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A

RESEARCH REPORT PROJECT

REPORT

ON

A COMPARATIVE STUDY ofConsumer satisfaction towards BAJAJ V/S

HERO MOTOCORPSubmitted in partial fulfillment of the requirement

For the award of degreeOf

Master of Business Administration(Affiliated to M.M. Technical University, Noida

SESSION

2011-2013

Submitted To: Submitted by:

Dr.Rekha Sharma NAME: AMRITA SINGH(HOD,MBA Department) ROLL NO: 1118270005
http://en.wikipedia.org/wiki/Image:Logo_bajaj.gif


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STUDENT DECLARATION

I undersign AMRITA SINGH student of MBA IV here by declared that the

research report entitled A COMPARATIVE STUDY of Consumer satisfaction

towards BAJAJ V/S HERO MOTOCORP is completed and submitted under

the guidance ofMRS.GARIMA CHAWLA,(HR Faculty) of KALKA INSTITUTE

FOR RESEARCH AND ADVANCE STUDIES my original work. The imperial

finding in this report is based on the data collected by me. I have not submitted

this project report to MTU, Noida or any other University for the purpose of

compliance of any requirement of any examination or degree.

NAME: AMRITA SINGH

ROLL NO: 1118270005

MBA IV sem

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PREFACE

Practical and Theory are the two aspects of Management education. The

practical training in the domain of management courses has received vital

importance. It exposes to the potential manager towards the actual work

situation and gives a student rich insight into what practically is going on

inside the industries, infect it is the implementation of theory into practices

which is the life force of management.

Two months practical training is an obligatory requirement for the M.B.A.It was of great advantage to receive practical training in BAJAJ AUTO

LIMITED. at MEERUT (U.P.). The management of the company offered

an excellent learning situation.

There have been considerable changes in the technology, operation and

structure of the industry due to globalization, mergers, environmentalissues and available fiber sources, and new challenges being posed by the

changing customer satisfaction levels and multiple market requirements

are forcing industry to adapt to new solutions.

I was assigned special Project: -

Comparative Study of Bajaj V/s Hero Honda

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ACKNOWLEDGEMENT

The research on A COMPARATIVE STUDY of Consumer

satisfaction towards BAJAJ V/S HERO MOTOCORP has been given

to me as part of the curriculum in Bachelor Degree in Business

Administration.

I have tried my best to present this information as clearly as possible

using basic terms that I hope will be comprehended by the widest spectrum

of researchers, analysts and students for further studies.

I will be failed in my duty if I do not acknowledge the esteemed

scholarly guidance, assistance and knowledge. I have received from them

towards fruitful and timely completion of this work.

Mere acknowledgement may not redeem the debt I owe to my parents for

their direct/indirect support during the entire course of this project.

I also thankful to my friend who helped me a lot in the completion

of this project.

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INDEX

Sr No. Particulars Page no

EXECUTIVE SUMMARY

OBJECTIVES

COMPANY PROFILE OF BAJAJ

COMPANY PROFILE OF HERO HONDA

RESEARCH METHODOLOGY

LIMITATION OF RESEARCH STUDY

DATA ANALYSIS AND INTERPRETATION

CONCLUSION

RECOMMENDATION

BIBLIOGRAPHY

ANNEXURE

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EXECUTIVE SUMMARY

In todays corporate and competitive world, I find that insurance sector has the

maximum growth and potential as compared to the other sectors. Insurance has the

maximum growth rate of 70-80% while as FMCG sector has maximum 12-15% of

growth rate. This growth potential attracts me to enter in this sector and BAJAJ

ALLIANZ LIFE INSURANCE has given me the opportunity to work and get

experience in highly competitive and enhancing sector.

The success story of good market share of different market organizations

depends upon the availability of the product and services near to the customer,

which can be distributed through a distribution channel. In Insurance sector,

distribution channel includes only agents or agency holders of the company. If a

company like BAJAJ ALIANZ LIFE INSURANCE, RELIANCE LIFE

INSURANCE, TATA AIG, MAX etc have adequate agents in the market they

can capture big market as compared to the other companies.

Agents are the only way for a company of Insurance sector through which

policies and benefits of the company can be explained to the customer .

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OBJECTIVES OF THE STUDY

1. To know the market share of Bajaj & Hero Honda.

2. To know the perception of customers regarding bikes.

3. To determine the customers satisfaction regarding bikes.

4. To determine the factors influencing the choice of customers regarding

bikes.

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EXECUTIVE SUMMARY

Doing this project was a great experience. The Bajaj and Hero in India hasset up an independent organizations which are major two wheeler

manufacturers with a capital of 350 U.S. $ each by virtue of sellout

decision of the passed .

Present Auto Mobile boon in India was attributed to the legacy of Bajaj

which was there in India. In todays market the Bajaj and Hero hold a 62%

market share that appears to bear concentrated rush to beg a big share in

the Auto Mobile market.

Being a capital & biggest business center of India I choose the MEERUT

to conduct my study and to get lot of exposure & various opportunities to

meet different kind of customers. This project has been under taken to

study the availability of complete range of Auto Mobile products to retail

outlets.

To conduct the detail study of my project, I worked for a distributor in

MEERUT. During the training period I covered the whole market of

MEERUT Area and gathered the information from retail outlets regarding

the availability of whole range of Bajaj. After getting the information, I

list out those retail outlets and getting the response regarding the various

promotional schemes of Bajaj, Hero and other.

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BAJAJ AUTO LIMITED

Bajaj Auto limited is one of the largest two wheeler manufacturing

company in India apart from producing two wheelers they also

manufacture three wheelers. The company had started way back in 1945.

Initial it used to import the two wheelers from outside, but from 1959 it

started manufacturing of two wheelers in the country. By the year 1970

the years have come to represent the aspirations of modern India. Bajaj

Auto also has a technical tie up with Kawasaki heavy industries of Japan

to produce the latest motorcycles in India which are of world class quality

The Bajaj Kawasaki eliminator has emerged straight out of the drawing

board of Kawasaki heavy industries. The core brand values of Bajaj Auto

limited includes Learning, Innovation, Perfection, Speed and

Transparency. Bajaj Auto has three manufacturing units in the country at

Akurdi, Waluj and Chakan in Maharashtra, western India, which produced

2,314,787 vehicles in 2005-06. The sales are backed by a network of after

sales service and maintenance work shops all over the country.

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Bajaj Auto has products which cater to every segment of the Indian two

wheeler market Bajaj CT 100 Dlx offers a great value for money at the

entry level. Similarly Bajaj Discover 125 offers the consumer a great

performance without making a big hole in the pocket.

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PROFILE

Founder Jamnalal Bajaj

Year of Establishment 1926

Industry Automotive - Two & Three Wheelers

Business Group The Bajaj Group

Listings & its codesBSE Code: 500490; NSE - Code:

BAJAJAUTO

Presence Distribution network covers 50 countries.

Dominant presence in Sri Lanka, Bangladesh,

Columbia, Guatemala, Peru, Egypt, Iran and

Indonesia.

Joint Venture Kawasaki Heavy Industries of Japan

Registered & Head

Office

Akurdi

Pune - 411035

India

Tel.: +(91)-(20)-27472851

Fax: +(91)-(20)-27473398

Works Akurdi, Pune 411035

Bajaj Nagar, Waluj Aurangabad 431136

Chakan Industrial Area, Chakan, Pune

411501

E-mail [email protected]

Website www.bajajauto.com

KEY PERSONS:

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http://www.surfindia.com/finance/security-profile/bajaj-auto-finance-limited.htmlmailto:[email protected]://www.bajajauto.com/mailto:[email protected]://www.bajajauto.com/http://www.surfindia.com/finance/security-profile/bajaj-auto-finance-limited.html


