analysis of bajaj & hero honda company”

8/7/2019 analysis of bajaj & hero honda company

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PROJECT REPORT OFINTERNATIONAL BUSINESS

ENVIORNMENT ON

COMPARATIVE STUDY

OF

BAJAJ V/S HERO HONDA

SUBMITED TO SUBMITED BY

Ms. Rishu Sharma PULKITCHAWLA

VIJAYARYA

ANKITKUMAR

SANTOSH KUMAR

VICKYKUMAR

MBA 2ND

Semester

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NSB SCHOOL OF BUSINESS

Vs.

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http://www.herohonda.com/http://www.bajajauto.com/1024/index.asp


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ACKNOWLEDGEMENT

The research on Comparative Study between Bajaj and Hero Honda has

been given to me as part of the curriculum in 2-Years Masters Degree in Business

Administration.

I have tried my best to present this information as clearly as possible using basic

terms that I hope will be comprehended by the widest spectrum of researchers, analysts

and students for further studies.

I have completed this study under the able guidance and supervision of Ms. Rishu

Sharma I.will be failed in my duty if I do not acknowledge the esteemed scholarly

guidance, assistance and knowledge. I have received from them towards fruitful and

timely completion of this work.

Mere acknowledgement may not redeem the debt I owe to my parents for their

direct/indirect support during the entire course of this project.

.

PULKIT CHAWLAVIJAY ARYA

ANKIT KUMARSANTOSH KUMARVICKY KUMAR

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INDEXSr No. Particulars Page no

1. OBJECTIVES

2. HISTORY OF BAJAJ

- Profile- Key Person- Bajaj Intro- Company History

- Timeline of new releases

3. HISTORY OF HERO HONDA- Board of Directors- Company Profile

4. RESEARCH METHODOLOGY- Data Source- Research Approach- Sampling unit- Data Completion and Analysis

- Scope

5. LIMITATION OF RESEARCH STUDY

6. ANALYSIS AND INTERPRETATION

7. CONCLUSION

8. RECOMMENDATION

9. BIBLIOGRAPHY

10. ANNEXURE

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OBJECTIVES:-

1. To know the market share of Bajaj & Hero Honda.

2. To know the perception of customers regarding bikes.

3. To determine the customers satisfaction regarding bikes.

4. To determine the factors influencing the choice of customers regarding bikes.

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Bajaj Auto limited is one of the largest two wheeler manufacturing company in Indiaapart from producing two wheelers they also manufacture three wheelers. The companyhad started way back in 1945. Initially it used to import the two wheelers from outside,

but from 1959 it started manufacturing of two wheelers in the country. By the year 1970Bajaj Auto had rolled out their 100,000th vehicle. Bajaj scooters and motor cycles havebecome an integral part of the Indian milieu and over the years have come to representthe aspirations of modern India. Bajaj Auto also has a technical tie up with Kawasakiheavy industries of Japan to produce the latest motorcycles in India which are of worldclass quality The Bajaj Kawasaki eliminator has emerged straight out of the drawingboard of Kawasaki heavy industries. The core brand values of Bajaj Auto limited includesLearning, Innovation, Perfection, Speed and Transparency.

Bajaj Auto has three manufacturing units in the country at Akurdi, Waluj and Chakan inMaharashtra, western India, which produced 2,314,787 vehicles in 2005-06. The sales are

backed by a network of after sales service and maintenance work shops all over thecountry.

Bajaj Auto has products which cater to every segment of the Indian two wheeler marketBajaj CT 100 Dlx offers a great value for money at the entry level. Similarly BajajDiscover 125 offers the consumer a great performance without making a big hole in thepocket.

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Bajaj Auto

Bajaj Auto was one of the earliest two wheeler manufacturers in India and is now one ofthe worlds largest two-wheeler and three-wheeler manufacturers.

MOTORCYCLES

Bajaj has redefined both the value and the premium segmentswith its motorcycles offering unique features not seen in theircompetitors in those classes.

The entry level Platina features push to cancel indicators, uniquethrottle control, chrome graphics, fuel gauge and alloy wheelswhich are not seen on more expensive executive class machinesof its competitors.

The Bajaj XCD 125 offers an excellent value proposition withits larger engine, LED tail lamp and Digital meter at the pricepoint of 100cc vehicles from its competitors.

The Discover 135 is available in Disc and Drum brake variants falls between the

executive and premium segments and is ideal for those looking for a bit of additionalpower without sacrificing too much on fuel effeciency. Recently a Sport variant has beenannounced which is expected to hit the markets shortly.

In the premium segment the Bajaj range includes the Pulsar 150, 200 and 220cc variantsin the sports segment and the Avenger 200 in the cruiser segment.

SCOOTERS

With the launch of the Kristal, Bajaj Auto have reentered the autogeared scooter segmentand borrows a lot of technologies from the successful motorcycle range such as DTSi,

ExhausTec and SNS suspension.

