.org/wiki/2000http://en.wikipedia.org/wiki/Bajaj_Saffirehttp://en.wikipedia.org/wiki/Bajaj_Saffirehttp://en.wikipedia.org/wiki/2001http://en.wikipedia.org/wiki/2003http://en.wikipedia.org/w/index.php?title=Caliber115&action=edithttp://en.wikipedia.org/w/index.php?title=Caliber115&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Wind&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Wind&action=edithttp://en.wikipedia.org/wiki/Bajaj_Pulsarhttp://en.wikipedia.org/wiki/2004http://en.wikipedia.org/wiki/Bajaj_CT_100http://en.wikipedia.org/w/index.php?title=Wonder_Gear&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Discover_DTS-i&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Discover_DTS-i&action=edithttp://en.wikipedia.org/wiki/2005http://en.wikipedia.org/wiki/Bajaj_Wavehttp://en.wikipedia.org/wiki/Bajaj_Wavehttp://en.wikipedia.org/wiki/Bajaj_Avengerhttp://en.wikipedia.org/wiki/Bajaj_Avengerhttp://en.wikipedia.org/wiki/Bajaj_Discoverhttp://en.wikipedia.org/wiki/Bajaj_Discoverhttp://en.wikipedia.org/wiki/2006http://en.wikipedia.org/wiki/Bajaj_Platinahttp://en.wikipedia.org/wiki/Bajaj_Platinahttp://en.wikipedia.org/wiki/2007http://en.wikipedia.org/w/index.php?title=Bajaj_Pulsar-200&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Pulsar-200&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Sunny&action=edithttp://en.wikipedia.org/wiki/Bajaj_Chetakhttp://en.wikipedia.org/w/index.php?title=Bajaj_Cub&action=edithttp://en.wikipedia.org/wiki/1995http://en.wikipedia.org/wiki/1971http://en.wikipedia.org/wiki/1972http://en.wikipedia.org/wiki/Bajaj_Chetakhttp://en.wikipedia.org/wiki/1976http://en.wikipedia.org/w/index.php?title=Bajaj_Super&action=edithttp://en.wikipedia.org/wiki/1977http://en.wikipedia.org/wiki/Autorickshawhttp://en.wikipedia.org/wiki/1981http://en.wikipedia.org/w/index.php?title=Bajaj_M-50&action=edithttp://en.wikipedia.org/wiki/1986http://en.wikipedia.org/w/index.php?title=Bajaj_M-80&action=edithttp://en.wikipedia.org/w/index.php?title=Kawasaki_Bajaj_KB100&action=edithttp://en.wikipedia.org/wiki/1990http://en.wikipedia.org/w/index.php?title=Bajaj_Sunny&action=edithttp://en.wikipedia.org/wiki/1994http://en.wikipedia.org/w/index.php?title=Bajaj_Classic&action=edithttp://en.wikipedia.org/wiki/1995http://en.wikipedia.org/w/index.php?title=Bajaj_Super_Excel&action=edithttp://en.wikipedia.org/wiki/1997http://en.wikipedia.org/w/index.php?title=Kawasaki_Bajaj_Boxer&action=edithttp://en.wikipedia.org/wiki/1998http://en.wikipedia.org/w/index.php?title=Kawasaki_Bajaj_Caliber&action=edithttp://en.wikipedia.org/wiki/Legendhttp://en.wikipedia.org/wiki/2000http://en.wikipedia.org/wiki/Bajaj_Saffirehttp://en.wikipedia.org/wiki/2001http://en.wikipedia.org/wiki/2003http://en.wikipedia.org/w/index.php?title=Caliber115&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Wind&action=edithttp://en.wikipedia.org/wiki/Bajaj_Pulsarhttp://en.wikipedia.org/wiki/2004http://en.wikipedia.org/wiki/Bajaj_CT_100http://en.wikipedia.org/w/index.php?title=Wonder_Gear&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Discover_DTS-i&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Discover_DTS-i&action=edithttp://en.wikipedia.org/wiki/2005http://en.wikipedia.org/wiki/Bajaj_Wavehttp://en.wikipedia.org/wiki/Bajaj_Avengerhttp://en.wikipedia.org/wiki/Bajaj_Discoverhttp://en.wikipedia.org/wiki/2006http://en.wikipedia.org/wiki/Bajaj_Platinahttp://en.wikipedia.org/wiki/2007http://en.wikipedia.org/w/index.php?title=Bajaj_Pulsar-200&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Sunny&action=edithttp://en.wikipedia.org/wiki/Bajaj_Chetakhttp://en.wikipedia.org/w/index.php?title=Bajaj_Cub&action=edit