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Board of Directors

Rahul Bajaj Chairman

Madhur Bajaj Vice Chairman & Whole-Time Director

Rajiv Bajaj Managing Director

Sanjiv Bajaj Executive Director

D.S. Mehta Whole-Time Director

Kantikumar R. Podar Director

Shekhar Bajaj Director

D.J. Balaji Rao Director

J.N. Godrej Director

S.H. Khan DirectorMrs. Suman Kirloskar Director

Naresh Chandra Director

Nanoo Pamnani Director

Manish Kejriwal Director

P Murari Director

Niraj Bajaj Director

Committees of the Board

Audit Committee

S.H. Khan Chairman

D.J. Balaji Rao

J.N. Godrej

Naresh Chandra

Nanoo Pamnani

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http://www.bajajauto.com/1024/aboutbajaj/rahul.asphttp://www.bajajauto.com/1024/aboutbajaj/madhur.asphttp://www.bajajauto.com/1024/aboutbajaj/rajiv.asphttp://www.bajajauto.com/1024/aboutbajaj/sanjiv.asphttp://www.bajajauto.com/1024/aboutbajaj/dsmehta.asphttp://www.bajajauto.com/1024/aboutbajaj/kantikumar.asphttp://www.bajajauto.com/1024/aboutbajaj/shekhar.asphttp://www.bajajauto.com/1024/aboutbajaj/balajirao.asphttp://www.bajajauto.com/1024/aboutbajaj/jngodrej.asphttp://www.bajajauto.com/1024/aboutbajaj/shkhan.asphttp://www.bajajauto.com/1024/aboutbajaj/suman.asphttp://www.bajajauto.com/1024/aboutbajaj/naresh.asphttp://www.bajajauto.com/1024/aboutbajaj/nanoo.asphttp://www.bajajauto.com/1024/aboutbajaj/manish.asphttp://www.bajajauto.com/1024/aboutbajaj/pmurari.asphttp://www.bajajauto.com/1024/aboutbajaj/niraj.asphttp://www.bajajauto.com/1024/aboutbajaj/shkhan.asphttp://www.bajajauto.com/1024/aboutbajaj/balajirao.asphttp://www.bajajauto.com/1024/aboutbajaj/jngodrej.asphttp://www.bajajauto.com/1024/aboutbajaj/naresh.asphttp://www.bajajauto.com/1024/aboutbajaj/nanoo.asphttp://www.bajajauto.com/1024/aboutbajaj/rahul.asphttp://www.bajajauto.com/1024/aboutbajaj/madhur.asphttp://www.bajajauto.com/1024/aboutbajaj/rajiv.asphttp://www.bajajauto.com/1024/aboutbajaj/sanjiv.asphttp://www.bajajauto.com/1024/aboutbajaj/dsmehta.asphttp://www.bajajauto.com/1024/aboutbajaj/kantikumar.asphttp://www.bajajauto.com/1024/aboutbajaj/shekhar.asphttp://www.bajajauto.com/1024/aboutbajaj/balajirao.asphttp://www.bajajauto.com/1024/aboutbajaj/jngodrej.asphttp://www.bajajauto.com/1024/aboutbajaj/shkhan.asphttp://www.bajajauto.com/1024/aboutbajaj/suman.asphttp://www.bajajauto.com/1024/aboutbajaj/naresh.asphttp://www.bajajauto.com/1024/aboutbajaj/nanoo.asphttp://www.bajajauto.com/1024/aboutbajaj/manish.asphttp://www.bajajauto.com/1024/aboutbajaj/pmurari.asphttp://www.bajajauto.com/1024/aboutbajaj/niraj.asphttp://www.bajajauto.com/1024/aboutbajaj/shkhan.asphttp://www.bajajauto.com/1024/aboutbajaj/balajirao.asphttp://www.bajajauto.com/1024/aboutbajaj/jngodrej.asphttp://www.bajajauto.com/1024/aboutbajaj/naresh.asphttp://www.bajajauto.com/1024/aboutbajaj/nanoo.asp


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Shareholders & Investors Grievance committee

D.J. Balaji Rao Chairman

J.N. Godrej

Naresh Chandra

S. H. Khan

Remuneration committee


S.H. Khan

Naresh Chandra

Registered under the Indian Companies Act, VII of 1913

REGISTERED OFFICE Akurdi, Pune 411 035

WORKS Akurdi, Pune 411 035

Bajaj Nagar, Waluj Aurangabad 431 136

Chakan Industrial Area, Chakan, Pune 411 501

Bajaj Auto Ltd.

Bajaj Auto Limited

Type Public

Founded 1945

Headquarters Pune, India

Key people Rahul Bajaj (Chairman)

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http://www.bajajauto.com/1024/aboutbajaj/balajirao.asphttp://www.bajajauto.com/1024/aboutbajaj/jngodrej.asphttp://www.bajajauto.com/1024/aboutbajaj/naresh.asphttp://www.bajajauto.com/1024/aboutbajaj/balajirao.asphttp://www.bajajauto.com/1024/aboutbajaj/shkhan.asphttp://www.bajajauto.com/1024/aboutbajaj/naresh.asphttp://en.wikipedia.org/wiki/Category:Types_of_companieshttp://en.wikipedia.org/wiki/Public_companyhttp://en.wikipedia.org/wiki/Punehttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Rahul_Bajajhttp://en.wikipedia.org/wiki/Image:Flag_of_India.svghttp://en.wikipedia.org/wiki/Image:Logo_bajaj.gifhttp://www.bajajauto.com/1024/aboutbajaj/balajirao.asphttp://www.bajajauto.com/1024/aboutbajaj/jngodrej.asphttp://www.bajajauto.com/1024/aboutbajaj/naresh.asphttp://www.bajajauto.com/1024/aboutbajaj/balajirao.asphttp://www.bajajauto.com/1024/aboutbajaj/shkhan.asphttp://www.bajajauto.com/1024/aboutbajaj/naresh.asphttp://en.wikipedia.org/wiki/Category:Types_of_companieshttp://en.wikipedia.org/wiki/Public_companyhttp://en.wikipedia.org/wiki/Punehttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Rahul_Bajaj


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Revenue

Rs. 1,01,063 billion (2006) or

US$1.87billion

Net income Rs. 17,016 billion

Employees ???

Website www.bajajauto.com

Bajaj Auto is a majorIndianautomobile manufacturer. It is India's largest

and the world's 4th largest two- and three-wheeler maker. It is based in

Pune, Maharashtra, with plants in Waluj near Aurangabad, Akurdi and

Chakan, nearPune. Bajaj Auto makes motorscooters, motorcycles and the

auto rickshaw.

Contents

1 Company's history

o 1.1 Timeline of new releases

2 Scooters

3 Motorcycles

4 Upcoming Models

5 New Image

6 Forbes Global 2000 Ranking - 2005

7 External links

8 References

Company's history

Bajaj Auto came into existence on November 29, 1945 as M/s Bachraj

Trading Corporation Private Limited. It started off by selling imported

two- and three-wheelers in India. In 1959, it obtained license from the

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http://en.wikipedia.org/wiki/Revenuehttp://en.wikipedia.org/wiki/Rshttp://en.wikipedia.org/wiki/Billionhttp://en.wikipedia.org/wiki/Net_incomehttp://en.wikipedia.org/wiki/Rshttp://en.wikipedia.org/wiki/Employmenthttp://en.wikipedia.org/wiki/Websitehttp://www.bajajauto.com/http://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Automobilehttp://en.wikipedia.org/wiki/Punehttp://en.wikipedia.org/wiki/Maharashtrahttp://en.wikipedia.org/wiki/Punehttp://en.wikipedia.org/wiki/Motorscootershttp://en.wikipedia.org/wiki/Motorcycleshttp://en.wikipedia.org/wiki/Auto_rickshawhttp://en.wikipedia.org/wiki/1945http://en.wikipedia.org/wiki/1959http://en.wikipedia.org/wiki/Revenuehttp://en.wikipedia.org/wiki/Rshttp://en.wikipedia.org/wiki/Billionhttp://en.wikipedia.org/wiki/Net_incomehttp://en.wikipedia.org/wiki/Rshttp://en.wikipedia.org/wiki/Employmenthttp://en.wikipedia.org/wiki/Websitehttp://www.bajajauto.com/http://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Automobilehttp://en.wikipedia.org/wiki/Punehttp://en.wikipedia.org/wiki/Maharashtrahttp://en.wikipedia.org/wiki/Punehttp://en.wikipedia.org/wiki/Motorscootershttp://en.wikipedia.org/wiki/Motorcycleshttp://en.wikipedia.org/wiki/Auto_rickshawhttp://en.wikipedia.org/wiki/1945http://en.wikipedia.org/wiki/1959


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Government of India to manufacture two- and three-wheelers and it went

public in 1960. In 1970, it rolled out its 100,000th vehicle. In 1977, it

managed to produce and sell 100,000 vehicles in a single financial year. In

1985, it started producing at Waluj in Aurangabad. In 1986, it managed to

produce and sell 500,000 vehicles in a single financial year. In 1995, it

rolled out its ten millionth vehicle and produced and sold 1 million

vehicles in a year.