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PROFILE:

Founder Jamnalal Bajaj

Year of Establishment 1926

Industry Automotive - Two & Three Wheelers

Business Group The Bajaj Group

Listings & its codes BSE Code: 500490; NSE - Code: BAJAJAUTO

Presence Distribution network covers 50 countries.Dominant presence in Sri Lanka, Bangladesh, Columbia,Guatemala, Peru, Egypt, Iran and Indonesia.

Joint Venture Kawasaki Heavy Industries of JapanRegistered & Head Office Akurdi

Pune - 411035IndiaTel.: +(91)-(20)-27472851Fax: +(91)-(20)-27473398

Works Akurdi, Pune 411035

Bajaj Nagar, Waluj Aurangabad 431136

Chakan Industrial Area, Chakan, Pune 411501

E-mail [email protected] www.bajajauto.com

KEY PERSONS:Board of Directors

Rahul Bajaj Chairman

Madhur Bajaj Vice Chairman & Whole-Time Director

Rajiv Bajaj Managing Director

Sanjiv Bajaj Executive Director

D.S. Mehta Whole-Time Director

Kantikumar R. Podar Director

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http://www.surfindia.com/finance/security-profile/bajaj-auto-finance-limited.htmlmailto:[email protected]://www.bajajauto.com/http://www.bajajauto.com/1024/aboutbajaj/rahul.asphttp://www.bajajauto.com/1024/aboutbajaj/madhur.asphttp://www.bajajauto.com/1024/aboutbajaj/rajiv.asphttp://www.bajajauto.com/1024/aboutbajaj/sanjiv.asphttp://www.bajajauto.com/1024/aboutbajaj/dsmehta.asphttp://www.bajajauto.com/1024/aboutbajaj/kantikumar.aspmailto:[email protected]://www.bajajauto.com/http://www.bajajauto.com/1024/aboutbajaj/rahul.asphttp://www.bajajauto.com/1024/aboutbajaj/madhur.asphttp://www.bajajauto.com/1024/aboutbajaj/rajiv.asphttp://www.bajajauto.com/1024/aboutbajaj/sanjiv.asphttp://www.bajajauto.com/1024/aboutbajaj/dsmehta.asphttp://www.bajajauto.com/1024/aboutbajaj/kantikumar.asphttp://www.surfindia.com/finance/security-profile/bajaj-auto-finance-limited.html


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Shekhar Bajaj Director

D.J. Balaji Rao Director

J.N. Godrej Director

S.H. Khan Director

Mrs. Suman Kirloskar DirectorNaresh Chandra Director

Nanoo Pamnani Director

Manish Kejriwal Director

P Murari Director

Niraj Bajaj Director

Committees of the Board

Audit Committee

S.H. Khan Chairman

D.J. Balaji Rao

J.N. Godrej

Naresh Chandra

Nanoo Pamnani

Shareholders & Investors Grievance committee

D.J. Balaji Rao Chairman

J.N. Godrej

Naresh Chandra S. H. Khan

Remuneration committee

D.J. Balaji Rao Chairman

S.H. Khan

Naresh Chandra

Registered under the Indian Companies Act, VII of 1913

REGISTERED OFFICE Akurdi, Pune 411 035

WORKS Akurdi, Pune 411 035Bajaj Nagar, Waluj Aurangabad 431 136Chakan Industrial Area, Chakan, Pune 411 501

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Bajaj Autos Ltd.

Bajaj Auto Limited

Type Public

Founded 1945

Headquarters Pune, India

Key people Rahul Bajaj (Chairman)

RevenueRs. 1,01,063 billion (2006) or USD

1.87billionNet income Rs. 17,016 billion

Employees ???

Website www.bajajauto.com

Bajaj Auto is a major Indian automobile manufacturer. It is India's largest and theworld's 4th largest two- and three-wheeler maker. It is based in Pune,Maharashtra, withplants in Waluj near Aurangabad, Akurdi and Chakan, near Pune. Bajaj Auto makesmotorscooters, motorcycles and the auto rickshaw.

Contents

1 Company's history

o 1.1 Timeline of new releases

2 Scooters

3 Motorcycles

4 Upcoming Models

5 New Image

6 Forbes Global 2000 Ranking - 2005

7 External links

8 References

Company's history

Bajaj Auto came into existence on November 29, 1945 as M/s Bachraj TradingCorporation Private Limited. It started off by selling imported two- and three-wheelers in

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India. In 1959, it obtained license from theGovernment of India to manufacture two- andthree-wheelers and it went public in1960. In 1970, it rolled out its 100,000th vehicle. In1977, it managed to produce and sell 100,000 vehicles in a single financial year. In 1985,it started producing at Waluj in Aurangabad. In 1986, it managed to produce and sell500,000 vehicles in a single financial year. In 1995, it rolled out its ten millionth vehicle

and produced and sold 1 million vehicles in a year.