14/60

o Bajaj Super

o Bajaj Wave

o Bajaj Legend

Motorcycles

o Kawasaki Eliminator

o Bajaj Pulsar

o Bajaj Kawasaki Wind 125

o Bajaj Boxer

o Bajaj CT 100

o Bajaj Platina

o Bajaj Caliber

o Bajaj Discover

o Bajaj Avenger

Upcoming Models

Bajaj Pulsar 220 DTS-Fi

Bajaj Krystal

Bajaj Blade

Bajaj Sonic

New Image

The company, over the last decade has successfully changed its image from a scooter

manufacturer to a two wheeler manufacturer, product range ranging from Scooterettes to

Scooters to Motorcycle. Its real growth in numbers has come in the last 4 years after

successful introduction of a few models in the motorcycle segment.

14
http://en.wikipedia.org/w/index.php?title=Bajaj_Super&action=edithttp://en.wikipedia.org/wiki/Bajaj_Wavehttp://en.wikipedia.org/w/index.php?title=Bajaj_Legend&action=edithttp://en.wikipedia.org/wiki/Kawasaki_Eliminatorhttp://en.wikipedia.org/wiki/Bajaj_Pulsarhttp://en.wikipedia.org/w/index.php?title=Bajaj_Kawasaki_Wind_125&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Boxer&action=edithttp://en.wikipedia.org/wiki/Bajaj_CT_100http://en.wikipedia.org/wiki/Bajaj_Platinahttp://en.wikipedia.org/w/index.php?title=Bajaj_Caliber&action=edithttp://en.wikipedia.org/wiki/Bajaj_Discoverhttp://en.wikipedia.org/wiki/Bajaj_Avengerhttp://en.wikipedia.org/wiki/Bajaj_Pulsar_220_DTS-Fihttp://en.wikipedia.org/w/index.php?title=Bajaj_Krystal&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Blade&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Sonic&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Super&action=edithttp://en.wikipedia.org/wiki/Bajaj_Wavehttp://en.wikipedia.org/w/index.php?title=Bajaj_Legend&action=edithttp://en.wikipedia.org/wiki/Kawasaki_Eliminatorhttp://en.wikipedia.org/wiki/Bajaj_Pulsarhttp://en.wikipedia.org/w/index.php?title=Bajaj_Kawasaki_Wind_125&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Boxer&action=edithttp://en.wikipedia.org/wiki/Bajaj_CT_100http://en.wikipedia.org/wiki/Bajaj_Platinahttp://en.wikipedia.org/w/index.php?title=Bajaj_Caliber&action=edithttp://en.wikipedia.org/wiki/Bajaj_Discoverhttp://en.wikipedia.org/wiki/Bajaj_Avengerhttp://en.wikipedia.org/wiki/Bajaj_Pulsar_220_DTS-Fihttp://en.wikipedia.org/w/index.php?title=Bajaj_Krystal&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Blade&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Sonic&action=edit


15/60

The company is headed by Rahul Bajaj who is worth more than US$1.5 billion.

15
http://en.wikipedia.org/wiki/Rahul_Bajajhttp://en.wikipedia.org/wiki/Rahul_Bajaj


16/60

16


17/60

India has the largest number of two wheelers in the world with 41.6 million

vehicles. India has a mix of 30 percent automobiles and 70 percent two wheelers in the

country. India was the second largest two wheeler manufacturer in the world starting in the

1950s with the birth of Automobile Products of India (API) that manufactured scooters.