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http://en.wikipedia.org/wiki/Government_of_Indiahttp://en.wikipedia.org/wiki/1960http://en.wikipedia.org/wiki/1970http://en.wikipedia.org/wiki/1977http://en.wikipedia.org/wiki/1985http://en.wikipedia.org/wiki/Aurangabadhttp://en.wikipedia.org/wiki/1986http://en.wikipedia.org/wiki/1995http://en.wikipedia.org/wiki/Government_of_Indiahttp://en.wikipedia.org/wiki/1960http://en.wikipedia.org/wiki/1970http://en.wikipedia.org/wiki/1977http://en.wikipedia.org/wiki/1985http://en.wikipedia.org/wiki/Aurangabadhttp://en.wikipedia.org/wiki/1986http://en.wikipedia.org/wiki/1995


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Timeline of new releases

1971 - three-wheeler goods carrier

1972 - Bajaj Chetak

1976 - Bajaj Super

1977 - Rear engine Autorickshaw

1981 - Bajaj M-50

1986 - Bajaj M-80, Kawasaki Bajaj KB100

1990 - Bajaj Sunny

1994 - Bajaj Classic 1995 - Bajaj Super Excel

1997 - Kawasaki Bajaj Boxer, Rear Engine Diesel Autorickshaw

1998 - Kawasaki Bajaj Caliber, Legend(India's first four-stroke

scooter)

2000 - Bajaj Saffire

2001 - Eliminator, Pulsar 2003 - Caliber115, Bajaj Wind 125, Bajaj Pulsar

2004 - Bajaj CT 100, New Bajaj Chetak 4-stroke with Wonder

Gear, Bajaj Discover DTS-i

2005 - Bajaj Wave, Bajaj Avenger, Bajaj Discover

2006 - Bajaj Platina

2007 - Bajaj Pulsar-200

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http://en.wikipedia.org/wiki/1971http://en.wikipedia.org/wiki/1972http://en.wikipedia.org/wiki/Bajaj_Chetakhttp://en.wikipedia.org/wiki/1976http://en.wikipedia.org/w/index.php?title=Bajaj_Super&action=edithttp://en.wikipedia.org/wiki/1977http://en.wikipedia.org/wiki/Autorickshawhttp://en.wikipedia.org/wiki/1981http://en.wikipedia.org/w/index.php?title=Bajaj_M-50&action=edithttp://en.wikipedia.org/wiki/1986http://en.wikipedia.org/w/index.php?title=Bajaj_M-80&action=edithttp://en.wikipedia.org/w/index.php?title=Kawasaki_Bajaj_KB100&action=edithttp://en.wikipedia.org/wiki/1990http://en.wikipedia.org/w/index.php?title=Bajaj_Sunny&action=edithttp://en.wikipedia.org/wiki/1994http://en.wikipedia.org/w/index.php?title=Bajaj_Classic&action=edithttp://en.wikipedia.org/wiki/1995http://en.wikipedia.org/w/index.php?title=Bajaj_Super_Excel&action=edithttp://en.wikipedia.org/wiki/1997http://en.wikipedia.org/w/index.php?title=Kawasaki_Bajaj_Boxer&action=edithttp://en.wikipedia.org/wiki/1998http://en.wikipedia.org/w/index.php?title=Kawasaki_Bajaj_Caliber&action=edithttp://en.wikipedia.org/wiki/Legendhttp://en.wikipedia.org/wiki/2000http://en.wikipedia.org/wiki/Bajaj_Saffirehttp://en.wikipedia.org/wiki/2001http://en.wikipedia.org/wiki/2003http://en.wikipedia.org/w/index.php?title=Caliber115&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Wind&action=edithttp://en.wikipedia.org/wiki/Bajaj_Pulsarhttp://en.wikipedia.org/wiki/2004http://en.wikipedia.org/wiki/Bajaj_CT_100http://en.wikipedia.org/w/index.php?title=Wonder_Gear&action=edithttp://en.wikipedia.org/w/index.php?title=Wonder_Gear&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Discover_DTS-i&action=edithttp://en.wikipedia.org/wiki/2005http://en.wikipedia.org/wiki/Bajaj_Wavehttp://en.wikipedia.org/wiki/Bajaj_Avengerhttp://en.wikipedia.org/wiki/Bajaj_Discoverhttp://en.wikipedia.org/wiki/2006http://en.wikipedia.org/wiki/Bajaj_Platinahttp://en.wikipedia.org/wiki/2007http://en.wikipedia.org/w/index.php?title=Bajaj_Pulsar-200&action=edithttp://en.wikipedia.org/wiki/1971http://en.wikipedia.org/wiki/1972http://en.wikipedia.org/wiki/Bajaj_Chetakhttp://en.wikipedia.org/wiki/1976http://en.wikipedia.org/w/index.php?title=Bajaj_Super&action=edithttp://en.wikipedia.org/wiki/1977http://en.wikipedia.org/wiki/Autorickshawhttp://en.wikipedia.org/wiki/1981http://en.wikipedia.org/w/index.php?title=Bajaj_M-50&action=edithttp://en.wikipedia.org/wiki/1986http://en.wikipedia.org/w/index.php?title=Bajaj_M-80&action=edithttp://en.wikipedia.org/w/index.php?title=Kawasaki_Bajaj_KB100&action=edithttp://en.wikipedia.org/wiki/1990http://en.wikipedia.org/w/index.php?title=Bajaj_Sunny&action=edithttp://en.wikipedia.org/wiki/1994http://en.wikipedia.org/w/index.php?title=Bajaj_Classic&action=edithttp://en.wikipedia.org/wiki/1995http://en.wikipedia.org/w/index.php?title=Bajaj_Super_Excel&action=edithttp://en.wikipedia.org/wiki/1997http://en.wikipedia.org/w/index.php?title=Kawasaki_Bajaj_Boxer&action=edithttp://en.wikipedia.org/wiki/1998http://en.wikipedia.org/w/index.php?title=Kawasaki_Bajaj_Caliber&action=edithttp://en.wikipedia.org/wiki/Legendhttp://en.wikipedia.org/wiki/2000http://en.wikipedia.org/wiki/Bajaj_Saffirehttp://en.wikipedia.org/wiki/2001http://en.wikipedia.org/wiki/2003http://en.wikipedia.org/w/index.php?title=Caliber115&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Wind&action=edithttp://en.wikipedia.org/wiki/Bajaj_Pulsarhttp://en.wikipedia.org/wiki/2004http://en.wikipedia.org/wiki/Bajaj_CT_100http://en.wikipedia.org/w/index.php?title=Wonder_Gear&action=edithttp://en.wikipedia.org/w/index.php?title=Wonder_Gear&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Discover_DTS-i&action=edithttp://en.wikipedia.org/wiki/2005http://en.wikipedia.org/wiki/Bajaj_Wavehttp://en.wikipedia.org/wiki/Bajaj_Avengerhttp://en.wikipedia.org/wiki/Bajaj_Discoverhttp://en.wikipedia.org/wiki/2006http://en.wikipedia.org/wiki/Bajaj_Platinahttp://en.wikipedia.org/wiki/2007http://en.wikipedia.org/w/index.php?title=Bajaj_Pulsar-200&action=edit


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Some of the models that Bajaj makes (or has made) are:

Scooters

o Bajaj Sunny

o Bajaj Chetak

o Bajaj Cub

o Bajaj Super

o Bajaj Wave

o Bajaj Legend

Motorcycles

o Kawasaki Eliminator

o Bajaj Pulsar

o Bajaj Kawasaki Wind 125

o Bajaj Boxer

o Bajaj CT 100

o Bajaj Platina

o Bajaj Caliber

o Bajaj Discover

o Bajaj Avenger

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Upcoming Models

Bajaj Pulsar 220 DTS-Fi

Bajaj Krystal

Bajaj Blade

Bajaj Sonic

New Image

The company, over the last decade has successfully changed its image

from a scooter manufacturer to a two wheeler manufacturer, product range

ranging from Scooterettes to Scooters to Motorcycle. Its real growth in

numbers has come in the last 4 years after successful introduction of a few

models in the motorcycle segment.

The company is headed by Rahul Bajaj who is worth more than US$1.5

billion.

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http://en.wikipedia.org/wiki/Bajaj_Pulsar_220_DTS-Fihttp://en.wikipedia.org/w/index.php?title=Bajaj_Krystal&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Blade&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Sonic&action=edithttp://en.wikipedia.org/wiki/Rahul_Bajajhttp://en.wikipedia.org/wiki/Bajaj_Pulsar_220_DTS-Fihttp://en.wikipedia.org/w/index.php?title=Bajaj_Krystal&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Blade&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Sonic&action=edithttp://en.wikipedia.org/wiki/Rahul_Bajaj


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MANAGEMENT PROFILE

Rahul Bajaj Chairman

Madhur Bajaj Vice ChairmanRajiv Bajaj Managing Director


Abraham Joseph Vice President (Research & Development)

Pradeep Shrivastava President (Engineering)

S Sridhar CEO (2WH)

R C Maheshwari CEO (Commercial Vehicles)

C P Tripathi Vice President (Corporate)N H Hingorani Vice President (Commercial)

Kevin P D'sa Vice President (Finance)

V S Raghavan Vice President (Corporate Finance)

S Ravikumar Vice President (Business Development)

K Srinivas Vice President (Human Resources)

Ranjit Gupta Vice President (Insurance)

J. Sridhar Company Secretary

Rahul Bajaj

Chairman

Rahul Bajaj is an Honours Graduate in Economics and Law and a

Business Graduate from the Harvard Business School. He was

appointed Chief Executive Officer of Bajaj Auto in 1968 and

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took over later as Head of the Bajaj Group of companies.