Timeline of new releases

1971 - three-wheeler goods carrier

1972 - Bajaj Chetak

1976 - Bajaj Super

1977 - Rear engine Autorickshaw

1981 - Bajaj M-50

1986 - Bajaj M-80, Kawasaki Bajaj KB100

1990 - Bajaj Sunny

1994 - Bajaj Classic 1995 - Bajaj Super Excel

1997 - Kawasaki Bajaj Boxer, Rear Engine Diesel Autorickshaw

1998 - Kawasaki Bajaj Caliber, Legend(India's first four-stroke scooter)

2000 - Bajaj Saffire

2001 - Eliminator, Pulsar

2003 - Caliber115, Bajaj Wind125, Bajaj Pulsar

2004 - Bajaj CT 100, New Bajaj Chetak 4-stroke with Wonder Gear, Bajaj

Discover DTS-i 2005 - Bajaj Wave, Bajaj Avenger,Bajaj Discover

2006 - Bajaj Platina

2007 - Bajaj Pulsar-200

Some of the models that Bajaj makes (or has made) are:

Scooters

o Bajaj Sunny

o Bajaj Chetak

o Bajaj Cub

o Bajaj Super

o Bajaj Waveo Bajaj Legend

Motorcycles

o Kawasaki Eliminator

o Bajaj Pulsar

o Bajaj Kawasaki Wind 125

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o Bajaj Boxer

o Bajaj CT 100

o Bajaj Platina

o Bajaj Caliber

o Bajaj Discover

o Bajaj Avenger

Upcoming Models

Bajaj Pulsar 220 DTS-Fi

Bajaj Krystal

Bajaj Blade

Bajaj Sonic

New Image

The company, over the last decade has successfully changed its image from a scootermanufacturer to a two wheeler manufacturer, product range ranging from Scooterettes toScooters to Motorcycle. Its real growth in numbers has come in the last 4 years aftersuccessful introduction of a few models in the motorcycle segment.

The company is headed byRahul Bajaj who is worth more than US$1.5 billion.

DETAILS OF SOME BIKES OF BAJAJ

Bajaj Platina

Style and fuel economy at a bargain price. The Bajaj Platina offers features not yetfound on more expensive models in the 100cc range

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Using the 97.2cc, 8.2BHP powerplant that does duty on the CT100 the Bajaj Platinagives excellent mileage.

Alloy Wheels and chrome decals make it one of the best looking 100cc motorcyclesaround.

Optoprism headlamp for better lighting and safety.

Spring in Spring rear suspension built to handle the rough Indian roads.

Price on Road

Individual : Rs. 39,500

Company : Rs. 44,350

Fuel Efficiency (Kmpl)

City : 60 +/- 10%

Normal : 70 +/- 10%

Delivery Time3 to 7 Days

Bajaj Discover 135 ES

Add some big bike muscle without breaking the bank with the Bajaj Discove 135.With over 13BHP on tap, Disc brakes and broad rubber this is a mean machine.

The bike is fully equipped with a self start, front disc brakes, six spoke alloy wheelsand a tachometer

Improved handling thanks to gas charged rear shock absorbers and a broad 100/90rear tyre.

Price on Road


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City : 45 +/- 10%

Normal : 60 +/- 10%

Delivery Time

2 to 4 Days

Bajaj Pulsar 150 ES DTSi Upgrade

The Pulsar 150 in its latest avtaar sports alloy wheels, digital meters, led tail lampsand sporty side cowls along with a revised gear box and retuned engine.

Power output has been upped to 13.9 BHP with torque figures also going up to 12.76Nm

5 Speed gearbox now with the standard one down rest up pattern.

Digital speedo console with dual trip meters and over rev warning.

Gas charges Nitrox shock absorbers aid handling

Price on Road




City : 45 +/- 10%

Normal : 55 +/- 10%

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Delivery Time

2 to 4 Days

Bajaj Pulsar 200 DTSi

Powered by the smoothest engine of the Bajaj Pulsar range with perhaps the mostattractive looks in the Pulsar range this performance motorcycle never fails toimpress.

Delivering almost 20 BHP the engine delivers great performance without seemingstressed.

Gas filled shock absorbers and broad tubeless tyres and a well sorted chassis makefor excellent handling.

Price on Road




City : 30 +/- 10%

Normal : 40 +/- 10%

Delivery Time

7 to 15 Days

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Bajaj Pulsar 220 DTS Fi

With the Pulsar 220 the engineers at Bajaj Auto have pushed the envelope andintroduced the Indian motorcycle market to the world of performance biking.

The 20PS engine has fuel injection for optimum performance.

Oil cooler keeps the oil maintain the right viscosity for better lubrication.

Front and rear disc brakes, tubeless tyres and powerful headlights for improvedsafety.

Price on Road

Individual : Rs. 98,150Company : Rs. 110,100


City : 30 +/- 10%

Normal : 40 +/- 10%

Delivery Time

7 to 15 Days

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Bajaj Avenger 200

Put your feet up and relax, enjoy the padded seat and watch the scenery as you eatthe miles away.

Featuring a slightly detuned version of the 200cc powerplant that does duty in thePulsar 200 this bike develops a healthy 17.5 PS.