API manufactured the Lambrettas but, another company, Bajaj Auto Ltd. surpassed API

and remained through the turn of the century from its association with Piaggio of Italy

(manufacturer of Vespa).

The license raj that existed between the1940s to1980s in India, did not allow foreign

companies to enter the market and imports were tightly controlled. This regulatory maze,

before the economic liberalization, made business easier for local players to have a sellers

market. Customers in India were forced to wait 12 years to buy a scooter from Bajaj. The

CEO of Bajaj commented that he did not need a marketing department, only a dispatch

department. By the year 1990, Bajaj had a waiting list that was twenty-six times its annual

output for scooters.

The motorcycle segment had the same long wait times with three manufacturers; Royal

Enfield, Ideal Jawa, and Escorts. Royal Enfield made a 350cc Bullet with the only four-

stroke engine at that time and took the higher end of the market but, there was little

competition for their customers. Ideal Jawa and Escorts took the middle and lower end of

the market respectively.

In the mid-1980s, the Indian government regulations changed and permitted foreign

companies to enter the Indian market through minority joint ventures. The two-wheeler

market changed with four Indo-Japanese joint ventures: Hero Honda, TVS Suzuki, Bajaj

Kawasaki and Kinetic Honda. The entry of these foreign companies changed the Indian

17


18/60

market dynamics from the supply side to the demand side. With a larger selection of two-

wheelers on the Indian market, consumers started to gain influence over the products they

bought and raised higher customer expectations. The industry produced more models,

styling options, prices, and different fuel efficiencies. The foreign companies new

technologies helped make the products more reliable and with better quality. Indian

companies had to change to keep up with their global counterparts.

18


19/60

Hero Honda Motorcycle Ltd.

Type Public companyBSE:HEROHONDA M

Founded January 19, 1984 in Gurgaon, Haryana,India

Headquarters Haryana,India

Key people

Om Prakash Munjal, Founder

Mr. Brijmohan Lall Munjal, Chairman

Mr. Toshiaki Nakagawa, Joint Managing

Director

Mr. Pawan Munjal, Managing Director

Industry Automotive

Products Motorcycles, Scooters

Revenue U$ 2.8 billion

Website http://www.herohonda.com/site/home/home.asp

19
http://en.wikipedia.org/wiki/Category:Types_of_companieshttp://en.wikipedia.org/wiki/Publichttp://en.wikipedia.org/wiki/Bombay_Stock_Exchangehttp://en.wikipedia.org/wiki/Bombay_Stock_Exchangehttp://www.bseindia.com/price_finder/stockreach.asp?scripcd=500182http://en.wikipedia.org/wiki/Gurgaonhttp://en.wikipedia.org/wiki/Haryanahttp://en.wikipedia.org/wiki/Haryanahttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Haryanahttp://en.wikipedia.org/wiki/Haryanahttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Industryhttp://en.wikipedia.org/wiki/Product_(business)http://en.wikipedia.org/wiki/Revenuehttp://en.wikipedia.org/wiki/Websitehttp://www.herohonda.com/site/home/home.asphttp://en.wikipedia.org/wiki/Image:Green_up.pnghttp://en.wikipedia.org/wiki/Image:Flag_of_India.svghttp://en.wikipedia.org/wiki/Image:Flag_of_Japan_(bordered).svghttp://en.wikipedia.org/wiki/Image:Flag_of_India.svghttp://en.wikipedia.org/wiki/Image:Flag_of_India.svghttp://en.wikipedia.org/wiki/Image:Flag_of_India.svghttp://en.wikipedia.org/wiki/Image:HeroHonda.gifhttp://en.wikipedia.org/wiki/Category:Types_of_companieshttp://en.wikipedia.org/wiki/Publichttp://en.wikipedia.org/wiki/Bombay_Stock_Exchangehttp://www.bseindia.com/price_finder/stockreach.asp?scripcd=500182http://en.wikipedia.org/wiki/Gurgaonhttp://en.wikipedia.org/wiki/Haryanahttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Haryanahttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Industryhttp://en.wikipedia.org/wiki/Product_(business)http://en.wikipedia.org/wiki/Revenuehttp://en.wikipedia.org/wiki/Websitehttp://www.herohonda.com/site/home/home.asp


20/60

HERO HONDA HEADQUARTERS

Hero Honda Motorcycles Limited is an Indian manufacturer of motorcycles and scooters.