Madhur Bajaj

Vice Chairman

After graduating in Commerce, Mr Bajaj did his BBA from

Lausanne, Switzerland. Joined as DGM in March 1983, took over

as General Manager - Aurangabad Division in June 1986, as its

Chief Executive in October 1988, became President of Bajaj

Auto in September 1994, Executive Director in May 2000 and isVice Chairman since July 2001.

Rajiv Bajaj

Managing Director

Rajiv Bajaj, who took charge as Managing Director on 1st April

2005, is a Mechanical Engineer from Pune University. He later

did his Masters in Manufacturing Systems Engineering from the

University of Warwick. He Joined as Officer on Special Duty in

1990, took over as General Manager (Products) in February 1993,

Vice President (Products) in June 1995, President in May 2000,

President & Whole Time Director in March 2002 and as Joint

Managing Director in March 2003.

Sanjiv Bajaj

Executive Director

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Mr. Sanjiv Bajaj, who took charge as the Executive Director in

April 2004, is a Mechanical Engineer from Pune University. He

obtained a Masters Degree in Manufacturing Systems from the

University of Warwick and an BBA degree from HarvardBusiness School.

Mr. Sanjiv Bajaj joined as an Officer on Special Duty in 1994,

took over as the General Manager (CF) in 1997 and Vice

President (Finance) in April 2001.

Abraham Joseph

Vice President (Research & Development)

Mr. Joseph started his tenure in Bajaj in July 1989 as a Graduate

Trainee Engineer, took over as General Manager (R&D) in April

2005 and is currently the Vice President (R&D) since April

2007 . He is a Mechanical Engineer from the National Institute of

Technology, Bhopal.

Pradeep Shrivastava

President (Engineering)

Mr.Pradeep Shrivastava joined Bajaj in April 1986. He took over

as Vice President (Engineering) in April 2005 and is currently the

President (Engineering) since July 2007. After receiving a degreein Mechanical Engineering from IIT - Delhi, Mr. Shrivastava

obtained a graduate diploma in Production and Finance from IIM

Bangalore in 1986.

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S Sridhar

CEO (2 Wh)

Mr. Sridhar joined Bajaj in March 2001 as GM (Sales) for two

wheelers, took over as Vice President (Marketing & Sales 2W)

in April 2005 and is currently the CEO (2WH) since July 2007.

He holds an Engineering Graduate degree in Agriculture.

R C Maheshwari

CEO (Commercial Vehicles)

Mr. Maheshwari joined Bajaj in July 2007 as CEO (CV). He is a

gold medallist Mechanical engineer from BITS, Pilani.

C P Tripathi

Vice President (Corporate)

Mr. C.P. Tripathi started in Bajaj in January 1996 as the Vice

President (Waluj Plant ), took over as Vice President

(Operations) in April 2001 and is Vice President (Corporate)

since July 2007. A Science Graduate from Agra University, Mr.

Tripathi also holds a degree in Mechanical Engineering from the

Indian Institute of Technology, Kharagpur.

N H Hingorani

Vice President (Commercial)

Mr. N.H. Hingorani joined Bajaj in 1997 as the General Manager

(Materials), took over as the Vice President (Purchase) in 1998

and is Vice President (Commercial) since February 2006. Mr.

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Hingorani holds a degree in Mechanical Engineering from the

Malaviya Regional Engineering College, Jaipur.

Kevin P D'Sa

Vice President (Finance)

Mr. Kevin Dsa began his career with Bajaj in September 1978

and is presently the Vice President (Finance). After acquiring a

Bachelors degree in Commerce, he completed his CA in 1978

and ICWA in 1981.

V Sankara Raghavan

Vice President (Corporate Finance)

Mr.Raghavan joined Bajaj in March 1984 and is currently the

Vice President (Corporate Finance). A Science graduate, Mr.

Raghavan completed his CA in 1976.

S Ravikumar

Vice President (Business Development)

Mr. Ravikumar joined Bajaj in June 1984 as an Accounts Officer

and is now the Vice President (Business Development). He is an

active member of the Institute of Chartered Accountants of India.

K Srinivas

Vice President (Human Resources)

Mr. Srinivas joined Bajaj in January 2000 as the DGM (HRD)

and is now the Vice President (HR). He holds a Bachelors Degree

in Electrical Engineering from VJTI, MuBBAi.

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Ranjit Gupta

Vice President (Insurance)

Mr. Ranjit Gupta started in Bajaj as the General Manager (Co-

ordination) in 1988, and moved on to become the Vice President

(Materials ) in 1995, then Vice President (HRD) in 2000 and is

now Vice President (Insurance).

Mr. Gupta did his Masters Degree in Mechanical & Electrical

Engineering from the Indian Railway Institute of Mechanical &

Electrical Engineers. He was honored with a fellowship from the

Institute of Electrical Engineering (London) and was also

inducted as a member of the Institute of Mechanical Engineers

(London).

J. Sridhar

Company Secretary

Mr. J Sridhar is the Company Secretary since July 2001. A

graduate in Commerce and Law, Mr. Sridhar also did his FCA,

FCS and MMS. Prior to joining Bajaj, he was the Controller of

Finance and Company Secretary, Maharashtra Scooters Ltd., a

Bajaj Auto joint venture.

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BOARD OF DIRECTORS

Rahul Bajaj ChairmanMadhur Bajaj Vice Chairman & Whole-Time Director

Rajiv Bajaj Managing Director


D.S. Mehta Whole-Time Director

Kantikumar R. Podar Director

Shekhar Bajaj Director

D.J. Balaji Rao Director

J.N. Godrej DirectorS.H. Khan Director

Mrs. Suman Kirloskar Director

Naresh Chandra Director

Nanoo Pamnani Director

Manish Kejriwal Director

P Murari Director

Niraj Bajaj Director

Committees of the Board

Audit Committee

S.H. Khan Chairman

D.J. Balaji Rao

J.N. Godrej

Naresh Chandra

Nanoo Pamnani

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Shareholders & Investors Grievance committee


J.N. Godrej

Naresh Chandra S. H. Khan

Remuneration committee


S.H. Khan

Naresh Chandra

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MILESTONES

2007

April Bajaj Auto Commissions New Plant at Panthnagar, Uttarakhand

February200 cc Pulsar DTS-i launched

January Bajaj Kristal DTS-i launched

2006

April Bajaj Platina launched

2005

December Bajaj Discover launched

June Bajaj Avenger DTS-i launched

February Bajaj Wave DTS-i launched

2004 October Bajaj Discover DTS-I launched

August New Bajaj Chetak 4 stroke with Wonder Gear launched

May Bajaj CT100 Launched

January Bajaj unveils new brand identity, dons new symbol, logo and brandline

2003

October Pulsar DTS-I is launched.

October 107,115 Motorcycles sold in a month.

July Bajaj Wind 125,The World Bike, is launched in India.

FebruaryBajaj Auto launched its Caliber115 "Hoodibabaa!" in the executive motorcycle

segment.

2001

November Bajaj Auto launches its latest offering in the premium bike segment Pulsar.

January The Eliminator is launched.

2000

The Bajaj Saffire is introduced.

1999

Caliber motorcycle notches up 100,000 sales in record time of 12 months.Production commences at Chakan plant.

1998

June 7th Kawasaki Bajaj Caliber rolls out of Waluj.

July 25th Legend, Indias first four-stroke scooter rolls out of Akurdi.

October Spirit launched.

1997

The Kawasaki Bajaj Boxer and the RE diesel Autorickshaw are introduced.

1995

November Bajaj Auto is 50.

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Agreements signed with Kubota of Japan for the development of diesel engines

for three-wheelers and with Tokyo R&D for ungeared Scooter and moped

development.

The Bajaj Super Excel is introduced while Bajaj celebrates its ten millionth

vehicle.

One million vehicles were produced and sold in this financial year.

1994

The Bajaj Classic is introduced.

1991

The Kawasaki Bajaj 4S Champion is introduced.

1990

The Bajaj Sunny is introduced.

1986

The Bajaj M-80 and the Kawasaki Bajaj KB100 motorcycles are introduced.

500,000 vehicles produced and sold in a single financial year.

1985

November 5The Waluj plant inaugurated by the erstwhile President of India, Shri Giani Zail

Singh.

Production commences at Waluj, Aurangabad in a record time of 16 months.

1984

January 19 Foundation stone laid for the new Plant at Waluj, Aurangabad.

1981

The Bajaj M-50 is introduced.

1977

The Rear Engine Autorickshaw is introduced.

Bajaj Auto achieves production and sales of 100,000 vehicles in a single

financial year.

1976

The Bajaj Super is introduced.1975

BAL & Maharashtra Scooters Ltd. joint venture.

1972

The Bajaj Chetak is introduced.

1971

The three-wheeler goods carrier is introduced.