Oil cooler ensures that the lube retains its optimum viscosity for longer engine lifeand performance.

Broad tyres and disc brakes for a safe and steady ride.

Price on Road




City : 30 +/- 10%

Normal : 40 +/- 10%

Delivery Time

7 to 15 Days

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India has the largest number of two wheelers in the world with 41.6 millionvehicles. India has a mix of 30 percent automobiles and 70 percent two wheelers in thecountry. India was the second largest two wheeler manufacturer in the world starting inthe 1950s with the birth of Automobile Products of India (API) that manufacturedscooters. API manufactured the Lambrettas but, another company, Bajaj Auto Ltd.

surpassed API and remained through the turn of the century from its association withPiaggio of Italy (manufacturer of Vespa).

The license raj that existed between the1940s to1980s in India, did not allow foreigncompanies to enter the market and imports were tightly controlled. This regulatory maze,before the economic liberalization, made business easier for local players to have asellers market. Customers in India were forced to wait 12 years to buy a scooter fromBajaj. The CEO of Bajaj commented that he did not need a marketing department, only adispatch department. By the year 1990, Bajaj had a waiting list that was twenty-six timesits annual output for scooters.

The motorcycle segment had the same long wait times with three manufacturers; RoyalEnfield, Ideal Jawa, and Escorts. Royal Enfield made a 350cc Bullet with the only four-stroke engine at that time and took the higher end of the market but, there was littlecompetition for their customers. Ideal Jawa and Escorts took the middle and lower end ofthe market respectively.

In the mid-1980s, the Indian government regulations changed and permitted foreigncompanies to enter the Indian market through minority joint ventures. The two-wheelermarket changed with four Indo-Japanese joint ventures: Hero Honda, TVS Suzuki, BajajKawasaki and Kinetic Honda. The entry of these foreign companies changed the Indianmarket dynamics from the supply side to the demand side. With a larger selection of two-

wheelers on the Indian market, consumers started to gain influence over the products theybought and raised higher customer expectations. The industry produced more models,styling options, prices, and different fuel efficiencies. The foreign companies newtechnologies helped make the products more reliable and with better quality. Indiancompanies had to change to keep up with their global counterparts..

Hero Honda has a wide variety of models ranging from the CD Deluxe in the value formoney market to the recently upgraded Karizma R which has set the new norm in theperformance segment.

Old favourites like the Splendor + and Passion + have been upgraded and joined byvariants such as the Splendor NXG.

In the growing 125cc segment the Super Splendor and Glamour sport the new 125ccQuantum Core engine and are gaining popularity.

The Hero Honda CBZ Xtreme and its sibling the Hunk compete with each other in theperformance segment.

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BOARD OF DIRECTORS

No. Name of the Directors Designation

1 Mr. Brijmohan Lall Munjal Chairman & Whole-time Director

2 Mr. Pawan Munjal Managing Director

3 Mr. Toshiaki Nakagawa Jt. Managing Director

4 Mr. Takao Eguchi Whole-time Director

5 Mr. Satyanand Munjal Non-executive Director

6 Mr. Om Prakash Munjal Non-executive Director

7 Mr. Tatsuhiro Oyama Non-executive Director8 Mr. Masahiro Takedagawa Non-executive Director

9 Mr. Narinder Nath Vohra Non-executive & Independent Director

10 Mr. Pradeep Dinodia Non-executive & Independent Director

11 Gen.(Retd.) Ved Prakash Malik Non-executive & Independent Director

12 Mr. Analjit Singh Non-executive & Independent Director

13 Dr. Pritam Singh Non-executive & Independent Director

14 Ms. Shobhana Bhartia Non-executive & Independent Director

15 Dr. Vijay Laxman Kelkar Non-executive & Independent Director

Hero Honda Motorcycle Ltd.

Type Public companyBSE:HEROHONDA M

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Founded January 19, 1984 in Gurgaon, Haryana, India

Headquarters Haryana, India

Key people

Om Prakash Munjal, Founder

Mr. Brijmohan Lall Munjal, Chairman

Mr. Toshiaki Nakagawa, Joint ManagingDirector

Mr. Pawan Munjal, Managing Director

Industry Automotive

Products Motorcycles, Scooters

Revenue U$ 2.8 billion

Website http://www.herohonda.com/site/home/home.asp

HERO HONDA HEADQUARTERS

Hero Honda Motorcycles Limited is an Indian manufacturer of motorcycles andscooters. Hero Honda is a joint venture that began in 1984 between the Hero group of

India and Honda from Japan. It has been the world's biggest manufacturer of 2-wheeledmotorized vehicles since 2001, when it produced 1.3 million motorbikes in a single year.Hero Honda's Splendor is the world's largest selling motorcycle [citation needed]. Its 2 plants arein Dharuhera and Gurgaon, both in Haryana, India. It specializes in dual use motorcyclesthat are low powered but very fuel efficient.