Hero Honda is a joint venture that began in 1984 between the Hero group ofIndia and

Honda from Japan. It has been the world's biggest manufacturer of 2-wheeled motorized

vehicles since 2001, when it produced 1.3 million motorbikes in a single year. Hero

Honda's Splendor is the world's largest selling motorcycle[citation needed]. Its 2 plants are in

Dharuhera and Gurgaon, both in Haryana, India. It specializes in dual use motorcycles that

are low powered but very fuel efficient.

Contents

1 Models

o 1.1 Bikes

2 Company Profile

o 2.1 Just-in-Time

o 2.2 Ancillarisation

o 2.3 Dealer Network

o 2.4 Financial Planning

o 2.5 Quality

o 2.6 Diversification

20
http://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Hondahttp://en.wikipedia.org/wiki/Japanhttp://en.wikipedia.org/wiki/Wikipedia:Citing_sourceshttp://en.wikipedia.org/wiki/Wikipedia:Citing_sourceshttp://en.wikipedia.org/wiki/Haryanahttp://en.wikipedia.org/wiki/Haryanahttp://en.wikipedia.org/wiki/Hero_Honda#Modelshttp://en.wikipedia.org/wiki/Hero_Honda#Bikeshttp://en.wikipedia.org/wiki/Hero_Honda#Company_Profilehttp://en.wikipedia.org/wiki/Hero_Honda#Just-in-Timehttp://en.wikipedia.org/wiki/Hero_Honda#Ancillarisationhttp://en.wikipedia.org/wiki/Hero_Honda#Dealer_Networkhttp://en.wikipedia.org/wiki/Hero_Honda#Financial_Planninghttp://en.wikipedia.org/wiki/Hero_Honda#Qualityhttp://en.wikipedia.org/wiki/Hero_Honda#Diversificationhttp://en.wikipedia.org/wiki/Hero_Honda#Diversificationhttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Hondahttp://en.wikipedia.org/wiki/Japanhttp://en.wikipedia.org/wiki/Wikipedia:Citing_sourceshttp://en.wikipedia.org/wiki/Haryanahttp://en.wikipedia.org/wiki/Hero_Honda#Modelshttp://en.wikipedia.org/wiki/Hero_Honda#Bikeshttp://en.wikipedia.org/wiki/Hero_Honda#Company_Profilehttp://en.wikipedia.org/wiki/Hero_Honda#Just-in-Timehttp://en.wikipedia.org/wiki/Hero_Honda#Ancillarisationhttp://en.wikipedia.org/wiki/Hero_Honda#Dealer_Networkhttp://en.wikipedia.org/wiki/Hero_Honda#Financial_Planninghttp://en.wikipedia.org/wiki/Hero_Honda#Qualityhttp://en.wikipedia.org/wiki/Hero_Honda#Diversification


21/60

3 External links

[ Models ]