1970

Bajaj Auto rolls out its 100,000th vehicle.

1960

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Bajaj Auto becomes a public limited company. Bhoomi Poojan of Akurdi Plant.

1959

Bajaj Auto obtains licence from the Government of India to manufacture two-

and three-wheelers.

1948 Sales in India commence by importing two- and three-wheelers.

1945

November

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Bajaj Auto comes into existence as M/s Bachraj Trading Corporation Private

Limited.

GROUP COMPANIES

Bajaj Auto is the flagship of the Bajaj group of companies. The groupcomprises of 27 companies and was foundedin the year 1926. The companies in the group are:

Bajaj Auto Ltd. Mukand International Ltd.

Mukand Ltd. Mukand Engineers Ltd.

Bajaj Electricals Ltd. Mukand Global Finance Ltd.

Bajaj Hindustan Ltd. Bachhraj Factories Pvt. Ltd.Maharashtra Scooters Ltd. Bajaj Consumer Care Ltd.

Bajaj Auto Finance Ltd. Bajaj Auto Holdings Ltd.

Hercules Hoists Ltd. Jamnalal Sons Pvt. Ltd.

Bajaj Sevashram Pvt Ltd. Bachhraj & Company Pvt. Ltd.

Hind Lamps Ltd. Jeevan Ltd.

Bajaj Ventures Ltd. The Hindustan Housing Co Ltd.

Bajaj International Pvt Ltd. Baroda Industries Pvt Ltd.

Hind Musafir Agency Pvt Ltd. Stainless India Ltd.

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H R

RECRUITMENT POLICY

Bajaj Auto is an equal opportunity employer. Selection is based strictly onindividual merit.

A large number of our recruits are fresh engineers and BBAs. Natural

attrition is usually taken care of by promotions and horizontal movements

within the organisation to provide career opportunities for our employees.

Occasionally, specific skill-sets may warrant lateral recruitment.

Entry level Recruitment

Engineers: We recruit Engineering Graduates from reputed institutes from

all over India. Bajaj Auto enjoys an excellent reputation with all National

Institutes of Technology (NITs) and is among the preferred employers for

on-campus recruitment. The selection process comprises a written test in

technical, analytical and logical reasoning, group discussion and personal

interview.

Management Graduates: We recruit management graduates from reputed

management institutes all over India. The selection procedure comprises a

written test in analytical and logical reasoning, group discussion and

personal interview.

All entry-level selections are made through on-campus recruitment only.

After recruitment, new entrants undergo a thorough induction-training

programme before their placement in the company. Departments are

allocated on the basis of the individual recruits aptitude and our

requirements. Usually, after completing two years of service they are

provided opportunities for job-rotation.

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Work Culture

Our work culture supports and enhances our brand. The Bajaj brand

signifies excitement. Bajaj strives to inspire confidence through

excitement engineering. The culture is built on core values of learning,innovation, perfection, speed and transparency. Facilitative leadership

style helps in developing leaders at all levels and establishes

accountability.

Our Brand Values

We live our brand by its values of Innovation, Perfection, and Speed.Bajaj will be distinctly ahead through excitement engineering.

Innovation is how we create the future.

It is a value that provokes us to reach beyond the obvious in pursuit of that

which exceeds the ordinary.

Perfection is how we set new standards.

It is a value that exhibits our determination to excel by endeavouring to

establish new benchmarks all the time. Speed is how we convey clear

conviction. It is a value that keeps us sharply responsive, mirroring our

commitment towards our goals and processes.

Competency Building

Bajaj Auto has a very flat organisation structure with three management

levels. Each level represents a specific role and hence needs relevant

competencies. Competency building at Bajaj Auto is a combination of

development for current and future roles.

We cater to these needs by using interventions like development centres,

need-based training and job-rotation plans. We use different methods of

imparting training like lectures, group-discussions, role-plays, seminars,

outbound training, assignments and on-the-job tasks.

Compensation Philosophy

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We strive to be amongst the top quartile in our compensation structure.

Competence and performance are the key drivers of our compensation

policy. A significant part of the compensation is in the form of variablepay linked to the individuals and the organisations performance.

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AWARDS

Product Award Year By

Bajaj Pulsar DTS-Fi - Bike of the Year 2007 CNBC-TV18 Autocar

Auto Awards

Bajaj Platina 100cc Bike of the Year 2007 NDTV Profit Bike

India

Mr. Rajiv Bajaj - Man of the year 2005 2005 Autocar Professional

Mr. Rajiv Bajaj - Automotive Man of the year 2005 2005 Bike India & NDTV

India

Bajaj CT 100 - Motorcycle Total Customer

Satisfaction Study 2005

2005 TNS Automotive

Bajaj Discover DTS-i - Bike of the Year 2005 2005 OVERDRIVE Awards

2005

Bajaj Discover DTS-i - Indigenous Design of the

Year 2005

2005 OVERDRIVE Awards

2005

BAJAJ AUTO - Bike Maker of the Year 2004 2004 ICICI Bank

OVERDRIVE Awards

2004

DTS-i Technology Auto Tech of the Year 2004 2004 ICICI Bank

OVERDRIVE Awards2004

Bajaj Pulsar DTS-i Bike of the Year 2004 2004 ICICI Bank

OVERDRIVE Awards

2004

Wind 125 Two Wheeler of the Year 2004 2004 CNBC AUTOCAR

Awards 2004

Wind 125 Bike of the Year 2004 2004 Business Standard

Motoring

Bajaj Pulsar 180 DTS-i BBC World Wheels Viewers

Choice Two Wheeler of Year 2003

2003 BBC World Wheels

Award 2003

Bajaj Pulsar 180 DTS-i BBC World Wheels Award

for Best Two Wheeler between Rs 55,000 to Rs

70,000


Award 2003

Bajaj Pulsar 150 DTS-i BBC World Wheels Award

for Best Two Wheeler between Rs 45,000 to Rs

55,000


Award 2003

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Bajaj Boxer AT KTEC BBC World Wheels Award

for Best Two Wheeler under Rs 30,000


Award 2003

Bajaj Pulsar - Motorcycle Total Customer

Satisfaction Study

2003 NFO Automotive

Bajaj Pulsar - Bike of the year 2003 ICICI Bank

OVERDRIVE Awards

2003

Bajaj Pulsar - Most exciting bike of the year 2002 OVERDRIVE Awards

Bajaj Eliminator - Bike of the year 2002 OVERDRIVE Awards

Bajaj Eliminator - Most exciting bike of the year 2001 OVERDRIVE Awards

Award Year By

Chakan Plant Super Platinum Award for

Manufacturing Excellence

2006-07 Frost and Sullivan

Chakan & Waluj Plants Audit Passed for TPM

Excellence Award

2006-07 TPM

Bikemaker of the Year 2006-07 Overdrive Awards

Bike Manufacturer of the Year 2007 2006-07 NDTV Profit Bike India

All India Trophy for Highest Exporter 1998-99 EEPC

Focus LAC Award for Outstanding

Performance

1998-99 India Trade Promotion

Organisation

Export Excellence 1998-99 EEPC

Certificate of Merit 1998-99 India Trade Promotion

Organisation

Award for Export Excellence 1997-98 EEPC

Export Excellence 1997-98 MCCIIA

All India Trophy for Highest Exporter 1997-98 EEPC

Top Exporter Shield - Western Region 1996-97 EEPC

Export Excellence 1996-97 MCCIARegional Top Exporter - Large Scale

Manufacturer

1995-96 EEPC

Highest Export Performance 1995-96 EEPC

Outstanding Export Performance 1995-96 Government of India,

Ministry of Commerce

Export Excellence Award 1995-96 MCCIA

Top Exporter Shield - Western Region 1995-96 EEPC

Certificate of Merit 1995-96 Government of India,


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Regional Top Exporter - Large Scale

Manufacturer

1994-95 EEPC

All India Special Shield - Consumer Durables

Exporter

1994-95 EEPC

National Export award for Outstanding

Performance

1994-95 Government of India,


Western Region Top Export Award 1994-95 EEPC

All India Special Shield - Consumer Durables 1994-95 EEPC

Regional Special Shield - Capital Goods

Category

1993-94 EEPC


Capital Goods Export 1992-93 EEPCRegional Special Shield - Capital Goods

Category

1990-91 EEPC

Certificate of Export Excellence 1986-87 EEPC

Certificate of Export Recognition 1980-81 EEPC



Certificate of Merit 1978-79 Government of India,

Ministry of CommerceCertificate of Export Recognition 1978-79 EEPC



Export Promotion 1976 FICCI

Golden Jubilee Export Year Award 1976 FICCI

Export Excellence 1975-76 EEPC

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MISSION

The corporate mission of the company is:

To become a very significant player in two wheeler industry. To increase the net worth of shareholders equity.

To give the transparency and fairness for the products.