Contents

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1 Models

o 1.1 Bikes

2 Company Profile

o 2.1 Just-in-Time

o 2.2 Ancillarisation

o 2.3 Dealer Networko 2.4 Financial Planning

o 2.5 Quality

o 2.6 Diversification

3 External links

[ Models ]

Bikes

Hero Honda Splendor Plus

Hero Honda Passion Plus

Hero Honda Karizma

Hero Honda CBZ

Hero Honda Super Splendor

Hero Honda CD Dawn

Hero Honda CD Deluxe

Hero Honda Achiever

Hero Honda Glamour

Hero Honda Ambition

Hero Honda "Splendor" Model

[ Company Profile ]

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Hero, is the brand name used by the Munjal brothers in the year 1956 with the flagshipcompany Hero Cycles. The two-wheeler manufacturing business of bicycle componentshad originally started in the 1940s and turned into the worlds largest bicyclemanufacturer today. Hero, is a name synonymous with two-wheelers in India today. TheMunjals roll their own steel, make free wheel bicycle critical components and have

diversified into different ventures like product design. The Hero Group philosophy is:To provide excellent transportation to the common man at easily affordable prices and toprovide total satisfaction in all its spheres of activity. The Hero group vision is to buildlong lasting relationships with everyone (customers, workers, dealers and vendors). TheHero Group has a passion for setting higher standards and Engineering Satisfaction isthe prime motivation, way of life and work culture of the Group.

In the year 1984, Mr. Brijmohan Lal Munjal, the Chairman and Managing Director ofHero Honda Motors (HHM), headed an alliance between the Munjal family and HondaMotor Company Ltd. (HMC). HHM Mission Statement is: We, at Hero Honda, arecontinuously striving for synergy between technology, systems, and human resources to

provide products and services that meet the quality, performance, and price aspirations ofour customers. While doing so, we maintain the highest standards of ethics and societalresponsibilities, constantly innovate products and processes, and develop teams that keepthe momentum going to take the company to excellence in the new millennium. Thisalliance became one of the most successful joint ventures in India, until the year 1999when HMC had announced a 100% subsidiary, Honda Motorcycle & Scooter India(HMSI). This announcement caused the HHM stock price to decrease by 30 percent thatsame day. Munjal had to come up with some new strategic decisions as, HMSI and otherforeign new entry companies were causing increased intensity of rivalry for HHM.

== Growth == The business growth of Hero Honda has been phenomenal throughout its

early days. The Munjal family started a modest business of bicycle components. HeroGroup expanded so big that by 2002 they had sold 86 million bicycles producing 16000 bicycles a day. Today Hero Honda has an assembly line of 9 different models ofmotorcycles available. It holds the record for most popular bike in the world by sales forIts Splendor model. Hero Honda Motors Limited was established in joint venture withHonda Motors of Japan in 1984, to manufacture motorcycles. It is currently the largestproducer of Two Wheelers in the world. It sold 3 million bikes in the year 2005-2006.Recently it has also entered in scooter manufacturing, with its model PLEASURE mainlyaimed at girls. The Hero Group has done business differently right from the start and thatis what has helped them to achieve break-through in the competitive two-wheeler market.The Group's low key, but focused, style of management has earned the company plauditsamidst investors, employees, vendors and dealers, as also worldwide recognition.

The growth of the Group through the years has been influenced by a number of factors:

[ Just-in-Time ]

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The Hero Group through the Hero Cycles Division was the first to introduce the conceptof just-in-time inventory. The Group boasts of superb operational efficiencies. Everyassembly line worker operates two machines simultaneously to save time and improveproductivity. The fact that most of the machines are either developed or fabricated in-house, has resulted in low inventory levels. In Hero Cycles Limited, the just-in-time

inventory principle has been working since the beginning of production in the unit and isfunctional even till date.. This is the Japanese style of production and in India; Hero is probably the only company to have mastered the art of the just-in-time inventoryprinciple.

[ Ancillarisation ]

An integral part of the Group strategy of doing business differently was providingsupport to ancillary units. There are over 300 ancillary units today, whose production isdedicated to Hero's requirements and also a large number of other vendors, which includesome of the better known companies in the automotive segment. Employee Policy:

Another Striking feature within the Hero Group is the commitment and dedication of itsworkers. There is no organized labor union and family members of employees find readyemployment within Hero. The philosophy with regard to labor management is "Hero isgrowing, grow with Hero." When it comes to workers' benefits, the Hero Group is knownfor providing facilities, further ahead of the industry norms. Long before other companiesdid so, Hero was giving its employees a uniform allowance, as well as House RentAllowance (HRA) and Leave Travel Allowance (LTA). Extra benefits took the form ofmedical check-ups, not just for workers, but also for the immediate family members.

[ Dealer Network ]

The relationship of Hero Group with their dealers is unique in its closeness. The dealersare considered a part of the Hero family. A nation-wide dealer network comprising ofover 5,000 outlets, and have a formidable distribution system in place. Sales agents fromHero travels to all the corners of the country, visiting dealers and send back dailypostcards with information on the stock position that day, turnover, fresh purchases,anticipated demand and also competitor action in the region. The manufacturing unitshave a separate department to handle dealer complaints and problems and the firstresponse is always given in 24 hours.