Bikes

Hero Honda Splendor Plus

Hero Honda Passion Plus

Hero Honda Karizma

Hero Honda CBZ Hero Honda Super Splendor

Hero Honda CD Dawn

Hero Honda CD Deluxe

Hero Honda Achiever

Hero Honda Glamour

Hero Honda Ambition

Hero Honda "Splendor" Model

21
http://en.wikipedia.org/wiki/Hero_Honda#External_linkshttp://en.wikipedia.org/w/index.php?title=Hero_Honda_Pleasure&action=edithttp://en.wikipedia.org/w/index.php?title=Hero_Honda_Passion_Plus&action=edithttp://en.wikipedia.org/wiki/Hero_Honda_Karizmahttp://en.wikipedia.org/wiki/Hero_Honda_Karizmahttp://en.wikipedia.org/wiki/Hero_Honda_CBZhttp://en.wikipedia.org/wiki/Image:HeroHondaSplendor.JPGhttp://en.wikipedia.org/wiki/Image:HeroHondaSplendor.JPGhttp://en.wikipedia.org/wiki/Hero_Honda#External_linkshttp://en.wikipedia.org/w/index.php?title=Hero_Honda_Pleasure&action=edithttp://en.wikipedia.org/w/index.php?title=Hero_Honda_Passion_Plus&action=edithttp://en.wikipedia.org/wiki/Hero_Honda_Karizmahttp://en.wikipedia.org/wiki/Hero_Honda_CBZ


22/60

[ Company Profile ]

Hero, is the brand name used by the Munjal brothers in the year 1956 with the flagship

company Hero Cycles. The two-wheeler manufacturing business of bicycle components

had originally started in the 1940s and turned into the worlds largest bicycle manufacturer

today. Hero, is a name synonymous with two-wheelers in India today. The Munjals roll

their own steel, make free wheel bicycle critical components and have diversified into

different ventures like product design. The Hero Group philosophy is: To provide

excellent transportation to the common man at easily affordable prices and to provide total

satisfaction in all its spheres of activity. The Hero group vision is to build long lasting

relationships with everyone (customers, workers, dealers and vendors). The Hero Group

has a passion for setting higher standards and Engineering Satisfaction is the prime

motivation, way of life and work culture of the Group.

In the year 1984, Mr. Brijmohan Lal Munjal, the Chairman and Managing Director of HeroHonda Motors (HHM), headed an alliance between the Munjal family and Honda Motor

Company Ltd. (HMC). HHM Mission Statement is: We, at Hero Honda, are continuously

striving for synergy between technology, systems, and human resources to provide

products and services that meet the quality, performance, and price aspirations of our

customers. While doing so, we maintain the highest standards of ethics and societal

responsibilities, constantly innovate products and processes, and develop teams that keep

the momentum going to take the company to excellence in the new millennium. This

alliance became one of the most successful joint ventures in India, until the year 1999 when

HMC had announced a 100% subsidiary, Honda Motorcycle & Scooter India (HMSI). This

announcement caused the HHM stock price to decrease by 30 percent that same day.

Munjal had to come up with some new strategic decisions as, HMSI and other foreign new

entry companies were causing increased intensity of rivalry for HHM.

22


23/60

== Growth == The business growth of Hero Honda has been phenomenal throughout its

early days. The Munjal family started a modest business of bicycle components. Hero

Group expanded so big that by 2002 they had sold 86 million bicycles producing 16000

bicycles a day. Today Hero Honda has an assembly line of 9 different models of

motorcycles available. It holds the record for most popular bike in the world by sales for Its

Splendor model. Hero Honda Motors Limited was established in joint venture with Honda

Motors of Japan in 1984, to manufacture motorcycles. It is currently the largest producer of

Two Wheelers in the world. It sold 3 million bikes in the year 2005-2006. Recently it has

also entered in scooter manufacturing, with its model PLEASURE mainly aimed at girls.

The Hero Group has done business differently right from the start and that is what has

helped them to achieve break-through in the competitive two-wheeler market. The Group's

low key, but focused, style of management has earned the company plaudits amidst

investors, employees, vendors and dealers, as also worldwide recognition.

The growth of the Group through the years has been influenced by a number of factors:

[ Just-in-Time ]

The Hero Group through the Hero Cycles Division was the first to introduce the concept of

just-in-time inventory. The Group boasts of superb operational efficiencies. Every

assembly line worker operates two machines simultaneously to save time and improve

productivity. The fact that most of the machines are either developed or fabricated in-

house, has resulted in low inventory levels. In Hero Cycles Limited, the just-in-time

inventory principle has been working since the beginning of production in the unit and is

functional even till date.. This is the Japanese style of production and in India; Hero is

probably the only company to have mastered the art of the just-in-time inventory principle.