GROUP COMPANIES

Bajaj Auto Ltd.

Mukand Ltd

Bajaj Auto Finance Limited

Herculas Hoists Ltd.

Bajaj Sevashram Ltd.

Hind Laps Ltd

OBJECTIVE:

The main objective of Bajaj is to help the dealer to sell additional

volume from outside the dealership. With wide range of models available in

the market, it has become difficult for the consumer to select from the

showroom, therefore salesman representatives guide him/her to choose the

best suited for their need.

VISION:

To build a quality sales force which is highly competitive and

committed to build an ever-lasting customer relationship?

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OPERATIONS: -

Bajaj has started operation from July 2002.

We at Bajaj are committed to give the consumer the right product at

right price through meeting him/her directly and explaining the product

features, advantages and benefits at his place of work or home. We are

providing excellent finance schemes from our group finance companies.

We also generate interest in consumer by doing the activities like road

shows test rides loan meals. Exchange meals test the best contest etc. We

also generate interest in consumer by doing the activities like Road

Shows, Test Rides, Lone Meals, Exchange Meals, Test the best contest

etc. The Bajaj Marketing operations are carried out in 84 locations

scattered in 4 states. We have over 500 High Caliber Sales Officer who

are led by 80 supervisors who in tern are supported by 7 Regional

Managers. With over 500 members in its sales team, Bajaj Marketing and

Services Ltd. will be a force to reckon with in the Indian Automobiles

Industries.

INTRODUCTION OF BAJAJ AUTO LIMITED

The Bajaj Group came into existence during the turmoil and the heady

euphoria of India's freedom struggle. Jamnalal Bajaj, founder of the Bajaj

Group, was a confidante and disciple of Mahatma Gandhi, and was deeply

involved in the effort for freedom. The integrity, dedication,

resourcefulness and determination to succeed which are characteristic of

the Company today, are often traced back to its birth during those long

days of relentless devotion to a common cause.

Kamalnayan, the eldest son of Jamnalal Bajaj, succeeded his father in

1942, at the age of twenty-seven. Putting the Nation before business, he

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devoted himself to the latter only after India achieved independence in

1947. But when he did so, he put his heart and soul into it. Within a short

while, he not only consolidated the Group, but also diversified into various

manufacturing activities, elevating the Group to the status it enjoys till thisday.

Rahul Bajaj today heads the Group. He has been the Chief Executive

Officer of Bajaj since 1968 and is recognised as one of the most

outstanding business leaders in India. As dynamic and ambitious as his

illustrious predecessors, he has been recognised for his achievements at

various national and international forums.

Bajaj is currently India's largest two and three-wheeler manufacturer and

one of the biggest in the world. Bajaj has long left behind its annual

turnover of Rs.72 million (1968), to currently register an impressive figure

of Rs.42.16 billion (US$ 936 million).

Our Philosophy

We approach our responsibilities with ambition and resourcefulness.

We organize ourselves for a transparent and harmonious flow of work.

We respect sound theory and encourage creative experimentation.

And we make our workplace a source of pride.

We Believe In

Transparency: a commitment that the business is managed

along transparent lines.

Fairness: to all stakeholders in the Company, but

especially to minority shareholders.

Disclosure: of all relevant financial and non-financial

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information in an easily understood manner.

Supervision: of the Companys activities by a professionally

competent and independent board of directors.

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INTERNATIONAL MARKETING

Based on our own brand of globalization, we have built our distributionnetwork over 60 countries worldwide and multiplied our exports from 1%

of total turnover in Fiscal 1989-90 to over 5% in Fiscal 1996-97

The countries where our products have a large market are USA,Argentina, Colombia, Peru, Bangladesh, Sri Lanka, Italy, Sweden,Germany, Iran and Egypt. Bajaj leads Colombia with 65% of the scootermarket, in Uruguay with 30% of the motorcycle market and in Bangladeshwith 95% of the three-wheeler market.

Several new models are being developed specifically for global marketsand with these we will progressively endeavour to establish our presence

in Europe too.

In countries where we perceive a good market potential, we seek a tie upwith one of the major industrial establishments, which would be in a

position to invest in the research and which would also entailmanufacturing activities apart from marketing, distribution and after salesservices through a well-established nation-wide network.

We offer a full range of services to such business partners:

Training in sales, service and spare parts management based on theBajaj distribution system. Active support for setting up manufacturing facilities overseas including

transfer of technical know how.

Assistance in setting up an assembly plant for assembly of vehicles fromcomplete knocked down (CKD) kits.

Select machinery and equipment, training of technical personnel, all in aphased manner as required by the regulations in the recipient country.

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Product Profile

The much awaited 4 stroke bike to be launched by Bajaj in coloration with

Is all about pure performance as regards engine power, riding stability,

Handling easy and braking efficiency. Secondary air induction system, bi

starter valve for easy morning starting, five speed transmission system

have been introduced in all new bikes which have been come up to

introducing bikes in new segment. There have been some new

technologies introduced that shows companies product different from

others.

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MARKET COMPOSITION

PRODUCT MAR-DEC (2003) MAR (2003)-DEC

(2004)

GROWTH

Scooter gears 3,27658 533887 38.6

Scooters-geared 62957 52796 19.2

Step-thrus 97499 124821 21.9

Motor-cycles 314641 166530 88.9

Three-wheelers 123302 127511 3.3

Source: Survey of Indian industries 2004

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TWO WHEELER STATISTICS

The automobile industry in general and two wheeler industry in particular

has shown a tremendous growth over the recent years. According to theSociety of Indian automobile Manufactures (SIAM) the industry has

grown by 16% in the year 2003/2004.Two Wheeler segment as a whole

during the year 2004/05 grew by over 15%.This growth has been due to

the Government's initiative on rural roads and better connectivity with

major towns and cities, improved agricultural performance, upward trend

of purchasing power in the hands of rural people.The two wheeler industrywas able to achieve the record performance of crossing 6 million two

wheelers with exact sales standing at 6,208,860 during the year 2004-05.

The northward trend of growth among the two-wheelers is set to continue

in the years ahead.A brief input about the growth of various segment of

two-wheelers with the statistics from their leading manufactures are as

follows:

SCOOTERS

Though the metal bodied geared scooters have fallen out of favour of the

Indian two-wheeler user their upward trend in growth has been due to rise

in the sales ofscooterettes and Motorscooters. Bajaj Auto has been able

to sell 152,936 units in the year 2004/2005 of two wheelers which don't

include motorcycles. They have shown a negative trend in the two

2002-03 2003-04 2004-05 2005-06 2007-08

937506 848434 935279 987498 1020013

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wheeler segment other than the motorcycles. This goes on to show that

Bajaj Auto has lost its supremacy in the scooter and moped segment as

they have shifted focus to motorcycles.

MOTORCYCLES

2003-04 2005-06 2006-07 2007-08 2008-09

2906323 3876175 4355168 5193894 6201214

Motorcycles as has been mentioned through out this website have become

the most preferred choice among all two-wheeler users. They account for

nearly 80% of the total two wheeler sales in the country. This trend is set

to continue as more and more models of this hot set oftwo wheelers enter

the market. Bajaj Auto one of the largest manufactures of two wheelers

in the country has managed to sell about 1,449,710 units of motorcycle in

the year 2004/2005. hero honda which claims to be the largest

manufacturer of two-wheeler in the world was able to sell 2.62 million

motorcycles during the year 2005/2005. The company also accounts for

half the market in the motorcycle segment.

MOPEDS

2002-03 2003-04 2004-05 2006-07 2007-08

427498 351612 332294 348437 379574

Mopeds which were once the entry level options in the two-wheeler, have

been replaced by entry level or price category bikes which provide all the

comfort and advantages of a motorcycle but at an affordable price. Thus it

has not come as a surprise that mopeds have shown a negative growth

over the recent years. TVS Company one of the pioneers of mopeds

manufactures ofIndia was able to sell about 2.90 lakh ofmopeds during

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2005/2006. This trend is supposed to continue in the days to come, as the

motorcycles race ahead other two-wheelers will find it difficult keep up

with the pace of their growth.

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MOTORCYCLES

Motorcycles have come a long way since they were first introduced in the

country way back in the 1950s. The Indian government had got the firstset of these mean machines from the Royal Enfield Company of UK for

its' Army and Police to patrol the border highways on the rough and tough

terrain of the West. Today these sets oftwo wheelers not only cater to the

men in uniform, but also common people who have different needs and

expectations from their motorcycles. Today motorcycle companies are

taking special care to make their products more user friendly comfortable,safe, and ergonomic without compromising on the fun and thrills of riding.

Some bikes like the hero honda Karizma can touch speeds up to

125kmph thus truly satisfying the riders need for speed. motorcycles have

also invaded the Hindi film industry where Bollywood heart throbs like

John Abraham, Hrithik Roshan , Uday Chopra and Fardeen Khan are seen

setting the roads on fire with their set of two wheels.