[ Financial Planning ]

The Hero Group benefits from the Group Chairman's financial acumen and his grasp ontechnology, manufacturing and marketing. Group Company, Hero Cycles Limited has oneof the highest labor productivity rates in the world. In Hero Honda Motors Limited, thefocus is on financial and raw material management and a low employee turnover.

[ Quality ]

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Quality at Hero is attained not just by modern plants and equipment and through latesttechnology, but by enforcing a strict discipline. At the Group factories, attaining qualitystandards is an everyday practice - a strictly pursued discipline. It comes from anamalgamation of the latest technology with deep-rooted experience derived from nearlyfour decades of hard labor. It is an attitude that masters the challenge of growth and

change - change in consumers' perceptions about products and new aspirations arisingfrom a new generation of buyers.

Constant technology up gradation ensures that the Group stays in the global mainstreamand maintains its competitive edge. With each of its foreign collaborations, the Groupgoes onto strengthen its quality measures as per the book. The Group also employs theservices of independent experts from around the world to assist in new design andproduction processes.

[ Diversification ]

Throughout the years of enormous growth, the Group Chairman, Mr. Lall has activelylooked at diversification. A considerable level of backward integration in itsmanufacturing activities has been ample in the Group's growth and led to theestablishment of the Hero Cycles Cold Rolling Division, Munjal and Sunbeam Castings,Munjal Auto Components and Munjal Showa Limited amongst other component-manufacturing units.

Then there were the expansion into the automotive segment with the setting up ofMajestic Auto Limited, where the first indigenously designed moped, Hero Majestic,went into commercial production in 1978. Then came Hero Motors which introducedHero Puch, in collaboration with global technology leader Steyr Daimler Puch of Austria.

Hero Honda Motors was established in 1984 to manufacture 100 cc motorcycles.

The Hero Group also took a venture into other segments like exports, financial services,information technology, which includes customer response services and softwaredevelopment. Further expansion is expected in the areas of Insurance andTelecommunication.

The Hero Group's phenomenal growth is the result of constant innovations, a close watchon costs and the dynamic leadership of the Group Chairman, characterized by a culture ofentrepreneurship, of right attitudes and building stronger relationships with investors,partners, vendors and dealers and customers

DETAILS OF SOME BIKES OF HERO HONDA

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Hero Honda Splendor PlusThe world best selling motorcycle keeps its commitment of a trouble free, economical

commuter.The Splendor Plus is constantly evolving and features bright multi-reflector headlight, taillight and indicators for improved safety.Die Cast Alloy wheels are now standard and the updated graphics provide acontemporary look to this proven performer.

Price on Road




City : 60 +/- 10%

Normal : 75 +/- 10%Delivery Time

4 to 7 Days

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One of the most attractive bikes in the executive segment the Passion Plus integratesthe proven 100cc power mill of the Splendor in a body that exudes style.

The Passion Plus has always been a stunner with its two tone graphics, bodycoloured mirrors and large instrument cluster.

New bright multi-reflector headlight, tail light and indicators provide improvedsafety while the updated graphics and black finish alloy wheels and engine provide acontemporary look to this proven performer.

Price on Road




City : 55 +/- 10%Normal : 70 +/- 10%

Delivery Time

4 to 7 Days


One of the most attractive bikes in the executive segment the Passion Plus integratesthe proven 100cc power mill of the Splendor in a body that exudes style.

The Passion Plus has always been a stunner with its two tone graphics, bodycoloured mirrors and large instrument cluster.

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New bright multi-reflector headlight, tail light and indicators provide improvedsafety while the updated graphics and black finish alloy wheels and engine provide acontemporary look to this proven performer.

Price on Road

Individual : Rs. 51,300Company : Rs. 58,250


City : 55 +/- 10%

Normal : 70 +/- 10%

Delivery Time

4 to 7 Days

Hero Honda Hunk

Muscular styling and aggressive lines matched with a powerful 14.2 PS engine mqkefor an attractive machine.

Gas filled shock absorbers provide excellent suspension and great handling.

Three dial instrument console has painted dials that match the muscular over allsporty styling of the bike.

Price on Road




City : 40 +/- 10%

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Normal : 50 +/- 10%

Delivery Time

4 to 7 Days

Hero Honda Pleasure

Easy to handle and attractively packaged this scooter from Hero Honda hastremendous appeal for ladies.

102cc engine with excellent reliability and adequate power for most applications.

Light weight ABS body in a wide variety of attractive colours.

Body coloured mirrors and large speedo console add to the looks.

Tuffup tube that immediately seals the tube in case of a puncture.