[ Ancillarisation ]

An integral part of the Group strategy of doing business differently was providing support

to ancillary units. There are over 300 ancillary units today, whose production is dedicated

23


24/60

to Hero's requirements and also a large number of other vendors, which include some of the

better known companies in the automotive segment. Employee Policy:

Another Striking feature within the Hero Group is the commitment and dedication of its

workers. There is no organized labor union and family members of employees find ready

employment within Hero. The philosophy with regard to labor management is "Hero is

growing, grow with Hero." When it comes to workers' benefits, the Hero Group is known

for providing facilities, further ahead of the industry norms. Long before other companies

did so, Hero was giving its employees a uniform allowance, as well as House Rent

Allowance (HRA) and Leave Travel Allowance (LTA). Extra benefits took the form of

medical check-ups, not just for workers, but also for the immediate family members.

[ Dealer Network ]

The relationship of Hero Group with their dealers is unique in its closeness. The dealers are

considered a part of the Hero family. A nation-wide dealer network comprising of over

5,000 outlets, and have a formidable distribution system in place. Sales agents from Hero

travels to all the corners of the country, visiting dealers and send back daily postcards with

information on the stock position that day, turnover, fresh purchases, anticipated demand

and also competitor action in the region. The manufacturing units have a separatedepartment to handle dealer complaints and problems and the first response is always given

in 24 hours.

[ Financial Planning ]

The Hero Group benefits from the Group Chairman's financial acumen and his grasp on

technology, manufacturing and marketing. Group Company, Hero Cycles Limited has one

of the highest labor productivity rates in the world. In Hero Honda Motors Limited, the

focus is on financial and raw material management and a low employee turnover.

[ Quality ]

24


25/60

Quality at Hero is attained not just by modern plants and equipment and through latest

technology, but by enforcing a strict discipline. At the Group factories, attaining quality

standards is an everyday practice - a strictly pursued discipline. It comes from an

amalgamation of the latest technology with deep-rooted experience derived from nearly

four decades of hard labor. It is an attitude that masters the challenge of growth and change

- change in consumers' perceptions about products and new aspirations arising from a new

generation of buyers.

Constant technology up gradation ensures that the Group stays in the global mainstream

and maintains its competitive edge. With each of its foreign collaborations, the Group goes

onto strengthen its quality measures as per the book. The Group also employs the services

of independent experts from around the world to assist in new design and productionprocesses.

[ Diversification ]

Throughout the years of enormous growth, the Group Chairman, Mr. Lall has actively

looked at diversification. A considerable level of backward integration in its manufacturing

activities has been ample in the Group's growth and led to the establishment of the Hero

Cycles Cold Rolling Division, Munjal and Sunbeam Castings, Munjal Auto Componentsand Munjal Showa Limited amongst other component-manufacturing units.

Then there were the expansion into the automotive segment with the setting up of Majestic

Auto Limited, where the first indigenously designed moped, Hero Majestic, went into

commercial production in 1978. Then came Hero Motors which introduced Hero Puch, in

collaboration with global technology leader Steyr Daimler Puch of Austria. Hero Honda

Motors was established in 1984 to manufacture 100 cc motorcycles.

The Hero Group also took a venture into other segments like exports, financial services,

information technology, which includes customer response services and software

development. Further expansion is expected in the areas of Insurance and

Telecommunication.

25


26/60

The Hero Group's phenomenal growth is the result of constant innovations, a close watch

on costs and the dynamic leadership of the Group Chairman, characterized by a culture of

entrepreneurship, of right attitudes and building stronger relationships with investors,

partners, vendors and dealers and custom.

RESEARCH METHODOLOGY

It is well known fact that the most important step in marketing research process is

to define the problem. Choose for investigation because a problem well defined is half

solved. That was the reason that at most care was taken while defining various parameters

of the problem. After giving through brain storming session, objectives were selected and

the set on the base of these objectives. A questionnaire was designed major emphasis of

which was gathering new ideas or insight so as to determine and bind out solution to the

problems.

DATA SOURCE

Research included gathering both Primary and Secondary data. Primary data is the

first hand data, which are selected a fresh and thus happen to be original in character.