Thus the trend of motorcycles have caught up with the average Indian

and there a bike to suit everyone's needs and usage. Premium Segment

bikes like the hero honda Karizma and Bajaj Pulsar provides the

Generation Y a chance to emulate their idols on screen. These

motorcycles come with 5 speed gear box and disc brakes to provide one

the extra throttle with the adequate safety measure. Kinetic Acquila the

premium segment bike from Kinetic has headlamp that turns head with

the bike thus making riding easier in the darkness of the night. These

motorcycles also come with factory fitted allow wheels to provide the

extra strength and stability.

The Enfield Bullet enjoys a loyal following among its users; people who

ride these heavy machines once always vouch for their sturdiness and

stability. Bullet clubs have cropped up in various cities of the country like

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Bangalore, where motorcycle users who are in love with their machines

frequent the road less traveled

India has a burgeoning middle class, which means that value for money

bikes like the hero honda splendor, Bajaj Discover and TVS Victorhave retained their importance with every passing day. These bikes are a

hit among the office goers and small time business men who demand

maximum output from their two wheelers. motorcycles like the hero

honda splendor come in a wide range of colors and give an average

mileage of 70 km per liter.

The entry level segment ofmotorcycles also has a cut throat competition

with the two wheeler manufacturers trying to outdo each other by

providing that extra edge in economy biking. Some of the bikes which are

available at the entry level include the hero honda CD Dawn, Yamaha

Crux, TVS Star and Bajaj CT 100. The TVS motor company has posted

strong growth due to the growing popularity of TV Star across all markets.

TV Star has an engine displacement of 99.7 cc and claims to give an

average of over 100 kmpl.

Thus the Indian motorcycle users have a lot of option across all levels to

kick start his riding.

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GROWTH OF TWO WHEELER INDUSTRY

The scooter market slowly losing its hold it is considered a family vehiclebut perhaps there is a competition from the second hand car market where

prices have fallen rapidly. A Maruti 8000 model Is now available for just

Rs. 50,000. The scooters manufacturers have to watch this phenomenon

and bring out many new product variants in the right price slots to sustain

their share in the market. The market share of major players in 2005-06 as

follows:

MANUFACTURER SCOOTERS %MOTOR

CYCLES %MOPEDS %

Bajaj Auto 32 62 6

Hero Honda - 81 -

Honda Activa 45 - 2

Kinetic 26 35 7

TVS Suzuki 10 45 9

LML 21 57 -

Market Size 26.3 67.6 6.1

Source : Survey of Indian Industries 2006.

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Bajaj Byk

Specifications

Engine

Type 4 stroke

Cooling Type Air Cooled

Displacement 92 cc

Max Power 6.5 bhp (4.4 kW) @ 7000 rpm

Transmission Type 4-speed gear box

Electrical SystemSystem 12V, AC+DC

Head Light 35/35W

Horn 12 V DC

Chassis

Chassis Type Monocoque

Suspension

Front Suspension Telescopic

Rear Suspension Hydraulic double acting

Tyres

Front Tyre Size 2.50 x 17, 4PR

Rear Tyre Size 2.75 x 17, 6PR

Brakes

Front Brakes 110mm Drum

Rear Brakes 110mm Drum

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Fuel Tank

Fuel Tank Capacity 10 litres

Reserve Capacity 3.8 litres

DimensionsOverall length 1900 mm

Overall width 785 mm

Overall height 1010 mm

Wheel Base 1210 mm

Saddle Height 775 mm

Kerb Weight 98 kg

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Bajaj Wind 125

Specifications

Engine

Type Single cylinder, 4Stroke , natural air cooled, Gasoline engine

Displacement 124.6cc

Bore x Stroke 54x54.4 (mm)

Max Power 10.8 Ps (7.92Kw) at 8500 rpm

Max Torque 9.8 Nm at 7000 rpm

Ignition Digital Ignition

Transmission 5 Speed, constant mesh type

Ignition System

IgnitorDigital Ignition with Variable Ignition Timing Characteristic(DC-CDI) With Engine Over-speed limiter

Electrical System

Head LightMulti-focal Reflector type with Halogen Lamp (35/35W)& PilotLamp

Tail Light Multi-focal Reflector type with 5/10 W Lamp

Side Indicator Multi-focal Reflector type with 10 W Lamp

Reflex Reflector Rear Reflex Reflector

Horn 12V DC

Battery 12V , 2.5 Ah

Instruments & Control

Instruments Cluster 3 Pod Instruments Cluster with Speedometer, Odometer & Trip Meter

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Tachometer

Fuel guage

Control Switches

Handle bar mounted switches with Functions Lights ON-OFF

Horn

Dipper

Push Cancel Side Indicator

Pass

Ignition switch Combined Steering & Ignition Lock

Stop switches Front and Rear Brake switches

Dimensions

Wheelbase, mm 1260

Overall length, mm 2025

Overall width, mm 740

Overall height, mm 1115

Saddle Height, mm 800

Ground clearance, mm 155

Kerb weight (kg) 121

Fuel Tank

Full Tank Capacity 12

Reserve Capacity 2

Bajaj Discover

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Engine / Transmission

Type 4-Stroke, DTS-I, Natural Air Cooled

Displacement 124.52 cc

Max Net Power 8.47 kW(11.51 Ps)@8000 rpm

Max Net Torque 10.8 Nm @ 6500 rpm

Clutch Wet, Multidisc Type

Ignition system Microprocessor controlled Digital CDI

Starting system Kick Start / Self Start

Frame Double cradle tubular type

Suspension

Font suspension Telescopic

Rear suspensionTrailing arm with coaxial hydraulic shock absorbers &

coil springs

Brakes

Front BrakeMechanical expanding shoe & drum type 130 mm

diameter

Rear BrakeMechanical expanding shoe & drum type 130 mm

diameterElectricals

System voltage 12V (AC + DC)

Battery type 12V, 2.5 Ah(KS)/12 V, 9 Ah (ES)

HeadlampElectric start 35/ 35W Optoprism- Halogen lamp,

Kick start 60/55 W Round Headlamp

Tail lamp 5/21 W

Brake lamp 10 WTurn signal lamp 10 W

Horn 12 V, Dc

Tyre

Front tyre size 2.75 x 17, 4PR

Rear tyre size 3.00 x 17, 6PR

Fuel Tank capacity 10 Litres (2.3 litres for reserve)

Dimensions

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Length 2030 mm

Width 760 mm

Height 1065 mm

Wheel base 1305 mm

Turning circle dia 2100 mm

Ground clearance 179 mm

Kerb Weight 125 kg Kick start / 129 kg Electric start

Other Features

Ride Control Switch Yes

Ignition cum St.lock Yes

Headlamp Shape Round / FairingConsole Angular Twin Pod

Lockable Seat Yes

Dipper Yes

Turn Indicator Push Cancel

Choke Yes

Day Flasher Yes

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Bajaj Pulsar 150

Engine 4 Stroke, Single Cylinder, Air Cooled

Cubic Capacity 143.9cc

Max. Power 12 BHP @ 8500rpm

Gear Box 5 Speed

Ignition CDI

Front Brakes 240mm Disc


Front Tyre 2.75 X 18

Rear Tyre 100/90 X 18

Wheelbase 1265mm

Ground Clearance 155mm

Dry Weight 132 Kg

Tank Capacity 18 Liters

Colors Black, Silver, Blue & Red

Available in following option

a) Kick Start

b) Electric Start

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Bajaj Pulsar 180 Electric Start

Engine 4 Stroke, Single Cylinder, Air Cooled

Cubic Capacity 178.61cc

Max. Power 15 BHP @ 8000rpm

Gear Box 5 Speed

Ignition CDI

Front Brakes 240mm Disc


Front Tyre 2.75 X 18

Rear Tyre 100/90 X 18

Wheelbase 1292mm

Ground Clearance 155mm

Dry Weight 137 Kg

Tank Capacity 18 Litres

Colours Black, Silver, Blue & Red

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Bajaj CT 100 DLX

Specifications

Engine

Type 4 stroke, Single Cylinder

Cooling Type Air Cooled

Displacement 99.27 cc

Max Power 8.2 bhp (6.03 kW) @ 7500 rpm

Max Torque 8.05 Nm @ 5500 rpm

Ignition Type C.D.I

Carburetor Keihin-Fie

Transmission Type 4 speed gear box

Electrical System

System 12 V, AC+DC

Head Light 35/35 W

Horn 12 V, DC

Chassis

Chassis Type Tubular construction

Maximum Payload 239 kg

Suspension

Front Suspension Telescopic

Rear Suspension Hydraulic, Double acting, Swing arm type

Tyres

Front Tyre Size 2.75 - 18, 4/6 PR

Rear Tyre Size 2.75-18, 6 PR

Brakes

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Front Brakes Mechanical expanding shoe, Friction type