Price on Road




City : +/- 10%

Normal : +/- 10%Delivery Time

15 to 20 Days

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Hero Honda Splendor NXGThe new generation Splendor NXG has more contemporary styling and increased poweroutput backed by impeccable pedigree.The engine has been fine tuned and now delivers 7.7PS without sacrificing on mileage.Smart angular fairing, sporty tank lines and attractive 5 spoke cast alloy wheels add to theattractive styling of the motorcycle.

Price on Road




City : 60 +/- 10%

Normal : 75 +/- 10%

Delivery Time4 to 7 Days

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Hero Honda Karizma R

Easily the most comfortable big bike in India the Karizma is a great motorcycle toeat away the miles.

The 223cc engine develops 17 BHP and is super smooth through the rev range.Aided by a refined gearbox the powerplant never feels stressed.

A long wheelbase (1355 mm), good suspension and excellent brakes aid the stabiltiyand handling of this motorcycle.

The speedo console housed in its attractive fairing features a digital speedometer,trip meter and clock.

Price on Road




City : 30 +/- 10%

Normal : 40 +/- 10%

Delivery Time

7 to 10 Days

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IMPACT OF RECESSION ON THE TWO WHEELER INDUSTRY

Two Wheelers registered minor growth of 1.85 % during April December 2008.However, Two Wheelers sales recorded 15.43 percent fall in December 2008 over thesame month last year. In two wheeler segment, Hero Honda has witnessed 10% fall(215,931 units in Dec 2008) in sales as compared to December 2007 (240,532 units).Bajaj Automobile has registered 33% fall in its over all two wheeler sells, compared tolast year. The company has reported 37% negative growth in bike sells.

Due to the recession, the medium class which is the ultimate target customer of the twowheeler industry lost their job. So they started saving money and cancelled there plan oftaking the new vehicles, which affected the two wheeler industry as the production isgoing on but the demand is short. In the above described record the two major firms in

this sector are facing problem regarding their sales.

It is sacrilege to say that the world economy has been undergoing with the huge crisis.And automobile industry is not far behind in league. Undoubtedly, the coming timewould be a challenge for the automobile industry. Bike manufacturers have alreadystarted facing the problems, loan & finance for new bike is not available easily in semiurban & rural market. Banks and other financial institutions have baked out from finance.

The result of layoff due to the recession affected the whole world a lot and every sector isfacing the problem in form of declining sales. Indian auto mobile industry of noexception is also affected by it. The car manufacturers are delaying their new product

launch and waiting for the condition of the economy to get stabilize so that they canlaunch the new product.

Due to the shortage of demand the production is getting affected which is affecting theindustries so they are forced to opt for the cost cutting measures resulting in the layoff.

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RESEARCH METHODOLOGY

It is well known fact that the most important step in marketing research process is

to define the problem. Choose for investigation because a problem well defined is halfsolved. That was the reason that at most care was taken while defining various parametersof the problem. After giving through brain storming session, objectives were selected andthe set on the base of these objectives. A questionnaire was designed major emphasis ofwhich was gathering new ideas or insight so as to determine and bind out solution to theproblems.

DATA SOURCE

Research included gathering both Primary and Secondary data. Primary data isthe first hand data, which are selected a fresh and thus happen to be original in character.

Primary Data was crucial to know various customers and past consumer views aboutbikes and to calculate the market share of this brand in regards to other brands.Secondary data are those which has been collected by some one else and which

already have been passed through statistical process. Secondary data has been taken frominternet, newspaper, magazines and companies web sites.

RESEARCH APPROACH

The research approach was used survey method which is a widely used methodfor data collection and best suited for descriptive type of research survey includesresearch instrument like questionnaire which can be structured and unstructured. Target

population is well identified and various methods like personal interviews and telephoneinterviews are employed.

SAMPLING UNIT

It gives the target population that will be sampled. This research was carried inMuktsar (Distt Muktsar)

These were 100 respondents.

DATA COMPLETION AND ANALYSIS

After the data has been collected, it was tabulated and findings of the project werepresented followed by analysis and interpretation to reach certain conclusions.

SCOPE

My project was based on the Comparative Study of Bajaj V/S Hero Honda anddata was taken in the City Muktsar only.

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LIMITATIONS

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1. Research work was carried out in one Distt of Punjab (MUKTSAR) only the findingmay not be applicable to the other parts of the country because of social and culturaldifferences.

2. The sample was collected using connivance-sampling techniques. As such result maynot give an exact representation of the population.

3. Shortage of time is also reason for incomprehensiveness.

4. The views of the people are biased therefore it doesnt reflect true picture.

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Q1) Which bike do you have?47

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Hero HondaBajaj 38Any other 15

Hero honda

Bajaj

Any other

Q2) Which Model do you Have?

Hero Honda Bajaj

Splender 21 CT 100 7Passion 13 Discover 12Karizma 7 Pulsar 11

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Any other 6 Any other 8

0

5

10

15

20

25

1

Model Name

No

ofPersons

Hero Honda

Splender

Passion

Karizma

Any other

0

2

4

6

8

10

12

14

1

Model Name

No

ofPersons

Bajaj

CT 100

Discover

Pulsar

Any other

Q3) In which family Income level do you Fall?