26


27/60

Primary Data was crucial to know various customers and past consumer views about bikes

and to calculate the market share of this brand in regards to other brands.

Secondary data are those which has been collected by some one else and which

already have been passed through statistical process. Secondary data has been taken from

internet, newspaper, magazines and companies web sites.

RESEARCH APPROACH

The research approach was used survey method which is a widely used method for

data collection and best suited for descriptive type of research survey includes research

instrument like questionnaire which can be structured and unstructured. Target population

is well identified and various methods like personal interviews and telephone interviews

are employed.

SAMPLING UNIT

It gives the target population that will be sampled. This research was carried in

chandigarh

These were 100 respondents.

DATA COMPLETION AND ANALYSIS

After the data has been collected, it was tabulated and findings of the project were

presented followed by analysis and interpretation to reach certain conclusions.

SCOPE

My project was based on the Comparative Study of Bajaj V/S Hero Honda and

data was taken in the Chandigarh only.

27


28/60

28


29/60

LIMITATIONS

1. Research work was carried out in chandigarh only the finding may not be applicable to

the other parts of the country because of social and cultural differences.

2. The sample was collected using connivance-sampling techniques. As such result maynot give an exact representation of the population.

3. Shortage of time is also reason for incomprehensiveness.

4. The views of the people are biased therefore it doesnt reflect true picture.

29


30/60

30


31/60

31


32/60

Q1) Which bike do you have?

Hero Honda 47Bajaj 38

Any other 15

Hero honda

Bajaj

Any other

32


33/60

Q2) Which Model do you Have?

Hero Honda BajajSplender 21 CT 100 7Passion 13 Discover 12Karizma 7 Pulsar 11

Any other 6 Any other 8

0

5

10

15

20

25

1

Model Name

Noo

fPersons

Hero Honda

Splender

Passion

Karizma

Any other

33


34/60

0

2

4

6

8

10

12

14

1

Model Name

Noo

fPersons

Bajaj

CT 100Discover

Pulsar

Any other

Q3) In which family Income level do you Fall?

100000-200000 22

200000-300000 45300000-400000 23above 400000 10

34


35/60

0

10

20

30

40

50

1

Incom e lev

No

ofPers

ons

100000-2000

200000-3000

300000-4000

above 400000

Q4) For how long do you own a bike?

0-1 year 34

35


36/60

1-2 year 292-3 year 26above 3 year 11

0

10

20

30

40

No o f

P e r s o n

1

No of ye ar

0-1 year

1-2 year

2-3 year

above 3 ye

36


37/60

Q5) For what purpose do you use your Motor Bike?

Hero Honda BajajOffice Purpose 9 4Personal purpose 13 15Joy Purpose 19 16Other 6 3

0

5

10

15

20

Of f ice

Purpose

Personal

purpose

Joy

Purpose

Other

Purpos

No

ofPersons

Hero Hond

Bajaj

37


38/60

Q6) How do you come to know about this Motor Bike?

Hero Honda BajajNewspaper 4 2

Television 23 16

Magazine 2 1

Friends &

Relative 18 19

38


39/60

0

5

10

15

20

25

Hero Honda Bajaj

Nam e o f C o m p a

Noo

fPerso

ns

New spaper

Television

Magzine

Friends & Relati

Q7) Does Advertisement Influence your decision

in choosing a Motor Bike?

Yes 87%No 5%Cant say 8%

39


40/60

Y es

No

Cant sa

40


41/60

Q8) Do you have full knowledge about Bikes before

buying?

Hero Honda Bajaj

Yes 25 23

No 22 15

0

5

1015

20

25

30

Hero Honda Bajaj

Com pany Nam

No

ofpe

rsons

Yes

No

41


42/60

Q9) Which Factor below Influence your decision?

Hero Honda Bajaj

Price 72% 78%Mileage 78% 64%Quality 65% 48%Resale Value 40% 28%Status symbol 10% 7%

42


43/60

0%

20%

40%

60%

80%

100%

Hero Honda Bajaj

Com pany Nam

No

ofPersons

Price

MileageQuality

Resale V alue

Status symbo

43


44/60

Q10) How would you rate the following factors of Bikes

with respect to different company?