Rear Brakes Mechanical expanding shoe, Friction type

Fuel Tank

Fuel Tank Capacity 9.3 litres

Reserve Capacity 2.2 litres

Dimensions

Overall length 1950 mm

Overall width 770 mm

Overall height 1065 mm

Wheel Base 1225 mm

Kerb Weight 109 kgColours Available Black, Wine Red, Purple

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Bajaj Avenger

Specifications

Engine

Type 4-Stroke, DTS-I

Displacement 180 cc

Peak Power 16.5 bhp/12.15 Kw @8000 rpm

Max Torque 15.22 Nm

Suspension

Front Suspension Telescopic longest stroke, 140 mm

Rear suspension

Triple rate Spring, 5- way adjustable, Hydraulic

Shock Absorbers, Vertical travel 90mm

Brakes

Front Brake Hydraulic operated Disc Brakes 260 mm

Rear Brake 130 mm Drum

Tyres

Front tyre size 17 x 90/90

Rear tyre size 15 x 130/ 90

Fuel Tank

Main /Reserve 14 L. / 3.4 L

Electricals

System Voltage 12 V AC

Head Lamp 60/ 55 W (Halogen)

Horn 12 V Ac

Dimensions

Wheel base, mm 1475

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Kerb Weight kg 154

Colours Available Black, Red, Purple

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Launches the exciting new 200 cc Pulsar DTS-i

New Delhi, February 13 2007: Bajaj Auto, the pioneer in performancebiking has further extended the portfolio with the launch of the new 200 ccPulsar DTS-i in New Delhi today. The latest offering has set new

benchmarks in technology, performance, and styling to address the needs of

a growing segment of pro-bikers.

The new Pulsar has many firsts to its credit. It comes equipped with an Oilcooler, which helps control engine oil temperatures at sustained high speedsand rpms, thus ensuring more stable engine oil viscosity. The 200cc DTS-iengine generates 18 Ps of raw pulsating power to provide riding excitementto performance hungry bikers. This makes the Pulsar 200 the most sportyand stylish powerhouse on two wheels to pace the Indian roads.

Its also the first bike in India to feature both front and rear tubeless tyres,which besides offering superior stability are safer than conventional tubetypes and in sync with the offerings abroad for similar applications. Therear tyre is the broadest in its category to ensure better road grip andstability.

The new digital console is an advanced version of the latest Pulsar family.Apart from the Digital Odometer, Digital Speedo Meter, Digital Fuel Gaugeand two Digital Trip Meters, the console on the 200 cc Pulsar DTS-i hasindicators for Air filter condition, Engine temperature, Battery voltage andOil level, all of which contribute to enhancing rider info for trouble-free

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riding. Another first is the use of split seats for styling and comfort. Thesplit grab rail perfectly compliments the new rear chiseled looks. It is alsothe first Indian bike to have electric start as the sole means of enginecranking, dispensing with the kick lever.

Speaking on the launch Mr. S.Sridhar, VP (Sales & Marketing-2 wh), BajajAuto Ltd said, This launch is in line with our strategy of enhancing our

product portfolio to offerriding excitement to pro-bikers. Our entire focus and effort is to deliver

outstanding technology and performance. The new Pulsar has now raisedthe bar in the motorcycle industry with superior technology and featuressuch as the engine oil cooler, digital console etc.

He added, We are already market leaders by far in the performance

segment and launch of Pulsar 200 DTS-i would further reinforce ourposition in this important segment. The bike joins the immensely popular150 cc and the 180cc Pulsar DTS-i to extend the Pulsar DTS-i range acrossa range of price and performance points.

The bike would be available at exclusive Probiking showrooms at selectlocations across the country. Performance biking now also comes at anattractive price of Rs.65,497 ex showroom, New Delhi.

More about Pulsar 200 DTS-i

The Bajaj Pulsar 200 DTS-is higher sportier stance with greater chassisrear inclination is supported with some of these technologically advancedfeatures.

A lowered Headlamp/Fairing assembly alongwith a high tail-end,giving it an aggressive, ready to pounce stance.

An all Stainless Steel silencer with a Aluminium muffler can forgenuine sporty looks and long life.

Large 33 mm Front forks for muscular looks and to take care of theextra suspension and braking loads. Large 260 mm front disc for strong and predictable stopping

power. A unique Auto Switchover feature comes into play incase one of the

two Headlamp filaments stops functioning. A unique Battery Energy Conserving feature ensures a fixed delay

after 3 continuous cranks. All new Blue tinged bulbs for the main headlamp and parking

lamps. These emit strong White light for a distinctive look. Sleek, Twin row, Light-Emitting Diodes (LEDs) for the tail and

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brake lamp ensures Zero Maintenance. and a long battery life. Backlit, Non-Contact type, Soft-touch Handlebar Switches. Self-canceling Indicators that switch off when the turn has been

completed and the handlebar comes to a straight ahead positionwith a pre-set automatic switch off function, even if the turn has not

been undertaken. Smooth, positive, virtually friction-free gearshift feel with new

shifter assembly, an integrated over-shift preventor, and shift forkswith rollers mated to a change drum.

A Low Maintenance Battery with a unique venting valve, drasticallyreducing electrolyte loss and therefore reducing frequency of routinemaintenance.

Black paint theme carried over to the front fork legs, the rear shockabsorbers, and the swing arm, in addition to the engine, for deadly

looks.

High performance exposed O ring Drive chain for running in dustyconditions, providing for clean uncluttered looks and commensuratewith the bikes image.

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Technical Specifications

Engine Type 4-stroke, DTS-i, Oil cooled

Displacement 198.8 ccMax Power 18 Ps / 13.25 Kw

Max Torque 1.75 kgm / 17.17 Nm

Suspension Front Telescopic forks 135 mm stroke

RearTriple rate spring, 5 way adjustable, gas

charged NitroX shock absorbers

Brakes Front 260 mm hydraulically operated disc brakeRear Mechanically expanding 130 mm drum type

Tyres Front90/90 x 17 Tubeless tyre, shod on aluminium

alloy wheels

Rear120/80 x 17 Tubeless tyre, shod on

aluminium alloy wheels

Fuel Tank Full 15 Lts ( 2 liters of usable reserve)

Electricals System 12V AC + DC

Headlamp 35/35W clear lens type with 2 pilot lamps

Dimensions Wheelbase 1345 mm

Weight 145 Kg

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India has the largest number of two wheelers in the world with

41.6 million vehicles. India has a mix of 30 percent automobiles and 70

percent two wheelers in the country. India was the second largest two

wheeler manufacturer in the world starting in the 1950s with the birth of

Automobile Products of India (API) that manufactured scooters. API

manufactured the Lambrettas but, another company, Bajaj Auto Ltd.

surpassed API and remained through the turn of the century from its

association with Piaggio of Italy (manufacturer of Vespa).

The license raj that existed between the1940s to1980s in India, did not

allow foreign companies to enter the market and imports were tightly

controlled. This regulatory maze, before the economic liberalization, made

business easier for local players to have a sellers market. Customers in

India were forced to wait 12 years to buy a scooter from Bajaj. The CEO

of Bajaj commented that he did not need a marketing department, only a

dispatch department. By the year 1990, Bajaj had a waiting list that was

twenty-six times its annual output for scooters.

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The motorcycle segment had the same long wait times with three

manufacturers; Royal Enfield, Ideal Jawa, and Escorts. Royal Enfield

made a 350cc Bullet with the only four-stroke engine at that time and took

the higher end of the market but, there was little competition for their

customers. Ideal Jawa and Escorts took the middle and lower end of the

market respectively.

In the mid-1980s, the Indian government regulations changed and

permitted foreign companies to enter the Indian market through minority

joint ventures. The two-wheeler market changed with four Indo-Japanese

joint ventures: Hero Honda, TVS Suzuki, Bajaj Kawasaki and Kinetic

Honda. The entry of these foreign companies changed the Indian market

dynamics from the supply side to the demand side. With a larger selection

of two-wheelers on the Indian market, consumers started to gain influence

over the products they bought and raised higher customer expectations.

The industry produced more models, styling options, prices, and different

fuel efficiencies. The foreign companies new technologies helped make

the products more reliable and with better quality. Indian companies had

to change to keep up with their global counterparts.

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Hero Honda Motorcycle Ltd.

Type Public companyBSE:HEROHONDA M

Founded January 19, 1984 in Gurgaon, Haryana, India

Headquarters Haryana, India

Key people

Om PrGaurav Munjal, Founder

Mr. Brijmohan Lall Munjal, ChairmanMr. Toshiaki Nakagawa, Joint Managing

Director

Mr. Pawan Munjal, Managing Director

Industry Automotive

Products Motorcycles, Scooters

Revenue U$ 2.8 billion

Website http://www.herohonda.com/site/home/home.asp

HERO HONDA HEADQUARTERS

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