100000-200000 22200000-300000 45300000-400000 23above 400000 10

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0

10

20

30

40

50

1

Income level

No

ofPersons

100000-200000

200000-300000

300000-400000

above 400000

Q4) For how long do you own a bike?

0-1 year 341-2 year 292-3 year 26above 3 year 11

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0

10

20

30

40

No of

Persons

1

No of years

0-1 year

1-2 year

2-3 year

above 3 year

Q5) For what purpose do you use your Motor Bike?

Hero Honda Bajaj

Office Purpose 9 4Personal purpose 13 15Joy Purpose 19 16Other 6 3

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0

5

10

15

20

OfficePurpose Personalpurpose JoyPurpose Other

Purpose

No

ofPersons

Hero Honda

Bajaj

Q6) How do you come to know about this Motor Bike?

Hero Honda Bajaj

Newspaper 4 2

Television 23 16

Magazine 2 1

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Friends &Relative 18 19

0

5

10

15

20

25

Hero Honda Bajaj

Name of Company

Noo

fPersons

New spaper

Television

Magzine

Friends & Relative

Q7) Does Advertisement Influence your decision

in choosing a Motor Bike?

Yes 87%No 5%Cant say 8%

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Yes

No

Cant say

Q8) Do you have full knowledge about Bikes beforebuying?

Hero Honda Bajaj

Yes 25 23

No 22 15

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0

5

10

15

20

25

30

Hero Honda Bajaj

Company Name

No

ofpersons

Yes

No

Q9) Which Factor below Influence your decision?

Hero Honda Bajaj

Price 72% 78%Mileage 78% 64%Quality 65% 48%Resale Value 40% 28%

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Status symbol 10% 7%

0%

20%

40%

60%

80%

100%

Hero Honda Bajaj

Company Name

No

ofPersons

Price

Mileage

Quality

Resale Value

Status symbol

Q10) How would you rate the following factors of Bikeswith respect to different company?

Hero Honda Bajaj

Mileage 74% 72%Price 68% 65%

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Pick up 70% 80%Maintenance 58% 62%Look & Shape 85% 80%Brand Image 53% 55%

0%

20%

40%

60%

80%

100%

Hero Honda Bajaj

Company Name

No

ofPersons Mileage

Price

Pick up

Maintenance

Look & Shape

Brande Image

Q11) If new Bike with good features comes in, then wouldyou like to change your bike?

Hero Honda Bajaj

Yes 19 21No 17 14

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Cant say 11 3

0

5

10

15

20

25

Yes No Cant say

Views

No

ofPersons

Hero Honda

Bajaj

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1. Most of the Pulsar, CBZ & Karizma are purchased by young generation 18 to 30because they prefer stylish looks and rest of the models of Hero Honda are purchasedmore by daily users who needs more average of bikes than looks.

2. Hero Honda is considered to be most fuel-efficient bike on Indian roads.3. Service & Spare parts are available throughout India in local markets also.

4. While buying a motorcycle, economy is the main consideration in form ofmaintenance cost, fuel efficiency.5. Majority of the respondent had bought their motorcycle more than 3 years.

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RECOMMENDATIONS

1. Bajaj should introduce some more models having more engine power.

2. Hero Honda should think about fuel efficiency in case of upper segmentbikes.

3. More service centers should be opened.

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BIBLIOGRAPHY

1. www.herohonda.com

2. www.google.com

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http://www.herohonda.com/http://www.google.com/http://www.herohonda.com/http://www.google.com/


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QUESTIONNAIRE

NAME: -

CONTACT NO .

AGE:- 15-20 20-25

25.30 Above 30

OCCUPATION:- Businessman Employee

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Student Other

Q1) Which Bike do you have?

Hero Honda Bajaj Any Other

Q2) Which Model do you have?

Hero Honda: - Splendor Passion

Karizma Other

Bajaj: - CT 100 Discover

Pulsar Other

Q3) In which Family Income do you Fall?

100000-200000 200000-300000

300000-400000 Above 400000

Q4) For how long do you own a Bike?

0-1 year 1-2 year

2-3 year above 3 years

Q5) For what purpose do you use your Motor Bike?

Office Purpose Personal Purpose

Joy Purpose Other Q6) How do you come to know about this Motor Bike?

Newspaper Television

Magazines Friends/Relatives

Q7) Does Advertisement Influence your decision in choosing a Motor Bike?

Yes No Cant say

Q8) Do you have full knowledge about Bikes before buying?

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Yes No

Q9) Which factor below influence your decision?

Price Mileage Quality

Resale Value Status Symbol

Q10) How would you rate the following factors of bikes with respect to differentcompanies?

Hero Honda Bajaj

Mileage

Price

Pick up

Maintenance

Look/Shape

Brand Image

Q11) In new bike with good feature comes in, then would you like to change your bikes?

Yes No Cant say

Q12) Any Suggestions for Company

Date: (Signature)

analysis of bajaj & hero honda company”

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