Hero Honda Bajaj

Mileage 74% 72%Price 68% 65%Pick up 70% 80%Maintenance 58% 62%Look & Shape 85% 80%Brand Image 53% 55%

0%

20%

40%

60%

80%

100%

Hero Honda Bajaj

Com pany Nam

No

ofPersons Mileage

Price

Pick up

Maintenance

Look & Shap

Brande Imag

44


45/60

Q11) If new Bike with good features comes in, then would

you like to change your bike?

Hero Honda Bajaj

Yes 19 21No 17 14Cant say 11 3

0

5

10

15

20

25

Yes No Cant say

Views

No

ofPersons

Hero Hond

Bajaj

45


46/60

46


47/60

Conclusion

47


48/60

1. Most of the Pulsar, CBZ & Karizma are purchased by young generation

18 to 30 because they prefer stylish looks and rest of the models of

Hero Honda are purchased more by daily users who needs more

average of bikes than looks.

2. Hero Honda is considered to be most fuel-efficient bike on Indian

roads.

3. Service & Spare parts are available throughout India in local markets

also.

4. While buying a motorcycle, economy is the main consideration in form

of maintenance cost, fuel efficiency.

5. Majority of the respondent had bought their motorcycle more than 3

years.

48


49/60

49


50/60

50


51/60

RECOMMENDATIONS

1. Bajaj should introduce some more models having more engine power.

2. Hero Honda should think about fuel efficiency in case of upper segment

bikes.

3. More service centers should be opened.

4. Maintenance cost and the availability of the spare parts should also be

given due importance.

5. They also introduce some good finance/discount schemes for students.

6. The price should be economic.

51


52/60

52


53/60

53


54/60

BIBLIOGRAPHY

1. www.herohonda.com

2. www.google.com

3. www.bajaj.com

4. www.twowheeler.com

5. www.extrememachines.com

54
http://www.herohonda.com/http://www.google.com/http://www.bajaj.com/http://www.twowheeler.com/http://www.extrememachines.com/http://www.herohonda.com/http://www.google.com/http://www.bajaj.com/http://www.twowheeler.com/http://www.extrememachines.com/


55/60

55


56/60

QUESTIONNAIRE

56


57/60

NAME: -

CONTACT NO .

AGE:- 15-20 20-25

25.30 Above 30

OCCUPATION:- Businessman Employee

Student Other

Q1) Which Bike do you have?

Hero Honda Bajaj Any Other

Q2) Which Model do you have?

Hero Honda: - Splendor Passion

Karizma Other

Bajaj: - CT 100 Discover

Pulsar Other

Q3) In which Family Income do you Fall?

100000-200000 200000-300000

57


58/60

300000-400000 Above 400000

Q4) For how long do you own a Bike?

0-1 year 1-2 year

2-3 year above 3 years

Q5) For what purpose do you use your Motor Bike?

Office Purpose Personal Purpose

Joy Purpose Other

Q6) How do you come to know about this Motor Bike?

Newspaper Television

Magazines Friends/Relatives

Q7) Does Advertisement Influence your decision in choosing a Motor Bike?

Yes No Cant say

Q8) Do you have full knowledge about Bikes before buying?

Yes No

Q9) Which factor below influence your decision?

Price Mileage Quality

58


59/60

Resale Value Status Symbol

Q10) How would you rate the following factors of bikes with respect to different

companies?

Hero Honda Bajaj

Mileage

Price

Pick up

Maintenance

Look/Shape

Brand Image

Q11) In new bike with good feature comes in, then would you like to change your bikes?

Yes No Cant say

Q12) Any Suggestions for Company

Date: (Signature)

59


60/60

SUBMITED BY Vishal jaggi

ROLL NO 820375073

19013553 Bajaj vs Hero Honda Project Report

Documents

Transcript of 19013553 Bajaj vs Hero Honda Project Report